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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Denis Lanigan was an executive who managed JWT Offices in Frankfurt, London and New York before being named Vice Chairman and Chief Operating Officer. Collection includes correspondence and memoranda, policy manuals and reports, account files and research reports that document Lanigan's career in JWT offices in Frankfurt and New York. Companies represented include Chevron, Kellogg, Kodak, Kraft, Nestle, Pepsi, R.J. Reynolds and Unilever. Acquired as part of the John. W. Hartman Center for Sales, Advertising & Marketing History.

Includes correspondence and memoranda, policy manuals and reports, account files and research reports that document Lanigan's career in JWT offices in Frankfurt and New York. Companies represented include Chevron, Kellogg, Kodak, Kraft, Nestle, Pepsi, R.J. Reynolds and Unilever. Acquired as part of the John. W. Hartman Center for Sales, Advertising & Marketing History.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Frankfurt (Germany) office opened in 1952 and served as the main JWT office in Germany, and directed many of JWT's pan-European advertising efforts. The Frankfurt Office Advertisements Collection spans the years 1950 through 1991 and includes newspaper and magazine print advertisements, tear sheets and proofs. Clients include BASF, Burger King, De Beers, Dunlop, Ford, Kraft, Lever Brothers, Pan Am, and Singer. Most advertisements are in German, although some are in English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Frankfurt Office Advertisements Collection spans the years 1950 through 1991 and includes newspaper and magazine print advertisements, tear sheets and proofs. Clients include BASF, Burger King, De Beers, Dunlop, Ford, Kraft, Lever Brothers, Pan Am, and Singer. Most advertisements are in German, although some are in English.

Collection is arranged by format size and product name.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Frankfurt Office opened in 1952. The J. Walter Thompson Company Frankfurt Office Audiovisual Materials span the years 1956-1993 and consist of 16mm and 35mm films, videocassettes and slides that document print advertisements and television commercials produced by the Frankfurt Office for the German and continental European markets. Companies represented include Braun, De Beers, Elida Gibbs (Chesebrough-Pond's), Findus, Ford, Glückslee, Hoffman's, Jacobs (Kraft), Kellogg's, Kraft, Maggi, Pepsi, Sunlicht (Unilever), and Wick. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The J. Walter Thompson Company (JWT) Frankfurt Office Audiovisual Materials span the years 1956-1993 and consist of 16mm and 35mm films, videocassettes and slides that document print advertisements and television commercials produced by the Frankfurt Office for the German and continental European markets. Companies represented include Braun, De Beers, Elida Gibbs (Chesebrough-Pond's), Findus, Ford, Glückslee, Hoffman's, Jacobs (Kraft), Kellogg's, Kraft, Maggi, Pepsi, Sunlicht (Unilever), and Wick.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Burkhard Schwarz was an advertising executive who served as Managing Director of JWT's Frankfurt Office from 1977-1989. Collection includes correspondence, financial summaries, client files, speeches, meeting minutes and other materials, planning and research reports, and new business presentations. Companies represented include Bacardi, Burger King, DeBeers, Ford, Hill & Knowlton, Jacobs, Kodak, Nestle, Philips, Sunlicht and Unilever. Materials are in German and English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Correspondence, financial summaries, client files, speeches, meeting minutes and other materials, planning and research reports, and new business presentations. Companies represented include Bacardi, Burger King, DeBeers, Ford, Hill & Knowlton, Jacobs, Kodak, Nestle, Philips, Sunlicht and Unilever. Materials are in German and English. Acquired as part of the John W. Hartman Center for Sales, Advertising &, and Marketing History.

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The papers of George Black, former advertising executive of the J. Walter Thompson Company, span the years 1968 to 1989, with the bulk of the material dating from 1972 to 1988. The papers document Black's activities during his tenure as Creative Department Head in the 1970's and then as Chairman of JWT-Frankfurt from 1976 to 1988. During the 1980's, Black presided over an expansion of business in the German Speaking Area (GSA) which included the opening of new offices in Hamburg and Düsseldorf; the establishment of JWT divisions for pharmaceutical advertising (Deltakos) and direct marketing (JWT-Direkt); and the British WPP Group's leveraged buyout of JWT in 1987. General trends and events reflected in the papers include the increasing globalization of clients and markets, the world energy and financial crises of the 1970's, JWT's international expansion and business management worldwide. Specific topics documented include ethical and legal issues surrounding children and advertising in Germany; the production of film and print advertisements for current and prospective clients; Black's membership in professional organizations such as European Association of Advertising Agencies (EAAA) and the Art Directors Club of Germany; Black's participation in JWT international strategic planning groups, with emphasis on Europe and the GSA; promotions and management changes within JWT; and special events and seminars for JWT international staff and clients. The collection consists of correspondence, memoranda, manuscripts, reports, photographs, press releases, speeches, overhead transparencies, agendas, invoices and receipts, contracts, newsletters, articles, advertisements, and collateral literature. Correspondents in the collection include media and management consultants, artists and producers, current and prospective clients, persons affiliated with various agencies, publications, and organizations, and JWT executives such as David Campbell-Harris (JWT-Milan), Jack Cronin (JWT-New York), Peter Horak (JWT-Zürich), Don Johnston (JWT-New York), Denis Lanigan (JWT-London), Eilika Schmidt-Roessler (JWT-Brussels), Alfred Tiefenbrunner (JWT-Vienna), and Hakan Verner-Carlsson (JWT-Stockholm). Clients well-documented in the collection include Braun, Campari, DeBeers, Elida Gibbs, Ford, Jacobs, Kellogg, Kraft, Lever-Sunlicht (Unilever), Nestle, Singer, Pepsi, Warner-Lambert, and Wick.

Approximately 60% of the collection is in English and the remainder is in German, except for small portions in Danish, Dutch, French, Greek, Portuguese, Russian, Spanish, and Swedish.

The Other JWT Offices Series documents the coordination of operations between the Frankfurt Office and 40 other JWT offices and subsidiaries worldwide. Communications with JWT's London and New York offices account for the bulk of the correspondence files. Topics include long-term account planning for individual clients, regional strategy planning for Scandinavia and for the GSA, comparison of international advertising styles and regulations, and JWT worldwide executive promotions and organizational changes. Issues specifically noted in the series include a 1979 International Conference on Public Service Advertising, strategies for dealing with the 1970s oil crisis, art buying, improving multinational management and marketing techniques, "JWT Learning Tape Series" training videos for international JWT offices, restructuring of JWT's pharmaceutical advertising subsidiary Deltakos, leadership and performance problems in JWT's Zurich Office, and Denis Lanigan's (JWT-London) push to develop strict financial goals for the company following the financial downturn in the mid-1970s.

