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Gary P. and Sandra G. Baden Collection of Print Advertisements, 1840-1986 and undated 32.0 Linear Feet

Collection spans 1840-1986 and includes newspaper and magazine clippings and tear sheets, catalogs, ephemera, memorabilia, and other printed material primarily from the U.S., Great Britain, and France. Advertisements represent products and services from a wide range of categories including alcoholic and non-alcoholic beverages, businesses, cosmetics and other health and beauty products, fashion (including clothing, jewelry and watches), food, hotels and other tourist and travel destinations, household products, movies and theater events, tobacco products (primarily cigarettes) and transportation (airlines, automobiles, buses, cruise lines, trains, tires and other automotive accessories). The bulk of materials are in English, but French, Greek, and Spanish-language items are also present. Companies represented include Ford, Packard, Chrysler, Chevrolet, Coca Cola, TWA, Henri Bendel, Goodyear, and DeBeers. Non-advertising related materials include sheet music from the vaudeville, ragtime, and minstrel era; World War I; and depictions of African Americans, Native American, and other ethnicities in advertisements and print media. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Roy Eaton papers, 1860-2016 and undated 54.0 Linear Feet

Advertising executive and music director for Young & Rubicam and Benton & Bowles agencies in New York. First African American with hold general creative managerial responsibilities in a major American advertising agency. Noted composer and concert pianist.

Collection includes correspondence, marketing research reports, scripts, musical scores, photographs, musical scores, clippings and other printed materials. Includes audio and video cassettes, tape reels, phonograph records and optical media. Languages present in the collection include German, Russian, Spanish and Vietnamese. Collection also documents the work and collaboration of a number of African American and other minority composers, including Adolphus Hailstork, Chico O'Farrill, Fred Shannon Two Feathers, Scott Joplin and William Grant Still. Companies represented include Benton & Bowles, General Foods, Lorillard, Rhahm Music, Roy Eaton Music and Texaco. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Richard W. Pollay papers, 1869-2000 and undated 5.0 Linear Feet

Richard Pollay was a professor and curator of the History of Advertising Archives at the Sauder School of Business, University of British Columbia. Collection includes slides, correspondence, poetry and short stories, posters and other printed materials. The bulk of materials relate to Pollay's research into advertising for 19th and 20th century patent medicines, traveling sales personnel, as well as support materials for teaching presentations along with a collection of plastic and plush toys representing advertising mascots and spokes-characters. Companies represented include A&W root beer, American Association of Advertising Agencies, Coca-Cola, Dole, Energizer, Harley-Davidson and Kellogg. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes slides, correspondence, poetry and short stories, posters and other printed materials. The bulk of materials relate to Pollay's research into advertising for 19th and 20th century patent medicines, traveling sales personnel, as well as support materials for teaching presentations along with a collection of plastic and plush toys representing advertising mascots and spokes-characters. Companies represented include A&W root beer, American Association of Advertising Agencies, Coca-Cola, Dole, Energizer, Harley-Davidson and Kellogg. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Barry Silverstein Collection of Direct Marketing Materials, 1871-1965 and undated 6.0 Linear Feet

Direct marketing executive who worked at Xerox and Epsilon before founding Directech I eMerge in 1983.

Consists primarily of clippings, brochures and print advertisements relating to companies selling directly to consumers. Periodicals include American Magazine, Harper's Monthly, Hearth and Home, Liberty, McCall's and Youth's Companion. Companies represented include Aetna, Alexander Hamilton Institute, Bristol-Myers, Brunswick, Burroughs, Corn Products Sales (Karo), Gold Medal, Jergens and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Stuart Elliott papers, 1875-2014 and undated 85.0 Linear Feet

Advertising and business columnist for USA Today and the New York Times.

Collection spans 1875-2014 and includes clippings, correspondence, drafts of newspaper articles and weblog posts, subject files and other printed materials relating to Elliott's career as a columnist. Recurring topics include Super Bowl advertising, advertising spending, diversity in advertising industry hiring, gay/lesbian/transgender (LGBT) issues and consumer demographics, agency mergers and client relations, media industry conferences, and media technology innovations. Collection primarily focuses on Elliott's tenure as columnist at the New York Times, but materials representing work at USA Today and the Detroit Free Press are also present. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Lois Stifel collection of tobacco ephemera, 1880-2019 and undated 12.0 Linear Feet

