Outdoor Advertising Association of America Poster Designs, circa 1930-1940s and undated 3 Linear Feet — 729 Items
The Outdoor Advertising Association of America Poster Designs are comprised of black and white poster designs (for billboard or other transit advertising), some printed on cards and some photographed and mounted in volumes, that document the advertising design holdings of several outdoor advertising companies from 1934 through the 1940s and possibly later. The majority of the designs in the collection are stock posters in preliminary sketch form with simple lines, but the collection also includes finished designs with brief information on exhibition and award status. Stock designs were created without actual brand names so more than one advertiser could use them by simply inserting their own brand name or product into the ad. The designs include work created or acquired by the Donaldson Lithographing Co., Foster and Kleiser, General Outdoor Advertising Co., and the AD-VER-TIS-ER, Inc.
These designs provide a snapshot of American consumerism during the interwar years by demonstrating how advertising professionals in the 1930s and 1940s represented products in order to entice shoppers. As well, the designs document the production of commercial art during this time period, in both the artistic process of creating ad artwork for billboards or other transit advertising space, as well as in the relationship between ad agency and client. Proven designs were available to the ad agency as sales tools to prospective clients, and these stock images could be reused, so there was less need to customize advertising campaigns for individual clients. The designs are organized into two series: Printed Poster Designs and Stock Poster Photograph Volumes.
The Printed Poster Designs Series consists of a card file of designs including some more polished billboard images, all arranged into product or service categories. The Stock Poster Photograph Volumes Series consists of twelve volumes of designs, also organized by product or service type.
Closely related collections in the David M. Rubenstein Rare Book & Manuscript Library include the Outdoor Advertising Slide Library; the John E. Brennan Outdoor Advertising Survey Reports; the John Paver Papers; the John Browning Papers; the Duplex Advertising Co. Records; the War Effort Mobilization Campaigns Collection; the Outdoor Advertising Association of America Records; the Garrett Orr Papers; the R.C. Maxwell Company Records; the Howard Scott Papers; and the Strobridge Lithographing Company Photographs.