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Adrienne Cohen papers, 1963-2000 and undated 5 Linear Feet — 2000 Items

Copy writer and advertising executive for several agencies primarily in the Atlanta, Ga. area. The Adrienne Cohen Papers span the years 1963-2000 and include print advertisements, copy designs, direct marketing mailings and brochures, storyboards, audiotapes, 16mm and 35mm films of radio and television commercials that document Cohen's work as an advertising copy writer and creative executive. Companies represented include Marschalk, Young & Rubicam, and McCann-Erickson. Clients include Coca-Cola, Drackett, Eastern Airways, Gulf Oil, and Texize. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Adrienne Cohen Papers span the years 1963-2000 and include print advertisements, copy designs, direct marketing mailings and brochures, storyboards, audiotapes, 16mm and 35mm films of radio and television commercials that document Cohen's work as an advertising copy writer and creative executive. Companies represented include Marschalk, Young & Rubicam, and McCann-Erickson. Clients include Coca-Cola, Drackett, Eastern Airways, Gulf Oil, and Texize.

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Arthur Einstein papers, 1978-2001 and undated 54 Linear Feet — 30,000 Items

Advertising executive for Lord Geller Federico Einstein, Lord Einstein O'Neill; Arthur Einstein Advertising, an advertising and consulting firm; and Loyalty Builders LLC, a marketing services company. Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway.

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Carlton "Butch" Foust was an advertising executive who worked for J. Walter Thompson, Benton & Bowles, McCann-Erickson and other agencies, often in Latin America and Spain. Collection contains advertising and market research files, client files, brochures, tear sheets, annual reports, case histories, videocassettes, and other files documenting Foust's career as an advertising executive primarily in Latin America and Spain. Materials chiefly relate to Foust's work on behalf of clients such as Kraft Foods, Kellogg, Proctor & Gamble, Coca-Cola, and Unilever, as well as numerous alcoholic beverage companies. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Carlton "Butch" Foust was an advertising executive who worked for J. Walter Thompson, Benton & Bowles, McCann-Erickson and other agencies, often in Latin America and Spain. Collection contains advertising and market research files, client files, brochures, tear sheets, annual reports, case histories, videocassettes, and other files documenting Foust's career as an advertising executive primarily in Latin America and Spain. Materials chiefly relate to Foust's work on behalf of clients such as Kraft Foods, Kellogg, Proctor & Gamble, Coca-Cola, and Unilever, as well as numerous alcoholic beverage companies. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Irving Sonn papers, 1963-1977 and undated 3.25 Linear Feet — 2000 Items

Irving Sonn was a copy writer for several advertising agencies including: Ted Bates & Co.; Ogilvy & Mather; Compton Advertising, Inc.; and Needham, Harper & Steers. The Irving Sonn Papers span the years 1963-1977 and contain general correspondence, clippings, memorabilia, photographs and presentation slides that primarily document the periods of Sonn's employment at Ted Bates & Co. and Needham, Harper & Steers. Also includes recordings of advertising spots and jingles in a variety of formats, including audiotape and cassettes; VHS and Umatic videocassettes; and 16mm film. Clients include: Burger King; Kodak; Kentucky Fried Chicken; and Toyota. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Irving Sonn Papers Span the years 1963-1977 and contain general correspondence, clippings, memorabilia, photographs and presentation slides that primarily document the periods of Sonn's employment at Ted Bates & Co. and Needham, Harper & Steers. Also includes recordings of advertising spots and jingles in a variety of formats, including audiotape and cassettes; VHS and Umatic videocassettes; and 16mm film. Clients include Burger King; Kodak; Kentucky Fried Chicken; and Toyota.

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Jacqueline End papers, 1965-2012 and undated 3 Linear Feet — 900 Items

Advertising copy writer and creative executive for a number of agencies, including: Doyle Dane Bernbach; Wells Rich Greene; Foote, Cone & Belding; TBWA/Chiat/Day. Primarily examples of creative work, including print advertisements and proofs, design layouts and sketches, photographs, correspondence and printed materials. Non-paper formats include audiotape, videocassettes, audio cassettes, DAT, CD-R and DVD-R. Clients represented include Absolut, Ascencia (Bayer), Bali and Wonderbra (now part of Hanes family of brands), K-Mart, L'Oreal, Nivea, Ralston Purina, Ricoh, Sara Lee, Sega, Trojan (Church & Dwight) and Volkswagen. Agencies represented include Doyle Dane Bernbach, Foote Cone & Belding, Forman End Dolleck, Kaplan Thaler, TBWA/Chiat/Day and Wells Rich Greene. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Jacqueline End Papers span the years 1965-2012 and consist primarily of examples of End's creative work, including print advertisements and proofs, design layouts and sketches, photographs, correspondence and printed materials that document her advertising career with a number of agencies, including Doyle Dane Bernbach, Foote Cone & Belding, Forman End Dolleck, Kaplan Thaler, TBWA/Chiat/Day and Wells Rich Greene. Non-paper formats include audiotape, videocassettes, audio cassettes, DAT, CD-R and DVD-R. Clients represented include Absolut, Ascencia (Bayer), Bali and Wonderbra (now part of Hanes family of brands), K-Mart, L'Oreal, Nivea, Ralston Purina, Ricoh, Sara Lee, Sega, Trojan (Church & Dwight) and Volkswagen.

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Media critic, feminist author and documentary filmmaker based in Massachusetts. Collection spans 1918-2014 and includes: clippings; tear sheets; correspondence; research reports and other printed materials; slides and slide presentation texts; audiovisual materials in multiple formats including 8mm and 16mm films, audio and video cassettes; book drafts and research files used for teaching and production of Kilbournes books and films. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History and the Sallie Bingham Center for Women's History & Culture.

Collection spans 1918-2014 and includes: clippings; tear sheets; correspondence; research reports and other printed materials; slides and slide presentation texts; audiovisual materials in multiple formats including 8mm and 16mm films, audio and video cassettes; book drafts and research files used for teaching and production of Kilbournes books and films. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History and the Sallie Bingham Center for Women's History & Culture.

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Jean Yeager papers, 1959-2012 15 Linear Feet — 7,000 Items

Advertising copy writer and artist who managed his own agency, Jean W. Yeager, Inc. based in Dallas, Tex. Later taught at several Waldorf Method institutions; director of the Anthroposophical Society in America. Collection spans the years 1959-2012 and includes correspondence, direct marketing printed materials, print advertisements and recordings of radio and television broadcast commercials and public service messages that document Yeager's career producing advertising primarily for companies based in Texas. Examples of Yeager's original art are also included. Formats include audio- and videocassettes, audio reels and 16mm films. Companies represented include 7-Eleven, Coca-Cola, Frito-Lay, Radio Shack, Republic Health Corporation, Schenley, Southland Corporation, and Sterling Optical. The collection also touches on Yeager's involvement with the Anthroposophical Society and related enterprises, including Waldorf Method schools such as the Kimberton Waldorf School in Detroit. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1959-2012 and includes correspondence, direct marketing printed materials, print advertisements and recordings of radio and television broadcast commercials and public service messages that document Yeager's career producing advertising primarily for companies based in Texas. Examples of Yeager's original art are also included. Formats include audio- and videocassettes, audio reels and 16mm films. Companies represented include 7-Eleven, Coca-Cola, Frito-Lay, Radio Shack, Republic Health Corporation, Schenley, Southland Corporation, and Sterling Optical. The collection also touches on Yeager's involvement with the Anthroposophical Society and related enterprises, including Waldorf Method schools such as the Kimberton Waldorf School in Detroit.

