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Asa T. Spaulding was an insurance executive in Durham, N.C. and an activist in civil rights, education, employment, and other work related to minorities' rights. He held various positions in the North Carolina Mutual Life Insurance Company for almost thirty-five years, beginning as its actuary in 1933 and serving as its fifth president from 1958 through 1967. Elna Bridgeforth Spaulding was an activist in civil rights for minorities and women and involved in local politics in Durham, N.C, serving as a Durham County Commissioner for five terms, from 1974 through 1984. The Asa and Elna Spaulding Papers, 1909-1997 and undated, bulk 1935-1983, document an African American family's lifelong involvement in the business, political, educational, religious, and social life of Durham, N.C. The collection consists of correspondence, writings and speeches, printed materials, clippings, photographs, audiovisual items, and memorabilia that reflect the Spauldings' work with the following organizations and groups: North Carolina Mutual Insurance Company; Mechanics and Farmers Bank; Durham County Board of Commissioners; the National Association for the Advancement of Colored People; National Urban League; Women-in-Action for the Prevention of Violence and Its Causes, Inc.; North Carolina Central and Shaw universities; White Rock Baptist Church (Durham, N.C.); and the Lincoln Community Health Center. The collection is divided into two subgroups. The Asa Spaulding Subgroup is arranged in nine series: Correspondence, Writings and Speeches, Organizations, North Carolina Mutual Files, Insurance Files, Subject Files, Photographic Materials, and Audiovisual Materials. The Elna Spaulding Subgroup is arranged in six series: Correspondence, Writings and Speeches, Organizations, Subject Files, Photographic Materials, and Audiovisual Materials.

The Asa and Elna Spaulding Papers, 1909-1997 and undated, bulk 1935-1983, document an African American family's lifelong involvement in the business, political, educational, religious, and social life of Durham, N.C. The Spauldings were active in a broad range of political bodies, businesses, civic groups, and activist organizations, including among many others theDurham County Board of Commissioners and the National Association for the Advancement of Colored People, and were among the co-founders of Women-in-Action for the Prevention of Violence and Its Causes, Inc. Their long record of accomplishment in the areas of employment, political representation, civil rights, race relations, and women's rights is documented by the collection's rich variety ofcorrespondence, writings and speeches, printed materials, clippings,photographs, audiovisual items, and memorabilia. The collection is divided into two subgroups. The Asa Spaulding Subgroup is arranged in nine series: Correspondence, Writings and Speeches, Organizations, North Carolina Mutual Files, Insurance Files, Subject Files, Photographic Materials, and Audiovisual Materials. The Elna Spaulding Subgroup is arranged in six series: Correspondence, Writings and Speeches, Organizations, Subject Files, Photographic Materials, and Audiovisual Materials. Some of these materials have been digitized and are available online.

The Asa Spaulding Subgroup, 1909-1984 and undated, documents Mr. Spaulding's career as an insurance executive and his lifelong activism in civil rights, education, employment, and other work related to minorities' rights. While serving in various capacities in Durham's North Carolina Mutual Life Insurance Company, Spaulding was also instrumental in the development of other local businesses such as the Mechanics and Farmers Bank as well as being active in a number of life insurance organizations at the national level, including the National Insurance Association and the Life Insurance Association of America. As his business career developed, culminating in his becoming the Mutual's fifth president in 1958, his national and international reputation also grew, especially in the areas of civil rights and race relations. This led to his serving on a number of government commissions and task forces and in various organizations concerned with urban affairs. Among the most important of these were the American delegation to a UNESCO conference in India and the National Urban League. Spaulding also maintained lifelong ties to the academic and religious communities. At various times he served on the boards of a number of universities, including North Carolina Central andShaw; in addition he had a long involvement with the Omega Psi Phi fraternity. He was active all his adult life not only in his local church, White Rock Baptist Church, but also in national groups such as the National Conference of Christians and Jews.

The Correspondence Series is characterized not by its depth of material for any one correspondent but rather its reflection of the breadth of Spaulding's contacts in business, government, politics, and education. Among the many contacts represented here are North Carolina governors, United States senators and congressmen, and all American presidents from the 1940s through the 1970s. The Writings and Speeches Series contains Spaulding's articles, opinion columns, press releases, speeches, and other works on a wide variety of topics, including civil rights, economics, education, insurance, principles of business management,race relations, and his travels abroad as a representative of the United States and UNESCO. There are also many of his introductions of speakers at public events and tributes to friends and political figures. A highlight of this series is the wealth of material about Spaulding's own life and career. Most of this was gathered by him for a planned though unpublishedautobiography; it consists of correspondence, drafts, interviews, printed material, and a variety of anecdotes and personal stories,

The Organizations Series is by far the largest series in the subgroup. It documents how far and wide Spaulding's interests and activities ranged beyond his career in the insurance industry, particularly his support of and agitation for civil rights and related issues and organizations. Series highlights include material about the following topics and organizations: his tenure on the board of trustees for theLegal Defense Committee of the NAACP; his work as a member of the North Carolina Advisory Committee to the U.S. Commission on Civil Rights; his work with the Women and Minority Directors Seminar (an attempt in the early 1970s to encourage organizations and businesses to hire more minorities at the management level); his activities as an American representative to a UNESCO delegation in the 1950s; and his 1971 mayoral election campaign in Durham. Also to be found here is a collection of materials about White Rock Baptist Church, of which Spaulding was a long time member and director. White Rock Baptist Church was prominent in civil rights activities in North Carolina and hosted many guest speakers.

