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Advertising executive and market researcher with several agencies, including his own, in New York. Collection includes correspondence, research data printouts, photo- and storyboards of advertisements submitted by various agencies, videotapes and film reels that primarily document Kurnit's Television Advertising Perception (TAP) research project, that sought to map television and radio audience perceptions and readership of commercials against advertising agencies' creative expectations. Participant agencies include BBDO; Compton; Dancer Fitzgerald Sample; Della Femina Travisano; Foote Cone & Belding; Manoff Geer Gross; SSC&B; and Tracy Locke; and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence, research data printouts, photo- and storyboards of advertisements submitted by various agencies, videotapes and film reels that primarily document Kurnit's Television Advertising Perception (TAP) research project, that sought to map television and radio audience perceptions and readership of commercials against advertising agencies' creative expectations. Participant agencies include BBDO; Compton; Dancer Fitzgerald Sample; Della Femina Travisano; Foote Cone & Belding; Manoff Geer Gross; SSC&B; and Tracy Locke; and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.