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Joy Golden papers, 1956-2012 28 Linear Feet — 10,000 Items

Advertising copy writer and executive for several American agencies, including BBDO, Normal Craig & Kummel, J. Walter Thompson (JWT), and Scali McCabe Sloves. Managed a radio advertising and production company, Joy Radio. The Joy Golden Papers span the years 1956-2012 and include correspondence, audition records, scripts, print advertisements, design layouts, storyboards, and other records that document Golden's career in print and radio/television broadcast advertising. Formats include audiocassettes, VHS and Umatic videotapes, 16mm and 1/4" reels, and DVDs. Companies represented include Batten, Barton, Durstine & Osborn (BBDO), J. Walter Thompson Company (JWT), Norman Craig & Kummel, Scali McCabe Sloves, and Golden's own company, Joy Radio. Client files include materials for Abe Beame for Mayor, Alpine Lace Cheese, Automated Data Processing (ADP), Blue Cross/Blue Shield of New Jersey, DuPont, E-Loan, Frommagerie Bel (Frobel), MTA, North Fork Bank, Port Authority of New York, Shell Oil, Warnaco and Wilmington Trust. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Joy Golden Papers span the years 1956-2012 and include correspondence, audition records, scripts, print advertisements, design layouts, storyboards, and other records that document Golden's career in print and radio/television broadcast advertising. Formats include audiocassettes, VHS and Umatic videotapes, 16mm and 1/4" reels, and DVDs. Companies represented include Batten, Barton, Durstine & Osborn (BBDO), J. Walter Thompson Company (JWT), Norman Craig & Kummel, Scali McCabe Sloves, and Golden's own company, Joy Radio. Client files include materials for Abe Beame for Mayor, Alpine Lace Cheese, Automated Data Processing (ADP), Blue Cross/Blue Shield of New Jersey, DuPont, E-Loan, Frommagerie Bel (Frobel), MTA, North Fork Bank, Port Authority of New York, Shell Oil, Warnaco and Wilmington Trust.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Account Files spans the years 1885-2007, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT Account Files spans the years 1885-2008, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper.

Materials relating to client accounts for which only a limited amount of information is available are arranged into a Small Files Series. Following the Small Files, there are account records for thirty individual clients.

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Correspondence, memos, reports, speeches, and printed items relating to Stridsberg's career at the J. Walter Thompson Company. Documentation includes reports and pamphlets that address television advertising to men and children, brand advertising, public service campaigns, the role of research in advertising, tobacco marketing, JWT's international offices and clients. Also included are texts of speeches by Rena Bartos and other JWT officers, and Stridsberg's reminiscences of his years at J. Walter Thompson Company in the 1960s and 1970s, especially regarding Ralph Nader and the Ford Motor Company as well as international cigarette marketing. The printed material includes issues of a serial, Motivations (1956-1957), and other bulletins published by Ernest Dichter's Institute for Motivational Research. Audiovisual materials include radio compilation cassettes produced by the Radio Advertising Bureau and other entities; 16mm films Coca-Cola campaigns by McCann-Erickson agency (undated) and a 1976 reel from Dancer Fitzgerald Sample. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Carroll Carroll was the Editorial Supervisor of JWT radio programs, working in both the New York and Hollywood offices. The Carroll Carroll Papers cover the years 1934-1979, with the bulk of materials covering the periods 1934-1956 and 1967-1968, when he worked as Editorial Supervisor of JWT radio programs. The collection consists of correspondence between Carroll and: other JWT employees; JWT clients; the Office of War Information; radio personalities; and family members. Also includes memoranda; scripts for radio programs; short announcements; three episode scripts for a proposed television series called Madison Avenue; speeches given at JWT meetings and dinners; and lead sheets for advertising jingles written by Carroll and others. Also includes a cassette recording and transcript of a biographical interview of Carroll, conducted by Les Tremayne in 1973. Companies and products represented in the collection include Ford, 7-Up, Chase & Sanborn, Shell, Kraft, Rinso and Kodak.

The Carroll Carroll Papers cover the years 1934-1979, with the bulk of materials covering the periods 1934-1956 and 1967-1968, during which he worked as Editorial Supervisor of JWT radio programs. The collection consists of correspondence between Carroll and: other JWT employees; JWT clients; the Office of War Information; radio personalities; and family members. Also includes memoranda; scripts for radio programs; short announcements; three episode scripts for a proposed television series called "Madison Avenue"; speeches given at JWT meetings and dinners; and lead sheets for advertising jingles written by Carroll and others. Also contains a cassette recording and transcript of a biographical interview of Carroll, conducted by Les Tremayne in 1973. Companies and products represented in the collection include Ford, 7-Up, Chase & Sanborn, Shell, Kraft, Rinso and Kodak.

General Files were taken from a folder of miscellaneous memoranda and newsletters. Biographical materials were placed in a separate folder. The correspondence files arrived already foldered, labeled and arranged chronologically. Folders were replaced, but labels and order were retained. The scripts and speeches music arrived in unlabeled folders or bound and labeled report folders. Extended scripts and speeches in unlabeled folders were foldered and labeled according to title. Shorter scripts were placed in a folder of miscellaneous scripts. Scripts in bound report folders were removed from binding and placed in individual folders, with original labels retained. Sheet music arrived in one folder, with no obvious arrangement. Musical materials were foldered by song, and arranged by author and date.

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This collection (94-110) (27,000 items, 50 linear feet, dated 1908-1989) consists mostly of vertical files, including office newsletters, speeches and writings, publications, training and planning documents from Chicago and other JWT offices. There are also 78 reels of microfilm of Chicago office ads prior to 1970, as well as significant collections of proof files especially pertaining to major clients like Kraft, Quaker Oats, and Schlitz. In addition, the collection holds several hundred "Aber Reports" dating between 1950-1971, which were market research summations of various product categories. A container list for this accession follows below.

Subsequent additions (96-169, 99-130, 99-239) (8514 items; dated 1970-1998) contain an item-level index to the massive library of research reports maintained by JWT's Chicago Office. Materials are arranged in alphabetical order; the largest alphabetical run is by company name. There are also cards for "X" and "AV" reports, general research reports, and an index to JWT People Profiles. Also included are printed proceedings from international symposia on magazine readership research for 1981, 1983, 1985, 1988, and 1991, including copies of some of the previously unpublished papers and related printed material (1998). These materials reveal the lengths to which advertisers go to gain insight into consumer thinking. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History. A container list for accession 99-130 follows below.

Addition (01-110) (70 items, .2 lin. ft.; dated [1980s]) consists of about 70 color slides depicting people, events, and locations within the company's Chicago offices.

