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The American Association of Advertising Agencies, founded in 1917, is the primary advertising industry trade organization. The American Association of Advertising Agencies (AAAA) Records span the years 1918-1998 and include correspondence, annual corporate and stockholder reports for member agencies, meeting minutes and speeches, biographical summaries, a subject file, and videotapes that document selected activities and functions of the organization. The collection has been compiled from a number of accessions received over time, and so does not represent a comprehensive archive of the AAAA. Certain aspects of AAAA activities, however, are well represented, including a set of card files that document the professional careers of AAAA members over a 50-year period, and subject files that focus on Federal Trade Commission (FTC), Federal Communications Commission (FCC) and the Food and Drug Administration (FDA) investigations into complaints lodged against advertisers and advertising claims produced in a variety of media, with a particular emphasis on the ways that products were advertised during and in conjunction with children's television programming. Other topics touched on include advertising self-regulation, antitrust issues, advertising laws, and deceptive and ethical practices in marketing and advertising.

The American Association of Advertising Agencies (AAAA) Records spans the years 1918-1998 and includes correspondence, annual corporate and stockholder reports for member agencies, meeting minutes and speeches, biographical summaries, a subject file, and videotapes that document selected activities and functions of the organization. The collection has been compiled from a number of accessions received over time, and so does not represent a comprehensive archive of the AAAA. Certain aspects of AAAA activities, however, are well represented, including the card files that document the professional careers of AAAA members over a 50-year period, and subject files that focus on Federal Trade Commission (FTC), Federal Communications Commission (FCC) and the Food and Drug Administration (FDA) investigations into complaints lodged against advertisers and advertising claims produced in a variety of media, with a particular emphasis on the ways that products were advertised during and in conjunction with children's television programming. Other topics touched on include advertising self-regulation, antitrust issues, advertising laws, and deceptive and ethical practices in marketing and advertising.

The collection is arranged into four series: Administrative Files, Member Card Files, Vertical Files, and Audiovisual Materials. The Administrative Files Series includes correspondence, member corporate annual and stockholder reports, printed materials, meeting minutes and speeches, and memorabilia. The Member Card Files Series contains approximately 46,000 index cards that briefly document the employment histories of individual members roughly between the years 1920 and 1969. The Vertical Files Series consists of an alphabetical subject file primarily focused on FTC, FCC, and FDA hearings on complaints against advertisers as well as documents and testimonies relating to advertising to children. Also included is a compiled set of writings on advertising during times of recession and war. The Audiovisual Materials Series consists primarily of taped interviews with David Ogilvy and William Bernbach. Original videotapes are closed to patron use. Use copies are currently available for some items. Technical Services staff may need to produce use copies before contents can be accessed. Please contact Research Services staff before coming to use the collection.

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C. Dayton Bud Titsworth was an executive at Lord, Geller, Federico, Einstein, a subsidiary of the J. Walter Thompson Company (JWT) advertising agency, in the 1970s and 1980s, before starting his own agency. The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell.

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David B. McCall was an advertising executive and humanitarian. He was the originator of the idea for the children's educational television series Schoolhouse Rock. The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the Unsell protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack.

The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the "Unsell" protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack.

The collection is organized into 12 series that broadly outline the sequence of McCall's business and humanitarian activities: the Biographical and Personal Materials Series, the Ogilvy & Mather Series, the McCaffrey & McCall Series, the Radio Stations Series, the Sawyer Miller Group Series, the Hunter Fan Company Series, the Shepardson, Stern & Kaminsky Series, the Refugees International Series, the Speeches Series, the Writings Series, and the Portfolio Series. In addition, non-print materials have been removed to the Audiovisual Materials Series. Large-format print materials have been removed from their original series locations and relocated to Oversize Materials locations; these items have been cross-referenced to the points in the body of the collection from which they were removed.

