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Advertising Council records, 1935-1999 and undated 19 Linear Feet — 12,150 items

The Advertising Council Records span the years from 1935 to 1999, and primarily consist of public service advertising campaigns developed by the Advertising Council. The campaigns are documented through council booklets, brochures, published articles, and sample advertisements which were distributed to Ad Council members and participating advertising agencies. Particular ad campaigns that are well represented include U.S. Savings Bonds and United Service Organizations (USO) during World War II; Religion in American Life; the Red Cross; the creation of Smokey the Bear and related fire prevention campaigns circa 1941 to 1951; and a campaign to explain the American Economic System, circa 1950 to 1957 (Cold War anti-communism). Various campaigns throughout the 1960s and 1970s are also represented to a lesser extent, including the War on Poverty, Equal Opportunity, and Child Abuse.

The collection is organized into two main series: General Files and Campaigns. The General Files Series contains Ad Council materials that are not specific to particular campaigns, such as annual reports, correspondence, and Ad Council promotional materials. The Campaigns Series, which comprises about two-thirds of the collection, contains pamphlets, brochures, posters, newspaper articles, and memos concerning the strategies of over 100 public service advertising campaigns. Large-format materials from both of these series have been relocated to the Oversize Materials.

Related collections in the David M. Rubenstein Rare Book & Manuscript Library include the J. Walter Thompson Co. Archives: Domestic Advertisements Collection, the War Effort Mobilization Campaigns Poster Collection, the Edgar Hatcher Papers, the Warwick Baker O'Neill Records, and the Outdoor Advertising Association of America (OAAA) Archives. The "official" archives of the Ad Council resides at the University of Illinois--Urbana/Champaign.

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Advertising Ephemera collection, 1850s-1980s 35 Linear Feet — 9,279 items

The Advertising Ephemera Collection is composed of single advertisements, product and trade catalogs, advertising pamphlets, and broadsides. The advertisements are primarily American and from the late 19th and early to mid 20th century.

The Advertising Ephemera Collection is composed of single advertisements, product and trade catalogs, advertising pamphlets, and broadsides. The advertisements are primarily American and from the late 19th and early to mid 20th century. The collection is divided into broad subject categories, based on the primary type of product or service being advertised, which are arranged in alphabetical order. Within each subject category material is divided based upon the form of the material; leaflets, letters, and sheets printed on both sides; trade cards (mechanical, metamorphic, see-thru, shape, fabric inserts, unusual feature, postcards and insert cards); booklets; special categories; and miscellaneous. A subseries of foreign advertising material consists predominately of travel related literature and is arrange alphabetically by country. The arrangement of oversize materials parallels the original arrangement.

The researcher should note that trade catalogs that are pamphlets may be found in several places in the Perkins Library: this collections; individually in the stacks as fully cataloged items; or as part of groups of old pamphlets for which the cataloging was by main entry only. Advertising broadsides may also be found in the Broadsides Collection and many collections of manuscripts also contain advertising materials.

Some useful reference sources for gathering further information on this type of material include:

Romaine, Lawrence B., "A Guide to American Trade Catalogs," 1944-1900 (New York, 1960).

Hammond, Dorothy, "Advertising Collectibles of Times Past," (Des Moines, Iowa, 1974).

Kaduck, John M., "Advertising Trade Cards," (Des Moines, Iowa, 1976).

McQuarry, Jim, "Collectors Guide to Advertising Cards," (Gas City, Indiana, 1975).

Additions to the collection have not been processed and therefore to do reflect the arrangement of the rest of the collection. Please refer to the detailed description below for more information about their content.

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Faith Holsaert papers, 1950-2011 10.2 Linear Feet — 6525 items

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Faith Holsaert is a Civil Rights and LGBT community activist. The collection contains correspondence, newsletters, publications, and other materials relating to the activities of Faith Holsaert from the 1960s to the present. A large portion of the collection consists of correspondence and ephemera from her involvement in the Civil Rights movement, including SNCC, and the women's rights movement. Also includes materials from the writing and publishing of Hands on the Freedom Plow, some of which is restricted. The collection also has a large amount of personal memorabilia and materials relating to Holsaert's childhood and family. Acquired as part of the Sallie Bingham Center for Women's History and Culture.

