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Anthony Weir papers, 1954-1996 and undated 4.7 Linear Feet — 2,625 Items

Anthony Weir is a marketing communications executive with the Whitford Corporation and runs Weir Marketing Communications. He started his career as a copywriter for Batten, Barton, Durstine, and Osborn (BBDO), then worked as a specialist in starting up and managing offices in Asia and Latin America for the Ogilvy & Mather and Leo Burnett advertising agencies. The Anthony Weir Papers span the years 1954 through 2006 and include advertising copy, brochures, clippings, memoranda, correspondence, photographs, and slides representing Weir's advertising career, especially his work for BBDO and Ogilvy & Mather (O&M). Clients mentioned in the collection include the Lever Brothers, Hertz, Sears, Owens-Corning, American Express, and Schweppes. The collection also contains correspondence and clippings about Anthony's father, Walter Weir, also a marketing executive; and documents from the files of Jane Maas, Weir's colleague at Ogilvy.

The Anthony Weir Papers span the years 1954 through 2006 and include advertising copy, brochures, clippings, memoranda, correspondence, photographs, and slides representing Weir's advertising career, especially his work for Batten, Barton, Durstine & Osborn (BBDO) and Ogilvy & Mather. Clients mentioned in the collection include the Lever Brothers, Hertz, Sears, Owens-Corning, American Express, and Schweppes. The collection also contains correspondence and clippings about Anthony's father, Walter Weir, also a marketing executive; and documents from the files of Jane Maas, Weir's colleague at Ogilvy.

The collection is organized into six series: Personal, Client Files, Jane Maas, Other Professional Materials, Writings, Slides, and Oversize Materials. The Personal Series contains biographical data about Weir and his family and friends through correspondence, clippings, greeting cards, photographs, and identification documents. The Client Files Series documents Weir's advertising accounts at Ogilvy & Mather. The Jane Maas Series consists of papers from the files of Weir's colleague at Ogilvy & Mather. The Other Professional Materials Series represents advertising work not directly related to Weir's tenure at Ogilvy & Mather. The Writings Series includes Weir's published and unpublished creative and professional writings. The Slides Series consists of slide images related to the advertising campaigns that Weir worked on for his clients. Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been indicated in the Detailed Description of the Collection by notes enclosed in brackets.

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Charles McKinney papers, 1952-1993 and undated 42 Linear Feet — 31500 Items

Charles C. Chick McKinney founded and headed the McKinney & Silver (M&S) advertising agency for 22 years, where he held positions of President and Chief Executive Officer. The agency, originally based in Raleigh, N.C., and presently headquartered in Durham, N.C., is one of the largest advertising agencies in the Southeastern U.S. The Charles McKinney Papers cover the years 1952-1993, with the bulk of materials dating from 1968-1990, the period during which McKinney served as President and CEO of the McKinney & Silver (M&S) advertising agency. The collection primarily consists of correspondence, memoranda, clippings, M&S presentations to clients, proofs, speeches, reports, McKinney's handwritten drafts of advertising campaigns, and numerous brochures from graphic artists and design companies. The collection also includes films of advertising spots, slides for new business presentations, and many periodicals related to advertising and graphic design. Companies represented in the collection include American Drew; Bacardi Corporation; Bahamas; Barnett Banks; Benihana; Beatrice Foods Company; Bigelow-Sanford Carpet Company; Black & Decker Corporation; Braniff Airways; Brown & Forman Inc.; Brown & Williamson; Colours; Del Monte Corporation; Drackett; Dunlop Sport, GoodMark Foods, Inc.; Gravely; Homelite; Kingsdown; Mars, Inc.; North Carolina National Bank; North Carolina Travel and Tourism; Norweigan Cruise Line; PET Dairy; Piedmont Airlines, Inc.; Pillsbury Company; Pine State; Quincy's; Royal Caribbean Cruise Line; Tile Council of America; Travelmation; and USAir Group, Inc.