The Biographical and Personal Materials Series contains materials relating to McCall's childhood and family life, and includes correspondence, photographs, biographical sketches, resumes and obituary notices. The Ogilvy & Mather Series includes correspondence and articles pertaining to the agency, along with profiles and tributes to agency founder David Ogilvy and correspondence between Ogilvy and McCall. The McCaffrey & McCall Series includes correspondence, corporate publications and client files. Legal documents that detail McCall's initial investment and employment in the C.J. Laroche & Co. agency, which was eventually renamed McCaffrey & McCall, are included. Major clients include Mercedes-Benz of North America, the New York Zoological Society, and Save the Children. The agency was also involved in the political campaign of New York Mayor John Lindsay. The Radio Stations Series includes correspondence, periodic reports and profit-and-loss statements for the 790 Communications Corporation and the 1340 Broadcasting Corporation, radio broadcasting corporations in which McCaffrey & McCall had invested, and in which McCall remained involved after retiring from the agency. The Sawyer Miller Group Series contains administrative records, correspondence and client files. Sawyer Miller was instrumental in helping the telecommunications industry after the breakup of the Bell system into regional operating companies. Other clients included the National Football League and the Puerto Rico Telephone Company, along with a number of political candidates.

The Hunter Fan Company Series consists primarily of reports pertaining to periodic meetings of the Board of Directors in addition to some information on marketing strategies and advertising campaigns. The Shepardson, Stern & Kaminsky Series contains administrative files and correspondence relating to internal operations and political advertising, as well as files documenting McCall's advocacy work on a tobacco-free initiative aimed at children. The Refugees International Series documents McCall's involvement in a number of humanitarian efforts undertaken by Refugees International, including relief for refugee children and land mine eradication. The series includes correspondence, travel itineraries and trip journals kept by McCall, as well as printed materials from Refugees International and other humanitarian organizations. The Speeches Series includes texts of speeches, talks, and commencement addresses given by McCall, along with a small collection of speeches given by others. There is also a set of "speech files" that contain clippings, writing fragments, and other materials used to compose or plan speeches. In a few cases, speeches are accompanied by supporting materials and relevant correspondence. The Writings Series includes letters to the editors of various publications, journal articles, poetry and other writings by McCall, along with a small collection of writings by others. The Portfolio Series contains clippings, copies of advertisements and scrapbook contents relating primarily to McCall's early career. The Audiovisual Materials Series includes documentary and promotional films, commercials and radio spot announcements, especially concerning the Roe v. Wade court case and demining efforts supported by Refugees International. Oversize materials have been moved to the Oversize Materials Series.

Other materials relating to this collection may be found in the J. Walter Thompson Company Archives: Competitive Advertisements Collection; the J. Walter Thompson Company Archives: Corporation Vertical Files, the J. Walter Thompson Company Archives: Advertising Vertical Files, and the Arthur Einstein Papers. Materials relating particularly to Ogilvy & Mather may also be found in the John E. Brennan Papers, the Kensinger Jones Papers, the Robert S. Smith Papers, and the Edgar Hatcher Papers. Additionally, materials relating to Save the Children may be found in the collection African-Americans in Film: Collection of Press Books, Campaign Books, Advertising Manuals, Etc., the Africa News Service (Durham, N.C.) Leroy T. Walker Africa News Service Archives, the J.B. Matthews Papers, the Amber Arthun Warburton Papers, and the North Carolina Council of Churches Records.

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David W. Dole is a genealogist and former broadcasting and advertising executive (Leo Burnett agency). The Industry Standard Commercial Identification (ISCI) system is a coding system used by television stations and advertisers to identify and track television commericials. The ISCI code consists of and 8-character identifier, four letters (identifying the advertiser) and four numbers (identifying the specific commercial), in the format ABCD1234. Each version of every commercial receives a unique identifier. David Dole is also the author (in the 1990s) of the Publishers Genealogical Coding Service (PGCS), used by librarians and genealogists to codify bibliographic information for obituaries. The David W. Dole ISCI Records span the years between 1969 and 2004 and document the creation and management of the Industry Standard Commercial Indentification (ISCI) system. The collection consists of press releases, correspondence, pamphlets, clippings, articles, published registers, and technical documents that pertain to the proposal, design and implementation of the ISCI system. Materials pertain to the involvement of the Association of National Advertisers (ANA), the American Association of Advertising Agencies (AAAA), including the purchase of the ISCI system from Dole by the AAAA/ANA in the 1990s, and the replacement of ISCI with a new system, Ad-Id.

