J. Walter Thompson Company. Winfield Taylor papers, 1948-1960 and undated 4.7 Linear Feet — About 2,770 Items
The Winfield Taylor Papers span the years 1948-1960 and include correspondence, memoranda, call reports, Review Board minutes, copy, product information, reports, and printed material. Notable correspondents include Joan Didion; Norman H. Strouse; Henry C. Flower, Jr. ;Samuel Meek; andJohn Monsarrat. Major clients includeFord, Shell, and Pan American. Campaigns covered are "Worth More...and Why" for Ford, and "This is the Captain Speaking" for Pan American. There are also materials pertaining to the following clients: American Red Cross, Champion Spark Plug, Foundation for Commercial Banks, Institute of Life Insurance, Johns-Manville, Pharmacraft, Charles F. Orvis Company, RCA, Scott Paper, and Standard Brands.
The collection is organized into two series: General Files and Client Files.
The General Files Series includes correspondence and memoranda of a general nature, unassociated with specific clients or advertising campaigns, as well as miscellaneous personal items.
The Client Files Series documents Taylor's work with several clients, with the bulk of materials pertaining to his work for Ford and Shell.