The J. Walter Thompson Company Bill Sharfman papers include correspondence, speeches, research and policy reports and other printed materials, as well as audiovisual materials (video- and audio cassettes). Companies represented include Brouillard Communications, Chevron (Standard Oil of California), Ernst & Young (PACE Awards), GM, Goodyear, Harvard Business School, Kodak, Olivetti, Renault, Rockefeller Center, St. Ivel (Dairy Crest), Tayto (Golden Wonder), Televisión Nacional de Chile, and McNeil (Tylenol). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection combines the public relations, publicity and promotional efforts of a number of JWT entities, including the Public Relations Department, Public Relations Division, Corporate Communications, Publicity Department, Personality Department and others. Collection includes news and press releases, clippings, photographs, scripts, directories, advertising proofs, print advertisements and other printed materials. Activities represented include baking and other contests, merchandising, nutritional campaigns, syndicated television programming, and youth outreach programs. Companies and institutions represented include 4-H clubs, American Gas Association, Bristol Myers, Burger King, Clairol, Ford, Kodak, Kraft, National Shoe Institute, Planters Peanuts, Radio City Music Hall, Reader's Digest, Royal Baking Powder, Scott Paper, Standard Brands, U.S. Brewer's Association and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.