Includes letters to/about Kendrick Few written by other correspondents.

Includes letters written by William Preston Few and other correspondents.

On the Handling of Radio Programs; Radio Department; radio production; Abbot K. Spencer

Gorham Silver Hunt Club campaign; sterling silver industry; launch of new silverware pattern; jewelry stores; window and counter displays; Edward Fuller

Lecture Delivered to Each Standard Brands Incorporated Sales Training Class by John B. Watson

Hathaway Bakeries; market for bread; door-to-door sales; Lloyd Baillie

Johns-Manville advertising; Swift & Company; B. F. Goodrich; Silvertown Safety League; William Palmer; William Resor

Problems of loose talk; production of radio programs; ; prospects of television; Gordon Thompson; J.C. Penney

Nestle's account' Lloyd Baillie; subway posters; concentration of effort

News vs. Copy--Newspaper Practices (Savington Crampton); B.F. Goodrich; newspaper examples

The Federal Trade Commission and the Tainted Testimonial--Earle Clark; Royal Baking Powder; Standard Brands; Wrigley; FTC v. Raladam Company (U.S. Supreme Court)

Radio talent; Calvin Kuhl; Smith Corona

City Baking Company account; Lloyd Bailie; tests in radio media; John Reber; Jergens; name changing Investigations Department to Research Department; profile of Wrigley

Report on chain drug store study; Federal Trade Commission; regulation of advertising; Northam Warren; fleischmann

Wall Street (Downtown) Office; Melvin Woodworth; securities and finance advertising; economic conditions; Who's Who in Good Housekeeping Advertising Agency Records for 1931

Production costs; John Weber; electrotyping

Advertising copy; "critical one percent" vs. mass audience; "Sales Training Course" by Standard Brands; William Day

Johns-Manville Corporation; William Palmer

J. Walter Thompson's downtown (Wall Street) office; securities and investment market; "Investment Chalk Talk"; William Kennedy

Media aspects of radio advertising; network vs. spot broadcasting; broadcast coverage; Howard Meighan

What the Information and Records Division of the Research Department is Doing to Help You; "reason why" advertising; legal aspects of advertising; F.A. Bell

Contents Include: A.L. King to Emperor Haile Selassie I, Angola, Basutoland, Batson, Belgian Congo, Canal Zone, Cape Town, Cleveland, Dahomey, East Africa, Editorial by Adam Clayton Powell, Jr. in The New Amsterdam News, Editorial by Marcus Garvey in Black Man, Ethiopia, France, French Equatorial Africa, French West Africa (FWA), Garveyite Trials, Gold Coast, Lagos, Liberia, Miss Una Brown to Marcus Garvey, Nigeria, Northern Rhodesia, Sierra Leone, South Africa, South Africa Exhibits A, B, C, D, E, H, K, L, M, N, South Africa Ghaz/Somekazi Trial Papers, Southern Rhodesia, Tanzania