On the Handling of Radio Programs; Radio Department; radio production; Abbot K. Spencer

Gorham Silver Hunt Club campaign; sterling silver industry; launch of new silverware pattern; jewelry stores; window and counter displays; Edward Fuller

Lecture Delivered to Each Standard Brands Incorporated Sales Training Class by John B. Watson

Hathaway Bakeries; market for bread; door-to-door sales; Lloyd Baillie

Johns-Manville advertising; Swift & Company; B. F. Goodrich; Silvertown Safety League; William Palmer; William Resor

Problems of loose talk; production of radio programs; ; prospects of television; Gordon Thompson; J.C. Penney

Nestle's account' Lloyd Baillie; subway posters; concentration of effort

News vs. Copy--Newspaper Practices (Savington Crampton); B.F. Goodrich; newspaper examples

The Federal Trade Commission and the Tainted Testimonial--Earle Clark; Royal Baking Powder; Standard Brands; Wrigley; FTC v. Raladam Company (U.S. Supreme Court)

Radio talent; Calvin Kuhl; Smith Corona

City Baking Company account; Lloyd Bailie; tests in radio media; John Reber; Jergens; name changing Investigations Department to Research Department; profile of Wrigley

Report on chain drug store study; Federal Trade Commission; regulation of advertising; Northam Warren; fleischmann

Wall Street (Downtown) Office; Melvin Woodworth; securities and finance advertising; economic conditions; Who's Who in Good Housekeeping Advertising Agency Records for 1931

Production costs; John Weber; electrotyping

Advertising copy; "critical one percent" vs. mass audience; "Sales Training Course" by Standard Brands; William Day

Johns-Manville Corporation; William Palmer

J. Walter Thompson's downtown (Wall Street) office; securities and investment market; "Investment Chalk Talk"; William Kennedy

Media aspects of radio advertising; network vs. spot broadcasting; broadcast coverage; Howard Meighan

What the Information and Records Division of the Research Department is Doing to Help You; "reason why" advertising; legal aspects of advertising; F.A. Bell

Contents Include: A.L. King to Emperor Haile Selassie I, Angola, Basutoland, Batson, Belgian Congo, Canal Zone, Cape Town, Cleveland, Dahomey, East Africa, Editorial by Adam Clayton Powell, Jr. in The New Amsterdam News, Editorial by Marcus Garvey in Black Man, Ethiopia, France, French Equatorial Africa, French West Africa (FWA), Garveyite Trials, Gold Coast, Lagos, Liberia, Miss Una Brown to Marcus Garvey, Nigeria, Northern Rhodesia, Sierra Leone, South Africa, South Africa Exhibits A, B, C, D, E, H, K, L, M, N, South Africa Ghaz/Somekazi Trial Papers, Southern Rhodesia, Tanzania

J. Walter Thompson Company plans for 1931

J. Walter Thompson Company in Argentina; Plan and Data Form; C. Russell Pierce (JWT Buenos Aires)

Credit and business conditions; duplication of magazine circulation (two subscriptions in one home); John Esty

Scott Paper; J. Walter Thompson Company in Poland and Sweden; George Richardson

Johns-Manville; Pennsylvania Railroad account; National Outdoor Advertising Burear; outdoor advertising; Stewart Mims

A Media Man's Viewpoint on Newspaper Copy by Edwin Cummings; Chase & Sanborn radio program; newspaper readership

Copenhagen Office; Stockholm Office; Denmark market; Alpha Margarine; Alwether coats; Diamond Polish; Gluten Flour; A&P; "Chaining the Chain Stores"; "Uncle Sam's Peacetime Plan for War"; Philip Richardson

The J. Walter Thompson Conception of Merchandising by Lloyd Baillie; General Foods; Population and Its Distribution; Swift Radio Program

The Production of Trade and Technical Advertising by C.F. Bell; magazine circulation

Cutex account; Wrigley; Kodak; Jergen's; William Resor

On the Practice of Selective Distribution by Richmond Watson; distribution costs

British Columbia Packers Ltd.; Clover Leaf Salmon; Canadian advertising; Montreal Office; advertising recipe booklet; advertising test campaigns; Robert Flood

Type in advertising; typography; BBDO; Standard Brands; international new business; Janet Cunningham

Engraving and printing in advertising; color photography; four-color newspaper printing; Richard Huntington

Advertising appropriations; Stanley Resor; John Watson; Stewart MimsJ.M. Woodworth

Lecture Delivered to Each Standard Brands Incorporated Sales Training Class by William L. Day

Notes of the Speech Made by Mr. Richmond Watson to the New Members' Group Meeting

Methods of Determining Advertising Appropriations by Arno Johnson; charts on advertising budgets

Carter's Ink account; ink and fountain pen industries; Germany; long term advertising contracts; Clement Watson; Kennett Hinks

South Africa Office; history and description of South Africa; Francis McArdle

Speech made to the New Members' group meeting; Stanley Resor

Copy from an Art Director's Standpoint by James Yates; Standard Brands

The United States Rubber Company investigation; Stewart Mims

Magazine circulation; John Esty

Rowntree marketing study; Arno Johnson; London Office

Radio Department; "The Vices of Free Competition" (Philip Cabot, from the Yale Review); John Reber; Amos 'n Andy; advertising rates; investigations; Richmond Watson

Activities of the Antwerp Office (Adrian Head); overview of Europe; language diversity; Berlin Offce (Kennett Hinks)

Jergens Lotion account; Ruth Waldo; Staff Meetings speaker outline

Many broadcasts missing

The Use of the Negative Copy Appeal--Henry Legler;

Plan Board activities (Ruth Waldo); Trade Department (Sidney Dean); Investigation Department (Richmond Watson); Radio Department (Abbott Spencer); Atlantic Coast Fisheries; Chase & Sanborn; Fleischmann's Yeast; Nestle; Kodak; Scott Paper; Smith Corona; Royal

History of Kops Brothers account (William Palmer); general business climate; William Resor

Harvard Bureau of Business Research Chain Grocery Store Study analysis (Richmond Watson); engravers and electrotypers costs

Many broadcasts missing

Topics include World War I, women's suffrage, voting, election coverage, and more.