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Advertising Council records, 1935-1999 and undated 19 Linear Feet — 12,150 items

The Advertising Council Records span the years from 1935 to 1999, and primarily consist of public service advertising campaigns developed by the Advertising Council. The campaigns are documented through council booklets, brochures, published articles, and sample advertisements which were distributed to Ad Council members and participating advertising agencies. Particular ad campaigns that are well represented include U.S. Savings Bonds and United Service Organizations (USO) during World War II; Religion in American Life; the Red Cross; the creation of Smokey the Bear and related fire prevention campaigns circa 1941 to 1951; and a campaign to explain the American Economic System, circa 1950 to 1957 (Cold War anti-communism). Various campaigns throughout the 1960s and 1970s are also represented to a lesser extent, including the War on Poverty, Equal Opportunity, and Child Abuse.

The collection is organized into two main series: General Files and Campaigns. The General Files Series contains Ad Council materials that are not specific to particular campaigns, such as annual reports, correspondence, and Ad Council promotional materials. The Campaigns Series, which comprises about two-thirds of the collection, contains pamphlets, brochures, posters, newspaper articles, and memos concerning the strategies of over 100 public service advertising campaigns. Large-format materials from both of these series have been relocated to the Oversize Materials.

Related collections in the David M. Rubenstein Rare Book & Manuscript Library include the J. Walter Thompson Co. Archives: Domestic Advertisements Collection, the War Effort Mobilization Campaigns Poster Collection, the Edgar Hatcher Papers, the Warwick Baker O'Neill Records, and the Outdoor Advertising Association of America (OAAA) Archives. The "official" archives of the Ad Council resides at the University of Illinois--Urbana/Champaign.

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Anthony Weir papers, 1954-1996 and undated 4.7 Linear Feet — 2,625 Items

Anthony Weir is a marketing communications executive with the Whitford Corporation and runs Weir Marketing Communications. He started his career as a copywriter for Batten, Barton, Durstine, and Osborn (BBDO), then worked as a specialist in starting up and managing offices in Asia and Latin America for the Ogilvy & Mather and Leo Burnett advertising agencies. The Anthony Weir Papers span the years 1954 through 2006 and include advertising copy, brochures, clippings, memoranda, correspondence, photographs, and slides representing Weir's advertising career, especially his work for BBDO and Ogilvy & Mather (O&M). Clients mentioned in the collection include the Lever Brothers, Hertz, Sears, Owens-Corning, American Express, and Schweppes. The collection also contains correspondence and clippings about Anthony's father, Walter Weir, also a marketing executive; and documents from the files of Jane Maas, Weir's colleague at Ogilvy.

The Anthony Weir Papers span the years 1954 through 2006 and include advertising copy, brochures, clippings, memoranda, correspondence, photographs, and slides representing Weir's advertising career, especially his work for Batten, Barton, Durstine & Osborn (BBDO) and Ogilvy & Mather. Clients mentioned in the collection include the Lever Brothers, Hertz, Sears, Owens-Corning, American Express, and Schweppes. The collection also contains correspondence and clippings about Anthony's father, Walter Weir, also a marketing executive; and documents from the files of Jane Maas, Weir's colleague at Ogilvy.

The collection is organized into six series: Personal, Client Files, Jane Maas, Other Professional Materials, Writings, Slides, and Oversize Materials. The Personal Series contains biographical data about Weir and his family and friends through correspondence, clippings, greeting cards, photographs, and identification documents. The Client Files Series documents Weir's advertising accounts at Ogilvy & Mather. The Jane Maas Series consists of papers from the files of Weir's colleague at Ogilvy & Mather. The Other Professional Materials Series represents advertising work not directly related to Weir's tenure at Ogilvy & Mather. The Writings Series includes Weir's published and unpublished creative and professional writings. The Slides Series consists of slide images related to the advertising campaigns that Weir worked on for his clients. Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been indicated in the Detailed Description of the Collection by notes enclosed in brackets.

