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Collection
Consumer Reports is a product testing and consumer advocacy nonprofit organization based in Yonkers, N.Y., founded in 1936 as Consumers Union. The Office of Public Information was established for public and media relations functions. Collection includes clippings, correspondence, memoranda, newsletters, pamphlets, photographs, press releases, reports, reprints of articles and other printed materials relating to the Office's public relations and media activities. Topics and events covered in the materials include: consumer credit and financial management; Consumers Union history and anniversaries; the consumer and cooperative movements; food packaging and safety; household appliances; medical and health care; product safety; sport utility vehicle rollover tests; and relations between Consumers Union and the Newspaper Guild. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes clippings, correspondence, memoranda, newsletters, pamphlets, photographs, press releases, reports, reprints of articles and other printed materials relating to the Office's public relations and media activities. Topics and events covered in the materials include: consumer credit and financial management; Consumers Union history and anniversaries; the cooperative movement; household appliances; medical and health care; product safety; sport utility vehicle rollover tests; and relations between Consumers Union and the Newspaper Guild.

Collection
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection combines the public relations, publicity and promotional efforts of a number of JWT entities, including the Public Relations Department, Public Relations Division, Corporate Communications, Publicity Department, Personality Department and others. Collection includes news and press releases, clippings, photographs, scripts, directories, advertising proofs, print advertisements and other printed materials. Activities represented include baking and other contests, merchandising, nutritional campaigns, syndicated television programming, and youth outreach programs. Companies and institutions represented include 4-H clubs, American Gas Association, Bristol Myers, Burger King, Clairol, Ford, Kodak, Kraft, National Shoe Institute, Planters Peanuts, Radio City Music Hall, Reader's Digest, Royal Baking Powder, Scott Paper, Standard Brands, U.S. Brewer's Association and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection combines the public relations, publicity and promotional efforts of a number of JWT entities, including the Public Relations Department, Public Relations Division, Corporate Communications, Publicity Department, Personality Department and others. Collection includes news and press releases, clippings, photographs, scripts, directories, advertising proofs, print advertisements and other printed materials. Activities represented include baking and other contests, merchandising, nutritional campaigns, syndicated television programming, and youth outreach programs. Companies and institutions represented include 4-H clubs, American Gas Association, Bristol Myers, Burger King, Clairol, Ford, Kodak, Kraft, National Shoe Institute, Planters Peanuts, Radio City Music Hall, Reader's Digest, Royal Baking Powder, Scott Paper, Standard Brands, U.S. Brewer's Association and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection

News Service Press Releases and Clippings, 1948-2009 121.5 Linear Feet — 0.14 Gigabytes

Contains press releases, clipping files, and National Press Exposure Reports created by the Duke University News Service. Major subjects include Duke University News Service, press releases, public relations, clippings, and mass media. Materials range in date from 1948-2009. English.

Contains clippings, news releases files, and National Press Exposure Reports created by the Duke University News Service. Materials range in date from 1948-2009.