Spaulding's career in the insurance industry is documented by two series, the North Carolina Mutual Files and the Insurance Files. Spaulding was the actuary for the North Carolina Mutual Life Insurance Company (Durham, N.C.), in the 1930s, its actuary and vice-president in the 1940s, and its fifth president from 1956-1967. Thus the series documents not only Spaulding's career, but the development of the company over several decades into the largest African American-owned business in the world. A particular focus of this series is the dedication of the company's new building in downtown Durham in 1966, probably the major event of Spaulding's tenure as president. TheInsurance Files series reflects his activities in the industry beyond his positions at North Carolina Mutual. A particularly rich group of the papers documents his work with theNational Insurance Association (NIA), of which Spaulding was president in the 1940s. Formerly known as the National Negro Insurance Association, the NIA was an organization of officers of black-owned American insurance companies.

Several smaller series broaden the picture of Spaulding's life and career. The Subject Files contain general biographical data as well as more information about his travels and his campaigns for Durham County Commissioner and Mayor of Durham in the late 1960s and early 1970s. ThePhotographic Materials Seriesalso documents his travels as well as some of the history of North Carolina Mutual, especially the dedication of the new home office building in 1966. The subject matter of theAudiovisual Materials Series is largely biographical or autobiographical. In addition to recordings of some of Spaulding's speeches and public interviews, this series also contains several recordings he made that are apparently materials he was gathering for his planned autobiography.

The Elna Spaulding Subgroup, 1909-1997 and undated, documents Mrs. Spaulding's activism for civil rights for minorities and women and her career in local politics. Although the material spans almost sixty years, the bulk of it is from the late 1960s through the early 1980s. The Correspondence Series contains both personal and professional letters that give an indication of her involvement in local and state politics, advocacy for various groups including women, African Americans, children, and the elderly. Some of the organizations that appear in this series also appear in the Organizations Series.Although some correspondence may appear in the latter series, in general this material is not addressed to or from Mrs. Spaulding individually, but rather is documentation of each organization's work, including meeting agendas and minutes, financial reports, annual reports, and a wide range of planned activities. The papers of the Durham County Board of Commissioners provide the most detailed picture of Mrs. Spaulding's political activity. Her other work has focused on attempts to break down barriers between various groups and their rights. Involvement in these issues, including women's employment, women's rights, and public health, is highlighted by the material fromWomen-in-Action for the Prevention of Violence and its Causes, of which she was the founder--in 1968--and first president, as well as such organizations as the Lincoln Community Health Center. The Subject Filesround out the picture of her career, particularly in documenting her campaigns for public office in the 1970s and 1980s.

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Burr L. Robbins papers, 1936-1975 and undated 2.1 Linear Feet — 1650 Items

Burr Lamberton Robbins was president of the General Outdoor Advertising Company (GOA). The Burr L. Robbins Papers span the years 1936-1975, and chiefly consist of three scrapbooks containing photographs, clippings, periodicals, memorabilia, and promotional materials. The majority of clippings are from advertising industry publications and Chicago newspapers. The loose materials section also includes administrative records. The collection primarily documents Robbins' career in outdoor advertising with the General Outdoor Advertising Company (GOA), and his involvement with professional advertising organizations, particularly the Outdoor Advertising Association of America (OAAA). Professional and outdoor advertising themes in the scrapbooks include Robbins' career advancement; his public speaking engagements on the role of advertising agencies in America; professional meetings and conferences; the history of GOA; outdoor advertising history; tension between citizens' groups and outdoor advertisers over billboard zoning; and legal decisions. The scrapbooks also touch on topics of personal interest to Robbins, including news about the Delevan Lake Improvement Association; Robbinswood Farm sheep; and family events. Photographs in the scrapbooks are primarily of professional meetings or conferences, or publicity events. Loose materials include items that were once part of the scrapbooks, and separate items. This section includes a notebook of 1942 photographs and papers about the 13th National Contest and Exhibit of Outdoor Advertising Art. Photographs of the three prizewinning posters, created by John DeLooy, Andrew Loomis, and Albert Staehle, are included in this notebook. Also in this section is a spiral-bound GOA publication, Image with Words, that documents a 1963 Chevrolet electric outdoor advertising campaign.