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Arnold Grisman joined JWT as a copywriter in 1955. Grisman held a number of positions during his career with JWT, and rose to become Creative Director of the New York Office and an Executive Vice President. A prolific writer, Grisman produced numerous short stories, three published novels, and speeches for other JWT executives. The Arnold Grisman Papers span the years 1934-1997, with the bulk of materials spanning 1969-1987, and includes correspondence, speeches, presentations, memoranda, manuscripts, photographs, videocassettes and publications that document Grisman's work on a number of projects. Materials in collection represent work on a proposed collection of the writings of early JWT executive James Webb Young; research on the JWT London Office; Grisman's consultant work for the 1969 NASA Space Task Force Report; interviews with Dick Lord, Frank Stanton, John Goodyear, Bob Dilenscheider, Ron Kovas, Joe O'Donnell, and Jack Peters, for JWT's 1986 Annual Report; internal executive reports; publications by and about JWT; proceedings from an experimental TV commercial workshop; a 1973 presentation to the Ford Motor Company; a typescript of We aim to bring results by John Philip Jones (later edited and published as Does It Pay To Advertise? by Lexington Books, Lexington, Mass., 1989); and notes and early drafts of a writing project entitled Rush Hour. Other JWT staff represented in the collection include George Black, George Butler, Sidney Bernstein, Steve Darland, Colin Dawkins, Ken Hinks, Marion Howington, Don Johnston, Stephen King, Howard Kohl, Denis Lanigan, Burt Manning, Sam Meek, Donald Marschner, and Nancy Stephenson.

The Arnold Grisman Papers span the years 1934-1997, with the bulk of materials spanning 1969-1987, and includes correspondence, speeches, presentations, memoranda, manuscripts, photographs, videocassettes and publications that document Grisman's work on a number of projects. Materials in collection represent work on a proposed collection of the writings of early JWT executive James Webb Young; research on the JWT London Office; Grisman's consultant work for the 1969 NASA Space Task Force Report; interviews with Dick Lord, Frank Stanton, John Goodyear, Bob Dilenscheider, Ron Kovas, Joe O'Donnell, and Jack Peters, for JWT's 1986 Annual Report; internal executive reports; publications by and about JWT; proceedings from an experimental TV commercial workshop; a 1973 presentation to the Ford Motor Company; a typescript of "We aim to bring results" by John Philip Jones (later edited and published as Does It Pay To Advertise? by Lexington Books, Lexington, Mass., 1989); and notes and early drafts of a writing project entitled Rush Hour. Other JWT staff represented in the collection include George Black, George Butler, Sidney Bernstein, Steve Darland, Colin Dawkins, Ken Hinks, Marion Howington, Don Johnston, Stephen King, Howard Kohl, Denis Lanigan, Burt Manning, Sam Meek, Donald Marschner, and Nancy Stephenson.

The Collection is organized into three series: Printed Materials, Photographs, and Audiovisual Materials. The Printed Materials Series consists primarily of speeches, presentations and memoranda, as well as research materials for a proposed collection of the writings of early JWT executive James Webb Young. The Photographs Series includes transparencies, prints, and negatives of JWT's U.S. and European staff. The Audiovisual Materials Series consists of 5 videotapes that accompanied Mr. Grisman's major presentations.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Carroll Carroll was the Editorial Supervisor of JWT radio programs, working in both the New York and Hollywood offices. The Carroll Carroll Papers cover the years 1934-1979, with the bulk of materials covering the periods 1934-1956 and 1967-1968, when he worked as Editorial Supervisor of JWT radio programs. The collection consists of correspondence between Carroll and: other JWT employees; JWT clients; the Office of War Information; radio personalities; and family members. Also includes memoranda; scripts for radio programs; short announcements; three episode scripts for a proposed television series called Madison Avenue; speeches given at JWT meetings and dinners; and lead sheets for advertising jingles written by Carroll and others. Also includes a cassette recording and transcript of a biographical interview of Carroll, conducted by Les Tremayne in 1973. Companies and products represented in the collection include Ford, 7-Up, Chase & Sanborn, Shell, Kraft, Rinso and Kodak.