Correspondence, newsletters, publications, and other materials relating to the activities of Faith Holsaert from the 1960s to the present. A large portion of the collection consists of correspondence and ephemera from her involvement in the Civil Rights movement, including SNCC, and the women's rights movement. Also includes materials from the writing and publishing of Hands on the Freedom Plow, some of which is restricted. The collection also has a large amount of personal memorabilia and materials relating to Holsaert's childhood and family.

Acquired as part of the Sallie Bingham Center for Women's History and Culture.

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Hiram Earl Myers papers, 1910 - 1977 4.5 Linear Feet — 4500 Items

Hiram Earl Myers was a clergyman, theologian, and educator. He was ordained as a minister in the N.C. Conference of the Methodist Episcopal Church, South (1918) and was an active member as pastor and theologian. In 1926, Myers joined the Duke University faculty in as professor of biblical literature. He served as Chairman of the Department of Religion (1934-1936) and as Director of Undergraduate Studies in Religion (1937-1957). The collection consists of correspondence; texts of sermons and Sunday School lessons; prayers given in Duke Chapel; records of sermons, baptisms, and marriages; notes on sermon topics; photographs; pamphlets; blueprints; and other printed material. Major subjects include Myers' activities as a clergyman, his reflections on theological issues, and his involvement in the Methodist Episcopal Church, South. English.

The collection reflects Myers' activities as a clergyman and his thoughts on theological issues. The collection consists of correspondence; texts of sermons and Sunday School lessons; prayers given in Duke Chapel; records of sermons, baptisms, and marriages; notes on sermon topics; pamphlets; and other printed material. Major subjects include Myers' activities as a clergyman, his reflections on theological issues, and his involvement in the Methodist Episcopal Church, South.

The Writings and Speeches Series is an important part of the collection. It includes the typed and manuscript texts of approximately three hundred sermons and Sunday School lessons given by Myers throughout his career as a minister, prayers used in Duke Chapel, and other writings.

The Correspondence Series includes correspondence with colleagues and family. Individual items of particular interest are letters from R.L. Flowers dealing with the aftermath of the deaths of James B. Duke and William Preston Few. Other correspondents include Sarah Pearson Duke, Josephus Daniels, Horace R. Kornegay, Sam J. Ervin, Jr., Y.E. Smith, William A. Erwin, and William B. Umstead. A few items within the correspondence deal with local Methodist affairs in the N.C. conference, particularly with ministerial appointments. Most of the correspondence is routine, although it occasionally reflects historical events such as the Great Depression and World War II.

Other series in the collection include Personal and Family Papers, Pastoral Records, Lake Junaluska, Duke University, and Subject Files.

Material directly related to Duke University is scanty. There are three folders of tests and examinations administered by Myers in his classes. Individual items of interest include Myers' reminiscences at the the 1960 alumni reunion and a copy of a poetic tribute to B. N. Duke by Wilbur F. Tillett of Vanderbilt University in 1928.

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The Advertising Vertical File contains subject files on a wide range of advertising topics, and is primarily comprised of news clippings, articles, and pamphlets. Topics range from financial information, legal aspects of marketing, employment trends, awards, information on individuals in the industry, media, packaging, trademarks, and marketing research. The file was created and maintained as an internal reference file by the Information Center in JWT's New York Office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Established in 1864, the J. Walter Thompson Company is one of the oldest and largest enduring advertising agencies in the United States. The Information Center served as a corporate research library and reference center for the agency. Collection spans the years 1916-1999 and consists of subject files containing clippings, published articles, internal documentation, memoranda, research reports and other materials. The bulk of materials originated at the Chicago Office; the Justin White Files arrived from the New York Office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1916-1999 and consists of subject files containing clippings, published articles, internal documentation, memoranda, research reports and other materials. The bulk of materials originated at the Chicago Office; the Justin White Files arrived from the New York Office.