The Burr L. Robbins Papers span the years 1936-1975, and chiefly consist of three scrapbooks containing photographs, clippings, periodicals, memorabilia, and promotional materials. The majority of clippings are from advertising industry publications and Chicago newspapers. The loose materials section also includes administrative records. The collection primarily documents Robbins' career in outdoor advertising with the General Outdoor Advertising Company (GOA), and his involvement with professional advertising organizations, particularly the Outdoor Advertising Association of America (OAAA). Professional and outdoor advertising themes in the scrapbooks include Robbins' career advancement; his public speaking engagements on the role of advertising agencies in America; professional meetings and conferences; the history of GOA; outdoor advertising history; tension between citizens' groups and outdoor advertisers over billboard zoning; and legal decisions. The scrapbooks also touch on topics of personal interest to Robbins, including news about the Delevan Lake Improvement Association; Robbinswood Farm sheep; and family events. Photographs in the scrapbooks are primarily of professional meetings or conferences; advertising executives; or publicity events. Loose materials include items that were once part of the scrapbooks, and separate items. This section includes a notebook of 1942 photographs and papers about the 13th National Contest and Exhibit of Outdoor Advertising Art. Photographs of the three prizewinning posters, created by John DeLooy, Andrew Loomis, and Albert Staehle, are included in this notebook. Also in this section is a spiral-bound GOA publication, "Image with Words," that documents a 1963 Chevrolet electric outdoor advertising campaign.

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Franco Modigliani was an economist, Nobel Prize winner, and professor at the Massachusetts Institute of Technology (MIT). Collection contains correspondence, extensive research notes, unpublished writings, lectures and presentations, teaching materials, published materials, photographs, audiovisual materials, scrapbooks, and clippings that documents the career of a noted economist and Nobel Prize winner, from his earliest student work in Italy through his 40-year tenure of teaching and research at the Massachusetts Institute of Technology. The many annotations written by Modigliani's wife and collaborator, Serena Modigliani, found throughout the collection, provide further information contextualizing the materials.

The Franco Modigliani Papers span the years 1936 to 2005, with the bulk of the materials dating from the 1970s to 2003. Through correspondence, extensive research notes, unpublished writings, lectures and presentations, teaching materials, published materials, photographs, audiovisual materials, scrapbooks, and clippings, the papers document the career of a noted economist and Nobel Prize winner, from his earliest student work in Italy through his 40-year tenure of teaching and research at the Massachusetts Institute of Technology. The most current items are a DVD recording of his memorial held at MIT in 2003, and a thesis by an Italian graduate student on Modigliani's macroeconomic views on the Italian and European economy, of the same year. The many annotations written by Modigliani's wife and collaborator, Serena Modigliani, found throughout the collection, provide further information contextualizing the materials. The collection is organized into the following series: Correspondence; Writings and Speeches; Teaching Materials; Professional Service; Engagements; Printed Materials; Personal Files; Audio and Visual Materials; and Electronic Formats. Oversize materials are described at the end of the collection guide.

Researchers will find ample documentation in the collection on Modigliani's work on the life-cycle hypothesis of savings, leading to the Nobel Prize in 1985. Other materials represent his work on topics and issues such as monetary policies, both domestic and foreign; pension trusts; public debt; econometric modelling; international finance and the international payment system; the effects of and cures for inflation; stabilization policies in open economies; and various fields of finance such as savings and investment, credit rationing, mortgages, the term structure of interest rates, and the valuation of speculative assets. Extensive documentation can also be found in the collection on Modigliani's key participation in the design of a large-scale model of the U.S. economy, called the MPS (an abbreviation deriving from collaborators MIT, Pennsylvania State University, and Social Science Research Council), sponsored by the Federal Reserve Bank, a model used by the U.S. government until the 1990s. Other documents reveal Modigliani's analyses of the forces of economics and politics in the United States as well as in Italy and the European Union as a whole. His views on various social issues, including the arms race, are found throughout the papers, especially in the many editorials and commentaries he wrote for newspapers and other publications. The materials in this collection reveal the high value that Modigliani placed on collaboration with other economists and with graduate students, with whom he exchanged letters, notes, and drafts of writings and commentary. Researchers examining the correspondence and writings will find the comments, replies, and writings of his many colleagues on the same range of topics. Significant correspondents or collaborators documented in the collection include European and American economists such as Albert Ando, with whom he collaborated on the MPS model, Mario Baldassarri, John Bossons, Jacques Drèze, Merton Miller, Paul Samuelson and James Tobin. Many other major economists of the twentieth century, as well as many political and academic individuals, are represented in smaller amounts of writings and correspondence.

In addition to illuminating Modigliani's distinguished academic career and his collaborative approach to teaching and research, the materials in this collection offer insights into how he contributed significantly throughout his life to European and United States economic growth and reform, through professional service as an analyst, advisor, and expert witness. Organizations that benefited from this work include the Federal Reserve Board, the Federal Reserve Bank, the U.S. Congress, and the Treasury Department. Other organizations with whom Modigliani participated and corresponded and are represented in many series in the collection are the offices of the International Economic Association, the American Economic Review, the National Science Foundation, and the National Academy of Sciences.