The Carroll Carroll Papers cover the years 1934-1979, with the bulk of materials covering the periods 1934-1956 and 1967-1968, during which he worked as Editorial Supervisor of JWT radio programs. The collection consists of correspondence between Carroll and: other JWT employees; JWT clients; the Office of War Information; radio personalities; and family members. Also includes memoranda; scripts for radio programs; short announcements; three episode scripts for a proposed television series called "Madison Avenue"; speeches given at JWT meetings and dinners; and lead sheets for advertising jingles written by Carroll and others. Also contains a cassette recording and transcript of a biographical interview of Carroll, conducted by Les Tremayne in 1973. Companies and products represented in the collection include Ford, 7-Up, Chase & Sanborn, Shell, Kraft, Rinso and Kodak.

General Files were taken from a folder of miscellaneous memoranda and newsletters. Biographical materials were placed in a separate folder. The correspondence files arrived already foldered, labeled and arranged chronologically. Folders were replaced, but labels and order were retained. The scripts and speeches music arrived in unlabeled folders or bound and labeled report folders. Extended scripts and speeches in unlabeled folders were foldered and labeled according to title. Shorter scripts were placed in a folder of miscellaneous scripts. Scripts in bound report folders were removed from binding and placed in individual folders, with original labels retained. Sheet music arrived in one folder, with no obvious arrangement. Musical materials were foldered by song, and arranged by author and date.

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Alphabetical files of miscellaneous information about hundreds of mainly U.S. corporations, some of them domestic and many multinational. The fullest documentation tends to be for companies that are or have been JWT clients (notably Kraft, Quaker Oats, Sears, Ford, Northern Telcom, Gerber, Kellogg, Philip Morris, Oscar Mayer, Kemper, S.C. Johnson, McDonnell Douglas, Jos. Schlitz, 7-Up, and others) and several that are or were major competitors of JWT clients (e.g. AT&T, McDonald's, General Motors, among others). Files contain widely diverse formats of information including internal JWT unpublished reports and memoranda; many articles clipped from magazines (especially trade press) and newspapers; articles printed from computer databases; company publications and annual reports; historical booklets and articles; three vinyl record albums; and miscellaneous items. The richest files tend to be those for major JWT Chicago office accounts, with by far the greatest amount and diversity of information on Kraft. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Edward G. Wilson was an executive with JWT from 1930 until his retirement in 1971, and held the positions of General Counsel, Executive Vice-President and Secretary of the Company. The Edward G. Wilson Papers span the period 1906-1991 and includes clippings, correspondence, inter-office memoranda, reports, writings, speeches and personal diaries that highlight Wilson's 40 year career (1930-1971) as an executive with the J. Walter Thompson Company (JWT). The bulk of materials fall between 1946 and 1971, and covers the period from Wilson's return to JWT following military service in World War II until his retirement. As General Counsel and head of JWT's Legal Department, Wilson oversaw contractual relations pertaining primarily to the sponsorship of radio and television programs for a number of clients--including DeBeers Consolidated Mines, Ltd., the Eastman Kodak Company, the Ford Motor Company, the Scott Paper Company and Unilever. The collection reveals JWT's relationships with radio and television personalities--such as Fred Allen and Edgar Bergen--and professional organizations including the Radio Writers Guild and the Television Writers of America. In addition, materials in the collection touch on the anti-communist movement and blacklisting within the U.S. entertainment industry of the 1950s--involving personalities such as Jean Muir and John Henry Faulk, among others. The collection also includes records from a number of JWT international offices, with heavier representation from offices in London; Bombay (Mumbai), India; and Johannesburg, South Africa, along with records kept by some of Wilson's predecessors, such as Donald Foote and Sam Meek, and the South African advertising executive and politician James Hamilton Russell.