Correspondents in the Other JWT Offices Series include Denis Lanigan (London Office); Harry Clark, Don Johnston, Burt Manning, and Eugene Secunda (New York Office); Albert Brouwet (JWT-Brussels), Glen Fortinberry (JWT-Detroit), Peter Horak (JWT-Zurich), and Alfred Tiefenbrunner (JWT-Vienna). Clients and prospective accounts mentioned in this series include Bacardi, Braun AG, Brown and Williamson Tobacco, Burger King, Deutsche Bank, Ford, Levi-Strauss, Jacobs, Kraft, Nestle, Maggi, Pepsico, Singer, and Unilever. See also the German Speaking Area Series for related material on the Zurich and Vienna Offices.

The German Speaking Area Series documents the operations of J. Walter Thompson AG (Aktien Gesellschaft, a company offering public stock) in the three-country area of Germany, Austria and Switzerland. Topics covered in the series include finding appropriate management of the Zurich office, remuneration for work done between GSA offices, new business targets, and formal reporting requirements for operating results of the three offices. The series also includes minutes of the general meetings of the GSA Verwaltungsrat, of which Black was president; monthly and annual assessments of the Frankfurt, Zurich, and Vienna offices; and internal audit reports of the Zurich office. Correspondents include Alfred Tiefenbrunner (JWT-Vienna), Jack Cronin (JWT-Europe), Peter Horak (JWT-Zurich), Swiss legal consultant Lelio Vieli, management consultant John Stork, and Denis Lanigan (JWT-London). Clients mentioned include Elida, Ford, and Jacobs. For related material on the Zurich and Vienna Offices, see also the Other JWT Offices Series.

The Clients Series documents all aspects of JWT's day-to-day work for and communication with clients. In particular, the series discusses market research and strategy, media planning, the JWT "T-Plan," product development, packaging guidelines, conflicts among international JWT clients, agency compensation, corporate identity and umbrella campaigns, and the production of advertisements. The series also contains Corporate Image Advertising campaigns for Braun, Kraft, Rolex (featuring Yehudi Menuhin), and other major multinational clients; the highly successful "Campari: Was Sonst?" campaign launched in 1980. Particular items contained in the series include 1973 T-Plans for "Pepsi Generation" advertising; 1973 memos on "Slice of Life" advertising for Sunlicht; 1973-1974 information on Ford, including international press coverage of the Ford strike in Great Britain, and an extensive memo on Ford-JWT conflicts over proposed strategies for Europe. Other well-documented accounts in the series include Burger King, DeBeers, Deutsche Bank, Jacobs, and Kellogg.

The New Business Series materials document Frankfurt's strategies to acquire new clients and new product accounts. The series includes both successful and unsuccessful new business presentations for companies including Braemar, Elida-Gibbs, Nestle, and Pepsico. Specific documents in the series include a 1974 report entitled "Bausparkassen und Banken: die wichtigsten Etats" (Savings & Loans and Banks: The Most Important Accounts") on the growing importance of the banking industry; a 1976 "Aligned Client List" including multinationals such as Ford, Gillette, Kellogg, Kodak, and Unilever; and a report on Nestle's 1976 legal case with the Third World Working Committee.

The Meetings Series documents the meetings of various JWT executive committees. Specific meetings include the European Managers Meeting, European Planning Group, JWT Operating Committee, and Worldwide Managers. In 1978 the European Management Group (EMG) changed its name to the European Planning Group (EPG). The series also contains a 1978 Status Report for Ford of Europe.

The JWT Allgemein Series pertains to the day-to-day operations and projects of the Frankfurt Office. The series documents visitors, special events, talks, promotions and reorganizations, Directors Meetings, publicity, Black's membership in professional organizations such as the Art Directors Club for Germany and the GWA (Gesellschaft-Werbeagenturen), and meetings and conferences attended by Black. Also found in this series is a 1974 interview with Peter Gilow about the use of freelance graphic designers in large agencies; articles documenting creative trends in advertising; information on art buying; a 1976 strategy evaluation entitled "Expose zum Thompson T-Plan;" a 1974 memo on the introduction of cable television to Germany; information on procedural matters such as hiring consultants, and departmental and creative unit restructurings. A wide range of clients, products, and individual advertisements are mentioned in this series. For related material, see also the Memoranda/Haus-Mitteilungen Series.

The Memoranda/Haus-Mitteilungen Series documents the daily operations of the Frankfurt Office. It includes 1973 lists of clients and of JWT subsidiaries; New Business Presentation guidelines; and information on the 1977 celebration of JWT-Frankfurt's 25th anniversary. For related material, see also the JWT Allgemein Series.

The Creative Department Series documents the activities of JWT-Frankfurt's Creative Department and its own production division, FFF-Produktion during Black's tenure as Creative Director from 1971 to 1974. The materials inform on legal restrictions on radio advertising; market and media research; the impact of consumerism and profits on advertising trends; public debates on the role of advertising in Germany's market economy resulting from the 1974 Hamburg "Kongress der Werbung" ("Advertising Congress"); and advertising awards and festivals. It also contains information on the contracting of freelance artists and photographers ("Art Buying"), casting decisions and other aspects of television advertisement production, and the assignment of Creative Units personnel and accounts. Correspondents in this series include various studios, producers, and agencies; in-house communications between Black, Wilfried Henkel, Jack Rorem (FFF), W. Rommel (head of FFF), Eilika Schmidt-Roessler, Peter Gilow, and Manfred Ostwald; and external correspondence with other JWT executives David Campbell-Harris (Milan) and Alfred Tiefenbrunner (Vienna). Clients mentioned in the series include DeBeers, Elida, Jacobs, Kellogg's, Kraft, Pepsi and Wick.

The Correspondence Series documents management and organizational changes in the Frankfurt Office in the years 1976-1977, most notably George Black's transition from Creative Department Head to Chairman of the Frankfurt Office. The series also contains some documents pertaining to Peter Gilow's retirement from JWT and Wilfried Henkel's promotion to the position of "Geschäftsführer" (General Manager). Correspondents include clients such as Braun, Glücksklee, Kraft, Pan Am and Unilever; other agencies such as Lintas and Richardson-Merrell; and JWT executives Herbert Brungs, Harry Clark, Peter Gilow, Wilfried Henkel and Don Johnston.

The Farewell Series pertains to the planning and celebration of official retirement parties and special commemorations for JWT-Frankfurt's senior executives. Executives honored include Peter Gilow in 1978 and Denis Lanigan in 1980. The Gilow material includes microfilm of an Ullstein Verlag exhibit containing German ads from the 1920's through the 1940's.