The Correspondence Series, second largest in the collection, spans all of Modigliani's career, and consists chiefly of professional exchanges initiated by his colleagues in the U.S. and in many other countries. Many of the exchanges are in Italian, though most are in English. Numerous correspondents requested that Modigliani review their writings, and in most cases a draft of their manuscripts can be found in the folder, often accompanied by Modigliani's comments. The correspondence also contains more routine exchanges concerning student advising, academic committees, and activities related to Modigliani's non-academic service. There is very little personal or family correspondence in the collection, though there are some exchanges between Franco Modigliani and his son Andr, sociologist at the University of Michigan, and with his granddaughter Leah, a financial analyst with Morgan Dean Stanley Witter, with whom Modigliani collaborated on a formula for measuring stock risks.

The largest in the collection, the Writings and Speeches Series is subdivided into several subseries, the most extensive of which, the Research and Writings Subseries, contains a wealth of notes, data, subject files, and writings that underpinned and informed nearly all of Modigliani's most significant published works. These extensive files document the evolution of Modigliani's thought on a wide range of economic, social, and political topics, and the amount of materials in this series contributed by his colleagues serves to underscore Modigliani's collaborative approach to research and writing. As much as a third of the material is in Italian. Many of Modigliani's speeches and lectures given around the world, including his Nobel lecture on the life-cycle hypothesis of saving in 1985, can be found in the Speeches and Lectures Subseries. The Non-Academic Writings Subseries contains other writings by Modigliani directed chiefly at a popular audience, in the form of newspaper articles and editorials; while the Writings by Others Subseries houses individual writings, in both manuscript and published form, by Modigliani's colleagues that were not part of the Research and Writings files.

Modigliani spent the greater part of his professional life serving in a number of roles that helped shape the national economic policies in Europe, particularly in Italy, and the United States. The Professional Service Series documents Modigliani's work for various U.S. agencies and organizations. It includes materials from his work under the Federal Reserve Board (FRB), from about 1964 to 1983; these files include agendas, minutes, notes, correspondence, papers, and statistical output relating to FRB meetings and MPS Economic Model. Other files house information relating to his frequent Congressional testimony; his work with the International Economics Association during the seventies and eighties, including conference papers and programs, minutes from executive committee meetings, nominating committee reports, and correspondence; and his other periods of collaboration with the Central Bank, the National Academy of Sciences, the office of the Secretary of the U.S. Treasury, and others. Materials on Modigliani's lengthy service to Italian and other European governments can be found primarily in the Research and Writings Subseries of the Writings and Speeches Series and the Correspondence Series.

The papers in the Teaching Materials Series document Modigliani's career as a professor of economics through lecture notes, syllabi, and some student papers, all filed in the Modigliani as Teacher Subseries. Materials derive chiefly from his tenure at the Massachussetts Institute of Technology, although there are some materials from earlier appointments. There are some materials, chiefly class notes, from Modigliani's own student days in the United States in the Modigliani as Student Subseries.

The Personal Files Series is one of the smallest in the collection. It contains materials pertaining to Modigliani's life in Italy and his forced emigration to the United States in 1939, diplomas and honorary degrees, and a number of folders containing biographical information and articles honoring Modigliani's life and work.

Spanning several decades of internationally-recognized work and the awarding of a Nobel prize in 1985, the materials in the Engagements Series, though routine in nature, document the extent to which Modigliani spoke to academics and the ordinary public about issues in economics, via lectures, conferences, and interviews. Files in the Commitments Subseries include routine correspondence, travel arrangements and itineraries, and some writings related to the lecture or speech. The small Calendars Subseries contains appointment books and calendars dating from 1971 to 2003.

In addition to manuscript materials, the collection holds a great number of published writings. These are chiefly housed in the Printed Materials Series and take the form of reports, journals, books, and many reprints of articles. Most of the materials are written by Modigliani, but there are substantial numbers of publications by others in this series. Almost all of the few dozen bound publications originally found in the collection have been cataloged separately for the Duke online catalog and will be housed in the rare books and Perkins Library stacks. They can be accessed by searching the online catalog; a note in the record indicates their original link with these papers. Although nearly all of Modigliani's article-length published works are represented in this series, including early articles from the 1930s, some titles may not be present.

The Audio and Visual Materials Series serves as a repository for photographs, videocassettes, audiocassettes, microfilms, and a few CD-ROMs, which contain interviews, lectures, and speeches given by Modigliani, with a few including contributions by his colleagues. One CD-Rom contains the proceedings from a posthumous conference held in 2005 in remembrance of Modigliani. Family scrapbooks preserved on microfilm are made up of clippings, programs, and other memorabilia related to significant events in Modigliani's career. Use copies may need to be made of some items. Please consult with Research Services staff before coming to use this collection.

Digital formats in the collection are grouped under the Electronic Formats Series (RESTRICTED), which contains correspondence, course materials, data, and drafts of writings and speeches. The contents of the disks have been migrated to the Special Collections server. A disk directory is available for use. Please consult with Research Services staff before coming to use this series.

