Collections : [David M. Rubenstein Rare Book & Manuscript Library]

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David M. Rubenstein Rare Book & Manuscript Library
David M. Rubenstein Rare Book & Manuscript Library

The holdings of the Rubenstein Rare Book & Manuscript Library range from ancient papyri to records of modern advertising. There are over 10,000 manuscript collections containing more than 20 million individual manuscript items. Only a portion of these collections and items are discoverable on this site. Others may be found in the library catalog.

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Founded in 1971 as a manufacturer of shopping baskets; converted into a holdling company in 1985 and grew to become one of the largest advertising and communications conglomerates in the world.

Spans 1986-2015 and includes annual reports, financial statements, correspondence, artifacts, newsletters and other publications and printed materials. Includes materials pertaining to the acquisition of the Ogilvy Group (formerly Ogilvy & Mather). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Graphic artist and Creative Director at CBS Radio and Television divisions. Creator of the CBS "eye" logo and corporate typography.

Primarily print advertisements, pamphlets and brochures, corporate publications and other printed materials, personal correspondence, design work and other materials that document Golden's career in advertising and graphic design at CBS Radio and Television. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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The War Effort Mobilization Campaigns Poster Collection spans the years 1942-1945 and contains miniature reproductions of billboards designed by the War Advertising Council that advertise various government campaigns during World War II. A broad range of campaigns are represented in this collection, including war bonds, civilian employment, women’s Naval Reserve (WAVES) service, food rationing, civil defense, and fire prevention. Campaigns were approved by various government agencies. The Treasury Department is the most heavily represented agency in this collection, but other agencies such as the Office of Civilian Defense, the War Food Administration, the War Manpower (or Man Power) Commission, the National Housing Administration, and the Office of War Information are also included. Most of the posters are in full color and feature images depicting scenes involving military activity, civilian and family life, women’s war contributions, and patriotic symbolism. Many of the posters come with attached promotional literature or form part of "sales kits" designed to encourage businesses to purchase and sponsor a billboard to promote war effort campaigns in their community.

Included in the collection are examples of outdoor advertising for the Second through the Seventh War Loan drives. Examples of advertising for the First Bond drive (which was primarily promoted through newspapers and radio advertising) and the Eighth War Loan campaign may be found in the Ad*Access collection on the Web.

The War Effort Mobilization Campaigns collection consists of two series. The H.E. Fisk War Poster Collection Series contains war effort posters collected in a scrapbook by H.E. Fisk, an executive of the Outdoor Advertising Association of America (OAAA). The War Effort Sample Posters Series contains a wide range of war effort posters. There is some overlap between the two series.

Related materials may also be found in the R.C. Maxwell Company Records, the Outdoor Advertising Association of America Archives, the J. Walter Thompson Co. Archives: World War II Advertising Collection, and the Advertising Council Records. For additional information on advertising campaigns during World War II, please see http://scriptorium.lib.duke.edu/adaccess/wwad-history.html for an article titled "Brief History of World War II Advertising Campaigns." This article, part of the Ad*Access on-line image database, highlights six major advertising initiatives including the conservation, V-mail, and war bond campaigns.

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Commercial artist primarily on the U.S. west coast. Consists of 19 pencil and pen-and-ink drawings primarily of women's fashions and bathing suits prepared for retail advertising.