The Edward G. Wilson Papers cover the period 1906-1991 and highlight Wilson's 40 year career (1930-1971) as an executive with the J. Walter Thompson Company (JWT). The bulk of materials fall between 1946 and 1971, and covers the period from Wilson's return to JWT following military service in World War II until his retirement, and includes Wilson's writings and speeches, clippings, correspondence and memoranda. As General Counsel and head of JWT's Legal Department, Wilson oversaw contractual relations pertaining primarily to the sponsorship of radio and television programs for a number of clients--including DeBeers Consolidated Mines, Ltd., the Eastman Kodak Company, the Ford Motor Company, the Scott Paper Company and Unilever. The collection reveals JWT's relationships with radio and television personalities--such as Fred Allen and Edgar Bergen--and professional organizations like the Radio Writers Guild and the Television Writers of America. In addition, materials in the collection touch on the anti-communist movement and blacklisting within the U.S. entertainment industry of the 1950s--involving personalities such as Jean Muir and John Henry Faulk, among others. The collection also includes records from a number of JWT international offices, with heavier representation from offices in London; Bombay (Mumbai), India; and Johannesburg, South Africa, along with records kept by some of Wilson's predecessors, such as Donald Foote and Sam Meek, and the South African advertising executive and politician James Hamilton Russell.

The papers are organized into twelve series--International Offices (Restricted), Trip Files, Client Files, Chronological Files (Restricted), Legal Files (Restricted), Subject Files, Financial Files (Restricted), Personnel Files (Restricted), Domestic Policy and Procedures, International Policy and Procedures, Writing & Speeches, and Personal Files. The bulk of materials is contained in three large series--International Offices, Chronological Files, and Legal Files. Large-format materials have been located in Oversize Materials. Sensitive personnel materials pertaining to individual employee matters are closed to non-JWT users until 2045, and have been physically removed to Restricted Materials.

The International Offices Series (Restricted) contains files documenting Wilson's tenure as head of JWT's international operations, including information on the England, India and South African offices. The bulk of the records date from the 1950s and 1960s.

The Trip Files Series contains clippings, correspondence, and memoranda detailing trips Wilson made during his tenure as the head of JWT's international operations. Also includes Wilson's reports on the regional offices as well as their clients.

The Client Files Series contains correspondence between Wilson and the managers of individual JWT offices relating to specific clients, such as Caltex, the Campbell Soup Company, S.C. Johnson, Kraft, Pan American Airlines, and the Shell Oil Company and Unilever.

The Chronological Files Series (Restricted) consists of letters and memoranda that reflect the company's routine operations.

The Legal Files Series (Restricted) contains files relating to entertainment law--contract negotiations between the professional unions such as the Radio Writers Guild and the advertisers and agencies; and contractual and billing information pertaining to radio personalities like Fred Allen and Edgar Bergen. Legal actions, disputes, lawsuits, and the blacklisting of entertainers--as well as to corporate affairs, such as stock ownership, profit-shairing, client relations, and lawsuits against JWT are also represented.

The Subject Files Series consist of Wilson's office files and include reports, correspondence, articles and printed materials that cover topics such as Agent-Client relationships, employee evaluations and recruitment, management meetings, and client records, especially for the Eastman Kodak Company, the Ford Motor Company and the Scott Paper Company.

The Financial Files Series (Restricted)include Finance Committee minutes and background materials, along with organizational information on regional offices.

The Personnel Files Series (Restricted) consists of statistical records of departmental personnel, as well as biographical information, clippings, and correspondence relating to transfers, promotions, and job responsibilities of individual executives and office managers.

The Domestic Policies and Procedures Series and International Policies and Procedures Series document the operational guidelines for JWT's domestic and international offices.

The Writing and Speeches Series contains primarily speeches given by Wilson, including several made after his retirement.

The Personal Files Series includes correspondence, interviews and articles about Wilson that reflect in large part Wilson's ongoing relationship with JWT after his retirement.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Eleanor Newman was an Account Representative and Office Manager with JWT during the years 1976-1985. The Eleanor Newman Papers cover the years 1974-1985, with the bulk of the materials dating from 1979-1983, roughly the period during which Newman served as Office Manager of the J. Walter Thompson (JWT) Entertainment Group, and as Account Representative for the Health & Tennis Corporation account. The collection includes media plans, schedules, budgets, invoices, market research, proofs, tear sheets, photographs, conference call reports, memoranda and correspondence, and proposals related to the advertising campaigns of various JWT clients. Companies represented include Dentcare, Genesco, Circle Line Sightseeing Cruises, Jack La Lanne Spa, Vertical Club, Cover Girl, Freirich Meats, Beatrice Foods, Samsonite, Cable Shop, and Screenvision. Also included in the collection are media plans for the New York Arrows indoor soccer team, the 1981-1982 seasons of the New York City Opera, and several Broadway musicals including Mr. Lincoln, Really Rosie and Snow White.

