J. Walter Thompson Company. Penney P. Burnett papers, 1973-1987 10 Linear Feet — 7000 Items
The Penney P. Burnett Papers cover the years 1973-1987, with the bulk of material dating 1984-1986, years during which she worked for the J. Walter Thompson Company (JWT) as a consultant for investor relations. The collection primarily consists of memoranda, financial reports, organizational charts, surveys, marketing plans, stock exchange reports, annual meeting agendas, presentation speeches and layouts, news releases, cassette tapes of annual meetings, and newspaper and magazine articles concerning JWT. Materials pertain to investments and acquisitions made by JWT in the United States, Europe, Australia, Asia, and South Africa. The collection also includes material pertaining to JWT subsidiaries as well as other companies, including: Gray and Company; Goldman Sachs; Hill and Knowlton Inc.; Lord, Geller, Federico and Einstein (LGFE); Morgan Stanley; Simmons Market Research Bureau (SMRB); Paine Webber; Shearson Lehman Brothers; and Wertheim Schroder. In addition to these materials are correspondences and files relating to JWT executives including Don Johnson and Joseph O'Donnell.
Mobius Advertising Awards collection, 1970s-2002, bulk 1984-2002 1328 Linear Feet — 19,024 Items
Collection consists primarily of television commercials, although it includes some radio commercials, which were entered for Mobius awards presented in 1971-1999. Most of the collection is divided into two main series, North America and International. Commercials are judged by product type/category as well as budget size. Also included are brochures and press releases which describe the award process ca. 1970s-1990s (98-156 box 68). There are compilation tapes documenting the award-winning entries for 1990-1997 (98-156 box 69). (Accessions 1997-0101: 12,237 items, 850.5 linear feet, dated 1984-1991, undated; 1998-0156: 1500 items, 105 linear feet, dated 1971-1997; 1999-0152: 1200 items, 112.5 linear feet, dated 1997-1998). An encoded container list has not been created for these additions. Please consult the paper finding aids located in the repository.
The addition (1999-0440) (1100 items, 117 linear feet; dated 1998) consists entirely of videotaped television commercial entries for Mobius awards presented in 1999; the commercials aired in 1998. The collection is divided into two main series: North American and International. The tapes are then ordered according to product type/category (105 in all) ranging from automotive, children's products, commercial products, food, home care, set design, talent, and others. The entries document what ad agencies feel are their best works from the U.S. and abroad.
The addition (2001-0156) (1373 items, 88 linear feet; dated 2000) consists of 1072 videotaped television commercial entries for Mobius awards, most likely presented in 2000. The collection is divided into two main series: North American and International. In addition there are 285 cassettes and 16 reel-to-reel audiotapes containing radio advertising entries, also divided into North American and International categories. The entries document what ad agencies feel are their best works from the U.S. and abroad.
The addition (2002-0187) (816 items, 31 linear feet; dated 2001) consists of videotaped television commercial entries for the 2001 Mobius Awards. The collection is divided into two main series: North American and International. The video cassettes are mainly BetacamSP. There are also 176 audiocassettes containing radio commercials and 13 electronic documents on 7 CD-ROMs. Each entry is assigned a code that indicates the category in which it was entered in the competition.
The addition (2004-0103) (705 items; 27 linear feet; dated 2002) consists of videotaped television commercial entries for the 2002 Mobius Awards. The collection is divided into two main series: North American and International. The video cassettes are mainly VHS and BetacamSP. There are also 119 CD-ROMs. Eight audiocassettes contain radio commercials. Each entry is assigned a code that indicates the category in which it was entered in the competition.
Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Wilkins Media Company records, 1967-1998 and undated 13.5 Linear Feet — 13400 Items
The Wilkins Media Company Records span the years 1967-1998 and include slides, photographs, presentation scripts, audio and video cassettes, brochures, pamphlets and publications related to the company's activities as well as to the outdoor advertising industry in general. Represented are materials from the Institute of Outdoor Advertising, Outdoor Advertising Association of America, Patrick Media Group, Traffic Audit Bureau, Metromedia Technologies and Naegele Advertising Companies. Companies represented include Dole, Ford, Pacific Gas and Electric (PG&E) and Toyota.
Jacqueline End papers, 1965-2012 and undated 3 Linear Feet — 900 Items
The Jacqueline End Papers span the years 1965-2012 and consist primarily of examples of End's creative work, including print advertisements and proofs, design layouts and sketches, photographs, correspondence and printed materials that document her advertising career with a number of agencies, including Doyle Dane Bernbach, Foote Cone & Belding, Forman End Dolleck, Kaplan Thaler, TBWA/Chiat/Day and Wells Rich Greene. Non-paper formats include audiotape, videocassettes, audio cassettes, DAT, CD-R and DVD-R. Clients represented include Absolut, Ascencia (Bayer), Bali and Wonderbra (now part of Hanes family of brands), K-Mart, L'Oreal, Nivea, Ralston Purina, Ricoh, Sara Lee, Sega, Trojan (Church & Dwight) and Volkswagen.