The Charles McKinney Papers cover the years 1952-1993, with the bulk of materials dating from 1968-1990, the period during which McKinney served as President and CEO of the McKinney & Silver (M&S) advertising agency. The collection primarily consists of correspondence; memoranda; clippings; presentations to clients; proofs; speeches; reports; McKinney's handwritten drafts of advertising campaigns; and brochures from graphic artists and design companies. The collection also includes films and videocassettes of advertising spots, slides for new business presentations, and periodicals related to advertising and graphic design. Companies represented in the collection include American Drew; Bacardi Corporation; Bahamas Tourism; Barnett Banks; Benihana; Beatrice Foods Company; Bigelow-Sanford Carpet Company; Black & Decker Corporation; Braniff Airways; Brown & Forman Inc.; Brown & Williamson; Colours; Del Monte Corporation; Drackett; Dunlop Sport; GoodMark Foods, Inc.; Gravely; Homelite; Kingsdown; Mars, Inc.; North Carolina National Bank; North Carolina Travel and Tourism; Norweigan Cruise Line; PET Dairy; Piedmont Airlines, Inc.; Pillsbury Company; Pine State Dairy; Quincy's; Royal Caribbean Cruise Line; Tile Council of America; Travelmation; and USAir Group, Inc.; among others.

Many of the clippings and presentation drafts and fragments arrived unfoldered and interspersed throughout the collection. Complete presentation drafts were foldered by presentation title; presentation fragments and clippings were foldered as miscellaneous. Many of McKinney's drafts of advertising campaigns appeared in ruled notepads, often with clippings and additional sketched interleaved. Items attached to a particular notepad were foldered together and titled by subject and detached from cardboard backing. Legal sized notes were photocopied and reduced to letter size.

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Irving Sonn papers, 1963-1977 and undated 3.25 Linear Feet — 2000 Items

Irving Sonn was a copy writer for several advertising agencies including: Ted Bates & Co.; Ogilvy & Mather; Compton Advertising, Inc.; and Needham, Harper & Steers. The Irving Sonn Papers span the years 1963-1977 and contain general correspondence, clippings, memorabilia, photographs and presentation slides that primarily document the periods of Sonn's employment at Ted Bates & Co. and Needham, Harper & Steers. Also includes recordings of advertising spots and jingles in a variety of formats, including audiotape and cassettes; VHS and Umatic videocassettes; and 16mm film. Clients include: Burger King; Kodak; Kentucky Fried Chicken; and Toyota. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Irving Sonn Papers Span the years 1963-1977 and contain general correspondence, clippings, memorabilia, photographs and presentation slides that primarily document the periods of Sonn's employment at Ted Bates & Co. and Needham, Harper & Steers. Also includes recordings of advertising spots and jingles in a variety of formats, including audiotape and cassettes; VHS and Umatic videocassettes; and 16mm film. Clients include Burger King; Kodak; Kentucky Fried Chicken; and Toyota.

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Rena Bartos worked as a marketing researcher, advertising executive, and consultant from 1960 to 1998. She directed research at the McCann Erickson advertising agency and held the position of Senior Vice President at the J. Walter Thompson Company before forming her own marketing consulting firm, The Rena Bartos Company. A pioneer in the field of marketing to women and an advocate for older adult consumers, Bartos was the recipient of numerous prestigous marketing and advertising industry awards, including the Matrix and Effie Awards. The Rena Bartos Papers consists of speeches and presentations, publications, research, and correspondence related to Bartos' career in the marketing research divisions of McCann Erickson and the J. Walter Thompson Company, spanning the years 1960-1998, with the bulk of the contents from 1975-1991. Other items in the collection include video and audio copies of speeches and presentations by Bartos, a brief history of the J. Walter Thompson Company, as well as drafts of articles and manuscripts.