The David W. Dole ISCI Records span the years between 1969 and 2004 and document the creation and management of the Industry Standard Commercial Indentification (ISCI) system. The collection consists of press releases, correspondence, pamphlets, clippings, articles, published registers, and technical documents that pertain to the proposal, design and implementation of the ISCI system. Materials pertain to the involvement of the Association of National Advertisers (ANA), the American Association of Advertising Agencies (AAAA), including the purchase of the ISCI system from Dole by the AAAA/ANA in the 1990s, and the replacement of ISCI with a new system, Ad-Id.

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Douglass L. Alligood papers, 1963-2013 1 Linear Foot — 100 Items

Advertising executive with BBDO and Uniworld agencies, and RCA. One of the first African Americans to become an executive in the advertising industry in the United States Collection spans the years 1963-2013, with the bulk of materials spanning 1980-2006. It contains primarily of research reports focused on ethnic minority (African American, Asian, Hispanic) and youth consumer market demographics and media issues such as television viewing habits. The collection also includes clippings and a 1963 audio recording, Adventures in Negro History. Companies referenced in the materials include BBDO, RCA, Chrysler and Pepsi. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1963-2013, with the bulk of materials spanning 1980-2006. It contains primarily of research reports focused on ethnic minority (African American, Asian, Hispanic) and youth consumer market demographics and media issues such as television viewing habits. The collection also includes clippings and a 1963 phonograph record, Adventures in Negro History. Companies referenced in the materials include BBDO, RCA, Chrysler and Pepsi.

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Advertising executive based in New York; partner in several different agencies over time. Collection consists of two case studies, for ESPN and Tommy Hilfiger's Murjani campaign. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection consists of two case studies, for ESPN and Tommy Hilfiger's Murjani campaign. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Advertising executive and producer for Benton & Bowles (DMB&B) and other agencies, primarily based in New York; later self-employed as a commercial producer and documdentary filmmaker based in Cary, N.C. Collection includes correspondence and television commercial production notes (including bids, casting notes, shooting sequences, storyboards, staffing lists and expense reports) and audiovisual materials in multiple formats (videocassettes, digital video, video tape reels). Companies represented include Audi, Cheerwine, HBO, Health-tex (VF Corp.), Leukemia & Lymphoma Society, New York Times, NFL, Road Runner (Time Warner) and the U.S. Postal Service. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence and television commercial production notes (including bids, casting notes, shooting sequences, storyboards, staffing lists and expense reports) and audiovisual materials in multiple formats (videocassettes, digital video, video tape reels). Companies represented include Audi, Cheerwine, HBO, Health-tex (VF Corp.), Leukemia & Lymphoma Society, New York Times, NFL, Road Runner (Time Warner) and the U.S. Postal Service. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Jim Brown papers, 1945-1959 and undated 2.4 Linear Feet — 250 Items

R.C. Jim Brown served as copy group head of Batten, Barton, Durstine & Osborne (BBDO) during the years 1945-1962. The Jim Brown Papers contain materials representing the years of Brown's employment with BBDO. The collection consists of a scrapbook of advertising proofs and a series of proposals relating to BBDO clients' sponsorship of television specials. Included in the scrapbook are proofs for publication in trade magazines, newspapers, movie posters, and comic books, with most of the materials dating from 1945-1946. Companies and products represented include Royal Crown Cola (Cott Beverages), Ethyl Cleaner (Ethyl Corporation), Raleigh Cigarettes, Kool Cigarettes, Continental Can Company and the American Broadcasting Company. The set of proposals date from 1955-1959 and includes BBDO strategies for product placement in advertisements and in the television programs, as well as rate schedules for various marketing tactics. Companies represented include Du Pont, Westclox, Bristol-Myers, General Electric Company and Campbell Soup Company. Television programs to be sponsored include Lassie, The Donna Reed Show, Playhouse 90, and Wonderful Town.