The Eleanor Newman Papers cover the years 1974-1985, with the bulk of the materials dating from 1979-1983, roughly the period during which Newman served as Office Manager of JWT's The Entertainment Group, and as Account Representative for the Health & Tennis Corporation (later part of Bally Total Fitness Corporation) account. The collection includes media plans, schedules, budgets, invoices, market research, proofs, tear sheets, photographs, conference call reports, memoranda and correspondence, and proposals related to the advertising campaigns of various JWT clients. Companies and products represented include Dentcare, Genesco, Circle Line Sightseeing Cruises, Jack La Lanne Spa, Vertical Club, Covergirl, Freirich Meats, Beatrice Foods, Samsonite, Cable Shop, and PIAF/Screenvision. Also included in the collection are media plans for the New York Arrows indoor soccer team; the 1981-1982 seasons of the New York City Opera; and several Broadway musicals including Mr. Lincoln, Really Rosie and Snow White.

The collection is arranged into thirteen categories: General Files; Broadway; Cruise Tours; Dentcare; Fitness; Footwear; Freirich Meats; New York City Opera; Outdoor Advertising; Samsonite; Sports; Television; and Oversize Materials. The General Files include JWT directories, market research, office memoranda and forms, and correspondence relating to Mark Schoenfeld, Media Director at JWT Entertainment Group. Broadway files include media plans relating to the musicals Mr. Lincoln, Really Rosie, Snow White, Vaudeville Show, among others. The files on sightseeing cruise tours, Freirich Meats, the New York City Opera, Cable Shop and PIAF/Screenvision include advertising proofs, tear sheets, television and radio advertising schedules, and media plans. The Footwear files include proposals, advertising copy, proofs, media plans and market research for Covergirl and Genesco's Charm Step and Easy Street lines of shoes. Samsonite, the largest category of files in the collection, includes several booklets of research findings on the 1980s luggage market, marketing proposals and recommendations, and advertising tracking studies. The Outdoor Advertising files includes photographs, market research and correspondence related to billboard, bus and bus shelter advertising of Broadway musicals in New York City. Oversize Materials consist of large-format items removed from other series and housed separately.

Many of the marketing proposals and market research findings arrived in binders labeled with a title sheet or subject headings. Items were removed from binders, and original titles were used. Several sections were removed from their respective series into a separate oversize box.

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Hans Ihlefeld was financial manager and director of JWT's branch offices in Frankfurt, Vienna and Zurich in the 1960s and 1970s. The Hans Ihlefeld Papers document Ihlefeld's tenure as financial manager and director of the Frankfurt, Vienna, and Zurich offices of JWT, where he oversaw the expansion of the agency with regard to number of clients, subsidiaries, and financial volume. The collection includes correspondence, telexes and telegrams, memoranda, tables of results, charts and graphs, client and account lists, profit plans, computer printouts, invoices and receipts, contracts, clippings, articles and other printed material. Specific topics documented in the Hans Ihlefeld papers include financial statements and transactions concerning the German-speaking areas of Europe (Germany, Austria, and Switzerland) and Scandinavia, especially profit projections and periodic (monthly, quarterly, and annual) results reports; communication between Ihlefeld and other JWT executives and offices about JWT short- and long-term strategy; account planning; communication with JWT's European subsidiaries ARC, Basisresearch, Century, ProService, and PR; and correspondence with clients. The bulk of communications take place between the Vienna, Zurich, Stockholm, and New York offices. Notable company correspondents include Peter Gilow and Harry Clark. Clients well documented in the collection include Braun, Unilever (Elida Gibbs, Lever Sunlicht), Ford, Jacobs, Kraft, and PepsiCo. Approximately 60% of the collection is in German, and the remainder is in English, except for one very small portion in French.