Collection includes print advertisements, accessories and merchandise catalogs, collector newsletters, direct mailings, cigarette and tobacco labels and packaging, point of sale displays, sheet music, memorabilia and collectibles, tobacco tins, smoking and smoking cessation paraphernalia, juvenile and adult literature, research reports and articles on smoking and health and other printed materials, along with audio and video cassettes and optical discs. Materials primarily relate to smoking, tobacco use and prevention in the United States but some international examples are also present. Materials also relate to the tobacco industry in North Carolina. Companies represented include Alfred Dunhill, American Cancer Society, American Legacy Foundation, American Lung Association, American Tobacco Company, Brown & Williamson, Liggett & Myers, National Cancer Institute, National Institutes of Health (NIH), Philip Morris, R.J. Reynolds, Tobacco Institute, U.S. Surgeon General and Zippo. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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Richard Pollay. Tobacco industry promotion (TIPS) collection, 1885-2012 and undated 225.0 Linear Feet

Richard W. Pollay was Professor and Curator of the History of Advertising Archives at the Sauder School of Business, University of British Columbia. Collection includes audiovisual materials in multiple formats (audio and video cassettes, optical discs), clippings of articles and advertisements, pamphlets and other printed material, artifacts and ephemera (including apparel, cups, luggage, playing cards, promotional gifts and samples of tobacco packaging and candy cigarettes), photographs and slides, research reports, corporate documents, depositions and transcripts of court case testimony and other litigation-related materials. Topics include tobacco advertising and deceptive advertising practices; package labeling and health claims; cigarette marketing; manipulation of tar and nicotine levels; "light" and menthol cigarettes; lung cancer and other smoking-related health issues; smoking cessation and anti-smoking initiatives in the United States, Canada and internationally; tobacco industry manufacturing and marketing practices; smoking initiation and teenage and young adult smoking; and marketing of tobacco products to women and minorities. Companies represented include American Tobacco, British American Tobacco, Brown & Williamson, Imperial Tobacco, Liggett & Myers, Lorillard, Philip Morris (later Altria), R.J. Reynolds/RJR Nabisco and the Tobacco Institute. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes audiovisual materials in multiple formats (audio and video cassettes, optical discs), clippings of articles and advertisements, pamphlets and other printed material, artifacts and ephemera (including apparel, cups, luggage, playing cards, promotional gifts and samples of tobacco packaging and candy cigarettes), photographs and slides, research reports, corporate documents, depositions and transcripts of court case testimony and other litigation-related materials. Topics include tobacco advertising and deceptive advertising practices; package labeling and health claims; cigarette marketing; manipulation of tar and nicotine levels; "light" and menthol cigarettes; lung cancer and other smoking-related health issues; smoking cessation and anti-smoking initiatives in the United States, Canada and internationally; tobacco industry manufacturing and marketing practices; smoking initiation and teenage and young adult smoking; and marketing of tobacco products to women and minorities. Companies represented include American Tobacco, British American Tobacco, Brown & Williamson, Imperial Tobacco, Liggett & Myers, Lorillard, Philip Morris (later Altria), R.J. Reynolds/RJR Nabisco and the Tobacco Institute. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Cosmetics Trade Samples and Sachet collection, 1890s-1930s 1.0 Linear Foot

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Consists of 75 trade samples and sachets of cosmetics, powders, makeup, soaps and scented paraphernalia. Companies are primarily based in the United States, but Canadian and French perfumers are also represented, including Andrew Jergens, California Perfume (later Avon), Colgate, Frederick Ingram, Furst-McNess, Johnson & Johnson, Larkin, Lehn & Fink and Richard Hudnut. Poems and testimonials on packaging from Ethel Barrymore, Kate Greenaway, Mrs. Leslie Carter and Modjeska. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History and the Sallie Bingham Center for Women's History and Culture.
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Outdoor Advertising Association of America Slide Library, 1891-2000 and undated 51.0 Linear Feet

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The Outdoor Advertising Association of America Slide Library spans the years 1891 through the 2000s, with the bulk of the collection originating in the 1950s and later. The collection documents over a hundred years of outdoor advertising primarily in the United States, plus some international campaigns from several other continents. The Slide Library is a large collection, almost entirely comprised of slides of billboards, exhibiting a grand range of graphic artistry, advertising campaigns, and marketing strategies. A smaller group of images supports the ad collection with views of artwork, billboard construction and other related images. In addition to over 62,000 slides, there are a few early glass slides, as well as transparencies, a small number of paper files, and six audiocassettes accompanying slide presentations. Many images were submitted by outdoor advertising companies over a number of years to the Outdoor Advertising Association of America (OAAA) as entries in annual national competitions to determine the best poster designs. The OAAA currently sponsors the OBIE Awards, which were preceded by awards programs under various names and sponsorships starting in the early 1930s. The award is modeled after the ancient Egyptian obelisk, considered by many the earliest form of outdoor advertising. Indeed much of the collection can be seen as evidence of this awards program although only the Award Nominees Series contains slides labeled as such. Other slides probably were transferred to OAAA when companies cleaned out their back files, though the precise sources of many items are unknown. The slides were maintained at OAAA primarily as a large supply of creative examples for member companies. Researchers interested in the following subjects may find the Outdoor Advertising Association of America Slide Library especially helpful: the outdoor advertising medium itself, advertising awards, advertising design, billboard construction, and commercial art, as well as the many outdoor advertising companies, advertisers, and advertising campaigns represented.

