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Portland Advertising Federation Advertising for Educators Seminar materials, 1983 0.1 Linear Feet

Portland Advertising Federation was an advertising club formed in 1906 in Portland, Ore. Also known as PAF. Collection comprises seminar materials, including a manual (55 pgs) on the topic, a printed copy of the seminar's opening speech, and a copy of the its evaluation sheet. The seminar was intended to provide a global view of the advertising process. Manual curriculum topics include advertising in the American socio-economic system, scope and organization of the advertising business, the media planning process, the creative process, regulation of advertising, and public relations.

Collection comprises seminar materials, including a manual (55 pgs) on the topic, a printed copy of the seminar's opening speech, and a copy of the seminar's evaluation sheet. The seminar was intended to provide a global view of the advertising process. Manual curriculum topics include advertising in the American socio-economic system, scope and organization of the advertising business, the media planning process, the creative process, regulation of advertising, and public relations.