The Hans Ihlefeld Papers span the years 1969 to 1978, with the bulk of the material dating from 1972 to 1978, and document Ihlefeld's tenure as financial manager and director of the Frankfurt, Vienna, and Zurich offices of JWT, where he oversaw the expansion of the agency with regard to number of clients, subsidiaries, and financial volume. The collection includes correspondence, telexes and telegrams, memoranda, tables of results, charts and graphs, client and account lists, profit plans, computer printouts, invoices and receipts, contracts, clippings, articles and other printed material. Specific topics documented in the Hans Ihlefeld papers include: financial statements and transactions concerning the German-speaking areas of Europe (Germany, Austria, and Switzerland) and Scandinavia, especially profit projections and periodic (monthly, quarterly, and annual) results reports; communication between Ihlefeld and other JWT executives and offices about JWT short- and long-term strategy; account planning; communication with JWT's European subsidiaries ARC, Basisresearch, Century, ProService, and PR; and correspondence with clients. The bulk of communications take place between the Vienna, Zurich, Stockholm, and New York offices. Notable correspondents include Peter Gilow and Harry Clark. Clients well documented in the collection include Braun, Unilever (Elida Gibbs, Lever Sunlicht), Ford, Jacobs, Kraft, and PepsiCo. Approximately 60% of the collection is in German, and the remainder is in English, except for one very small portion in French.

The collection is made up of three series: Correspondence and Memoranda; Finance; and German-Speaking Areas (GSA) Series.

The Correspondence and Memoranda Series comprises reports, summaries and written communications that passed through Ihlefeld's office. The series is organized into six subseries--General Correspondence, Clients, JWT Offices, JWT Subsidiaries, Memoranda/Haus Mitteilungen, and Trend Letter . The General Correspondence Subseries focuses primarily on the Frankfurt Office's financial negotiations and agreements with clients in the form of letters, budgets (of media and production costs), billings, and taxes. The Clients Subseries reflects the financial and planning aspects of JWT-Frankfurt's relationship with its clients. The Ford account in particular is well-documented, but files also exist for other clients including Braun, Jacobs, PepsiCo, and Unilever. The JWT Offices Subseries documents the coordination of financial operations between the Frankfurt Office and the Zurich, Stockholm, Vienna, and New York offices, and to a lesser extent with other JWT offices. Topics include short- and long-term financial planning (particularly with regard to profits and taxes), transactions between different JWT offices, tax audits, insurance matters, legal matters, and personnel matters (including visits) in the Frankfurt, Vienna, Zurich, and Stockholm offices. The JWT Subsidiaries Subseries gives information--mostly of a financial or tax-related nature--on JWT's European subsidiaries ARC, Basis, Century, ProService, and PR. The Memoranda/Haus-Mitteilungen Subseries documents the daily administration of the Frankfurt office, particularly with regard to production, financial matters, personnel, and taxes. The Trend Letter Subseries documents the acquisition and demise of Trend Letter, a financial newsletter designed for the business side of the advertising industry.

The Finance Series documents gains and losses, budgeting, taxes, the role of the comptroller, and monthly, quarterly, as well as annual results in the German Speaking Area.

The German-Speaking Area (GSA) Series documents JWT operations in the three-country area of Germany, Austria, and Switzerland. Topics include financial reporting and planning in the GSA and Scandinavia, as well as for several European subsidiaries.