Addition (02-0188) (397 items, 8.7 linear feet; dated 1980-2000 and undated) comprises primarily information on and examples of Thompson Total Branding (TTB), including in the US, England, Jamaica, and Asia. TTB began in 1996 and is JWT's method for addressing client marketing needs. Also includes copies of earlier methodologies, the T-Plan and Thompson Way; employee manuals; training material; J. Walter University intern/trainee manual (2000); information about the Lintas, McCann-Erickson, and Ogilvy and Mather agencies; material from JWT's World Partners Council meetings (Italy, 1995; Mexico, 1997) and marketing seminars held in the agency's Asia-Pacific region; six 3/4" U-matic SP and 11 VHS videocassettes, mainly of presentations and training material (1980s-1990s); 1 audiocassette; 47 color slides; and 208 electronic documents on 2 CD-ROMs. A container list for this accession follows below.

Several accessions of the JWT Chicago Office Records were completely or partially deaccessioned at the request of the JWT Chicago and returned to the JWT Record Center. These involved proprietary research in which the clients still retained an interest. The accessions involved were: 95-016 (10 boxes); 95-015 (7 boxes); 95-018 (2 boxes); 95-017 (1 box); and 99-0130 (28 boxes). For further information, contact Research Services.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Harry Clark was an advertising executive who served as Director of JWT's Frankfurt Office and eventually of JWT's New York Office; Managing Director of Landsdowne Advertising, a JWT subsidiary; and co-founder of Smith Clark Associates, a consulting firm based in Princeton, N.J. The Harry Clark Papers cover the years 1945-1992, with the bulk of materials dating from the 1970s, the period during which Clark served as Director of the JWT Frankfurt Office, and during 1984-1986, when he served as Director of JWT in New York. The collection primarily consists of correspondence, administrative forms, presentations, speeches, meeting files, proofs, and financial reports, with extensive records from the Frankfurt Office. Companies represented include Braun, Chevron, De Beers, Eastman Kodak Company, Kellogg Company, Pan American Airways, PepsiCo, Rustenburg Platinum Mines, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Harry Clark Papers cover the years 1945-1992, with the bulk of materials dating from the 1970s, the period during which Clark served as Director of the JWT Frankfurt Office, and during 1984-1986, when he served as Director of JWT in New York. The collection primarily consists of correspondence, administrative forms, presentations, speeches, meeting files, proofs, and financial reports, with extensive records from the Frankfurt Office. The collection also includes agency slide presentations, tear sheets, as well as photographs and other memorabilia of advertising events. Companies represented include Braun, Chevron, De Beers, Eastman Kodak Company, Kellogg Company, Pan American Airways, PepsiCo, Rustenburg Platinum Mines, and Unilever. Correspondence and other items exist in several languages and have not been translated into English.

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Beginning with the opening of its London office in 1899, JWT has continually expanded its international activities, and currently operates out of over 200 offices in nearly 100 countries. The International Offices Records cover the years 1929-1998, with the bulk of materials dating from the 1970s-1980s. The collection primarily consists of financial records, correspondence, presentations, campaign drafts, account lists, meeting minutes and printed materials. Also includes slides from several presentations, videocassettes and audiocassettes. Countries and offices most heavily represented in the collection include Argentina (Buenos Aires), Australia (Sydney and Melbourne), Canada (Toronto and Vancouver), Colombia (Bogota), India (Bangalore, Calcutta, Madras, Mumbai, New Delhi), Japan (Tokyo), Mexico (Mexico City), Philippines (Manila), and Puerto Rico (San Juan). Client companies represented include: Air-India, Continental Airlines, Kodak, Ford, Hall's, Harayana Breweries, Kellogg's, Lotto, Nabisco, Nestlé, Oscar Mayer, Pepsi, Pizza Hut, Pond's (Unilever), and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The International Offices Records cover the years 1929-1998, with the bulk of materials dating from the 1970s-1980s. The collection primarily consists of financial records, correspondence, presentations, campaign drafts, account lists, meeting minutes and printed materials. Also includes slides from several presentations, videocassettes and audiocassettes. Countries and offices most heavily represented in the collection include Argentina (Buenos Aires), Australia (Sydney and Melbourne), Canada (Toronto and Vancouver), Colombia (Bogota), India (Bangalore, Calcutta, Madras, Mumbai, New Delhi), Japan (Tokyo), Mexico (Mexico City), Philippines (Manila), and Puerto Rico (San Juan). Client companies represented include Air-India, Continental Airlines, Kodak, Ford, Kellogg's, Nabisco, Nestlé, Oscar Mayer, Pepsi-Cola, Pizza Hut, Pond's (Unilever), and Warner-Lambert.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising companies in the United States. The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2006, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial services marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection. Acquired as part of the John W. Hartman Center for Sales, Advertising, & Marketing History.

The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2007, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial sservices marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection includes correspondence, track listings, transcriptions, and other printed materials, audio and video cassettes (Betacam SP, VHS and Umatic), DAT, optical media (CDs, DVDs. etc.), 16mm film reels, phonograph records, and computer media. JWT management events documented in the collection include Cannes and Effies Awards submissions, Epcot, Executive Committee, Worldwide Creative Council, speeches and presentations by top managers as well as interviews undertaken as part of an oral history project at JWT. Offices represented include North America, Europe, Great Britain, India, Asia and Latin America. Main companies include California Lottery, Chase & Sanborn, Chevron, Del Taco, Diageo, Diamond Trading Company (DeBeers), Domino's, Ford, HSBC, Jenny Craig, JetBlue, Kaiser Permanente, Kimberly-Clark, Kodak, Kraft, Lipton, Macy's, Mexicana Airlines, Standard Brands, Trailways, Warner-Lambert, Weight Watchers and Wyeth. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence, track listings, transcriptions, and other printed materials, audio and video cassettes (Betacam SP, VHS and Umatic), DAT, optical media (CDs, DVDs. etc.), 16mm film reels, phonograph records, and computer media. JWT management events documented in the collection include Cannes and Effies Awards submissions, Epcot, Executive Committee, Worldwide Creative Council, speeches and presentations by top managers as well as interviews undertaken as part of an oral history project at JWT. Offices represented include North America, Europe, Great Britain, India, Asia and Latin America. Main companies include California Lottery, Chase & Sanborn, Chevron, Del Taco, Diageo, Diamond Trading Company (DeBeers), Domino's, Ford, HSBC, Jenny Craig, JetBlue, Kaiser Permanente, Kimberly-Clark, Kodak, Kraft, Lipton, Macy's, Mexicana Airlines, Standard Brands, Trailways, Warner-Lambert, Weight Watchers and Wyeth. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Penney P. Burnett held the position of senior consultant for JWT and managed investor relations. The Penney P. Burnett Papers cover the years 1973-1987, with the bulk of material dating 1984-1986, years during which she worked for the J. Walter Thompson Company (JWT) as a consultant for investor relations. The collection primarily consists of memoranda, financial reports, organizational charts, surveys, marketing plans, stock exchange reports, annual meeting agendas, presentation speeches and layouts, news releases, cassette tapes of annual meetings, and newspaper and magazine articles concerning JWT. Materials pertain to investments and acquisitions made by JWT in the United States, Europe, Australia, Asia, and South Africa. The collection also includes material pertaining to JWT subsidiaries as well as other companies, including: Gray and Company; Goldman Sachs; Hill and Knowlton Inc.; Lord, Geller, Federico and Einstein (LGFE); Morgan Stanley; Simmons Market Research Bureau (SMRB); Paine Webber; Shearson Lehman Brothers; and Wertheim Schroder. In addition to these materials are correspondences and files relating to JWT executives including Don Johnson and Joseph O'Donnell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Penney P. Burnett Papers cover the years 1973-1987, with the bulk of material dating 1984-1986, years during which she worked for the J. Walter Thompson Company (JWT) as a consultant for investor relations. The collection primarily consists of memoranda, financial reports, organizational charts, surveys, marketing plans, stock exchange reports, annual meeting agendas, presentation speeches and layouts, news releases, cassette tapes of annual meetings, and newspaper and magazine articles concerning JWT. Materials pertain to investments and acquisitions made by JWT in the United States, Europe, Australia, Asia, and South Africa. The collection also includes material pertaining to JWT subsidiaries as well as other companies, including: Gray and Company; Goldman Sachs; Hill and Knowlton Inc.; Lord, Geller, Federico and Einstein (LGFE); Morgan Stanley; Simmons Market Research Bureau (SMRB); Paine Webber; Shearson Lehman Brothers; and Wertheim Schroder. In addition to these materials are correspondences and files relating to JWT executives including Don Johnson and Joseph O'Donnell.