The Rena Bartos Papers span the years 1960-1998, with the bulk of the material dating from 1975 to 1991. The collection documents Bartos' career through speeches and presentations, publications, correspondence, research files, slides, photographs and videotapes, while in positions at McCann Erickson, the J. Walter Thompson Company (JWT), and The Rena Bartos Company. Major topics include marketing to under-represented groups, the role of women in advertising, and Bartos' efforts to promote marketing towards women and "over forty-nine" adults. The collection is organized into five series and two indexes: Speeches and Presentations; Correspondence; Publications; Research Files; Audiovisual Materials; an Alphabetical List of Publications; and an Alphabetical List of Speech Titles

The Speeches and Presentations Series includes reading copies or scripts from speeches and presentations given by Bartos during her career. Dominant themes include the role of women in advertising, marketing to underrepresented groups such as women and people in Latin America and India, and the psychological aspects of advertising. In addition, the series includes the slides and graphics Bartos used in her speeches, as well as press clippings from her various speaking engagements.

The Correspondence Series includes business correspondence, mailings and solicitations from Bartos' career in marketing research, as well as correspondence with JWT executives, including Don Johnston and Thomas Sutton. The series also contains correspondence between Bartos and the various publishers of her written works.

The Publications Series includes copies of the articles written by Bartos for scholarly and trade publications such as The Harvard Business Review, the Journal of Advertising Research, Marketing Review, and Marketing and Research Today, either from the original periodical or in pre-print form.

The Research Series includes an extensive collection of newspaper and periodical clippings and other resources used by Bartos as supporting materials for her speaking engagements, articles, and books.

The Audiovisual Materials Series includes audio and visual recordings of promotional works for marketing campaigns, including The Moving Target. In addition, this series also includes tapes of speeches and interviews given by Bartos, some of which relate to the published article "The Founding Fathers of Advertising Research."

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Leo Bogart papers, 1912-2005 and undated 59.4 Linear Feet — 52,259 Items

Leo Bogart was an applied sociologist and mass media expert who was Vice President and General Manager of the Newspaper Advertising Bureau (NAB) from 1960-1989. In his career with the NAB, Bogart pioneered new methodologies in newspaper marketing research and led two major projects during the mid 1970s-1989 to bolster the ailing newspaper industry, the Newspaper Readership Project and the Future of Advertising Project. He was also a prolific author and public speaker, and published 195 articles and 14 books, and delivered over 150 speeches from 1943-2005. The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.

The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.

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The Ohio Outdoor Advertising Corporation was an outdoor advertising company that operated in northern Ohio from 1965 to 2000. The Ohio Outdoor Advertising Corporation Records span the years 1929 to 1993 and include clippings, corporation reports, negatives, photograph albums, photographs, poster boards, promotional materials, regional maps, slides, and trade literature that document the operational history of Ohio Outdoor and related companies. The bulk of this collection consists of photographs and slides of billboards in northern Ohio from 1937 to 1993. Also included are photographs of Ohio street locations and outdoor advertising activities. Other outdoor advertising companies represented in the collection reflect mergers, acquisitions, and business connections between Ohio Outdoor and other firms, and include Dingeman Advertising, Inc.; Outdoor Communications, Inc. (OCI); Outdoor Graphics, Inc.; Indiana Outdoor Advertising Corporation; Kentucky Outdoor Advertising Corporation; E.A. Eckert Advertising Company; and T.R. Sammons Outdoor Advertising Company.

The Ohio Outdoor Advertising Corporation Records span the years 1929-1993 and include clippings, corporation reports, negatives, photographs, poster boards, promotional materials, regional maps, slides, and trade literature that document the operational history of Ohio Outdoor and related companies. The bulk of this collection consists of photographs and slides of billboards in northern Ohio from 1937-1993. Also included are photographs of Ohio street locations and outdoor advertising activities. Other outdoor advertising companies represented in the collection reflect mergers, acquisitions, and business connections between Ohio Outdoor and other firms, and include Dingeman Advertising, Inc.; Outdoor Communications, Inc. (OCI); Outdoor Graphics, Inc.; Indiana Outdoor Advertising Corporation; Kentucky Outdoor Advertising Corporation; E.A. Eckert Advertising Company; and T.R. Sammons Outdoor Advertising Company.