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Herbert Brungs was the former chairman OMG (chief operating officer) and managing director (Geschäftsführer) at JWT Frankfurt, Germany, office. The papers of Herbert Brungs span the years 1969 to 1988 and document Brungs' activities as representative to the German trade organization GWA and the as the executive in charge of employee education. The collection contains general files, client files, organizations files, and writings and speeches files. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Herbert Brungs Papers span the years 1969 to 1988, with the bulk from the 1980s. The papers document Brungs' activities as the representative to the German trade organization GWA and as the executive in charge of further education of employees and managers through seminars and classes. Specific topics documented the opening of the JWT office in Düsseldorf; the introduction of computers systems at JWT-Frankfurt; correspondence with academics interested in the advertising industry; relations with a few big clients such as CMA (agricultural industry) and Deutscher Wein (trade organization for German wine); communication with the GWA concerning the relationship between the industry and politicians; industry excellence awards; and internal and external seminars and their evaluations. The collection consists of typed and handwritten correspondence; external and internal memoranda; articles and presentations (typed or offprints) accompanied by charts and graphs; and some other printed material. Approximately 70 percent of the collection is in German. Only correspondence with foreign offices and clients as well as some of the subject material is in English.

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The Paul-G. Siebel Papers contain correspondence, memoranda, speeches, and other documents spanning the years 1968 to 1975. The bulk of the material in the collection dates from Siebel's tenure as Geschäftsführer (General Manager) of J.Walter Thompson's Frankfurt Office from 1969 through 1975. The Siebel Papers mostly concern relations with the advertising industry. As media director of JWT Frankfurt (a position he held simultaneously with that of Geschäftsführer), Siebel corresponded with members of the industry as well as the media; as JWT Frankfurt's representative to organizations such as the GWA (Gesellschaft der Werbeagenturen [Association of Advertising Agencies]), he attended meetings within the industry and discussed a variety of advertising and political subjects. Other topics documented in the collection include media planning, account direction, production of advertisements, and business management JWT Frankfurt. The Organizations Series, relating to Siebel's participation in advertising groups, comprises one-half of the collection. Other series include the Non-Frankfurt JWT Offices; Correspondence; Memoranda/Haus-Mitteilungen; Clients; Media; Other JWT Frankfurt Departments; Euuropean Media Manager; and Organizations Series. The majority of items in the collection, approximately 80 percent, are in the German language, with the remainder in English.

The Non-Frankfurt JWT Offices Series consists of correspondence and other documents pertaining to over 20 international offices of J. Walter Thompson. Offices in London, New York, Tokyo, and Brussels make up the bulk of the series. Topics mentioned include: a European advertising campaign for the Quebec Government; media recommendations (both in Brussels folder); market research on home financing in Germany; German regulation of alcohol advertising (both in London folder); and the importance of appropriate broadcast times for television ads (Vienna folder). The London folders contain substantial material on the "Target Group Index" (T.G.I.), including numerous articles and brochures by Timothy Joyce and Jack Fothergill of the British Market Research Bureau (BMRB). JWT correspondents in the series include Albert Brouwet and Arlette Hill of JWT Brussels; Peter Gilow, head of JWT Frankfurt; William D. Thurber of JWT Johannesburg; Elvira Bruhnsen, Jeremy Bullmore, Alec Morrison, Neil Walker, and David Wheeler of JWT London; Harry Clark and Don Johnston of JWT New York; Tom Sutton of JWT Tokyo; and René Müller of JWT Zurich. The language of the series is predominantly English (approximately 80 percent), with the remainder in German.

The Correspondence Series contains Siebel's general business and personal correspondence. Topics mentioned in the series include buying advertising space and placing print advertisements, Siebel's 1969 appointment to the position of General Manager (Hauptgeschäftsführer) and Media Director, and the 1969 "Kongress der Werbung" held in Munich. Specific items in the series include 1971 ad copy featuring Siebel's endorsement of "Jasmin" magazine, produced by competitor Heumann, Ogilvy and Mather; and the 25th anniversary edition of the "NRZ" ( Neue Ruhr Zeitung ) newspaper. Siebel's correspondents in the series primarily include representatives of the advertising departments of various newspapers and magazines as well as members of media and marketing research organizations. Individual correspondents include H.-J. Artopé of Burda Verlag, Peter Baltzer of Carl Gabler Werbe GmbH, Rolf Günther of Gruner and Jahr Verlag, Karl Hartner of Stern Magazine,Herr Jenetzky of Fritz Busche Druckerei GmbH, and Gerd Springer of the Neue Westfälische Zeitung. The language of the series is predominantly German (ca. 90%), with the remainder in English.