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Irving Sonn papers, 1963-1977 and undated 3.25 Linear Feet — 2000 Items

Irving Sonn was a copy writer for several advertising agencies including: Ted Bates & Co.; Ogilvy & Mather; Compton Advertising, Inc.; and Needham, Harper & Steers. The Irving Sonn Papers span the years 1963-1977 and contain general correspondence, clippings, memorabilia, photographs and presentation slides that primarily document the periods of Sonn's employment at Ted Bates & Co. and Needham, Harper & Steers. Also includes recordings of advertising spots and jingles in a variety of formats, including audiotape and cassettes; VHS and Umatic videocassettes; and 16mm film. Clients include: Burger King; Kodak; Kentucky Fried Chicken; and Toyota. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Irving Sonn Papers Span the years 1963-1977 and contain general correspondence, clippings, memorabilia, photographs and presentation slides that primarily document the periods of Sonn's employment at Ted Bates & Co. and Needham, Harper & Steers. Also includes recordings of advertising spots and jingles in a variety of formats, including audiotape and cassettes; VHS and Umatic videocassettes; and 16mm film. Clients include Burger King; Kodak; Kentucky Fried Chicken; and Toyota.

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John Jock Elliott was an executive with Ogilvy & Mather (O&M) during 1960-1982, including tenure as Chairman of O&M U.S. and O&M International. In addition, Elliott was an author, collector and philanthropist. The Jock Elliott Papers cover the years 1945-2005, with the bulk of materials dating from 1961-1982, the period during which Elliott served as an executive with Ogilvy & Mather (O&M) advertising agency. The collection primarily consists of correspondence, corporate annual reports, programs, speeches and photographs related to company meetings and events. The collection also includes videocassettes and memorabilia commemorating meetings and special events; materials relating to Eleanor Elliott and David Ogilvy; information on affirmative action hiring programs; as well as some speeches and correspondence from the period 1945-1959 when Elliott worked for the Batten, Barton, Durstine & Osborn (BBDO) advertising agency. Companies represented in the collection include Shell Oil, Du Pont Men's Wear and Trans World Airlines (TWA).

The Jock Elliott Papers cover the years 1945-2005, with the bulk of materials dating from 1961-1982, the period during which Elliott served as an executive with Ogilvy & Mather (O&M) advertising agency. The collection primarily consists of correspondence, corporate annual reports, programs, speeches and photographs related to company meetings and events. The collection also includes videocassettes and memorabilia commemorating meetings and special events; materials relating to Eleanor Elliott and David Ogilvy; information on affirmative action hiring programs; as well as some speeches and correspondence from the period 1945-1959 when Elliott worked for the Batten, Barton, Durstine & Osborn (BBDO) advertising agency. Companies represented in the collection include Shell Oil, Du Pont Men's Wear and Trans World Airlines (TWA).

Note for clarification: Ogilvy & Mather (O&M) was co-founded by David Ogilvy in 1948. Originally called Hewitt, Ogilvy, Benson, and Mather (OBM), in 1953 the company name was shortened to Ogilvy & Mather (O&M). Both entities are present in this collection.

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. W. Lee Preschel founded JWT Venezuela in 1964 and served as President of JWT Latin America from 1980-1987. Preschel also acted as Interim Director-Manager of JWT Italy in 1968, served on the JWT Board of Directors beginning in 1980, and became the chairman of the Latin America-Asia Pacific region in 1987. He was named Advertising Personality of the Year in 1987 by the Venezuelan Federation of Advertising Agencies. The W. Lee Preschel Papers span the years 1964-2001 and document Preschel's career as president of the J. Walter Thompson Company's Latin American operations. The collection includes correspondence, memoranda, speeches, presentations, reports, newsletters, clippings, photographs, conference programs and agendas, awards, publications, scrapbooks, memorabilia, and audiovisual materials. Major correspondents include Denis Lanigan and Don Johnston, among others within the company. Clients mentioned include Ford, Kellogg's, Kodak, Draft, Lever, Pond's, Warner-Lambert, R.J. Reynolds/Nabisco, Burger King, and Banco Mercantil y Corpoven. The collection contains materials in English and Spanish, with the majority of the materials in Spanish.

The W. Lee Preschel Papers span the years 1964-2001 and document Preschel's career as president of the J. Walter Thompson Company's Latin American operations. The collection includes correspondence, memoranda, speeches, presentations, reports, clippings, photographs, conference programs and agendas, awards, publications, scrapbooks, memorabilia, and audiovisual materials. Major correspondents include Denis Lanigan and Don Johnston, among others within the company. Clients mentioned include Ford, Kellogg's, Kodak, Draft, Lever, Pond's, Warner-Lambert, R.J. Reynolds/ Nabisco, Burger King, and Banco Mercantil y Corpoven. The collection contains materials in English and Spanish, with the majority of the materials in Spanish.