The images, designed to attract mass audiences, depict part of American society's history - a history of consumer attitudes and desires. The collection is therefore a valuable tool in formulating not only a pictorial development of the outdoor advertising industry but of societal norms and opinions. The ads speak to the creativity of artists and designers, but they also convey a rich story of how these creators saw society at large, especially in the United States. Perhaps more importantly, ads reveal how corporations and designers felt America wanted to see itself. Such visual richness underlies the primary goals of selling goods and services and promoting ideas for the public good. There are thousands of product advertisements but also many public service ads, political issue ads, and even Happy Birthday greetings in the collection. Billboards are one direct link from corporate America, various interest groups, and their advertising specialists to consumers; and a succinct one-sided conversation designed to spur them to action.

In contrast to other types of advertising, outdoor ads were designed with the fast-moving traveler in mind. The collection documents well the evolution of the billboard's attempt to reach those on the move, especially drivers. With careful thought to what would quickly provoke interest, advertisers presented a huge range of thought from text-free images of abstract artwork to direct discourse (e.g. Vote for Nixon). Because posters were displayed for only limited time periods, and because their physical size makes them impractical to store, photography is the primary method of capturing billboard images. Most billboard photos - whether print or slide - were created to document the work of the company which posted them for their business use.

Within the Slide Library, the creative output of many outdoor advertising companies is documented, although particular creators of many of the ads are unknown. Foster and Kleiser is well represented in the collection. Other companies named in the collection include Naegele, Pacific, Turner, Eller, Donnelly, Columbus, General Outdoor, Patrick, Gannett, Lamar, United, and many others. Thousands of national campaigns are represented, but many local ads are present as well. Outdoor formats range from 19th century posters to "multi-vision" boards that automatically change views with the use of three-sided boards. Most images are of actual billboards, posters, and other outdoor advertising formats in the field, while a sizable portion are just images of the ad design itself with a plain background. There are some slides of stock posters ("Your brand name here") and other forms of outdoor advertising such as bus cards, street furniture, and truck side advertising. The vast majority of the advertisements are in English.

The first three series make up the bulk of the collection: the Award Nominees Series, the Chronological Series, and the Topical Series (by far the largest of the three). These series are made up almost completely of slides showing advertisements, usually in billboard format. All series are described further within the container list. The only other series with a sizable number of advertisements is the International Posters Series. This is where the largest concentration of international ads is found, although there are a few scattered within the other main series. Ads may also be found scattered throughout the Presentations and Presentation Slides Series.

Several additional small series contain images of related content, providing support and context to the advertisements. These include the Construction and Creation Series, the Artwork Series, the Street Scenes and Approaches Series, and the Other Outdoor Advertising Related Images Series. The Presentations and Presentation Slides Series adds insight by showing some of the internal conversation between directors and trainees, advertisers and advertising creators, and more.

The most direct route to locate any identified ad is through the Resource for Outdoor Advertising Description (ROAD) database, available in early 2003. Information about most slides in the collection has been added to this database. Researchers will be able to search for specific attributes of ads such as brand or company name, product type, and headline, as well as other types of information including slide number, date, collection name, image type, image color, outdoor advertising type, and special notes. Many database records also contain a searchable field with the outdoor advertising company's name (posting company), a field indicating if the billboard is in a rural or urban setting, information on the presence of women, children, ethnic individuals, or famous people in the ad, and the billboard's geographic location. Various slide series were entered into the database differently. Multiple searches may be required for comprehensive searching. For more information, consult Research Services Staff (AskRL@duke.edu).

For more contextual information, use this collection in conjunction with the Outdoor Advertising Association of America Records, especially that collection's Physical Structure Series, and Photographs, Slides, and Negatives Series. Closely related collections in the David M. Rubenstein Rare Book & Manuscript Library include the John Brennan Outdoor Advertising Survey Reports, the John Paver Papers, the John Browning Papers, the Duplex Advertising Co. Records, the H.E. Fisk Collection of War Effort Mobilization Campaigns, the Outdoor Advertising Association of America Records, the Outdoor Advertising Poster Design Collection, the Garrett Orr Papers, the R.C. Maxwell Company Records, the Howard Scott Papers, and the Strobridge Lithographing Company Advertisements.