The Memoranda/Haus-Mitteilungen Series contains memoranda, newsletters, and other documents relating to the policies and daily operations of JWT Frankfurt, JWT's international organization, and the Media Department. Contains a list of the year's TV spots produced by JWT in 1973, and a memo (late 1960's or early 1970's) advocating the use of psychological consultants for the production of ads in Frankfurt, as was already the practice in New York and London. In this series, folders originally labelled "JWT Intern" and "Organisation JWT" have been combined into one series. The language of the series is predominantly German, with the remainder in English.

The Clients Series contains correspondence, memoranda, contact reports and other documents pertaining to clients and their media needs. Topics mentioned in the series include: the production and placement of television and radio advertisements; contract negotiations and clarifications; forms of agency compensation; and an anti-drug public relations campaign. Correspondents include: various representatives of media firms such as the BBC, BILD, Burda, and Gruner and Jahr; client company executives such as W. Schmittel of Braun and H. Woyzik of Ciba Geigy; and JWT personnel such as David Campbell-Harris (JWT Milan), Wally O'Brien (JWT Chicago), and Manfred Süß (Media head, JWT Frankfurt). The language of the series is predominantly German (ca. 80%) with the remainder in English.

The Media Series contains guidelines for advertising testing, a lengthy 1966 index of trade literature called "99 Books for the Mediaman," and reports on Siebel's visits to daily regional newspaper offices. Specific items in the series include an ad recognition and impact test ("Anzeigenkompass") from 1971. The language of the series is exclusively German.

The Other JWT Frankfurt Departments Series contains documentation of "adjoining" ("flankierende") departments at JWT-Frankfurt. Departments documented in the series include: Media Planning, Production, Administration, Art Buying, Art Service, Sound and Film Studios, Test Kitchen, Translation, FFF (JWT's own production company), and Pen Pool. The language of the series is entirely German.

The European Media Manager Meeting Series contains correspondence, speeches, and other documents pertaining to the 1973 European Media Manager Meeting in Madrid. The series is made up largely of correspondence with JWT international office media directors with their suggestions for planning the meeting's agenda, and their evaluations of the meeting's effectiveness afterward. Among the offices participating were Amsterdam, Copenhagen, Frankfurt, Helsinki, Madrid, Milan, New York, Stockholm, Toronto, Vienna, and Zurich. JWT international correspondents include Julian Bravo (Madrid), Elvira Bruhnsen (London), Joop Halsema (Amsterdam), and David Wheeler (London). Topics mentioned in the series include 1974 plans for publishing a "European Media Booklet" for international JWT's; the switch from a media-marketing to an account-planning approach at JWT Amsterdam; and international models for television coverage and frequency distribution. Specific items in the series include product test case histories for Germany, a Dick Jones speech on "The Concept of Effective Reach," and statistical data on media audiences in Spain. Clients mentioned in the series include Brinkmann, Ford, Kraft, Kodak, Jacobs, Pan Am, Pepsi, and Singer. The language of the series is predominantly English (approximately 75 percent) with the remainder in German.

The Professional Advertising Organizations Series contains material pertaining to professional organizations with which Siebel had contact. These organizations include the GWA-GIW (GWA-Institut fur Wirtschaftlichkeit in der Werbung [GWA-Institute for Economic Efficacy in Advertising]) and ZAW (Zentralausschuß der Werbewirtschaft [Central Committee of the Advertising Industry]). The series contains information on women in advertising, public service advertising, and a great deal of information on the regulation of advertising to children in Germany. Specifically mentioned in the series are issues related to alcohol and automobile advertising, the introduction of "Feuersteins" (Flintstones) products for children in the Federal Republic, and professional seminars for advertising executives. Clients mentioned in the series include Buer, Elida Gibbs, Glücksklee, Jacobs, Kellog, Kraft, Lever Sunlicht, Pepsi, and Wick. The language of the series is predominantly German.