The collection is organized into three series: Personal Files, Administrative Files, and Audiovisual Materials. The Personal Files Series documents the personal and professional achievements of Preschel, and provide secondary biographical information through a number of industry publications. The series also includes two scrapbooks, compiled by Preschel, documenting his dismissal from and subsequent return to JWT in 1987. The Administrative Files Series documents various aspects of Preschel's career with JWT and includes correspondence, memoranda, speeches, presentations, reports, clippings, photographs, conference programs and agendas, company newsletters and other publications, and memorabilia. The Audiovisual Materials Series includes audiocassettes and VHS videocassettes. Audiocassettes contain recordings of presentations at two conferences attended by Preschel. Large-format materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been replaced in the Detailed Description of the Collection by dummy folders enclosed in brackets.

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Leo Bogart papers, 1912-2005 and undated 59.4 Linear Feet — 52,259 Items

Leo Bogart was an applied sociologist and mass media expert who was Vice President and General Manager of the Newspaper Advertising Bureau (NAB) from 1960-1989. In his career with the NAB, Bogart pioneered new methodologies in newspaper marketing research and led two major projects during the mid 1970s-1989 to bolster the ailing newspaper industry, the Newspaper Readership Project and the Future of Advertising Project. He was also a prolific author and public speaker, and published 195 articles and 14 books, and delivered over 150 speeches from 1943-2005. The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.

The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.

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O. Milton Gossett papers, 1951-2004 and undated 14 Linear Feet — 2760 items

O. Milton Gossett was an advertising executive with Compton Advertising and Saatchi & Saatchi agencies. He was also a member of the National Advertising Review Board and conducted career workshops for college students in conjunction with the American Advertising Federation. The O. Milton Gossett Papers span the years 1951-2004 and document Gossett's advertising career with the Compton Advertising (Compton) and Saatchi & Saatchi agencies, along with materials relating to the merger of Compton with Saatchi & Saatchi in 1982, including correspondence with Charles and Maurice Saatchi. The collection includes personal and professional correspondence, writings and speeches, company newsletters, and other printed materials. Also included are advertising proofs and tear sheets, television commercial scripts and storyboards, videocassettes, scrapbooks, clippings, photographs, and cutouts of company employees, as well as artifacts and memorabilia. In addition, there is information on the history of the Procter & Gamble Company and its major advertising campaigns, including a number of advertisements for Ivory Soap.

The O. Milton Gossett Papers span the years 1951-2004 and document Gossett's advertising career with the Compton Advertising (Compton) and Saatchi & Saatchi agencies, along with materials relating to the merger of Compton with Saatchi & Saatchi in 1982, including correspondence with Charles and Maurice Saatchi. The collection includes personal and professional correspondence, writings and speeches, company newsletters, and other printed materials. Also included are advertising proofs and tear sheets, television commercial scripts and storyboards, videocassettes, scrapbooks, clippings, photographs, and cutouts of company employees, as well as artifacts and memorabilia. In addition, there is information on the history of the Procter & Gamble Company and its major advertising campaigns, including a number of advertisements for Ivory Soap.

The collection is organized into four series: Personal Files, Administrative Files, Writings and Speeches, and Audiovisual Materials. The Personal Files Series includes personal correspondence, photographs of Gossett and his colleagues, and items relating to Gossett's international travels. Other materials document Gossett's professional life, including early resumes. Also included is a daily diary from 1960-1961. The Administrative Files Series includes corporate publications, photographs, print advertisements, television commercial scripts, storyboards, speeches, subject files, and correspondence that document Gossett's career at Compton Advertising and Saatchi & Saatchi. The Writings and Speeches Series chiefly includes speeches, written and delivered by Gossett, relating to various advertising topics. Many speeches were created as part of Gossett's American Advertising Federation workshops, and were delivered at a number of colleges and universities. Writings include magazine articles written by Gossett, as well as an introduction to an article in the Encyclopedia of Advertising and Marketing. The Audiovisual Materials Series features twenty-seven videocassettes, primarily of television commercials produced by Saatchi & Saatchi.

Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Restricted materials have also been removed from their original series locations and relocated to Restricted Materials. Relocated items have been replaced in the Detailed Description of the Collection by dummy folders enclosed in brackets.

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The Acme Advertising Collection is one of the collections created by Professor Richard Pollay in the History of Advertising Archives (Faculty of Commerce, Sauder School of Business, University of British Columbia). The collection was motivated by the observation that Acme named enterprises are characteristically small ventures that represent the grass roots of local and regional economies. At the same time, the ubiquity of the Acme brand name has made its way into popular culture, where it has become an icon for independent business in general, featured in print cartoons from artists such as Gary Larson (The Far Side) and G.B. Trudeau (Doonesbury), and in the Warner Bros. animated Road Runner features. Items in the Acme Collection come from a variety of sources. Many items were donated to Dr. Pollay, but the majority were acquired by Dr. Pollay himself over several decades. In earlier years items were found in shops, flea markets, and antique stores across North America. However, in recent years most items were acquired through the internet auction site, eBay (www.eBay.com). The Acme Advertising Collection dates from the 1850s through 2006 and consists of approximately 3000 items from over 900 distinct companies and producers, primarily of U.S. or Canadian origin, all bearing the brand name Acme. The collection contains a diverse array of items, both three-dimensional and printed materials, including: promotional items and memorabilia; trade cards; business cards; magazine tear sheets; catalogs; newspaper clippings; signs; displays; writing instruments; rulers; clothing; toys and games; school and office stationery supplies; photographs and slides. A number of corporations are represented in the collection, including: Acme Bail Bonds; Acme Boots; Acme Brick Company; Acme Harvester; Acme Markets; Acme Motor Truck Company; Acme White Lead and Color Works; Duane H. Nash, Inc.; Lautz Bros. and Company; and Warner Bros.

