Collections : [David M. Rubenstein Rare Book & Manuscript Library]

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David M. Rubenstein Rare Book & Manuscript Library
David M. Rubenstein Rare Book & Manuscript Library

The holdings of the Rubenstein Rare Book & Manuscript Library range from ancient papyri to records of modern advertising. There are over 10,000 manuscript collections containing more than 20 million individual manuscript items. Only a portion of these collections and items are discoverable on this site. Others may be found in the library catalog.

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Start Over You searched for: Subject Public relations Remove constraint Subject: Public relations Subject Advertising laws Remove constraint Subject: Advertising laws Subject Advertising -- Study and teaching Remove constraint Subject: Advertising -- Study and teaching Collection Portland Advertising Federation Advertising for Educators Seminar materials, 1983 Remove constraint Collection: Portland Advertising Federation Advertising for Educators Seminar materials, 1983 Names John W. Hartman Center for Sales, Advertising & Marketing History Remove constraint Names: John W. Hartman Center for Sales, Advertising & Marketing History Repository David M. Rubenstein Rare Book & Manuscript Library Remove constraint Repository: David M. Rubenstein Rare Book & Manuscript Library

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Portland Advertising Federation Advertising for Educators Seminar materials, 1983 0.1 Linear Feet

Portland Advertising Federation was an advertising club formed in 1906 in Portland, Ore. Also known as PAF. Collection comprises seminar materials, including a manual (55 pgs) on the topic, a printed copy of the seminar's opening speech, and a copy of the its evaluation sheet. The seminar was intended to provide a global view of the advertising process. Manual curriculum topics include advertising in the American socio-economic system, scope and organization of the advertising business, the media planning process, the creative process, regulation of advertising, and public relations.

Collection comprises seminar materials, including a manual (55 pgs) on the topic, a printed copy of the seminar's opening speech, and a copy of the seminar's evaluation sheet. The seminar was intended to provide a global view of the advertising process. Manual curriculum topics include advertising in the American socio-economic system, scope and organization of the advertising business, the media planning process, the creative process, regulation of advertising, and public relations.