The Organizations Series contains materials resulting from Black's membership in organizations during the 1970's and early 1980's. Black served on the Technical Working Group of Sodepax in 1971-1972. Sodepax's activities included public awareness campaigns for government support of international development and environmental protection. From 1978-1982 Black maintained membership in the professional organization European Association of Advertising Agencies (EAAA). Correspondents in the series include Vic Henny and Rev. Charles Elliott (Sodepax), and Tom Sutton (JWT).

The Seminars Series details seminars and workshops for JWT employees. Seminars specifically documented in the series include Advertising Age, Creative Directors, and Samuel Meek. The series contains information on JWT's Campari campaign (Advertising Age Seminar, 1976) and types of advertising, including the "product as hero," "product demonstration," and "slice of life" approaches (Marketing Week Seminar, 1978).

The Writings and Speeches Series contains speeches and writings either given by Black or retained by him for reference or other purposes. The series includes speeches given by Kraft and JWT executives at Burgenstock Conferences held in Switzerland in the 1960's. Specific speeches by Black include "The T-Plan" in German and English from 1968; an untitled speech on the "Generation Gap" and advertising from 1969; and "Creative Objectives" from 1970. Other speeches include "The German Consumer," by Black and Wally O'Brien, "Advertising: The Most Public Kind of Responsibility," by Norman H. Strouse, and a "JWT Image Paper" from the Seminar on New Business. The series also contains the speech "Insurance Advertising All Over the World," authored by a JWT-Frankfurt executive in 1971 that is illustrated with advertisements from 12 international JWT offices.

The Acquisitions Series contains materials used in negotiations for acquisition of subsidiary agencies internationally. Includes details of offers, research into the pharmaceutical market, and a 1978 Operating Report from Euro-Advertising.

The Other JWT Offices Series, Restricted, contains information on the 1981 founding of the "Thompson Recruitment" and "Corporate Communications" subsidiaries; the extension of the Nordic markets to Norway and Finland in the mid-1980s; and management of the Vienna Office in the mid-1980s. Specific items in this portion of the series include a 1981 letter from Wayne Fickinger outlining the history of JWT-Frankfurt's market research subsidiaries "Basis Research" and "Market Research Bureau International;" a 1980 "Worldwide Client Alignment List," a 1984 article offprint from "Television/Radio Age," entitled "JWT New York is suddenly a 'hot' creative shop;" the speech "Environmental Forces" given by EAAA Director Ron Beatson at JWT-Zurich in 1988; and Annual Reports of J. Walter Thompson AG issued from the "Generalversammlungen" held in Zurich.

The German Speaking Area Series, Restricted, contains information on account retention and operating and marketing plans and includes Three-Year-Plans, Marketing Plans for Frankfurt and Germany, Operations Reports for Europe, information on account gains and losses, and a bound brochure of the 1987 "Strategy and Policy Statement for the Frankfurt Office with a Brief Overview of the German Operation."

The Clients Series, Restricted, contains account histories for Jacobs and Wick; corporate client newsletters for Kraft; consumer profiles of the "Marlboro Man" and "Camel Man" for R.J.R. Reynolds; reports on outdoor advertising in Germany and Spain; a 1983 interview with Klaus Jacobs; a detailed memo on the JWT Management Development Program (in 1984 Jacobs file); a Don Johnston speech on "Marketing in the Global Village" delivered to Jacobs Suchard AG management in 1984; and a document commissioned in 1985 by JWT for Ford entitled, "Psycho-Analyse der Autowerbung in der Bundesrepublik Deutschland" ("Psychoanalysis of Automobile Advertising in the Federal Republic of Germany") linking German national character to automobile advertising. Specific events documented in the series include the 1981 merging of Ford's European and German JWT accounts; the 1985 loss of the Harley-Davidson account; and the 1987 merger of Jacobs and Suchard and resulting conflicts internationally with JWT's Nestle accounts. Other well-documented clients in the Clients Series, Restricted, include Campari, Elida, Kellogg, Rustenberg, Texaco, and Unilever. At the end of the series are two Account Planning folders detailing the introduction of new advertising concepts at JWT in the 1980's.

The Client Development & Agency Evaluation Series, Restricted, documents the establishment of a formalized system of planned evaluations of JWT's major multinational clients for the purposes of client retention and monitoring communication between agency and client. Among the correspondents in the series are Michael Cooper-Evans, Jack Cronin, and Christian Grupe (JWT-Europe); and Burkhard Schwarz (JWT-Frankfurt). Specific items in the series include policy statements outlining the role and purpose of the program, reporting requirements and evaluations, and an internal report on JWT's 1986 loss of the Ford account. Other clients mentioned in the series include Burger King, De Beers, Johnson Wax, Kellogg, Kraft, Mattel, Nestle, Pepsi, Philips, Reynolds, Rolex, Unilever and Warner Lambert.

The New Business Series, Restricted, contains annual lists of international gains and losses; a 1985 detailed letter written by Black analyzing the style of JWT's immensely successful Bacardi and Campari campaigns; and a 1987 article on Nestle in the United Kingdom. Other new business prospects mentioned in the restricted portion of the series include Green Giant, 3M, and Rotring.

The Meetings Series, Restricted, contains materials pertaining to the meetings of the Advertising Management Group (AMG), Creative Planning Board, European Managers Meeting (EMM), EROC (European Region Operating Committee), GL (Geschäftsleitung), New York Board of JWT Company, Operating Committee (OC) of JWT-Frankfurt, and the Professional Development Group (PDG). Items of specific note in the restricted portion of the series include a fax copy of the writing "JWT - Some Unconventional Wisdoms" (in AMG Correspondence); a report on "Choice of Media" and JWT Media Service International; and Black's 1982 speech to the European Managers entitled "Growing with an Existing Client: Ford in Europe." Correspondents include Harry Clark (JWT-New York), Elvira Bruhnsen-Cohen, Jack Cronin (JWT-New York), and Stephen King (JWT-London). Other clients mentioned include Kelloggs, and Warner Lambert.

The JWT Allgemein Series, Restricted, contains information on outdoor advertising in Germany and Greece (in 1981 Correspondence), on film production in Germany, and on the introduction of new media technologies such as scanners and computers. Specific items contained in the restricted portion include a 1981 "Campaign Europe" article on "Why advertisers fail to take advantage of radio's potential," and a 1982 Advertising Age FOCUS cover story, "JWT wakes up in Germany."

