Search

Back to top

Search Constraints

Start Over You searched for: Collection J. Walter Thompson Company. Winfield Taylor papers, 1948-1960 and undated Remove constraint Collection: J. Walter Thompson Company. Winfield Taylor papers, 1948-1960 and undated Names Radio Corporation of America Remove constraint Names: Radio Corporation of America

Search Results

collection icon
The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. Winfield Taylor worked as a copywriter in the Creative Department of JWT from 1934 until 1960, becoming a Vice President in 1950. The Winfield Taylor Papers span the years 1948-1960 and include correspondence, memoranda, call reports, Review Board minutes, copy, product information, reports, and printed material. Notable correspondents include Joan Didion, Norman H. Strouse, Henry C. Flower, Jr., Samuel Meek, and John Monsarrat. Major clients include Ford, Shell, and Pan American.

The Winfield Taylor Papers span the years 1948-1960 and include correspondence, memoranda, call reports, Review Board minutes, copy, product information, reports, and printed material. Notable correspondents include Joan Didion; Norman H. Strouse; Henry C. Flower, Jr. ;Samuel Meek; andJohn Monsarrat. Major clients includeFord, Shell, and Pan American. Campaigns covered are "Worth More...and Why" for Ford, and "This is the Captain Speaking" for Pan American. There are also materials pertaining to the following clients: American Red Cross, Champion Spark Plug, Foundation for Commercial Banks, Institute of Life Insurance, Johns-Manville, Pharmacraft, Charles F. Orvis Company, RCA, Scott Paper, and Standard Brands.

The collection is organized into two series: General Files and Client Files.

The General Files Series includes correspondence and memoranda of a general nature, unassociated with specific clients or advertising campaigns, as well as miscellaneous personal items.

The Client Files Series documents Taylor's work with several clients, with the bulk of materials pertaining to his work for Ford and Shell.