The Jim Brown Papers contain materials representing the years of Brown's employment with BBDO. The collection consists of a scrapbook of advertising proofs and a series of proposals relating to BBDO clients' sponsorship of television specials. Included in the scrapbook are proofs for publication in trade magazines, newspapers, movie posters, and comic books, with most of the materials dating from 1945-1946. Companies and products represented include Royal Crown Cola (Cott Beverages), Ethyl Cleaner (Ethyl Corporation), Raleigh Cigarettes, Kool Cigarettes, Continental Can Company and the American Broadcasting Company. The set of proposals date from 1955-1959 and includes BBDO strategies for product placement in advertisements and in the television programs, as well as rate schedules for various marketing tactics. Companies represented include Du Pont, Westclox, Bristol-Myers, General Electric Company and Campbell Soup Company. Television programs to be sponsored include Lassie, The Donna Reed Show, Playhouse 90, and Wonderful Town.

The collection is organized into two sections: a set of proposals related to company marketing through television programs, and a scrapbook of advertising proofs.

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John Benjamin Harris is Professor Emeritus of Management and Marketing at Virginia State University. He pioneered governmental and commercial awareness of African American advertising markets and, in the 1970s, became the Director of the Virginia State Office of Minority Business Enterprise and Special Assistant to the Governor for Minority Enterprise. The John Benjamin Harris Papers span the years 1955-1991 and include scholarly articles, corporate reports and proposals, product labels, 16mm film reels, and audio tapes. Materials represent Harris' academic and professional work at New York University and Virginia State University as well as his work for the Virginia State Office of Minority Business Enterprise. Topics touched on in the collection include minority business enterprises; minority markets and minorities (especially African Americans) as consumers; and African American mass media. In addition, the collection reflects Harris' work for the advertising industry with employers including Cunningham & Walsh, Inc., the Leo Burnett Company, Inc., and the Ted Bates Company. Brands represented include Alka-Seltzer (Miles Laboratories), Campbell Soup, Coca-Cola, Cleveland Electric, Eastman Kodak, Pillsbury, and Schlitz.

The John Benjamin Harris Papers span the years 1955-1991 and include scholarly articles, corporate reports and proposals, product labels, 16mm film reels, and audio tapes. Materials represent Harris' academic and professional work at New York University and Virginia State University as well as his work for the Virginia State Office of Minority Business Enterprise. Topics touched on in the collection include minority business enterprises; minority markets and minorities (especially African Americans) as consumers; and African American mass media. In addition, the collection reflects Harris' work for the advertising industry with employers including Cunningham & Walsh, Inc., the Leo Burnett Company, Inc., and the Ted Bates Company. Brands represented include Alka-Seltzer (Miles Laboratories), Campbell Soup, Coca-cola, Cleveland Electric, Eastman Kodak, Pillsbury, and Schlitz.

The collection is organized into three series: Writings, Package Labels, and Audiovisual Materials. The Writings Series includes scholarly articles, reports, and proposals from Harris' academic and professional career in marketing research. The Package Labels series includes images of Campbell Soup Company branded product labels. The Audiovisual Materials series includes reels of television and radio advertisements for various company brands and advertising agencies.

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John R. Bittner papers, 1918-1994 and undated 3 Linear Feet — 500 items

Professor of mass communications and administrator at University of North Carolina-Chapel Hill.

Collection consists mainly of advertisements and some marketing and sales items collected by Bittner and used largely as source material for illustrating his publications. Formats comprising clipped advertisements (dating from 1919), tear sheets, storyboards, photographs, annual reports, news releases, and catalogs focus on products (including Coca-Cola), clothing, media (television and radio), and electronics. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.