The Memoranda/Hausmitteilungen Series, Restricted, contains information on the founding of a JWT archive for radio advertisements in 1984; JWT's clients, its consultants, and its subsidiaries; the introduction of computers into JWT's offices; and the production of house publications such as "Portrait" and "JWT Special;" and Black's speaking tour to Chile, Argentina and Brazil in May, 1987. Specific items in this portion of the series include holiday cards and address lists for JWT clients and staff; 1984 video and tape scripts of house/corporate ads detailing JWT's relationship to Bacardi and other clients; invitations to conferences, contests and speaking engagements; reports and Jury information for the Art Directors Club of Germany Awards; and extensive articles from trade publications on the 1987 leveraged buyout of JWT by the British-based multinational marketing services firm WPP Group. Speeches by Black include the 1987 speech "Communication and its Function" given at the American College of Switzerland, and "Radio: Der Kontakt zum inneren Auge" ("Radio: The Link to the Inner Eye") held at the ARD WerbeTreff in 1988.

The Personnel Series documents applicants, current employees, consultants, and unit staff on individual accounts. Clients mentioned in the series include Bacardi, Burger King, Campari, Ford, Jacobs, Kellogg, Kraft and Wick.

The Farewell Series, Restricted, documents George Black's 1981 appointment to the Board, his 30th anniversary at JWT in 1984, and his retirement in 1988; Peter Gilow's 70th birthday in 1988; and Denis Lanigan's retirement in 1986.

The Presse/Articles Series comprises materials by or about George Black that document his advertising philosophies and events in his professional life as well as biographical information. The articles stem from a variety of German and English language trade publications in the field of advertising and business, such as "A + I," "Copy," "Handelsblatt," "Horizont," "Der Kontakter," "New Business," "Porentief," "Text Intern," and "Werben und Verkaufen," as well as mainstream German magazines and newspapers such as "FAZ" (Frankfurter Allgemeine Zeitung) and "Stern." Black wrote articles on advertising attitudes and regulations in Germany for the magazine of the American Chamber of Commerce(1988); on the Pepsi Challenge Campaign for "Werben & Verkaufen"(1988); and a tribute to Jeremy Bullmore on his retirement (1988). Specific titles by Black include: "Wie originell ist die deutsche Printwerbung?" ("How original is German print advertising?") (1987); "Power Brands - Oder: Die Realität subjektiver Werte" ("Power Brands, or: the Reality of Subjective Values"), written for "Der Spiegel" (1988); and "Corporate Identity: A definite need for communications," written for "Commerce in Germany" (1980).

The Organizations Series, Restricted, contains materials pertaining to advertising aimed at and employing children which was strictly regulated under German law.

The Seminars Series, Restricted, documents the Noordwijk-James Webb Young seminars in basic advertising training for JWT international staff, and the JWT-International Creative Forum.

The Writings & Speeches Series, Restricted, contains index lists of a collection of speeches by JWT executives other than Black which he retained in his office, dating from 1968 to 1987. The speeches themselves have been transferred to the J. Walter Thompson Company Archives Writings and Speeches Collection. The series also contains the 1983 "Interim List of Materials Available in the Management Resource Center."

The Acquisitions Series, Restricted, documents acquisitions and prospects for acquisition in Germany, Britain, Austria, France, Holland, Sweden, and the U.S. It includes a 1980 report on the acquisition of Die Werbe Wien GmbH, and information on the acquisitions of the Stein Schjaerven AB agency in Stockholm in 1980, and the Getas research firm in 1981.

The Subsidiaries & Divisions Series contains materials related to activities in J. Walter Thompson AG's divisions and subsidiaries. Agencies, design, and research firms mentioned in the series include Basisresearch, JWT Corporate Communications, Deltakos, JWT Direct, JWT-Düsseldorf, JWT-Hamburg, Hill & Knowlton, Proservice, and T&A. Events documented include the 1979 reorganization of JWT's pharmaceutical division Deltakos, the 1988 sale of Proservice, and the 1983 restructuring of Hill & Knowlton. Specific items include a report on "Direct Marketing as portrayed in JWT/WPP brochures," the "Magna Karta For Hill And Knowlton Germany" from 1983, and the Proservice Sale Agreement from 1988.

The Finance Series documents company billings worldwide, internal financial reorganizing, and operating expenses. Specifically documented is the 1983 financial reorganization of the J. Walter Thompson Company.

For related material, see other collections in the J. Walter Thompson Company Archives, especially the papers of other Frankfurt office executives, the Frankfurt Advertisements Collection, the JWT Newsletter Collection, JWT Writings and Speeches Collection, and the Frankfurt Film Video Collection.

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Hans Ihlefeld was financial manager and director of JWT's branch offices in Frankfurt, Vienna and Zurich in the 1960s and 1970s. The Hans Ihlefeld Papers document Ihlefeld's tenure as financial manager and director of the Frankfurt, Vienna, and Zurich offices of JWT, where he oversaw the expansion of the agency with regard to number of clients, subsidiaries, and financial volume. The collection includes correspondence, telexes and telegrams, memoranda, tables of results, charts and graphs, client and account lists, profit plans, computer printouts, invoices and receipts, contracts, clippings, articles and other printed material. Specific topics documented in the Hans Ihlefeld papers include financial statements and transactions concerning the German-speaking areas of Europe (Germany, Austria, and Switzerland) and Scandinavia, especially profit projections and periodic (monthly, quarterly, and annual) results reports; communication between Ihlefeld and other JWT executives and offices about JWT short- and long-term strategy; account planning; communication with JWT's European subsidiaries ARC, Basisresearch, Century, ProService, and PR; and correspondence with clients. The bulk of communications take place between the Vienna, Zurich, Stockholm, and New York offices. Notable company correspondents include Peter Gilow and Harry Clark. Clients well documented in the collection include Braun, Unilever (Elida Gibbs, Lever Sunlicht), Ford, Jacobs, Kraft, and PepsiCo. Approximately 60% of the collection is in German, and the remainder is in English, except for one very small portion in French.

The Hans Ihlefeld Papers span the years 1969 to 1978, with the bulk of the material dating from 1972 to 1978, and document Ihlefeld's tenure as financial manager and director of the Frankfurt, Vienna, and Zurich offices of JWT, where he oversaw the expansion of the agency with regard to number of clients, subsidiaries, and financial volume. The collection includes correspondence, telexes and telegrams, memoranda, tables of results, charts and graphs, client and account lists, profit plans, computer printouts, invoices and receipts, contracts, clippings, articles and other printed material. Specific topics documented in the Hans Ihlefeld papers include: financial statements and transactions concerning the German-speaking areas of Europe (Germany, Austria, and Switzerland) and Scandinavia, especially profit projections and periodic (monthly, quarterly, and annual) results reports; communication between Ihlefeld and other JWT executives and offices about JWT short- and long-term strategy; account planning; communication with JWT's European subsidiaries ARC, Basisresearch, Century, ProService, and PR; and correspondence with clients. The bulk of communications take place between the Vienna, Zurich, Stockholm, and New York offices. Notable correspondents include Peter Gilow and Harry Clark. Clients well documented in the collection include Braun, Unilever (Elida Gibbs, Lever Sunlicht), Ford, Jacobs, Kraft, and PepsiCo. Approximately 60% of the collection is in German, and the remainder is in English, except for one very small portion in French.