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Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Peter A. Schweitzer was an executive with JWT in the New York and Detroit offices, serving as Chief Executive Officer of the agency 2001-2004. Collection spans the years 1916-2005 with the bulk of materials spanning 1980-2000 and includes texts for speeches and presentations, correspondence and other administrative records, printed materials, photographs and slides, and audiovisual materials (audio and video cassettes, CDs and DVDs) that primarily document Schweitzer's career as an executive, especially with JWT's Detroit Office. Companies represented in the collection include Brouillard Communications, Burger King, Ford, Kodak, Kraft, Nestlé, Rolex, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1916-2005 with the bulk of materials spanning 1980-2000 and includes texts for speeches and presentations, correspondence and other administrative records, printed materials, photographs and slides, and audiovisual materials (audio and video cassettes, CDs and DVDs) that primarily document Schweitzer's career as an executive, especially with JWT's Detroit Office. Companies represented in the collection include Brouillard Communications, Burger King, Ford, Kodak, Kraft, Nestlé, Rolex, and Unilever.

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Rena Bartos worked as a marketing researcher, advertising executive, and consultant from 1960 to 1998. She directed research at the McCann Erickson advertising agency and held the position of Senior Vice President at the J. Walter Thompson Company before forming her own marketing consulting firm, The Rena Bartos Company. A pioneer in the field of marketing to women and an advocate for older adult consumers, Bartos was the recipient of numerous prestigous marketing and advertising industry awards, including the Matrix and Effie Awards. The Rena Bartos Papers consists of speeches and presentations, publications, research, and correspondence related to Bartos' career in the marketing research divisions of McCann Erickson and the J. Walter Thompson Company, spanning the years 1960-1998, with the bulk of the contents from 1975-1991. Other items in the collection include video and audio copies of speeches and presentations by Bartos, a brief history of the J. Walter Thompson Company, as well as drafts of articles and manuscripts.

The Rena Bartos Papers span the years 1960-1998, with the bulk of the material dating from 1975 to 1991. The collection documents Bartos' career through speeches and presentations, publications, correspondence, research files, slides, photographs and videotapes, while in positions at McCann Erickson, the J. Walter Thompson Company (JWT), and The Rena Bartos Company. Major topics include marketing to under-represented groups, the role of women in advertising, and Bartos' efforts to promote marketing towards women and "over forty-nine" adults. The collection is organized into five series and two indexes: Speeches and Presentations; Correspondence; Publications; Research Files; Audiovisual Materials; an Alphabetical List of Publications; and an Alphabetical List of Speech Titles

The Speeches and Presentations Series includes reading copies or scripts from speeches and presentations given by Bartos during her career. Dominant themes include the role of women in advertising, marketing to underrepresented groups such as women and people in Latin America and India, and the psychological aspects of advertising. In addition, the series includes the slides and graphics Bartos used in her speeches, as well as press clippings from her various speaking engagements.

The Correspondence Series includes business correspondence, mailings and solicitations from Bartos' career in marketing research, as well as correspondence with JWT executives, including Don Johnston and Thomas Sutton. The series also contains correspondence between Bartos and the various publishers of her written works.

The Publications Series includes copies of the articles written by Bartos for scholarly and trade publications such as The Harvard Business Review, the Journal of Advertising Research, Marketing Review, and Marketing and Research Today, either from the original periodical or in pre-print form.

The Research Series includes an extensive collection of newspaper and periodical clippings and other resources used by Bartos as supporting materials for her speaking engagements, articles, and books.

The Audiovisual Materials Series includes audio and visual recordings of promotional works for marketing campaigns, including The Moving Target. In addition, this series also includes tapes of speeches and interviews given by Bartos, some of which relate to the published article "The Founding Fathers of Advertising Research."

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT San Francisco office was opened in 1923. The JWT San Francisco Office Records span the years 1959-1999, and includes advertising proofs, commercial artwork, print schedules, marketing plans, manuals, company history materials, correspondence, Creative Library catalogs and audiovisual materials (audio cassettes, VHS video cassettes and videotapes). Also included are the papers of Harry A. Lee, a JWT executive involved in the development of JWT's Pacific Rim business during the 1960s. Companies represented in the collection include California Raisin Advisory Board, Dean Witter, Ferry-Morse Seed Company, Labatt's, Morris Plan, and Schlage. JWT offices touched on in the collection include New York, Manila (Philippines) and Tokyo (Japan). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT San Francisco Office Records span the years 1959-1999, and includes advertising proofs, commercial artwork, print schedules, marketing plans, manuals, company history materials, correspondence, Creative Library catalogs and audiovisual materials (audio cassettes, VHS video cassettes and videotapes). Also included are the papers of Harry A. Lee, a JWT executive involved in the development of JWT's Pacific Rim business during the 1960s. Companies represented in the collection include California Raisin Advisory Board, Dean Witter, Ferry-Morse Seed Company, Labatt's, Morris Plan, and Schlage. JWT offices touched on in the collection include New York, Manila (Philippines) and Tokyo (Japan).

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. W. Lee Preschel founded JWT Venezuela in 1964 and served as President of JWT Latin America from 1980-1987. Preschel also acted as Interim Director-Manager of JWT Italy in 1968, served on the JWT Board of Directors beginning in 1980, and became the chairman of the Latin America-Asia Pacific region in 1987. He was named Advertising Personality of the Year in 1987 by the Venezuelan Federation of Advertising Agencies. The W. Lee Preschel Papers span the years 1964-2001 and document Preschel's career as president of the J. Walter Thompson Company's Latin American operations. The collection includes correspondence, memoranda, speeches, presentations, reports, newsletters, clippings, photographs, conference programs and agendas, awards, publications, scrapbooks, memorabilia, and audiovisual materials. Major correspondents include Denis Lanigan and Don Johnston, among others within the company. Clients mentioned include Ford, Kellogg's, Kodak, Draft, Lever, Pond's, Warner-Lambert, R.J. Reynolds/Nabisco, Burger King, and Banco Mercantil y Corpoven. The collection contains materials in English and Spanish, with the majority of the materials in Spanish.

