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Start Over You searched for: Online Access Available Online Remove constraint Online Access: Available Online Collection J. Walter Thompson Company. Domestic Advertisements collection, 1875-2001 and undated, bulk 1920s-1990s Remove constraint Collection: J. Walter Thompson Company. Domestic Advertisements collection, 1875-2001 and undated, bulk 1920s-1990s
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Includes clients for which at least one box (usually at least 100 advertisements) have been preserved. A few files contain photocopies or prints made from microfilm, a fact which is noted in the list. Parenthetical identification of the client or product or the JWT office or division responsible for the ad has been added in some cases. The files are arranged alphabetically by client (not product), insofar as it has been possible to determine the client name accurately and as it was known during the relationship with JWT (hence, Lever Brothers in lieu of Unilever). The files are then arranged chronologically within client groupings.

The main clients in this series include Chesebrough Ponds, Eastman Kodak Company, Ford Motor Company, Irving Trust Bank, J. Walter Thompson Co., Kraft Foods Corporation, Lever Brothers, Massachusetts Mutual Insurance Company, Pan-American Airlines , RCA (Radio Corporation of America), Reader's Digest, Scott Paper Co., Seven-Up, Standard Brands, and Warner-Lambert. The clients in this series are NOT represented in the Small Files Series but MAY have advertisements in the Oversize Series.


Key campaigns include "There's a Ford in Your Future" (1945-1948), the "Peanuts" campaign (1960-1962) and the launch of the Mustang (1964). In addition to print advertisements showing the introduction of new models, photostats of outdoor billboards in the 1940s and early 1950s are included. Truck and dealer advertising can also be found throughout the years.

Additional information and documentation for the Ford account may be found in other collections including: JWT Co. Newsletters, Winfield Taylor Papers, Norman Strouse Papers (a small collection), Legal and Financial Documents, and Writings and Speeches. The Ford Collateral Literature files include showroom brochures, and diverse sales materials in many formats

Folders marked cars do not include any model that has its own folder for a particular year. "Cars" include station wagons and minivans. Aerostar is a minivan after 1986.

Folders marked trucks include all truck sizes unless there is a folder specifically for medium/heavy duty trucks, in which case the "trucks" folder would contain light trucks (Ranger, F series, etc. pickups). Bronco is classified as both a truck (1966-1989) and an SUV (1990-).

"Vans" includes RVs, conversion and 15 passenger vans, but not minivans.

Throughout this list, "General" folders refers to car advertising for Ford cars in general or more than one model in a given ad.

[See also Oversize Boxes OV5-OV16; Oversize Folders 17-19.]