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Gotham Inc. records, 1967-1997 and undated 113.5 Linear Feet — 5000 Items

The Gotham Inc. advertising agency was established by the Interpublic Group in 1994 as an independent agency of the global marketing services holding company. Gotham Inc. is one of New York's leading integrated communication agencies. The Gotham Inc. Records contain primarily video and print advertisements created for clients by Gotham's predecessor companies Daniel & Charles and Laurence, and Charles, Free & Lawson. The materials span 1967-1997 and include videocassettes, slides, magazine and newspaper advertisements, and memorabilia as well as agency brochures and limited general information. Clients represented in the collection include: Bristol-Myers (Ban, Bufferin, Comtrex); Clairol (Herbal Essence, Infusium); Dial; Drackett (Endust, Renuzit, Vanish); GAF Corporation; Ross Laboratories (Ensure, Selsun Blue); Thompson Medical (Cortizone, Dexatrim); and American Home Food Products. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Gotham Inc. Records contain primarily video and print advertisements created for clients by Gotham's predecessor companies (Daniel & Charles, and Laurence, Charles, Free & Lawson). The materials span 1967-1997 and include videocassettes, slides, magazine and newspaper advertisements, and memorabilia as well as agency brochures and information. Clients represented in the collection include: Bristol-Myers (Ban, Bufferin, Comtrex); Clairol (Herbal Essence, Infusium); Dial; Drackett (Endust, Renuzit, Vanish); GAF Corporation; Ross Laboratories (Ensure, Selsun Blue) Thompson Medical (Cortizone, Dexatrim); and American Home Food Products.

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. The Research Department was responsible for undertaking market research projects and disseminating research information, primarily for JWT's New York Office. The Research Department Records contain market research reports and other studies conducted for JWT. Includes some reports outsourced to a research firm, ASI Market Research, Inc. Research reports include television commercial studies; consumer opinion polls; product-specific studies; and market demographic reports including small town/rural markets; newspaper and magazine circulation; and African American consumer behavior. Clients represented include Chesebrough-Pond's, Coca-Cola, Kodak, Ford, Kellogg's, Kraft, and Rustenburg Platinum Mines. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Research Department Records contain market research reports and other studies conducted for JWT. Includes some reports outsourced to a research firm, ASI Market Research, Inc. Research reports include television commercial studies; consumer opinion polls; product-specific studies; and market demographic reports including small town/rural markets; newspaper and magazine circulation; and African-American consumer behavior. Clients represented include Chesebrough-Pond's, Coca-Cola, Kodak, Ford, Kellogg's, Kraft, and Rustenburg Platinum Mines.

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The Wells Rich Greene, Inc. (WRG) advertising agency was founded in 1966 by Mary Wells, Richard Rich, and Stewart Greene, who were associates at Jack Tinker and Partners agency. Until its demise in 1998, WRG was ranked as one of the top 15 advertising agencies in the United States. The Wells Rich Greene, Inc. (WRG) Records contain primarily print advertisements and broadcast commercials and advertising spots for clients of WRG. Materials span 1966-1998 and include magazine and newspaper advertisements, proof sheets, audiocassettes, videocassettes, analog and digital audio tape. Corporate documentation includes press releases, clipping files, and staff photographs and slides. Clients represented in the collection include: American Motors; Bristol-Myers (Boost, Clairol, Herbal Essence, Vagistat); Cadbury (Canada Dry, Schweppes); Continental Airlines; Ford; IBM; ITT (Technology Institute, Sheraton); Liberty Mutual; MCI; Miles Laboratories (Alka-Seltzer); New York Department of Commerce; Pan Am; Philip Morris (Benson & Hedges, Player, Dunhill); Procter & Gamble (Gain, Oil of Olay, Pringles, Folder's, Sure); Ralston Purina (Chex, Dog Chow, Tender Vittles); Seagram; TWA; and Warnaco (Warner's lingerie). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Wells Rich Greene, Inc. (WRG) Records contain primarily print advertisements and broadcast commercials and advertising spots for clients of WRG. Materials span 1966-1998 and include magazine and newspaper advertisements, proof sheets, audiocassettes, videocassettes, analog and digital audio tape. Corporate documentation includes press releases, clipping files, and staff photographs and slides. Clients represented in the collection include: American Motors; Bristol-Myers (Boost, Clairol, Herbal Essence, Vagistat); Cadbury (Canada Dry, Schweppes); Continental Airlines; Ford; IBM; ITT (Technology Institute, Sheraton); Liberty Mutual; MCI; Miles Laboratories (Alka-Seltzer); New York Department of Commerce; Pan Am; Philip Morris (Benson & Hedges, Player, Dunhill); Procter & Gamble (Gain, Oil of Olay, Pringles, Folder's, Sure); Ralston Purina (Chex, Dog Chow, Tender Vittles); Seagram; TWA; and Warnaco (Warner's lingerie).

NOTE: Throughout this finding aid, "TRT" refers to "Total Running Time," the total duration of content contained on a tape or film.