The Acme Advertising Collection dates from the 1850s through 2006 and consists of approximately 3000 items from over 900 distinct companies and producers, primarily of U.S. or Canadian origin, all bearing the brand name Acme. The collection contains a diverse array of items, both three-dimensional and printed materials, including: promotional items and memorabilia; trade cards; business cards; magazine tear sheets; catalogs; newspaper clippings; signs; displays; writing instruments; rulers; clothing; toys and games; school and office stationery supplies; photographs and slides. A number of corporations are represented in the collection, including: Acme Bail Bonds; Acme Boots; Acme Brick Company; Acme Harvester; Acme Markets; Acme Motor Truck Company; Acme White Lead and Color Works; Duane H. Nash, Inc.; Lautz Bros. and Company; and Warner Brothers.

A significant part of the collection is organized and grouped to represent rooms in a house. For example, kitchen items have been collected together. Office, wardrobe, and bathroom items are similarly gathered. Most items are represented in the Detailed Description by thumbnail images. In all, the collection consists of 28 Series: Kitchen Collectibles; Wardrobe and Bedroom Collectibles; Toys, Games, Sports and Recreation; Office and School Supplies; Domestic Hardware; Grocery and Store Collectibles; ACME Beer; Warner Brothers; Clothing Collectibles; Industrial Hardware; Bottles and Jars; Catalogs; Stationery and Certificates; Books and Monographs; Specialty Advertisements; Posters, Magazine, and Newspaper Advertisements; Sales Oddities; Photographs; eBay Files; Acme Bail Bonds; Acme Truck; Audiovisual Materials; Match Covers; Telephone Directories; Business Cards; Trade Cards; Slides; and Miscellaneous Items.

The collection arrived already organized into 28 series. Every item had been assigned an "accession number," a unique 8-digit identifier, in the format "100-xx-xxx": the middle digits refer to the Series number, and the last three digits represent a running accession sequence within the Series. Items have been arranged by Series and numerically therein; however, there are a few exceptions where items have been transferred to another series after having been previously assigned an accession number. The collection also arrived with a descriptive database that was created and maintained by Professor Pollay's staff. The item descriptions in this finding aid represent a distillation of that database into a form more consistent with EAD-compliant finding aids. The collection has been processed with the original order maintained as much as possible. In addition, some items have been deaccessioned or retained by the donor, and only a digital image of the item exists in the collection. Those have been noted in the inventory.

Series 1: Kitchen Collectibles consists of Acme products for kitchen use: juice extractors; sifters; cast iron pans; and other utensils.

Series 2: Wardrobe and Bedroom Collectibles consists of Acme products for use in the bedroom or used as part of a wardrobe, including shoe pads, zippers, scissors, etc.

Series 3: Toys, Games, Sports and Recreation includes Acme toys and games, and other items used in sports and recreation, including model cars, toy trains, whistles, and playing cards.

Series 4: Office and School Supplies includes Acme products used as office and school supplies: erasers, staplers, rulers, pencils, etc.

Series 5: Domestic Hardware includes objects related to hardware used in homes, including wall thermometers; padlocks; iron hinges; and binoculars.

Series 6: Grocery and Store Collectibles includes grocery items such as evaporated milk, potato bags, bread bags, store signs, product display signs, and postcards.

Series 7: ACME Beer includes bottles, tins, catalogs, souvenir programs, flat advertisements and advertising objects relating to the Acme brand of beer.

Series 8: Warner Brothers consists of advertising objects and novelty items from Warner Bros. that feature the Acme label: Wile E Coyote lapel pin; Acme Optical glass case; along with clothing items like neckties, waist pouches, sweatshirts, and hats.

Series 9: Clothing Collectibles consists of clothing items featuring the Acme label and includes aprons, caps and T-shirts.

Series 10: Industrial Hardware includes industrial type objects like printing plates, radio control switches, etc.

Series 11: Bottles and Jars consists of bottles, glassware and jars featuring the Acme name or logo Also included are two colored glass slides, a baby's bottle and items in glass picture frames.

Series 12: catalogs includes various-sized catalogs, brochures, ledgers, and flyers. They are: Acme Trading Co., Acme Boot Co., and Acme Brick. Each item is individually described.

Series 13: Stationery and Certificates consists of assorted business stationery and certificates, including examples of late 19th century and early 20th century lithography on bond certificates and company letter heads. The companies Duane H. Nash Inc., Acme Harvester Co., and Acme Shear Co. provide examples of typical workmanship.