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The National Press Company was a Chicago-based printing and advertising company active in the late 1940s and early 1950s. The company specialized in promotional materials and printed novelties (such as matchbook covers, calendars and postcards) produced for political figures and small businesses. The National Press Company Advertising and Promotional Materials Collection includes promotional pamphlets; brochures of available product lines; order forms; and a handbook for salesmen associated with the National Press Company. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes promotional pamphlets; brochures of available product lines; order form; and a handbook for salesmen associated with the National Press, Inc. company of Chicago, Illinois, and Consolidated-Modern Press, Inc.

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The Olive Company was based in Clarinda, Ia. Collection comprises printed material supporting the purchase of the National Bust Developer, a vacuum appliance. Includes an advertising pamphlet (15 pgs.) for "perfect bust development," an order blank, and a sheet of endorsements. The advertising pamphlet explains flat-chestedness as follows: "In the natural order of things, maternity would have occurred early enough to prevent the loss of the busts. The development of the busts is greatly dependent upon the maternal instincts. The tendency of the day is to postpone marriage much beyond the age demanded by Nature. Hence it is that there are a multitude of women who are well developed in all other respects, but find to their chagrin that the busts are gradually disappearing." (p. 6)

Collection comprises printed material supporting the purchase of the National Bust Developer, a vacuum appliance. Includes an advertising pamphlet (15 pgs.) for "perfect bust development," an order blank, and a sheet of endorsements. The advertising pamphlet explains flat-chestedness as follows: "In the natural order of things, maternity would have occurred early enough to prevent the loss of the busts. The development of the busts is greatly dependent upon the maternal instincts. The tendency of the day is to postpone marriage much beyond the age demanded by Nature. Hence it is that there are a multitude of women who are well developed in all other respects, but find to their chagrin that the busts are gradually disappearing." (p. 6)

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Takey Crist papers, 1944-2002 and undated 64.6 Linear Feet — 21,903 Items

Accession 2002-149(778 items, 22.0 linear feet; dated 1971-2001) contains files of abortion, pregnancy, and hysterectomy malpractice cases in which Crist served as a consultant or codefendant along with the Crist Clinic. There is also printed material on reproductive topics. Also includes 2 VHS videocassettes; 6 color slides; 30 black-and-white and 2 color photographs. Acquired as part of the Sallie Bingham Center for Women's History and Culture.

Addition 2003-007 (67 items, 7.3 linear ft.; undated) is composed of 16mm films used by "Crist Clinic Audio Visuals" in health education programs (undated). The clinic also offered the films for sale or rent to educators, students, doctors, parents, and others. The majority of the films focus on sex education for children and teenagers. Topics include puberty and menstruation, sex and sexuality, sexual orientation, lifestyle choices, and sexually transmitted diseases. Other topics include abortion; pregnancy and childbirth; infant care and nutrition; marriage and parenting; and drug and alcohol abuse.

Addition 2003-118 is comprised of materials related to the issue of abortion and the anti-abortion movement, and consists primarily of documents pertaining to lawsuits involving Dr. Crist as a litigant or witness, including correspondence, transcripts, depositions, photographs, and other legal papers (1975-1993). Also contains files on organizations including the National Abortion Federation and NARAL (1982-2002 and undated); subject files; research material assembled by Dr. Crist, including publications; correspondence; and newspaper clippings.

Addition 2004-098 (10,158 items, 16.7 lin. ft.; dated 1962-1980s, bulk 1962-1972) comprises personal and professional correspondence and subject files (1960s-early 1970s) documenting Crist's medical training, internship, residency, and then his position as Assistant Professor at UNC Chapel Hill, especially his involvement in increased access to therapeutic abortions and health services; the development of abortion techniques; and sex and contraceptive education on and off campus. Also includes writings and speeches; patient notes (redacted); grant, research, and conference files; and printed materials, including clippings, articles, and pamphlets. Some anti-abortion materials in boxes 3-5 contain graphic imagery.

