Collections : [David M. Rubenstein Rare Book & Manuscript Library]

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David M. Rubenstein Rare Book & Manuscript Library
David M. Rubenstein Rare Book & Manuscript Library

The holdings of the Rubenstein Rare Book & Manuscript Library range from ancient papyri to records of modern advertising. There are over 10,000 manuscript collections containing more than 20 million individual manuscript items. Only a portion of these collections and items are discoverable on this site. Others may be found in the library catalog.

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Founded in 1971 as a manufacturer of shopping baskets; converted into a holdling company in 1985 and grew to become one of the largest advertising and communications conglomerates in the world.

Spans 1986-2015 and includes annual reports, financial statements, correspondence, artifacts, newsletters and other publications and printed materials. Includes materials pertaining to the acquisition of the Ogilvy Group (formerly Ogilvy & Mather). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Cohama is a trademark of United Merchants and Manufacturers, Inc., a textile firm founded in 1912 in New York as Cohn-Hall-Marx. Consists of bound sales and promotional presentations and guides for local retail advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Consists of bound sales and promotional presentations and guides for local retail advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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News magazine first published in 1923 in New York, N.Y. Mailing sent to college representatives promoting Time magazine. Includes sample package of Lucky Strike cigarettes (American Tobacco Company) as an example of student preferences; text of letter cites readership statistics for the magazine. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Mailing sent to college representatives promoting Time magazine. Includes sample package of Lucky Strike cigarettes (American Tobacco Company) as an example of student preferences; text of letter cites readership statistics for the magazine. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Collection includes print advertisements, accessories and merchandise catalogs, collector newsletters, direct mailings, cigarette and tobacco labels and packaging, point of sale displays, sheet music, memorabilia and collectibles, tobacco tins, smoking and smoking cessation paraphernalia, juvenile and adult literature, research reports and articles on smoking and health and other printed materials, along with audio and video cassettes and optical discs. Materials primarily relate to smoking, tobacco use and prevention in the United States but some international examples are also present. Materials also relate to the tobacco industry in North Carolina. Companies represented include Alfred Dunhill, American Cancer Society, American Legacy Foundation, American Lung Association, American Tobacco Company, Brown & Williamson, Liggett & Myers, National Cancer Institute, National Institutes of Health (NIH), Philip Morris, R.J. Reynolds, Tobacco Institute, U.S. Surgeon General and Zippo. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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Consumer products manufacturer founded in 1945 in Clichy, France. Binder announces introduction of "skip-proof" pen with black-and-white photographs and other images and humorous text. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.facturer founded in 1945 in Clichy, France. Binder announces introduction of "skip-proof" pen with black-and-white photographs and other images and humorous text. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Binder announces introduction of "skip-proof" pen with black-and-white photographs and other images and humorous text. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Art Director and advertising executive at Doyle Dane Bernbach and partner in several independent agencies. Includes clippings, proofs of print advertisements, video cassettes of television commercials, photographs and slidIncludes clippings, proofs of print advertisements, video cassettes of television commercials, photographs and slides, writings, texts of speeches; award certificates, ces, writings, texts of speeches; award certificates, correspondence and other printed materials relating to Sirowitz's career at Doyle Dane Bernbach and independent agencies co-founded with Ron Rosenfeld and Marion Harper. Companies represented include Bain de Soleil, Better Vision Institute, Champion International, El Al Airlines, Mobil, Sony, Volkswagen and Yugo. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Includes clippings, proofs of print advertisements, video cassettes of television commercials, photographs and slides, writings, texts of speeches, award certificates, correspondence and other printed materials relating to Sirowitz's career at Doyle Dane Bernbach and independent agencies co-founded with Ron Rosenfeld and Marion Harper. Companies represented include Bain de Soleil, Better Vision Institute, Champion International, El Al Airlines, Mobil, Sony, Volkswagen and Yugo. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Pulp and paper milling company based in Seattle, Wash. Dimensions 47 Simps-Un Lee brochure featuring J. Walter Thompson Company's 1968 outdoor, poster and print "Uncola" campaign for Seven-Up beverage. Campaign featured a number of contemporary commercial artists, including Barry Zaid, Bob Mitchell, Ed George, Jacqui Morgan, John Alcorn, John Craig, John Kurtz, Kim Whitesides, Milton Glaser, Nancy Martell, Pat Dypold, Roger Chouinard and Seymour Chwast. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Dimensions 47 Simps-Un Lee brochure featuring J. Walter Thompson Company's 1968 outdoor, poster and print "Uncola" campaign for Seven-Up beverage. Campaign featured a number of contemporary commercial artists, including Barry Zaid, Bob Mitchell, Ed George, Jacqui Morgan, John Alcorn, John Craig, John Kurtz, Kim Whitesides, Milton Glaser, Nancy Martell, Pat Dypold, Roger Chouinard and Seymour Chwast. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Direct marketing executive who worked at Xerox and Epsilon before founding Directech I eMerge in 1983.

Consists primarily of clippings, brochures and print advertisements relating to companies selling directly to consumers. Periodicals include American Magazine, Harper's Monthly, Hearth and Home, Liberty, McCall's and Youth's Companion. Companies represented include Aetna, Alexander Hamilton Institute, Bristol-Myers, Brunswick, Burroughs, Corn Products Sales (Karo), Gold Medal, Jergens and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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American retailer founded 1886 in Chicago, Ill. Consumer Information Services produced a series of instructional filmstrips and booklets on a range of home improvement projects. Consists of two boxed filmstrip series: Let's Decorate the Bathroom; and Your Space Age Kitchen. 35mm filmstrips are accompanied by reading scripts and handout booklets intended to instruct homeowners on tips and techniques for designing, planning, repairing and remodeling kitchens and bathrooms, with suggestions for electrical appliances and furnishings. Series was produced by the Sears Consumer Information Services Division. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Consists of two boxed filmstrip series: Let's Decorate the Bathroom; and Your Space Age Kitchen. 35mm filmstrips are accompanied by reading scripts and handout booklets intended to instruct homeowners on tips and techniques for designing, planning, repairing and remodeling kitchens and bathrooms, with suggestions for electrical appliances and furnishings. Series was produced by the Sears Consumer Information Services Division. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Department store in Portland, Ore. Collection consists of three volumes of photographs that depict window and retail sales floor displays, store staff, staff events, and interior and exterior architecture. Displays include ties, hats, shoes, sportswear, golf apparel, outerwear, sleepwear, shirts, sweaters,business attire as well as toiletries and other merchandise. Companies represented include Hart, Schaffner & Marx and Jantzen. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Consists of three volumes of photographs that depict window and retail sales floor displays, store staff, staff events, and interior and exterior architecture. Displays include ties, hats, shoes, sportswear, golf apparel, outerwear, sleepwear, shirts, sweaters,business attire as well as toiletries and other merchandise. Companies represented include Hart, Schaffner & Marx and Jantzen. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.