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Collection
Lois Gaeta was a television and radio script writer at the J. Walter Thompson (JWT) advertising agency from 1955 to 1961. The Lois Gaeta Papers span the years 1956 to 1961 and include television and radio scripts, filmed commercial spots, as well as print advertisements and packaging samples, that document Gaeta's work as a script and copy writer for JWT. Companies represented include Beecham Products (Eno), Blue Cross/Blue Shield, Colgate-Palmolive (Stripe toothpaste), Eastman Kodak, Mentholatum, Reader's Digest, and W.F. Young (Absorbine Jr.).

The Lois Gaeta Papers span the years 1956 to 1961 and include television and radio scripts, filmed commercial spots, as well as print advertisements and packaging samples, that document Gaeta's work as a script and copy writer for JWT. Companies represented include Beecham Products (Eno), Blue Cross/Blue Shield, Colgate-Palmolive (Stripe toothpaste), Eastman Kodak, Mentholatum, Reader's Digest, and W.F. Young (Absorbine Jr.).

The collection is arranged into three series: General Files; Company Files; and Audiovisual Materials. The General Files Series includes clippings, correspondence and other printed materials, arranged alphabetically. The Company Files Series consists of radio and television scripts, print advertisements and packaging examples, arranged alphabetically by company name. Therein, scripts are arranged chronologically by year. The Audiovisual Materials Series consists of 16mm black-and-white films of television commercials, primarily for Mentholatum.

Collection
Copywriter and advertising executive with Gimbels and Macy's department stores and the Ogilvy & Mather agency.

Collection spans 1952-1991 and includes correspondence, storyboards and commercial scripts, reports, print advertisements and drafts of Korda's writings including her novel Having It All and television pilot proposal scripts. Companies represented include Gillette Gimbel's and Macy's department stores, Ogilvy & Mather, Hathaway shirts, Pepperidge Farm and Schweppes. Cosmetics advertising includes Gillette (Eve of Roma), Helena Rubenstein and Unilever (Dove soap). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection

Collection consists primarily of advertisements for various Liggett and Myers tobacco products such as Chesterfield, Fatima, and Piedmont cigarettes, ca. 1910-1950s, as well as advertisements for competitors during the 1970s. Also included are scripts for radio and television commercials sponsored by Liggett and Myers during the 1950s.

The 2005 addition (2005-0058)(6 items, 0.6 lin. ft.) contains two use copy DVDs and two Betacam SP master copies of Liggett and Myers commercials found on film in the collection. These copies were made from the originals in the collection. Also included are radio scripts for Dragnet (1950) and Duke football games (1958-1959) that feature advertisements for Liggett and Myers products.