Consists of 19 pencil and pen-and-ink drawings primarily of women's fashions and bathing suits prepared for retail advertising. Companies represented include Jantzen, Rose Marie Reid and Carr's Fashions. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Sue Olmstead was a librarian on the staff of the Olivia Rainey Local History Library (Raleigh, N.C.). Collection comprises approximately 160 print advertisements, most removed from issues of "The State," a North Carolina publication. Advertisements are primarily for cigarettes and other tobacco products from American Tobacco Company (Lucky Strike), Liggett & Myers (Chesterfield) and R.J. Reynolds (Camel, Salem, Winston, plus several corporate advertisements for other products). Many of the advertisements feature testimonials from celebrities (socialites, actors, singers and sports figures). Additional advertisements, many for North Carolina companies, appear on the reverse side of the cigarette ads; also included are advertisements for the United Brewers Industrial Foundation. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Approximately 160 print advertisements, most removed from issues of "The State," a North Carolina publication. Advertisements are primarily for cigarettes and other tobacco products from American Tobacco Company (Lucky Strike), Liggett & Myers (Chesterfield) and R.J. Reynolds (Camel, Salem, Winston, plus several corporate advertisements for other products). Many of the advertisements feature testimonials from celebrities (socialites, actors, singers and sports figures). Additional advertisements, many for North Carolina companies, appear on the reverse side of the cigarette ads; also included are advertisements for the United Brewers Industrial Foundation. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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News magazine first published in 1923 in New York, N.Y. Mailing sent to college representatives promoting Time magazine. Includes sample package of Lucky Strike cigarettes (American Tobacco Company) as an example of student preferences; text of letter cites readership statistics for the magazine. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Mailing sent to college representatives promoting Time magazine. Includes sample package of Lucky Strike cigarettes (American Tobacco Company) as an example of student preferences; text of letter cites readership statistics for the magazine. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Advertising executive, author and philanthropist in Detroit, Michigan; principal in the D'Arcy MacManus Masius agency. Letter to William H. Solle, a bookshop owner in Omena, Mich. answers an inquiry regarding forthcoming poetry. MacManus reminisces on the ironies of his life, reflections, his legacy as author of the Cadillac "Penalty of Leadership" advertisement of 1915. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Letter to William H. Solle, a bookshop owner in Omena, Mich. answers an inquiry regarding forthcoming poetry. MacManus reminisces on the ironies of his life, reflections, his legacy as author of the Cadillac "Penalty of Leadership" advertisement of 1915. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Advertising and business columnist for USA Today and the New York Times.

Collection spans 1875-2014 and includes clippings, correspondence, drafts of newspaper articles and weblog posts, subject files and other printed materials relating to Elliott's career as a columnist. Recurring topics include Super Bowl advertising, advertising spending, diversity in advertising industry hiring, gay/lesbian/transgender (LGBT) issues and consumer demographics, agency mergers and client relations, media industry conferences, and media technology innovations. Collection primarily focuses on Elliott's tenure as columnist at the New York Times, but materials representing work at USA Today and the Detroit Free Press are also present. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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An auca is a graphic format popular in Spain and especially in the region of Catalonia around Barcelona. The genre dates at least to the 17th century but was banned during the 18th century before experiencing a renewal during the 19th and later the 20th centuries as a uniquely Catalonian form of expression. It takes the form of a cartoon or a comic strip, typically with 48 blocks of image and text, although some may have less. An auca is generally produced as a single sheet, but occasionally a booklet form is used. The captions tend to have some sort of consistent rhyme to assist with the flow and storytelling. Many times the term “auca” appears in the title, but another term, “aleluya,” is used, apparently interchangeably. Some sources indicate that the aleluya originated in Castile and originally included religious elements that were shed over time. The aucas found in this collection are focused primarily on advertising a range of products, businesses, services or entertainments such as films, but also present are public service announcements for topics such as safety, health or the National Lottery. A common format is to relate some sort of tangential or episodic story and end by directly promoting the product or company of choice. Narratives tend to focus on everyday events that most families would be able to at least partially relate to. Many involve nuclear families and the day-to-day trials that they may go through. Common themes involve food, gender roles, entertainment, education, family, race and hygiene. Companies represented in the materials include GAMA, Philips, Procter & Gamble, Puig, and Unilever. Items in this collection appear in both Spanish and Catalan. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The aucas found in this collection span 1937-1985 and are focused primarily on advertising a range of products, businesses, services or entertainments such as films, but also present are public service announcements for topics such as safety, health or the National Lottery. A common format is to relate some sort of tangential or episodic story and end by directly promoting the product or company of choice. Narratives tend to focus on everyday events that most families would be able to at least partially relate to. Many involve nuclear families and the day-to-day trials that they may go through. Common themes involve food, gender roles, entertainment, education, family, race and hygiene. Companies represented in the materials include GAMA, Philips, Procter & Gamble, Puig, and Unilever. Items in this collection appear in both Spanish and Catalan. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Collection of 137 embossed advertising stickers from an unknown producer. Stickers depict a wide range of businesses and products primarily in the Southern California region, from Los Angeles to San Diego. Products represented include alcoholic beverages, automotive parts and supplies, clothing, cosmetics, food products, gasoline and motor oil, hair care preparations, musical instruments, patent medicines, plastic surgery, shaving products, sporting goods, tooth powder and other dentifrices. Companies and events represented include the California Pacific International Exposition, Carnation and Max Factor. Some stickers are affixed to envelopes; others are affixed to jobber cards giving production dates and design details. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.