The W. Lee Preschel Papers span the years 1964-2001 and document Preschel's career as president of the J. Walter Thompson Company's Latin American operations. The collection includes correspondence, memoranda, speeches, presentations, reports, clippings, photographs, conference programs and agendas, awards, publications, scrapbooks, memorabilia, and audiovisual materials. Major correspondents include Denis Lanigan and Don Johnston, among others within the company. Clients mentioned include Ford, Kellogg's, Kodak, Draft, Lever, Pond's, Warner-Lambert, R.J. Reynolds/ Nabisco, Burger King, and Banco Mercantil y Corpoven. The collection contains materials in English and Spanish, with the majority of the materials in Spanish.

The collection is organized into three series: Personal Files, Administrative Files, and Audiovisual Materials. The Personal Files Series documents the personal and professional achievements of Preschel, and provide secondary biographical information through a number of industry publications. The series also includes two scrapbooks, compiled by Preschel, documenting his dismissal from and subsequent return to JWT in 1987. The Administrative Files Series documents various aspects of Preschel's career with JWT and includes correspondence, memoranda, speeches, presentations, reports, clippings, photographs, conference programs and agendas, company newsletters and other publications, and memorabilia. The Audiovisual Materials Series includes audiocassettes and VHS videocassettes. Audiocassettes contain recordings of presentations at two conferences attended by Preschel. Large-format materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been replaced in the Detailed Description of the Collection by dummy folders enclosed in brackets.

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Kenneth Roman papers, 1906-2011 and undated 16 Linear Feet — 11,000 Items

Kenneth Roman is a former advertising executive and CEO of Ogilvy & Mather agency, and author of several books. The collection spans the years 1906-2011 and primarily contains materials gathered during Roman's research for a biography of David Ogilvy, The King of Madison Avenue. Includes printed materials, articles, photographs, CDs, VHS videocassettes, audiocassettes of interviews with printed transcriptions, and a collection of writings and speeches by Roman and Ogilvy. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Kenneth Roman Papers span the years 1906-2011 and primarily contain materials gathered during Roman's research for a biography of David Ogilvy, The King of Madison Avenue. Includes printed materials, articles, photographs, CDs, VHS videocassettes, audiocassettes of interviews with printed transcriptions, and a collection of writings and speeches by Roman and Ogilvy.

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Lester Wunderman papers, 1946-2010 and undated 60 Linear Feet — 42000 Items

Lester Wunderman is an advertising executive primarily in the direct marketing industry, founder of an agency in his name now a subsidiary of Young & Rubicam, and a noted collector of Dogon (Mali) art works. The Lester Wunderman Papers span the years 1946-2010 and include writings, speeches, correspondence, reports, photographs, audiocassettes, videocassettes, 16mm films, and other materials relating to Wunderman's career in direct marketing and direct-mail advertising, his work on Boards of Directors and Trustees, and as a consultant. Included are drafts, proofs and correspondence relating to Wunderman's 1996 book Being Direct: Making Advertising Pay. Advertising agencies represented in the collection include Caspar Pinsker, Maxwell Sackheim, Wunderman Cato Johnson, Wunderman Ricotta & Kline and Young & Rubicam. Also included are correspondence, photographs, negatives and other materials relating to Wunderman's collection of Dogon (Mali) art works, carvings and sculptures, and their use in museum exhibits, catalogs and books on African art. Firms and institutions represented in the collection include American Express, Children's Television Workshop (Sesame Street, Electric Company), Columbia House record club, Ford (including Lincoln-Mercury and Merkur), IBM, Jackson & Perkins mail order nursery, Mitchell Madison Group, Metropolitan Museum of Art (New York, N.Y.), National Observer Correspondence Schools (Famous Artists School, Famous Writers School) and Time, Inc. magazines. Languages present include Spanish, French, Danish, German and Japanese, and have not been translated into English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Lester Wunderman Papers span the years 1946-2010 and include writings, speeches, correspondence, reports, photographs, audiocassettes, videocassettes, 16mm films, and other materials relating to Wunderman's career in direct marketing and direct-mail advertising, his work on Boards of Directors and Trustees, and as a consultant. Included are drafts, proofs and correspondence relating to Wunderman's 1996 book Being Direct: Making Advertising Pay. Advertising agencies represented in the collection include Caspar Pinsker, Maxwell Sackheim, Wunderman Cato Johnson, Wunderman Ricotta & Kline and Young & Rubicam. Also included are correspondence, photographs, negatives and other materials relating to Wunderman's collection of Dogon (Mali) art works, carvings and sculptures, and their use in museum exhibits, catalogs and books on African art. Firms and institutions represented in the collection include American Express, Children's Television Workshop (Sesame Street, Electric Company), Columbia House record club, Ford (including Lincoln-Mercury and Merkur), IBM, Jackson & Perkins mail order nursery, Mitchell Madison Group, Metropolitan Museum of Art (New York, N.Y.), National Observer Correspondence Schools (Famous Artists School, Famous Writers School) and Time, Inc. magazines. Languages present include Spanish, French, Danish, German and Japanese, and have not been translated into English.

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Collection consists primarily of television commercials, although it includes some radio commercials, which were entered for Mobius awards presented in 1971-1999. Most of the collection is divided into two main series, North America and International. Commercials are judged by product type/category as well as budget size. Also included are brochures and press releases which describe the award process ca. 1970s-1990s (98-156 box 68). There are compilation tapes documenting the award-winning entries for 1990-1997 (98-156 box 69). (Accessions 1997-0101: 12,237 items, 850.5 linear feet, dated 1984-1991, undated; 1998-0156: 1500 items, 105 linear feet, dated 1971-1997; 1999-0152: 1200 items, 112.5 linear feet, dated 1997-1998). An encoded container list has not been created for these additions. Please consult the paper finding aids located in the repository.

The addition (1999-0440) (1100 items, 117 linear feet; dated 1998) consists entirely of videotaped television commercial entries for Mobius awards presented in 1999; the commercials aired in 1998. The collection is divided into two main series: North American and International. The tapes are then ordered according to product type/category (105 in all) ranging from automotive, children's products, commercial products, food, home care, set design, talent, and others. The entries document what ad agencies feel are their best works from the U.S. and abroad.

The addition (2001-0156) (1373 items, 88 linear feet; dated 2000) consists of 1072 videotaped television commercial entries for Mobius awards, most likely presented in 2000. The collection is divided into two main series: North American and International. In addition there are 285 cassettes and 16 reel-to-reel audiotapes containing radio advertising entries, also divided into North American and International categories. The entries document what ad agencies feel are their best works from the U.S. and abroad.

The addition (2002-0187) (816 items, 31 linear feet; dated 2001) consists of videotaped television commercial entries for the 2001 Mobius Awards. The collection is divided into two main series: North American and International. The video cassettes are mainly BetacamSP. There are also 176 audiocassettes containing radio commercials and 13 electronic documents on 7 CD-ROMs. Each entry is assigned a code that indicates the category in which it was entered in the competition.