The collection is made up of three series: Correspondence and Memoranda; Finance; and German-Speaking Areas (GSA) Series.

The Correspondence and Memoranda Series comprises reports, summaries and written communications that passed through Ihlefeld's office. The series is organized into six subseries--General Correspondence, Clients, JWT Offices, JWT Subsidiaries, Memoranda/Haus Mitteilungen, and Trend Letter . The General Correspondence Subseries focuses primarily on the Frankfurt Office's financial negotiations and agreements with clients in the form of letters, budgets (of media and production costs), billings, and taxes. The Clients Subseries reflects the financial and planning aspects of JWT-Frankfurt's relationship with its clients. The Ford account in particular is well-documented, but files also exist for other clients including Braun, Jacobs, PepsiCo, and Unilever. The JWT Offices Subseries documents the coordination of financial operations between the Frankfurt Office and the Zurich, Stockholm, Vienna, and New York offices, and to a lesser extent with other JWT offices. Topics include short- and long-term financial planning (particularly with regard to profits and taxes), transactions between different JWT offices, tax audits, insurance matters, legal matters, and personnel matters (including visits) in the Frankfurt, Vienna, Zurich, and Stockholm offices. The JWT Subsidiaries Subseries gives information--mostly of a financial or tax-related nature--on JWT's European subsidiaries ARC, Basis, Century, ProService, and PR. The Memoranda/Haus-Mitteilungen Subseries documents the daily administration of the Frankfurt office, particularly with regard to production, financial matters, personnel, and taxes. The Trend Letter Subseries documents the acquisition and demise of Trend Letter, a financial newsletter designed for the business side of the advertising industry.

The Finance Series documents gains and losses, budgeting, taxes, the role of the comptroller, and monthly, quarterly, as well as annual results in the German Speaking Area.

The German-Speaking Area (GSA) Series documents JWT operations in the three-country area of Germany, Austria, and Switzerland. Topics include financial reporting and planning in the GSA and Scandinavia, as well as for several European subsidiaries.

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Herbert Brungs was the former chairman OMG (chief operating officer) and managing director (Geschäftsführer) at JWT Frankfurt, Germany, office. The papers of Herbert Brungs span the years 1969 to 1988 and document Brungs' activities as representative to the German trade organization GWA and the as the executive in charge of employee education. The collection contains general files, client files, organizations files, and writings and speeches files. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Herbert Brungs Papers span the years 1969 to 1988, with the bulk from the 1980s. The papers document Brungs' activities as the representative to the German trade organization GWA and as the executive in charge of further education of employees and managers through seminars and classes. Specific topics documented the opening of the JWT office in Düsseldorf; the introduction of computers systems at JWT-Frankfurt; correspondence with academics interested in the advertising industry; relations with a few big clients such as CMA (agricultural industry) and Deutscher Wein (trade organization for German wine); communication with the GWA concerning the relationship between the industry and politicians; industry excellence awards; and internal and external seminars and their evaluations. The collection consists of typed and handwritten correspondence; external and internal memoranda; articles and presentations (typed or offprints) accompanied by charts and graphs; and some other printed material. Approximately 70 percent of the collection is in German. Only correspondence with foreign offices and clients as well as some of the subject material is in English.

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The Paul-G. Siebel Papers contain correspondence, memoranda, speeches, and other documents spanning the years 1968 to 1975. The bulk of the material in the collection dates from Siebel's tenure as Geschäftsführer (General Manager) of J.Walter Thompson's Frankfurt Office from 1969 through 1975. The Siebel Papers mostly concern relations with the advertising industry. As media director of JWT Frankfurt (a position he held simultaneously with that of Geschäftsführer), Siebel corresponded with members of the industry as well as the media; as JWT Frankfurt's representative to organizations such as the GWA (Gesellschaft der Werbeagenturen [Association of Advertising Agencies]), he attended meetings within the industry and discussed a variety of advertising and political subjects. Other topics documented in the collection include media planning, account direction, production of advertisements, and business management JWT Frankfurt. The Organizations Series, relating to Siebel's participation in advertising groups, comprises one-half of the collection. Other series include the Non-Frankfurt JWT Offices; Correspondence; Memoranda/Haus-Mitteilungen; Clients; Media; Other JWT Frankfurt Departments; Euuropean Media Manager; and Organizations Series. The majority of items in the collection, approximately 80 percent, are in the German language, with the remainder in English.

The Non-Frankfurt JWT Offices Series consists of correspondence and other documents pertaining to over 20 international offices of J. Walter Thompson. Offices in London, New York, Tokyo, and Brussels make up the bulk of the series. Topics mentioned include: a European advertising campaign for the Quebec Government; media recommendations (both in Brussels folder); market research on home financing in Germany; German regulation of alcohol advertising (both in London folder); and the importance of appropriate broadcast times for television ads (Vienna folder). The London folders contain substantial material on the "Target Group Index" (T.G.I.), including numerous articles and brochures by Timothy Joyce and Jack Fothergill of the British Market Research Bureau (BMRB). JWT correspondents in the series include Albert Brouwet and Arlette Hill of JWT Brussels; Peter Gilow, head of JWT Frankfurt; William D. Thurber of JWT Johannesburg; Elvira Bruhnsen, Jeremy Bullmore, Alec Morrison, Neil Walker, and David Wheeler of JWT London; Harry Clark and Don Johnston of JWT New York; Tom Sutton of JWT Tokyo; and René Müller of JWT Zurich. The language of the series is predominantly English (approximately 80 percent), with the remainder in German.

The Correspondence Series contains Siebel's general business and personal correspondence. Topics mentioned in the series include buying advertising space and placing print advertisements, Siebel's 1969 appointment to the position of General Manager (Hauptgeschäftsführer) and Media Director, and the 1969 "Kongress der Werbung" held in Munich. Specific items in the series include 1971 ad copy featuring Siebel's endorsement of "Jasmin" magazine, produced by competitor Heumann, Ogilvy and Mather; and the 25th anniversary edition of the "NRZ" ( Neue Ruhr Zeitung ) newspaper. Siebel's correspondents in the series primarily include representatives of the advertising departments of various newspapers and magazines as well as members of media and marketing research organizations. Individual correspondents include H.-J. Artopé of Burda Verlag, Peter Baltzer of Carl Gabler Werbe GmbH, Rolf Günther of Gruner and Jahr Verlag, Karl Hartner of Stern Magazine,Herr Jenetzky of Fritz Busche Druckerei GmbH, and Gerd Springer of the Neue Westfälische Zeitung. The language of the series is predominantly German (ca. 90%), with the remainder in English.