Addition 2006-098 (400 items, 0.8 lin. ft.; dated 1944-1978) consists of personal files, including medical licenses and report cards; abortion series files, 1971-2000, including general correspondence, correspondence concerning the National Organization of Women and the National Coalition of Abortion Providers; newsletters; printed material about the ordinance lawsuit; photographs of demonstrators, 1985; and subject files, 1960-1972, created while at UNC including files about conferences, homosexuality, consultation work for family planning, studies conducted while at UNC Medical School, speaking engagements on sex education; and Health Education Clinic finances. Interfiled in existing collection.

Addition 2007-043 (13,125 items, 21.0 linear feet) contains subject files that chronicle the history of the Crist Clinic from the opening of the clinic in 1973 to the early 21st century. The majority of the files contain Takey Crist's clippings on medical topics and issues relating to sex education and women's health care. Many files also refer to issues of significance for physicians running a private clinic.

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The Tobacco Collection spans the years 1828-1987, with the bulk of the items dating from the late 19th and early 20th centuries, and contains material assembled by library staff related to the manufacturing, sale, and use of tobacco in the United States, particularly in the South. There are also items referring to tobacco cultivation and processing. Printed advertising predominates, but the contents also include items that are not paper products. Typical paper-based items include cigarette and cigar advertising trade cards of W. Duke, Sons & Co., Lorillard, Liggett and Myers, John Player and Sons, and various other American and British companies; tobacco advertisements by Krueger and Brown of N.Y.; and souvenir tobacco albums published by Allen & Ginter. Other forms of advertising in the collection include broadsides, pamphlets, books, leaflets, letters, envelopes, cigar and cigarette boxes and labels, cans, a plate, wrappers, labels, and catalogs. Images include birds, animals, battle scenes, and persons, including a series on "African Types." The bulk of the material dates from the later decades of the 19th century and the early 20th century but there are items dated earlier and later. The contents are primarily domestic, chiefly pertaining to business concerns in North Carolina and Virginia, but items from other countries are also included. Items are physically arranged by company name when known, otherwise by format. For easier searching, the descriptive finding aid is arranged in two alphabetical sections, by company name and by format.

The Tobacco Collection spans the years 1828-1987, with the bulk of the items dating from the late 19th and early 20th centuries, and contains material assembled by the library staff related to the manufacturing, sale, and use of tobacco in the United States, particularly in the South. There are also items concerning its cultivation and processing. Printed advertising predominates, but the contents also include artifacts and cloth items. Typical items include cigarette and cigar advertising trade cards of W. Duke, Sons & Co., Lorillard, Liggett and Myers, John Player and Sons, and various other American and British companies; tobacco advertisements by Krueger and Brown of N.Y.; and souvenir tobacco albums published by Allen & Ginter. There are also many posters, large and small, and printed materials, chiefly pamphlets and leaflets, some addressing tobacco farmers. The contents are primarily domestic, chiefly pertaining to business concerns in North Carolina and Virginia, but items from other countries are also included, and there are some items in the Spanish language.

The collection contains many advertising posters from the early years of American commercial color printing. Also present are cloth items: small silks, blankets, and rugs that were in use in the period around 1912 as both inserts and premiums. The various series of these cloth materials are listed in Jefferson R. Burdick's The American Card Catalog. Trade cards are present, chiefly in the W. Duke Sons & Co. Papers, as insert cards that were issued not only by the Dukes but also by their competitors. Card depict animals, flags, battle scenes, photographic views, and various persons, including a series on "African Types" from the 1930s. Other forms of advertising in the collection include broadsides, pamphlets, books, leaflets, letters, envelopes, cigar boxes and labels, cans, a plate, wrappers, labels, and catalogs. Pamphlets include an almanac, a smoking guide, a company history, and many other publicities related to tobacco cultivation and manufacturing. One 20th century item found in the collection is a plastic box for Camel cigarettes dated circa 1945-1949, typical of those distributed at Duke football games.