Series 14: Books and Monographs includes books, picture books, monographs and magazines that feature the Acme sign or logo or make mention of Acme.

Series 15: Specialty Advertisements consists primarily of promotional items such as blotters; small calendars; stickers; and slide charts that feature an Acme logo or trademark.

Series 16: Posters, Magazine, and Newspaper Advertisements consists of print advertisements; mounted clippings; and photocopies of stationery and other paper items. Several companies are featured, including: Acme Boot Co., Acme Card System Co., Acme Harvester Co., Acme White Lead and Color Paint Works, Acme Wagon Co., Acme Washing Machine Co., and Acme Visible Card System. Each item is individually described. Each item carries an accession number.

Series 17: Sales Oddities consists of various advertising objects that feature an Acme logo or trademark, including both printed and three-dimensional objects such as tokens, pocket items, patches and decals.

Series 18: Photographs consists of photographs, negatives, and reprints of various shops, billboard, signs, and buildings featuring the Acme sign or logo. There are several pictures from Acme News Pictures, Inc. and Acme Telephoto, both press agencies.

Series 19: eBay Files consists of printouts from eBay.com relating to Acme-branded items. Printouts are housed in binders which are arranged roughly by year.

Series 20: Acme Bail Bonds consists of mostly printed materials related to the Acme Bail Bonds Company.

Series 21: Acme Truck consists of print advertisements for the Acme Truck, predominantly dating 1918-1922.

Series 22: Audiovisual Materials consists of sound and video recordings on various formats: cassette and video tapes; CD-ROM; vinyl records; and CDs. Each item features "Acme" as a trademark or logo or as part of the band name.

Series 23: Match Covers consists of assorted matchbook covers featuring the Acme label. Items are housed in a binder.

Series 24: Telephone Directories consists of the advertising Yellow pages. The provenance of these advertisements is largely unknown. The Series reflects the order in which they were collected.

Series 25: Business Cards consists of 138 business cards from various Acme companies. Items are housed in one binder.

Series 26: Trade Cards consists of various trading cards that were produced between the late 1880s and the 1930s. The bulk of items comes from the Lautz Bros Soap Co.

Series 27: Slides consists of 232 slides of various objects, locations and businesses featuring the name Acme. Slides are housed in one binder.

Series 28: Miscellaneous Items consists of miscellaneous items featuring the Acme label, name or trademark. Includes gas masks, farm implements, etc.

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Robert A. Hamer was an executive of the Foster and Kleiser Outdoor Advertising Company in California. He worked as a pictorial artist from 1936 to 1953, and as Paint Manager, California Region, from 1956 until his retirement in 1979. The Robert A. Hamer Papers span the years 1857-1995, the bulk of which document the period 1926-1995, and includes photographs, negatives, correspondence, clippings, administrative records, cartoons, scrapbooks, memorabilia, and newsletters. The collection primarily documents Hamer's career in outdoor advertising with the Foster and Kleiser Company in Southern California, and also touches on events in his personal life. The bulk of the collection consists of photographs of Foster and Kleiser billboards in Southern California, covering two time periods, 1926-1935 and 1950-1970. Other photographs document business activities from 1937-1977, including Foster and Kleiser social events; commercial art production; and sign painting. Clients represented in the collection include Anheuser-Busch, C.H. Baker Shoes, and Slavick's Jewelry. Other clients represented are from the alcoholic beverage, food, travel, and automobile industries, and financial institutions.

The Robert A. Hamer Papers span the years 1857-1995, the bulk of which document the period 1926-1995, and include photographs, negatives, correspondence, clippings, administrative records, cartoons, scrapbooks, memorabilia, and newsletters. The collection primarily documents Hamer's career in outdoor advertising with the Foster and Kleiser Company in Southern California, and touches on events in his personal life. The bulk of this collection consists of photographs of Foster and Kleiser billboards in Southern California, covering two time periods, 1926-1941 and 1951-1962. Other photographs document business activities from 1937-1977, including Foster and Kleiser social events; commercial art production; and sign painting. Clients represented include Anheuser-Busch, C.H. Baker Shoes, and Slavick's Jewelry. Other clients represented are from the alcoholic beverage, food, travel, and automobile industries, and financial institutions.

The collection is organized into two series: Business & Personal Files and Photographs & Negatives. The Business & Personal Files Series documents milestones in Hamer's personal and professional life, and contains photographs, correspondence, scrapbooks, administrative records, writings, school newsletters, clippings, awards, cartoon sketches, and memorabilia. Included is a typewritten transcription of correspondence (1857-1880) by Hamer's ancestor, Samuel A. Jackson. The Photographs & Negatives Series makes up the bulk of the collection, and includes photographs and negatives depicting Foster and Kleiser billboards in Southern California. Other photographs document business and personal activities. Included are photographs of model and performer Charo posing with Hamer, accomplished billboard artist Mario Rueda, and other employees.

Large-format print materials have been removed from their original locations and relocated to Oversize Materials.