J. Walter Thompson Company. W. Lee Preschel papers, 1964-2001 and undated 6.6 Linear Feet — About 4950 Items
The W. Lee Preschel Papers span the years 1964-2001 and document Preschel's career as president of the J. Walter Thompson Company's Latin American operations. The collection includes correspondence, memoranda, speeches, presentations, reports, clippings, photographs, conference programs and agendas, awards, publications, scrapbooks, memorabilia, and audiovisual materials. Major correspondents include Denis Lanigan and Don Johnston, among others within the company. Clients mentioned include Ford, Kellogg's, Kodak, Draft, Lever, Pond's, Warner-Lambert, R.J. Reynolds/ Nabisco, Burger King, and Banco Mercantil y Corpoven. The collection contains materials in English and Spanish, with the majority of the materials in Spanish.
The collection is organized into three series: Personal Files, Administrative Files, and Audiovisual Materials. The Personal Files Series documents the personal and professional achievements of Preschel, and provide secondary biographical information through a number of industry publications. The series also includes two scrapbooks, compiled by Preschel, documenting his dismissal from and subsequent return to JWT in 1987. The Administrative Files Series documents various aspects of Preschel's career with JWT and includes correspondence, memoranda, speeches, presentations, reports, clippings, photographs, conference programs and agendas, company newsletters and other publications, and memorabilia. The Audiovisual Materials Series includes audiocassettes and VHS videocassettes. Audiocassettes contain recordings of presentations at two conferences attended by Preschel. Large-format materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been replaced in the Detailed Description of the Collection by dummy folders enclosed in brackets.
Adrienne Cohen papers, 1963-2000 and undated 5 Linear Feet — 2000 Items
The Adrienne Cohen Papers span the years 1963-2000 and include print advertisements, copy designs, direct marketing mailings and brochures, storyboards, audiotapes, 16mm and 35mm films of radio and television commercials that document Cohen's work as an advertising copy writer and creative executive. Companies represented include Marschalk, Young & Rubicam, and McCann-Erickson. Clients include Coca-Cola, Drackett, Eastern Airways, Gulf Oil, and Texize.
Irving Sonn papers, 1963-1977 and undated 3.25 Linear Feet — 2000 Items
The Irving Sonn Papers Span the years 1963-1977 and contain general correspondence, clippings, memorabilia, photographs and presentation slides that primarily document the periods of Sonn's employment at Ted Bates & Co. and Needham, Harper & Steers. Also includes recordings of advertising spots and jingles in a variety of formats, including audiotape and cassettes; VHS and Umatic videocassettes; and 16mm film. Clients include Burger King; Kodak; Kentucky Fried Chicken; and Toyota.
J. Walter Thompson Company. Rena Bartos papers, 1960-2003 and undated bulk 1975-1991 28 Linear Feet — 11625 Items
The Rena Bartos Papers span the years 1960-1998, with the bulk of the material dating from 1975 to 1991. The collection documents Bartos' career through speeches and presentations, publications, correspondence, research files, slides, photographs and videotapes, while in positions at McCann Erickson, the J. Walter Thompson Company (JWT), and The Rena Bartos Company. Major topics include marketing to under-represented groups, the role of women in advertising, and Bartos' efforts to promote marketing towards women and "over forty-nine" adults. The collection is organized into five series and two indexes: Speeches and Presentations; Correspondence; Publications; Research Files; Audiovisual Materials; an Alphabetical List of Publications; and an Alphabetical List of Speech Titles
The Speeches and Presentations Series includes reading copies or scripts from speeches and presentations given by Bartos during her career. Dominant themes include the role of women in advertising, marketing to underrepresented groups such as women and people in Latin America and India, and the psychological aspects of advertising. In addition, the series includes the slides and graphics Bartos used in her speeches, as well as press clippings from her various speaking engagements.
The Correspondence Series includes business correspondence, mailings and solicitations from Bartos' career in marketing research, as well as correspondence with JWT executives, including Don Johnston and Thomas Sutton. The series also contains correspondence between Bartos and the various publishers of her written works.
The Publications Series includes copies of the articles written by Bartos for scholarly and trade publications such as The Harvard Business Review, the Journal of Advertising Research, Marketing Review, and Marketing and Research Today, either from the original periodical or in pre-print form.
The Research Series includes an extensive collection of newspaper and periodical clippings and other resources used by Bartos as supporting materials for her speaking engagements, articles, and books.
The Audiovisual Materials Series includes audio and visual recordings of promotional works for marketing campaigns, including The Moving Target. In addition, this series also includes tapes of speeches and interviews given by Bartos, some of which relate to the published article "The Founding Fathers of Advertising Research."
Jean Yeager papers, 1959-2012 15 Linear Feet — 7,000 Items
Collection spans the years 1959-2012 and includes correspondence, direct marketing printed materials, print advertisements and recordings of radio and television broadcast commercials and public service messages that document Yeager's career producing advertising primarily for companies based in Texas. Examples of Yeager's original art are also included. Formats include audio- and videocassettes, audio reels and 16mm films. Companies represented include 7-Eleven, Coca-Cola, Frito-Lay, Radio Shack, Republic Health Corporation, Schenley, Southland Corporation, and Sterling Optical. The collection also touches on Yeager's involvement with the Anthroposophical Society and related enterprises, including Waldorf Method schools such as the Kimberton Waldorf School in Detroit.