The Memoranda/Haus-Mitteilungen Series contains memoranda, newsletters, and other documents relating to the policies and daily operations of JWT Frankfurt, JWT's international organization, and the Media Department. Contains a list of the year's TV spots produced by JWT in 1973, and a memo (late 1960's or early 1970's) advocating the use of psychological consultants for the production of ads in Frankfurt, as was already the practice in New York and London. In this series, folders originally labelled "JWT Intern" and "Organisation JWT" have been combined into one series. The language of the series is predominantly German, with the remainder in English.

The Clients Series contains correspondence, memoranda, contact reports and other documents pertaining to clients and their media needs. Topics mentioned in the series include: the production and placement of television and radio advertisements; contract negotiations and clarifications; forms of agency compensation; and an anti-drug public relations campaign. Correspondents include: various representatives of media firms such as the BBC, BILD, Burda, and Gruner and Jahr; client company executives such as W. Schmittel of Braun and H. Woyzik of Ciba Geigy; and JWT personnel such as David Campbell-Harris (JWT Milan), Wally O'Brien (JWT Chicago), and Manfred Süß (Media head, JWT Frankfurt). The language of the series is predominantly German (ca. 80%) with the remainder in English.

The Media Series contains guidelines for advertising testing, a lengthy 1966 index of trade literature called "99 Books for the Mediaman," and reports on Siebel's visits to daily regional newspaper offices. Specific items in the series include an ad recognition and impact test ("Anzeigenkompass") from 1971. The language of the series is exclusively German.

The Other JWT Frankfurt Departments Series contains documentation of "adjoining" ("flankierende") departments at JWT-Frankfurt. Departments documented in the series include: Media Planning, Production, Administration, Art Buying, Art Service, Sound and Film Studios, Test Kitchen, Translation, FFF (JWT's own production company), and Pen Pool. The language of the series is entirely German.

The European Media Manager Meeting Series contains correspondence, speeches, and other documents pertaining to the 1973 European Media Manager Meeting in Madrid. The series is made up largely of correspondence with JWT international office media directors with their suggestions for planning the meeting's agenda, and their evaluations of the meeting's effectiveness afterward. Among the offices participating were Amsterdam, Copenhagen, Frankfurt, Helsinki, Madrid, Milan, New York, Stockholm, Toronto, Vienna, and Zurich. JWT international correspondents include Julian Bravo (Madrid), Elvira Bruhnsen (London), Joop Halsema (Amsterdam), and David Wheeler (London). Topics mentioned in the series include 1974 plans for publishing a "European Media Booklet" for international JWT's; the switch from a media-marketing to an account-planning approach at JWT Amsterdam; and international models for television coverage and frequency distribution. Specific items in the series include product test case histories for Germany, a Dick Jones speech on "The Concept of Effective Reach," and statistical data on media audiences in Spain. Clients mentioned in the series include Brinkmann, Ford, Kraft, Kodak, Jacobs, Pan Am, Pepsi, and Singer. The language of the series is predominantly English (approximately 75 percent) with the remainder in German.

The Professional Advertising Organizations Series contains material pertaining to professional organizations with which Siebel had contact. These organizations include the GWA-GIW (GWA-Institut fur Wirtschaftlichkeit in der Werbung [GWA-Institute for Economic Efficacy in Advertising]) and ZAW (Zentralausschuß der Werbewirtschaft [Central Committee of the Advertising Industry]). The series contains information on women in advertising, public service advertising, and a great deal of information on the regulation of advertising to children in Germany. Specifically mentioned in the series are issues related to alcohol and automobile advertising, the introduction of "Feuersteins" (Flintstones) products for children in the Federal Republic, and professional seminars for advertising executives. Clients mentioned in the series include Buer, Elida Gibbs, Glücksklee, Jacobs, Kellog, Kraft, Lever Sunlicht, Pepsi, and Wick. The language of the series is predominantly German.

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The papers of Peter Gilow, former advertising executive of the J. Walter Thompson Company, span the years 1960 to 1978, with the bulk of the material dating from 1962 to 1977. The papers document the development of the J. Walter Thompson Company's Frankfurt Office (J. Walter Thompson GmbH). Specifically covered are the developments in and transformation of German advertising since the end of World War II in television, radio, and print, the emergence of a European Market, attempts to coordinate efforts among all JWT European offices, and the establishment of public service advertising and organizations that represent advertising agencies in Germany. The papers consist of correspondence, telexes, memoranda, notes, reports, charts, scripts, clippings, and printed materials. Clients of the company represented in the collection include Brinkmann, Burger King, DeBeers, Dunlop, Findus, Ford, Intercontinental Hotels Corp., Kraft, Kellogg, Lever-Sunlicht, Maggi, Nestle, Pan American Airways, Warner-Lambert, and others. Correspondents include clients and executives from other JWT offices such as David Campbell-Harris, Constance B. Ivie, Don Johnston, Denis Lanigan, Jens von Leutzendorff, René Müller, Dan Seymour, Alex Späth, Thomas Sutton, Neil Walker, and Edward G. Wilson. Other correspondents are affiliated with Benton and Bowles, Franz Burda, Deltakos Division, GWA, Harbridge House Europe, Hax-Arbeitskreis, Heumann Werbegesellschaft, Managers' Meeting, Marketing Club, and Young and Rubicam. Approximately half of the collection is in English and the remainder is in German. The German language predominates in the Correspondence Series, the Organizations Series, the Memoranda Series, and the Account Poll Series; however, the English language predominates in the Other JWT Offices Series, the Meetings Series, the Annual Management Series, and the Manager's Monthly Assessment Series.

The History Series consists of four typescripts prepared and used in the solicitation of new business. These manuscripts provide an overview of the Frankfurt Office. They contain information on JWT's working philosophy, the Thompson system, training of employees, the group system, and JWT's international cooperation.

