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Josephine Humphreys papers, 1946-1993 and undated 27.7 Linear Feet — 11,900 Items

The collection documents Humphreys' professional life as an author. It contains correspondence between Humphreys and other writers and editors; business contracts with Viking Press and others for her publications and for movie rights; handwritten and typed manuscripts and proofs for her books Dreams of Sleep, Rich in Love, and Fireman's Fair, as well as typescripts of works by other authors (including Robb Forman Dew and Louise Erdrich); reviews of her own work as well as reviews written by Humphreys of others' works; and information detailing her speaking engagements and interviews. In addition, the collection contains clippings of reviews and interviews, photographs and negatives (16 black-and-white, 4 color, and 23 negatives); audiotapes from a "Women in Literature" series in which Humphreys participated; and 10 electronic files of book manuscripts, especially Dreams of Sleep, originally on computer disks and now migrated to the electronic records server. Also included are books inscribed to Humphreys and seven scrapbooks containing additional correspondence regarding her work as well as reviews.

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Leo Bogart papers, 1912-2005 and undated 59.4 Linear Feet — 52,259 Items

Leo Bogart was an applied sociologist and mass media expert who was Vice President and General Manager of the Newspaper Advertising Bureau (NAB) from 1960-1989. In his career with the NAB, Bogart pioneered new methodologies in newspaper marketing research and led two major projects during the mid 1970s-1989 to bolster the ailing newspaper industry, the Newspaper Readership Project and the Future of Advertising Project. He was also a prolific author and public speaker, and published 195 articles and 14 books, and delivered over 150 speeches from 1943-2005. The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.

The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.