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Advertising Paper Dolls collection, 1894-1980 and undated 1.0 Linear Foot

Collection consists of approximately 400 paper dolls, trade cards, bookmarks and other printed materials that comprised promotional packaging or premium gifts for a variety of products dating from the Victorian era to the 1980s. Dolls depict Mother Goose and other fairy tale and nursery rhyme characters; Victorian men, women and children; animals; occupations; and figures in military, international and ethnic dress. Product classes represented include coffee and other beverages, cotton and linen thread and other sewing supplies, food and patent and nonprescription drugs, Companies represented include A&P, Bendix, Clark's O.N.T., Coca-Cola, Estey Organ, General Mills, Horsman Dolls, J&P Coats, Kellogg, Lion Coffee, McLaughlin Coffee, Morton Salt, Munsingwear, Nestle, Pillsbury, Singer, Western and Southern Life Insurance and Worcester Salt. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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J. Walter Thompson Company Personnel records, 1900-1975 58 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States.

The collection spans the years approximately 1900 through 1975 and contains employment records, transfer notices, correspondence of superiors and other materials pertaining to the personnel operations of J. Walter Thompson Company. In some cases, examples of creative work are included in the files. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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J. Walter Thompson Company. Chicago Office. Information Center Records, 1901-2005 and undated 90.0 Linear Feet

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Chicago Office opened in 1891. The Information Center served as a corporate research library and reference center for the agency.

Collection and includes memoranda, clippings, research reports and other materials. Subjects addressed include contests, free-standing advertising inserts, coupons and other promotions, marketing of a variety of products including tobacco, hair care and other toiletries, foods including soy protein meat substitutes. Demographic research topics include marketing to children and youth, African Americans, Hispanic Americans, Asian Americans, older consumers, baby boom generation and women. Companies represented include Procter & Gamble, Andrew Jergens, Aunt Jemima and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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William Golden papers, 1911-1970 15 Linear Feet

Graphic artist and Creative Director at CBS Radio and Television divisions. Creator of the CBS "eye" logo and corporate typography.

Primarily print advertisements, pamphlets and brochures, corporate publications and other printed materials, personal correspondence, design work and other materials that document Golden's career in advertising and graphic design at CBS Radio and Television. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Ryerson special machinery and machine tools sales bulletins, 1912-1919 0.2 Linear Feet

Metal and machinery manufacturing firm founded in 1842, based in Chicago, Ill. Collection includes numbered bulletins and catalogs describing a variety of milling, metal-working and other industrial machinery and machine parts and tools as well as varieties of metal stock. Bulletins also include technical specifications, suggested uses, testimonials of users and promotional materials showing Ryerson metals used in airplanes, automobiles and other manufactured items. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes numbered bulletins and catalogs describing a variety of milling, metal-working and other industrial machinery and machine parts and tools as well as varieties of metal stock. Bulletins also include technical specifications, suggested uses, testimonials of users and promotional materials showing Ryerson metals used in airplanes, automobiles and other manufactured items. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Bruce Barton papers, 1912-1949 and undated 3 items

Journalist, author and advertising executive, co-founder of Batten, Barton, Durstine & Osborn (BBDO) agency in New York. Includes 1912 letter to author Margaret Pollock Sherwood in which Bruce Barton, then Managing Editor of The Housekeeper magazine, praises Sherwood's work and asks if she would consider submitting stories to the magazine. Circa 1915 reprint of tract "The Creator of a Correspondence Church" written by Barton and published in Associated Sunday Magazines; Letter, 1949 to journalist Julien Elfenbein in which Barton mentions the potential power of the Sears catalog as a pro-American propaganda tool in Russia. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Includes 1912 letter to Margaret Pollock Sherwood in which Bruce Barton, then Managing Editor of The Housekeeper magazine, praises Sherwood's work and asks if she would consider submitting stories to the magazine. Circa 1915 reprint of tract "The Creator of a Correspondence Church" written by Barton and published in Associated Sunday Magazines; Letter, 1949 to Julien Elfenbein in which Barton mentions the potential power of the Sears catalog as a pro-American propaganda tool in Russia. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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McCann-Erickson Worldwide vertical files, 1914-1997 and undated 111.0 Linear Feet

McCann Erickson Worldwide is an American advertising agency founded in 1930, now part of the Interpublic Group of Companies. It is headquartered in New York. The collection consists of reference files by topic. The files include research reports, periodicals, maps, clippings, brochures and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The collection spans 1914-1997 with the bulk of materials spanning 1926-1979 and consists of reference files by topic. The files include research reports, periodicals, maps, clippings, brochures and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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John R. Bittner papers, 1918-1994 and undated 3 Linear Feet — 500 items

Professor of mass communications and administrator at University of North Carolina-Chapel Hill.

