Collection consists of newsletters and other publications produced by advertising agencies and other organizations. Many of the newsletters were intended for internal communications with agency staff and affiliates, although others were aimed at outside distributions. Agencies represented include BBDO, Ben & Jerry's, Dancer Fitzgerald Sample, Doyle Dane Bernbach, Dentsu, Ernest Dichter, Grey, Isidore and Paulson, Levi Strauss, Marsteller, Ogilvy & Mather, and Young Electric Sign.
Advertising Paper Dolls collection, 1894-1980 and undated 1.0 Linear Foot
Al Becker scrapbook, 1932-1941 1.0 Linear Foot
Scrapbook consists primarily of letters from regional and corporate managers discussing seasonal promotions, sales figures and goals, and congratulatory messages to Becker for managing successful stores. Also includes copies of photographs and greeting cards. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
American Asphalt Paint Co. Water, Water Everywhere!, 1931 0.1 Linear Feet
Collection includes promotional booklet that discusses water and the waterproofing benefits of asphalt-based paints and coatings. Booklet is illustrated with watercolors by A. Malrose and Chris Marie Meeker. Included is a letter from the company President to then-Duke University President William Few offering the booklet as a gift. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Consists of 7-page annual letter from American Tobacco Company President George W. Hill to Stockholders. Letter summarizes success of Lucky Strike brand over the year and praises the value of advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Amil Gargano papers, 1960-2011 and undated 49.0 Linear Feet
Includes correspondence, corporate reports and policy manuals, pamphlets and other printed material, proofs and tearsheet print advertisements, storyboards and sketches, videocassettes, 16mm and 35mm film reels, optical media (CDs and DVDs), memorabilia and other materials that document Gargano's career in advertising, film direction, education and consulting. Companies represented include Ally & Gargano, Carl Ally, Amil Gargano & Partners, Alabama Power, Audiovox, Burger King, Calvin Klein, Dunkin' Donuts, Federal Express, Fiat, Hertz, Horn & Hardart, IBM, Pentax, Piper Aircraft, Saab, SAS, Shearson Lehman, Sight Savers, Smithsonian Institution National Museum of American History, Syracuse University and Volvo. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Archie Boston papers, 1963-2018 and undated 8.0 Linear Feet
Collection includes print materials, posters, sketches, greeting cards, correspondence, as well as audiovisual materials in multiple formats (DVDs, tape reels, and film reels) that document Boston's career in advertising and graphic design as well as his academic life at California State University-Long Beach. Companies represented include California Plum, Raisin and Apple Advisory Boards, FMC, Motorola, Pentel, Raytheon and Yamaha. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.