The Correspondence Series documents the early days of the JWT Frankfurt Office. It contains information on the acquisition of major accounts such as Kraft and Ford, materials on the purpose of the GWA (Gesellschaft Werbeagenturen), the German equivalent of the American Association of Advertising Agencies, and materials such as the "Tarrytown transcript" that provide a glimpse of the agency's relationships with the German government and discusses the ethics that need to be observed by advertising agencies in Germany in order to remain a competitor for government assignments (1972). Also in 1972, Peter Gilow reported in detail on the Managers' Meeting in London about social legislation in Germany and its effects on the advertising industry. Correspondents include persons affiliated with Benton and Bowles, Franz Burda, Deltakos Division, GWA, Harbridge House Europe, Hax-Arbeitskreis, Heumann Werbegesellschaft, Managers' Meeting, Marketing Club, and Young and Rubicam.

The Other J. Walter Thompson Offices Series is comprised primarily of correspondence between Peter Gilow and the heads of the J. Walter Thompson Company's international offices. The majority of Items relate to the offices in London, Milan, New York, Stockholm, Vienna and Zurich. The communication with New York provides general insight into JWT-policies on research and product development and in particular the ups and downs of Frankfurt's business. The correspondence with the London Office reflects its function as the coordinator of all European JWT offices, and provides an exchange of memoranda and reports about account gains and losses, issues with international clients, new business campaigns, changes in personnel, and developments in legal and financial conditions of several European countries. As Chairman and CEO of the German speaking area, Gilow was involved in all major developments concerning clients, finances, and staff in JWT's Vienna and Zurich offices. Gilow's correspondence with Vienna and Zurich documents the difficulties in establishing new advertising offices in the highly competitive market of the German speaking area. Correspondents include David Campbell-Harris (Milan), Constance B. Ivie (New York), Don Johnston (London and New York), Denis Lanigan (London), Jens von Leutzendorff (Vienna), René Müller (Zurich), Dan Seymour (New York), Alex Späth (Vienna), Thomas Sutton (New York and Zurich), Neil Walker (London), and Edward G. Wilson (New York). Major clients represented include Braun, Ford, Gillette, Jacobs Kaffee, Kelloggs, Kraft, Longines, Nestlé, Pepsi Cola, Unilever, and Wrigley.

The Clients Series documents JWT's day-to-day work for its clients; the development of campaigns and the production of advertisements; campaign presentations; and marketing schemes used by JWT. Clients include Brinkmann, Burroughs, Dunlop, Findus, Ford, Kellogg, Kraft, Maggi/Nestle, Nicolaus, Pan Am, Sunlicht, Triumph, Wick, and Williams. Especially well documented is JWT-Frankfurt's relationship with Ford. After representing Ford for 13 years, JWT Frankfurt lost the account in 1967 to a small Swiss advertising firm. The collected material includes a large number of newspaper clippings that trace the response in the public media and advertising industry to the Ford decision and provide insight into the overall position and reputation of JWT in Germany. The continuing correspondence with this former client shows JWT-Frankfurt's efforts that led to regaining the Ford account in 1969.

The New Business Series provides insight into JWT-Frankfurt's efforts to gain new clients or additional accounts. These materials document the development and strategy for proposed campaigns from first drafts and market research to the final presentation materials. It should be noted that this series contains new business campaigns only for clients that they did not obtain. Among the courted clients are Sektkellerei Carstens KG, Hertz, Johnson Wax GmbH, Kodak, Purina, Dr. Oetker, Singer, Verband Deutscher Tapetenfabrikanten, and Wrigley.

The Organizations Series documents Peter Gilow's participation in several advertising associations. The bulk of the material concerns Gilow's work in Aktion Gemeinsinn, an organization of German agencies attempting to enhance and promote the public good through advertising (similar to the U.S.'s Advertising Council), and the Gesellschaft Werbeagenturen (GWA). Furthermore it provides some information about JWT-Frankfurt's branches, Basisresearch and JWT Public Relations GmbH, and Proservice.

The Meetings Series documents Peter Gilow's participation in several national and international JWT committees, thus providing insight into the company's structure and organization. The material of JWT's Board of Directors' meetings entails the President's reports, indexes of the resolutions, material for the annual meetings of stockholders (New York, February 1976), financial reports, and retirement plans. Especially the meeting in February 1976 provides detailed information on the JWT's European offices. The minutes of the European Managers Meetings include financial reviews for Frankfurt, Stockholm, Vienna, and Zurich as well as reports on political and economic trends in Germany. During these meetings Gilow gave several presentations, for example on the environment (London, March 1969), on the business development in the German speaking area (Miami, November 1969), on the decline of advertising business in Germany and organizational changes in the Vienna and Zurich offices (Berlin, September 1976), and a report on political and economic trends in Germany, and the financial situation of the offices in the German speaking area (London, December 1976). In 1973, the International Management Group (IMG) was founded to enhance the cooperation among JWT's international offices. Gilow participated in the IMG as well as in the European Planning Committee (EPC) from their first meetings on. It was the EPC's purpose to represent JWT's European operations at IMG meetings and to provide direction to JWT's European coordinating group in London.

The Memoranda Series primarily documents the flow of information from the executive level to the staff (Haus-Mitteilungen), and provides insight into the day-to-day operations in the Frankfurt Office. Frankfurt's internal communication covers such subjects as contacts with clients and the preparation of campaign presentations, conferences, market research and poll results, new policies on billings, labor regulations and staff appointments as well as news from other JWT offices. Also included in this series are several issues of JWT-Frankfurt's newsletter, the "JWT-Frankfurt-Report."

The Writings and Speeches Series contains papers by Peter Gilow and other advertising excecutives including Dan Seymour, Norman H. Strouse, Thomas Sutton, and Edward G. Wilson. Topics concern marketing strategies, business reports, the relationship between advertisers and advertising agencies, and JWT policies on research, compensation, and new technologies. Speeches of the years 1957-1963 by Thomas Sutton document JWT's first thoughts about the implications of the newly established European market. The same issue is followed up in Gilow's writings and speeches from the 1970s. Other speeches concern the growth and diversification of the German advertising scene, consumer behavior, the purpose of the Aktion Gemeinsinn, Germany's social legislation, and the developments of JWT-Frankfurt's business activities.

The Annual Management Series contains the annual marketing plans that the Frankfurt Office prepared for the New York Office. The first part of the annual reports provides background information about the economic and political developments in Germany during the past year, including figures for the gross national product, the German advertising expenditure, and the results of national elections. The report's review section gives information about the agency's performance in the past year compared to the previously stated objectives. In this assessment, Gilow explains why the agency could or could not achieve its goals for profit, staff efficiency, acquisition of new business, etc. It also notifies the New York Office about changes in Frankfurt's policies for department organization, recruitment, and staff training, or about the purchase of new equipment or furniture. The second part sets the objectives for the next year's equivalent billings, the expected total income, changes in direct and indirect salary costs, profit goals, research progress, personnel, and new business. The series also contains several similar assessments for the offices in London, Stockholm, Vienna, and Zurich.

