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Collection

News Service Press Releases and Clippings, 1948-2009 121.5 Linear Feet — 0.14 Gigabytes

Contains press releases, clipping files, and National Press Exposure Reports created by the Duke University News Service. Major subjects include Duke University News Service, press releases, public relations, clippings, and mass media. Materials range in date from 1948-2009. English.

Contains clippings, news releases files, and National Press Exposure Reports created by the Duke University News Service. Materials range in date from 1948-2009.

Collection
The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. The J. Walter Thompson Company Biographical Information collection includes articles, clippings, press releases, internal memoranda and other printed materials that pertain to the lives and careers of over 3,000 managers, executives and staff members of JWT. Extensive files exist for some notable JWT executives, including Don Johnston, Helen and Stanley Resor, Norman Strouse, James Walter Thompson, and James Webb Young.

The J. Walter Thompson Company (JWT) Biographical Information collection spans the years 1916-1998, with the bulk of materials falling between the 1960s and 1980s, and includes articles, clippings, press releases, internal memoranda and other printed materials that pertain to the lives and careers of over 3,000 managers, executives and staff members of JWT. Most of the materials involve promotions, relocations and new assignments, but some articles deal with staff member's hobbies, personal lives, and professional activities outside JWT. Extensive files exist for some notable JWT executives, including Don Johnston, Helen and Stanley Resor, Norman Strouse, J. Walter Thompson, and James Webb Young.

The collection is arranged alphabetically by name into two series: Main Files and Thumbnail Sketches. In addition, a few large-format items that have been relocated to Oversize Materials. The Main Files Series includes files on over 2,700 executives and staff members of JWT. Materials include articles, clippings and company announcements of promotions, assignments, retirements and obituaries. The Thumbnail Sketches Series includes clippings of the column "Thumbnail Sketches" that ran in the J. Walter Thompson Company Newsletter between 1946 and 1964, and profiled over 700 employees, mainly account representatives, creative directors and other middle-management staff. These articles were informal and frequently humorous, intended to introduce notable staff to the larger JWT community. Many of the employees profiled went on to become key executives at JWT, so the Thumbnail Sketches provide a glimpse of future directors and presidents early in their careers.

Further biographical information on JWT staff and officers may be found in other collections within the J. Walter Thompson Company Archives, notably in Writings and Speeches, Personnel Records, Publications and the Newsletter Collection, as well as in the personal papers of individual executives, including the Colin Dawkins Papers, the Howard Henderson Papers, the Don Johnston Papers, the Stanley Resor Papers, the Norman Strouse Papers, the Edward G. Wilson Papers, and the James Webb Young Papers.

Collection
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Loy Baxter was an executive who held a range of positions during a 30 year career with JWT, including General Manager of JWT Mexico; Management Supervisor and Director of Public Relations of JWT New York; and Manager of the Western District (U.S.). The Loy Baxter Papers span the years 1954-1968, the bulk of which document the period 1966-1967, and include correspondence, clippings, corporation records, photographs, promotional materials, newsletters, press releases, public relations campaign proposals, speeches, and a long-playing record. The collection primarily documents Baxter's work with the J. Walter Thompson Company (JWT) as management supervisor and director of public relations. JWT public relations clients represented in the collection include Alcan Aluminum Corporation; Eastman Kodak Company; Liggett & Myers Tobacco Company; National Dairy Products Corporation, Kraft Foods Division; Trailways; and the U.S. Marine Corps.

The Loy Baxter Papers span the years 1954-1968, the bulk of which document the period 1966-1967, and include correspondence, clippings, corporation records, photographs, promotional materials, newsletters, press releases, public relations campaign proposals, speeches, and a long-playing record. The collection primarily documents Baxter's work with the J. Walter Thompson Company (JWT) as management supervisor and director of public relations. JWT public relations clients represented in the collection include Alcan; Eastman Kodak; Liggett & Myers; the National Dairy Products Corporation, Kraft Foods Division; Trailways; and the U.S. Marine Corps.

The collection is organized into two series: Office Files and Account Files. The Office Files Series chiefly documents communication between Baxter and other JWT offices. Other files in this series document events; projects; or relationships with organizations, such as the JWT subsidiary Lexington International, which specialized in creating press releases and industrial publicity for clients. The Account Files Series documents Baxter's involvement with JWT public relations clients and client campaigns. Includes a set of essays commissioned for an Alcan Corporation advertising campaign written by public leaders U Thant, Edward J. Louge, and Columbus O'Donnell Iselin. The essays, written for magazine publication, shared the common theme of major challenges that affect humanity.