Collection consists mainly of advertisements and some marketing and sales items collected by Bittner and used largely as source material for illustrating his publications. Formats comprising clipped advertisements (dating from 1919), tear sheets, storyboards, photographs, annual reports, news releases, and catalogs focus on products (including Coca-Cola), clothing, media (television and radio), and electronics. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.

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Jean Kilbourne papers, 1918-2014 and undated 70 Linear Feet

Media critic, feminist author and documentary filmmaker based in Massachusetts. Collection spans 1918-2014 and includes: clippings; tear sheets; correspondence; research reports and other printed materials; slides and slide presentation texts; audiovisual materials in multiple formats including 8mm and 16mm films, audio and video cassettes; book drafts and research files used for teaching and production of Kilbournes books and films. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History and the Sallie Bingham Center for Women's History & Culture.

Collection spans 1918-2014 and includes: clippings; tear sheets; correspondence; research reports and other printed materials; slides and slide presentation texts; audiovisual materials in multiple formats including 8mm and 16mm films, audio and video cassettes; book drafts and research files used for teaching and production of Kilbournes books and films. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History and the Sallie Bingham Center for Women's History & Culture.

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Earle Ludgin papers, 1920-1979 and undated 4.5 Linear Feet

Advertising executive, founder of Earle Ludgin and Company agency, Chicago, Ill. Collection includes correspondence, clippings, tear sheets and proofs of print advertisements, speeches and other printed materials. Companies represented include: Albert Pick, B. Altman, Bluebird Diamond Syndicate, Chicago Title and Trust, Clinton Carpets (Ozite), Elgin, Elizabeth Arden, Eureka, Lenox, Lucien Lelong, Macy's, Matson Line, Mullins Manufacturing, Pennsylvania Railroad, Rit Dye, Saks, Scott Radio Laboratories, Swift, Walgreen, and W.F. McLaughlin. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence, clippings, tear sheets and proofs of print advertisements, speeches and other printed materials. Companies represented include: Albert Pick, B. Altman, Bluebird Diamond Syndicate, Chicago Title and Trust, Clinton Carpets (Ozite), Elgin, Elizabeth Arden, Eureka, Lenox, Lucien Lelong, Macy's, Matson Line, Mullins Manufacturing, Pennsylvania Railroad, Rit Dye, Saks, Scott Radio Laboratories, Swift, Walgreen, and W.F. McLaughlin. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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International Advertising Association. International Advertising Exposition exhibitor handouts, 1925-1928 and undated 0.4 Linear Feet

Advertising trade organization founded in 1905 as Associated Advertising Clubs of America, changing its name in 1926 to International Advertising Association and in 1929 to Advertising Federation of America; the first international exposition was held in July 1928 in Detroit, Mich. Collection includes reprints, print advertisements, brochures, booklets and other printed materials handed out by participant exhibitors representing a variety of fields in the advertising and marketing industry, including apparel, direct mail, electric and neon signs, graphic art, gravure, newspapers, outdoor advertising, photolithography, telephotography, trade and women's clubs, and window show displays. Companies represented include firms from the U.S., Canada and Great Britain, including the Advertising Club of New York, AT&T, Aronsson Printing, Art Gravure, Bausch & Lomb, Capitol Machine, Chicago Daily News, Consolidated Press, Detroit Free Press, Dictaphone, Fairchild Publications, General Outdoor, Jam Handy, Mulford, National Printing & Engraving, and R.F. Heinrich. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes reprints, print advertisements, brochures, booklets and other printed materials handed out by participant exhibitors representing a variety of fields in the advertising and marketing industry, including apparel, direct mail, electric and neon signs, graphic art, gravure, newspapers, outdoor advertising, photolithography, telephotography, trade and women's clubs, and window show displays. Companies represented include firms from the U.S., Canada and Great Britain, including the Advertising Club of New York, AT&T, Aronsson Printing, Art Gravure, Bausch & Lomb, Capitol Machine, Chicago Daily News, Consolidated Press, Detroit Free Press, Dictaphone, Fairchild Publications, General Outdoor, Jam Handy, Mulford, National Printing & Engraving, and R.F. Heinrich. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.