The addition (2004-0103) (705 items; 27 linear feet; dated 2002) consists of videotaped television commercial entries for the 2002 Mobius Awards. The collection is divided into two main series: North American and International. The video cassettes are mainly VHS and BetacamSP. There are also 119 CD-ROMs. Eight audiocassettes contain radio commercials. Each entry is assigned a code that indicates the category in which it was entered in the competition.

Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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The Outdoor Advertising Association of America Slide Library spans the years 1891 through the 2000s, with the bulk of the collection originating in the 1950s and later. The collection documents over a hundred years of outdoor advertising primarily in the United States, plus some international campaigns from several other continents. The Slide Library is a large collection, almost entirely comprised of slides of billboards, exhibiting a grand range of graphic artistry, advertising campaigns, and marketing strategies. A smaller group of images supports the ad collection with views of artwork, billboard construction and other related images. In addition to over 62,000 slides, there are a few early glass slides, as well as transparencies, a small number of paper files, and six audiocassettes accompanying slide presentations. Many images were submitted by outdoor advertising companies over a number of years to the Outdoor Advertising Association of America (OAAA) as entries in annual national competitions to determine the best poster designs. The OAAA currently sponsors the OBIE Awards, which were preceded by awards programs under various names and sponsorships starting in the early 1930s. The award is modeled after the ancient Egyptian obelisk, considered by many the earliest form of outdoor advertising. Indeed much of the collection can be seen as evidence of this awards program although only the Award Nominees Series contains slides labeled as such. Other slides probably were transferred to OAAA when companies cleaned out their back files, though the precise sources of many items are unknown. The slides were maintained at OAAA primarily as a large supply of creative examples for member companies. Researchers interested in the following subjects may find the Outdoor Advertising Association of America Slide Library especially helpful: the outdoor advertising medium itself, advertising awards, advertising design, billboard construction, and commercial art, as well as the many outdoor advertising companies, advertisers, and advertising campaigns represented.

The images, designed to attract mass audiences, depict part of American society's history - a history of consumer attitudes and desires. The collection is therefore a valuable tool in formulating not only a pictorial development of the outdoor advertising industry but of societal norms and opinions. The ads speak to the creativity of artists and designers, but they also convey a rich story of how these creators saw society at large, especially in the United States. Perhaps more importantly, ads reveal how corporations and designers felt America wanted to see itself. Such visual richness underlies the primary goals of selling goods and services and promoting ideas for the public good. There are thousands of product advertisements but also many public service ads, political issue ads, and even Happy Birthday greetings in the collection. Billboards are one direct link from corporate America, various interest groups, and their advertising specialists to consumers; and a succinct one-sided conversation designed to spur them to action.

In contrast to other types of advertising, outdoor ads were designed with the fast-moving traveler in mind. The collection documents well the evolution of the billboard's attempt to reach those on the move, especially drivers. With careful thought to what would quickly provoke interest, advertisers presented a huge range of thought from text-free images of abstract artwork to direct discourse (e.g. Vote for Nixon). Because posters were displayed for only limited time periods, and because their physical size makes them impractical to store, photography is the primary method of capturing billboard images. Most billboard photos - whether print or slide - were created to document the work of the company which posted them for their business use.

Within the Slide Library, the creative output of many outdoor advertising companies is documented, although particular creators of many of the ads are unknown. Foster and Kleiser is well represented in the collection. Other companies named in the collection include Naegele, Pacific, Turner, Eller, Donnelly, Columbus, General Outdoor, Patrick, Gannett, Lamar, United, and many others. Thousands of national campaigns are represented, but many local ads are present as well. Outdoor formats range from 19th century posters to "multi-vision" boards that automatically change views with the use of three-sided boards. Most images are of actual billboards, posters, and other outdoor advertising formats in the field, while a sizable portion are just images of the ad design itself with a plain background. There are some slides of stock posters ("Your brand name here") and other forms of outdoor advertising such as bus cards, street furniture, and truck side advertising. The vast majority of the advertisements are in English.

The first three series make up the bulk of the collection: the Award Nominees Series, the Chronological Series, and the Topical Series (by far the largest of the three). These series are made up almost completely of slides showing advertisements, usually in billboard format. All series are described further within the container list. The only other series with a sizable number of advertisements is the International Posters Series. This is where the largest concentration of international ads is found, although there are a few scattered within the other main series. Ads may also be found scattered throughout the Presentations and Presentation Slides Series.

Several additional small series contain images of related content, providing support and context to the advertisements. These include the Construction and Creation Series, the Artwork Series, the Street Scenes and Approaches Series, and the Other Outdoor Advertising Related Images Series. The Presentations and Presentation Slides Series adds insight by showing some of the internal conversation between directors and trainees, advertisers and advertising creators, and more.

The most direct route to locate any identified ad is through the Resource for Outdoor Advertising Description (ROAD) database, available in early 2003. Information about most slides in the collection has been added to this database. Researchers will be able to search for specific attributes of ads such as brand or company name, product type, and headline, as well as other types of information including slide number, date, collection name, image type, image color, outdoor advertising type, and special notes. Many database records also contain a searchable field with the outdoor advertising company's name (posting company), a field indicating if the billboard is in a rural or urban setting, information on the presence of women, children, ethnic individuals, or famous people in the ad, and the billboard's geographic location. Various slide series were entered into the database differently. Multiple searches may be required for comprehensive searching. For more information, consult Research Services Staff (special-collections@duke.edu).

For more contextual information, use this collection in conjunction with the Outdoor Advertising Association of America Records, especially that collection's Physical Structure Series, and Photographs, Slides, and Negatives Series. Closely related collections in the David M. Rubenstein Rare Book & Manuscript Library include the John Brennan Outdoor Advertising Survey Reports, the John Paver Papers, the John Browning Papers, the Duplex Advertising Co. Records, the H.E. Fisk Collection of War Effort Mobilization Campaigns, the Outdoor Advertising Association of America Records, the Outdoor Advertising Poster Design Collection, the Garrett Orr Papers, the R.C. Maxwell Company Records, the Howard Scott Papers, and the Strobridge Lithographing Company Advertisements.

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Stanley C. Marshall papers, 1944-2005 and undated 17.5 Linear Feet — 11625 Items

Stanley C. Marshall was a pioneer in the field of strategic market planning, and an educator, lecturer, and humanitarian. The Stanley C. Marshall Papers span the years 1944-2005 and include client files, speeches and presentations, publications, correspondence, advertising and civic awards, photographs, slides, audiocassettes and audiotapes, videocassettes and videotapes, motion picture film reels, and digital audio tape that document Marshall's career as a strategic marketing planner and consultant, as well as his involvement with humanitarian projects. The collection reflects Marshall's work for advertising and marketing firms, including Lando, Marsteller Advertising, and his own company, Stanley Marshall, Inc. Client files include 3M, Black Box, Delta Dental Plan, General Electric, International Management Center, PPG, Pure Industries (Stackpole), Scott Fetzer (Berkshire Hathaway), Sony, United Jewish Foundation, and Westinghouse. Also documented are Marshall's activities with public service and educational organizations that include UNICEF, the Conflict Resolution Center, the Negro Educational Emergency Drive (NEED, a project of the Urban League of Pittsburgh), the Network of International Business Schools (NIBS), and the Penn Technical Institute (a junior college, now part of the Pittsburgh Technical Institute). A significant portion of the files relate to businesses and institutions in the Pittsburgh, Pa., area.