The Manager's Monthly Assessment Series gives detailed insight into the business developments of the JWT offices in Frankfurt, Stockholm, Vienna, and Zurich. In monthly reports the managers of these offices inform the New York Office about the status of the year's operating results, the changes in personnel and accounts, the general account status and comments about political and economic developments in the respective countries. At the end of the series are issues of The European Managers Monthly Digest (in the European Managers Assessment file) providing information on changes in personnel, account news, the advertising industry, office internal activities, and international clients from all European JWT offices. International clients include Bacardi, Braun, Burger King, De Beers, Ford, Gillette, Kellogg, Kodak, Kraft, Nestle/Findus, Pan Am, Singer, and Unilever.

The Account Poll Series contains a self assessment of all the advertising campaigns produced by the Frankfurt Office in 1976. The series documents the complete polling process.

The International Visitors and other Events Series documents the planning and arrangement of visits from clients or from other JWT offices. Examples of such visits are special events like Frankfurt International Automobile Salon or the Photokina-Cologne. The series does not provide substantial information about the events themselves but rather the Frankfurt Office's preparation for such events through schedules of visitors' arrival, the booking of hotels, schedules and general statements for the purpose of such events. Visitors include Norman H. Strouse, Edward G. Wilson, Don Johnston, Tom Sutton, Rena Bartos, and Carlos Barreto.

For related material, see other collections in the J. Walter Thompson Company Archives, especially the papers of other Frankfurt office executives, Frankfurt print advertisements, and the Frankfurt video collection.

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The papers of Wilfried Henkel, former managing director (Geschäftsführer) at the J. Walter Thompson Company (JWT), Frankfurt office, span the years 1957 to 1987, with the bulk of the material dating from 1975 to 1984. The collection consists of articles and presentations (typed or offprints) accompanied by charts and graphs, typed and handwritten correspondence, external and internal memoranda, as well as press clippings and other printed material, and documents Henkel's activities during his tenure at the Frankfurt office, where he was considered the "chief ideologist." Throughout his time in Frankfurt, Henkel worked on individual accounts, but more importantly he was one of the early proponents of corporate advertising, especially in the form of corporate identity and corporate communications. In addition, he worked extensively on JWT's corporate strategy, the T-Plan (target plan).

Specific topics documented in the Wilfried Henkel papers include the philosophy of advertising as evidenced in particular (mostly German) advertising campaigns; analyses of agencies', businessmen's, and customers' attitudes toward advertising; JWT's corporate philosophy as presented in the T-Plan; presentations on the future of advertising; and individual advertising campaigns--including Deutsche Bank, Deutscher Wein, Fichtel and Sachs, Flachglas, Ford Motor Company, Frankfurter Hypothekenbank, Hercules, and Zanders--supervised by Henkel for JWT. While the general files in the Henkel papers document communication between JWT and its clients as well as within JWT, other parts of the collection contain a high percentage of presentations and talks.

Approximately 70% of the collection is in German. Only correspondence with foreign offices and clients, as well as some of the subject material, is in English. The collection is arranged into five series--the General Files Series, the Client Files Series, the New Business Presentations Series, the Subject Files Series, and the Writings and Speeches Series.

The General Files Series documents the day-to-day activities and proceedings in the JWT Frankfurt Office during Henkel's tenure. Most significantly, this series contains Henkel's domestic and foreign correspondence, house memoranda, and internal as well as client reports. Topics include the acquisition and loss of clients (especially Ford); JWT's position in the German advertising industry; organization and administration within JWT Frankfurt (especially internal finances and work in units); the celebration of 30 years of JWT in Frankfurt; the founding of subsidiaries Deltakos; JWT Direct; and Pro:Motion; and the opening of the Düsseldorf and Hamburg offices of JWT.

The Client Files Series reflects Henkel's involvement in the planning and financial aspects of JWT-Frankfurt's relationship with its clients. Most of the series documents the on-going planning and execution of advertising campaigns--through correspondence, presentations, and briefings--as well as general and economic relations between JWT-Frankfurt and its clients. The major accounts in this series include Braun, Commodore, Deutsche Bank, Deutscher Wein, Fichtel and Sachs, Flachglas, Ford Motor Company, Frankfurter Hypothekenbank, Hercules, Knauf, Kraft, PEP, and Zanders. One item of particular interest is the presentation made by JWT Frankfurt to Ford in 1985 in an unsuccessful attempt to keep the Ford account. For several clients--including Braun, Deutsche Bank, Ford and Zanders--Henkel supervised a corporate identity campaign. The files of several accounts also collect press clippings relevant to the client.

The New Business Presentations Series provides information on JWT-Frankfurt's efforts to win new clients or additional accounts. The material on any given presentation usually includes internal correspondence suggesting a new client or account, internal evaluations of that suggestion, first contacts with the prospective client, JWT's preparation for the presentation, the presentation itself, and a subsequent analysis of the company presentation and memoranda (Haus-Mitteilungen) on the success of the presentation and the likelihood of getting the account. These files include a small number of clients which were actually won (e.g., Frankfurter Hypothekenbank), but mostly cover companies which chose other agencies. In some cases, there was direct competition between the various companies to whom JWT was presenting, such as between the department stores, Hertie, Kaufhof, and Karstadt. Well-documented clients include Bridgestone, Hertie, and Philips.

The Subject Files Series, the centerpiece of the Henkel collection, covers a variety of topics related to the development and application of JWT's T-Plan: the concept of corporate identity and the idea of corporate communication. In addition, this series contains Henkel's collection of background material on the subject of consumerism. As "chief ideologist" of JWT's Frankfurt office in the 1970s and early 1980s, Henkel was especially involved in these areas. There are a number of different versions of JWT's T-Plan from between 1970 and 1982. Each of the individual topics contains articles and presentations pertaining to its theory, examples of its practice at JWT and in the advertising business at large, as well as research on the topic. Henkel participated in the discussion through presentations such as his frequently revised "Corporate Identity--Mehr Marktanteil im Bewußtsein der Öffentlichkeit" ( "Corporate Identity--A Greater Share of the Market in the Public Consciousness") found in Corporate Identity/Presentations/Henkel Lecture 1977-78.

The Writings and Speeches Series collects works by Henkel as well as a number of outsiders to the company. While many articles, presentations, and talks come with author names, there is also a significant number of anonymous contributions. The topics of the writings range from philosophical examinations of particular aspects of advertising to comments on individual advertising campaigns. About half of the articles are in German, the rest in English.

Related materials may also be found in other collections from the J. Walter Thompson Company Frankfurt Office.