The J. Walter Thompson Company Bill Sharfman papers include correspondence, speeches, research and policy reports and other printed materials, as well as audiovisual materials (video- and audio cassettes). Companies represented include Brouillard Communications, Chevron (Standard Oil of California), Ernst & Young (PACE Awards), GM, Goodyear, Harvard Business School, Kodak, Olivetti, Renault, Rockefeller Center, St. Ivel (Dairy Crest), Tayto (Golden Wonder), Televisión Nacional de Chile, and McNeil (Tylenol). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection combines the public relations, publicity and promotional efforts of a number of JWT entities, including the Public Relations Department, Public Relations Division, Corporate Communications, Publicity Department, Personality Department and others. Collection includes news and press releases, clippings, photographs, scripts, directories, advertising proofs, print advertisements and other printed materials. Activities represented include baking and other contests, merchandising, nutritional campaigns, syndicated television programming, and youth outreach programs. Companies and institutions represented include 4-H clubs, American Gas Association, Bristol Myers, Burger King, Clairol, Ford, Kodak, Kraft, National Shoe Institute, Planters Peanuts, Radio City Music Hall, Reader's Digest, Royal Baking Powder, Scott Paper, Standard Brands, U.S. Brewer's Association and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Publicity Clock Company Advertising Cards and Brochures, circa 1920s and undated 0.1 Linear Feet — 8 Items
The collection includes chiefly advertising cards and brochures for the Publicity Clock Company. Each advertising item has an illustration of a theater audience with a Publicity Clock projecting a clock face and advertisement for the company itself next to the movie screen. The company name, address, and slogans, including "the best and most refined advertising medium of the present day" and "always before the eyes of the public," complete the company's advertisement. The two brochures, intended primarily for movie theater owners and managers, also explain in detail what the Publicity Clock was, how it worked, and the advantages of using the device. The collection also includes a holiday greeting card from the company, a warning notice to advertisers about people falsely claiming to be employees of Publicity Clock Co., and a fill-in form postcard addressed to Ad-Traction Clock Co. at the same mailing address as Publicity Clock Co. Except for the postcard which was printed for use during the 1920s, none of the materials are dated, although a different mailing address and device capacity of 8 rather than 12 advertisements suggest one brochure pre-dates 1919. Acquired as part of the John W. Hartman Center for Advertising, Sales & Marketing History.