The Stanley C. Marshall Papers span the years 1944-2005 and include client files, speeches and presentations, publications, correspondence, advertising and civic awards, photographs, slides, audiocassettes and audiotapes, videocassettes and videotapes, motion picture film reels, and digital audio tape that document Marshall's career as a strategic marketing planner and consultant, as well as his involvement with humanitarian projects. The collection reflects Marshall's work for advertising and marketing firms, including Lando, Marsteller Advertising, and his own company, Stanley Marshall, Inc. Clients include 3M, Black Box, Delta Dental Plan, General Electric, International Management Center, PPG, Pure Industries (Stackpole), Scott Fetzer (Berkshire Hathaway), Sony, United Jewish Foundation, and Westinghouse. Also documented are Marshall's activities with public service and educational organizations that include UNICEF, the Conflict Resolution Center, the Negro Educational Emergency Drive (NEED, a project of the Urban League of Pittsburgh), the Network of International Business Schools (NIBS), and the Penn Technical Institute (a junior college, now part of the Pittsburgh Technical Institute). A significant portion of the files relate to businesses and institutions in the Pittsburgh, Pa., area.

The collection is organized into four series: Personal Files, Client Files, Professional Files, and Audiovisual Materials.

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Walter Weir papers, 1909-1996 and undated, bulk 1950-1990 14 Linear Feet — Approximately 7,700 Items

Walter Weir was an advertising executive, marketing and communications consultant, and professor of advertising. He worked for a number of agencies, including N.W. Ayer & Sons, J. M. Mathes, Lord & Thomas, and Kenyon & Eckhardt. He founded Walter Weir, Inc., which merged into larger firms over the years, was co-owner of Switzerland-based La Borie/Weir S.A., and headed Walter Weir Communications, Inc. Weir also taught advertising at the University of Tennessee and Temple University, wrote three books on advertising, annonymously authored the Creative Man's Corner column in Advertising Age magazine for 25 years, and composed numerous speeches, articles, short stories, poems, songs, and musicals. The Walter Weir Papers span the years 1909 through 1996, the bulk of which cover the 1950s through the early 1990s. The collection consists of audiocassettes, audiotapes, correspondence, course materials, clippings, musical scores, photographs, presentations, proofs, print advertising copy, radio advertisement scripts, songs, speeches, writings, and voiceovers documenting Weir's career in advertising, marketing, consulting, and teaching. The collection also documents Weir's prose, poems, and musicals, as well as his relationship with son Anthony Weir. Agencies and clients represented include the Alexander Proudfoot Company, Green Thumb Corporation, Interhydro AG, Jackson & Perkins Co., La Borie/Weir SA, Ralston Purina, Stratford of Texas, Inc., Walter Weir, Inc., and Walter Weir Communications, Inc. The collection also includes materials relating to Crain Communications Inc., which published Advertising Age, as well as the University of Tennessee and Temple University, and Weir's correspondence with Oscar Hammerstein II.

The Walter Weir Papers span the years 1909 through 1996, the bulk of which cover the 1950s through the early 1990s. The collection consists of audiocassettes, audiotapes, correspondence, course materials, clippings, musical scores, photographs, presentations, proofs, print advertising copy, radio advertisement scripts, songs, speeches, writings, and voiceovers documenting Weir's career in advertising, marketing, consulting, and teaching. The collection also documents Weir's prose, poems, and musicals, as well as his relationship with son Anthony Weir. Agencies and clients represented include the Alexander Proudfoot Company, Green Thumb Corporation, Interhydro AG, Jackson & Perkins Co., La Borie/Weir SA, Ralston Purina, Stratford of Texas, Inc., Walter Weir, Inc., and Walter Weir Communications, Inc. The collection also includes materials relating to Crain Communications Inc., which published Advertising Age, as well as the University of Tennessee and Temple University, and Weir's correspondence with Oscar Hammerstein II.

This collection is organized into six series: Musical, Personal, Professional, Teaching, Writings and Speeches, and Audiovisual Materials.

The Musical Series documents Weir's work on scores and scripts for musical theatre. Much of the correspondence in this series narrates Weir's efforts to produce a musical based on the Frederic Wakeman novel The Hucksters. Includes correspondence with Oscar Hammerstein II.

The Personal Series contains biographical data about Weir and his involvement with family and friends through correspondence, clippings, greeting cards, photographs, and handwritten notes. The bulk of the correspondence documents Weir's personal and professional relationship with his son, Anthony.

The Professional Series documents Weir's career in advertising, marketing, and communications. Advertising copy, clippings, correspondence, proposals, presentations, and legal and financial papers represent Weir's work from the beginning of his career at N.W. Ayer through the evolution of his company, Walter Weir, Inc., as well as through subsequent business ventures, including La Borie/Weir SA, Walter Weir Communications, Inc., and freelance consulting work.

The Teaching Series represents Weir's work, following his official retirement from the advertising industry, as a professor of advertising, marketing and communications at the University of Tennessee and Temple University. Correspondence, course materials, and clippings document this extension of Weir's career from his introduction to and retirement from the academy.

The Writings and Speeches Series includes fiction, poetry, and non-fiction written by Weir on subjects both related and unrelated to advertising. Among these are articles published in Printer's Ink and Advertising Age; unpublished manuscripts of autobiographies, bound copies of Weir's book How to Create Interest-Evoking, Sales-Inducing, Non-Irritating Advertising; transcripts of talks and addresses Weir gave about advertising throught his career, including an address for the James Webb Young Foundation; and correspondence with Rance Crain of Crain Communications, Inc., publisher of Advertising Age.

The Audiovisual Series includes auiotapes and audiocassettes of advertising-related talks and addresses, notably for the Million Dollar Round Table Tape Cassette Program. In addition, there are radio spots for clients including Mountain Dew, E.F. Hutton, and Merril, Lynch, Pierce, Fenner & Beane, as well as samples of voiceovers and radio commercial productions.

Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been indicated in the Detailed Description of the Collection by notes enclosed in brackets.

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Advertising agency founded in 1939 as Warwick and Legler; closed in 2001. The Warwick Baker O'Neill Records span the years 1939-2001 and include correspondence, proofs, clippings, research reports, financial records and other materials that document the agency's activities, particularly during the 1980s and 1990s. Formats include as-produced radio and television commercial scripts, 16mm films, audio cassettes and video cassettes. Clients represented include Bacardi, Bausch & Lomb (Curèl and other eye drops), Benjamin Moore paints, Burlington Industries, Coty (Emeraude, Stetson), Crafted with Pride (Made in the USA), Driver's Mart, East Coast Energy Council, Fruit of the Loom, Glenbrook (Midol), Heineken (including Amstel and Buckler), Lehn & Fink (Lysol, Resolve), Prodigy internet services, Reckitt & Colman (Easy Off oven cleaner, Rid-X), Schering-Plough (Lotrimin, Coricidin, Drixoral, Coppertone, St. Joseph's, Di-Gel), Seagram, U.S. Tobacco (Skoal, House of Windsor), and West Point Pepperell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Warwick Baker O'Neill Records span the years 1939-2001 and include correspondence, proofs, clippings, research reports, financial records and other materials that document the agency's activities, particularly during the 1980s and 1990s. Formats include as-produced radio and television commercial scripts, 16mm films, audiocassettes and videocassettes. Clients represented include Bacardi, Bausch & Lomb (Curèl and other eye drops), Benjamin Moore paints, Burlington Industries, Coty (Emeraude, Stetson), Crafted with Pride (Made in the USA), Driver's Mart, East Coast Energy Council, Fruit of the Loom, Glenbrook (Midol), Heineken (including Amstel and Buckler), Lehn & Fink (Lysol, Resolve), Prodigy internet services, Reckitt & Colman (Easy Off oven cleaner, Rid-X), Schering-Plough (Lotrimin, Coricidin, Drixoral, Coppertone, St. Joseph's, Di-Gel), Seagram, U.S. Tobacco (Skoal, House of Windsor), and West Point Pepperell.

Restrictions on Access: Unpublished corporate records are closed to researchers for 15 years from the date of creation. Personnel records are closed until 2041. Original audiovisual materials are closed until use copies can be produced. Restricted documentation is designated by an "R" in the container numbering (for example, Box R1).

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The Wells Rich Greene, Inc. (WRG) advertising agency was founded in 1966 by Mary Wells, Richard Rich, and Stewart Greene, who were associates at Jack Tinker and Partners agency. Until its demise in 1998, WRG was ranked as one of the top 15 advertising agencies in the United States. The Wells Rich Greene, Inc. (WRG) Records contain primarily print advertisements and broadcast commercials and advertising spots for clients of WRG. Materials span 1966-1998 and include magazine and newspaper advertisements, proof sheets, audiocassettes, videocassettes, analog and digital audio tape. Corporate documentation includes press releases, clipping files, and staff photographs and slides. Clients represented in the collection include: American Motors; Bristol-Myers (Boost, Clairol, Herbal Essence, Vagistat); Cadbury (Canada Dry, Schweppes); Continental Airlines; Ford; IBM; ITT (Technology Institute, Sheraton); Liberty Mutual; MCI; Miles Laboratories (Alka-Seltzer); New York Department of Commerce; Pan Am; Philip Morris (Benson & Hedges, Player, Dunhill); Procter & Gamble (Gain, Oil of Olay, Pringles, Folder's, Sure); Ralston Purina (Chex, Dog Chow, Tender Vittles); Seagram; TWA; and Warnaco (Warner's lingerie). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Wells Rich Greene, Inc. (WRG) Records contain primarily print advertisements and broadcast commercials and advertising spots for clients of WRG. Materials span 1966-1998 and include magazine and newspaper advertisements, proof sheets, audiocassettes, videocassettes, analog and digital audio tape. Corporate documentation includes press releases, clipping files, and staff photographs and slides. Clients represented in the collection include: American Motors; Bristol-Myers (Boost, Clairol, Herbal Essence, Vagistat); Cadbury (Canada Dry, Schweppes); Continental Airlines; Ford; IBM; ITT (Technology Institute, Sheraton); Liberty Mutual; MCI; Miles Laboratories (Alka-Seltzer); New York Department of Commerce; Pan Am; Philip Morris (Benson & Hedges, Player, Dunhill); Procter & Gamble (Gain, Oil of Olay, Pringles, Folder's, Sure); Ralston Purina (Chex, Dog Chow, Tender Vittles); Seagram; TWA; and Warnaco (Warner's lingerie).

NOTE: Throughout this finding aid, "TRT" refers to "Total Running Time," the total duration of content contained on a tape or film.

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Wilkins Media Company records, 1967-1998 and undated 13.5 Linear Feet — 13400 Items

Wilkins Media Company is an outdoor advertising company based in Atlanta, Georgia. Founded in 1965 as Southern Outdoor Markets, the company changed its name in 1974 to Associates of the Bell Company. In 1987 Bill Wilkins purchased the company, changing the name to Wilkins Outdoor Network. The name changed again in 1999 to Wilkins Media Company. The Wilkins Media Company Records span the years 1967-1998 and include slides, photographs, presentation scripts, audio and video cassettes, brochures, pamphlets and publications related to Wilkins Media Company's activities as well as to the outdoor advertising industry in general. Represented are materials from the Institute of Outdoor Advertising, Outdoor Advertising Association of America, Patrick Media Group, Traffic Audit Bureau, Metromedia Technologies and Naegele Advertising Companies. Companies represented include Dole, Ford, Pacific Gas and Electric (PG&E) and Toyota. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Wilkins Media Company Records span the years 1967-1998 and include slides, photographs, presentation scripts, audio and video cassettes, brochures, pamphlets and publications related to the company's activities as well as to the outdoor advertising industry in general. Represented are materials from the Institute of Outdoor Advertising, Outdoor Advertising Association of America, Patrick Media Group, Traffic Audit Bureau, Metromedia Technologies and Naegele Advertising Companies. Companies represented include Dole, Ford, Pacific Gas and Electric (PG&E) and Toyota.

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Wunderman Archives, 1946-2010 and undated 520 Linear Feet — 354,000 Items

Wunderman is a direct marketing and behavior-oriented marketing communications firm founded in 1958 as Wunderman Ricotta & Kline. It is currently a subsidiary of the Young & Rubicam agency. The Wunderman Archives span the years 1946-2010 and comprise the administrative records of direct-mail and direct marketing agency Wunderman and its predecessor entities Wunderman Ricotta & Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices in the U.S. and abroad, associated firms such as Stone & Adler and Chapman Direct, and its relations with parent company Young & Rubicam. It includes general office files, policy and procedure manuals, training materials, awards, account files, new business records, professional papers of founder Lester Wunderman and other key executives, samples of client campaigns, photographs, slides and audio cassettes and videocassettes. Clients include American Express, Apple, Army/ROTC, AT&T, Britannica Press, CBS, CIT Financial, Citibank, Columbia House, Ford, Gevalia Kaffe (Kraft), the Grolier Society, IBM, Jackson & Perkins, Johnson & Johnson, Lincoln-Mercury, Manufacturers Hanover Trust, Microsoft, Miller beer, National Rifle Association, New York Telephone/NYNEX, Time (Fortune, Money and Sports Illustrated magazines), Time-Life Books, United States Postal Service (USPS), and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Wunderman Archives span the years 1946-2010 and comprise the administrative records of direct-mail and direct marketing agency Wunderman and its predecessor entities Wunderman Ricotta & Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices in the U.S. and abroad, associated firms such as Stone & Adler and Chapman Direct, and its relations with parent company Young & Rubicam. It includes general office files, policy and procedure manuals, training materials, awards, account files, new business records, professional papers of founder Lester Wunderman and other key executives, samples of client campaigns, photographs, slides and audio cassettes and videocassettes. Clients include American Express, Apple, Army/ROTC, AT&T, Britannica Press, CBS, CIT Financial, Citibank, Columbia House, Ford, Gevalia Kaffe (Kraft), the Grolier Society, IBM, Jackson & Perkins, Johnson & Johnson, Lincoln-Mercury, Manufacturers Hanover Trust, Microsoft, Miller beer, National Rifle Association, New York Telephone/NYNEX, Time (Fortune, Money and Sports Illustrated magazines), Time-Life Books, United States Postal Service (USPS), and Xerox.