The collection is organized into two series: Business Files and Photographs, Negatives and Slides. The Business Files Series includes clippings, corporation reports, poster boards, promotional materials, and regional maps. Large regional maps and poster boards in this series were used for presentations. The Photographs, Negatives and Slides Series makes up the bulk of the collection, and chiefly consists of photographs and slides of billboards in northern Ohio from the 1930s-1990s. Photographs by the E.A. Eckhert Company also document Ohio street locations and outdoor advertising activties. Included are photographs of actress and Westinghouse spokeswoman Betty Furness and a 1938 photograph of a handmade sign in support of Adolph Hitler hanging over a billboard. Slides, which range from 1967-1978, were used in business presentations for outdoor advertising staff or to improve public relations through community outreach.

Large-format materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been replaced in the Detailed Description of the Collection by dummy folders enclosed in brackets.

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The Acme Advertising Collection is one of the collections created by Professor Richard Pollay in the History of Advertising Archives (Faculty of Commerce, Sauder School of Business, University of British Columbia). The collection was motivated by the observation that Acme named enterprises are characteristically small ventures that represent the grass roots of local and regional economies. At the same time, the ubiquity of the Acme brand name has made its way into popular culture, where it has become an icon for independent business in general, featured in print cartoons from artists such as Gary Larson (The Far Side) and G.B. Trudeau (Doonesbury), and in the Warner Bros. animated Road Runner features. Items in the Acme Collection come from a variety of sources. Many items were donated to Dr. Pollay, but the majority were acquired by Dr. Pollay himself over several decades. In earlier years items were found in shops, flea markets, and antique stores across North America. However, in recent years most items were acquired through the internet auction site, eBay (www.eBay.com). The Acme Advertising Collection dates from the 1850s through 2006 and consists of approximately 3000 items from over 900 distinct companies and producers, primarily of U.S. or Canadian origin, all bearing the brand name Acme. The collection contains a diverse array of items, both three-dimensional and printed materials, including: promotional items and memorabilia; trade cards; business cards; magazine tear sheets; catalogs; newspaper clippings; signs; displays; writing instruments; rulers; clothing; toys and games; school and office stationery supplies; photographs and slides. A number of corporations are represented in the collection, including: Acme Bail Bonds; Acme Boots; Acme Brick Company; Acme Harvester; Acme Markets; Acme Motor Truck Company; Acme White Lead and Color Works; Duane H. Nash, Inc.; Lautz Bros. and Company; and Warner Bros.

The Acme Advertising Collection dates from the 1850s through 2006 and consists of approximately 3000 items from over 900 distinct companies and producers, primarily of U.S. or Canadian origin, all bearing the brand name Acme. The collection contains a diverse array of items, both three-dimensional and printed materials, including: promotional items and memorabilia; trade cards; business cards; magazine tear sheets; catalogs; newspaper clippings; signs; displays; writing instruments; rulers; clothing; toys and games; school and office stationery supplies; photographs and slides. A number of corporations are represented in the collection, including: Acme Bail Bonds; Acme Boots; Acme Brick Company; Acme Harvester; Acme Markets; Acme Motor Truck Company; Acme White Lead and Color Works; Duane H. Nash, Inc.; Lautz Bros. and Company; and Warner Brothers.

A significant part of the collection is organized and grouped to represent rooms in a house. For example, kitchen items have been collected together. Office, wardrobe, and bathroom items are similarly gathered. Most items are represented in the Detailed Description by thumbnail images. In all, the collection consists of 28 Series: Kitchen Collectibles; Wardrobe and Bedroom Collectibles; Toys, Games, Sports and Recreation; Office and School Supplies; Domestic Hardware; Grocery and Store Collectibles; ACME Beer; Warner Brothers; Clothing Collectibles; Industrial Hardware; Bottles and Jars; Catalogs; Stationery and Certificates; Books and Monographs; Specialty Advertisements; Posters, Magazine, and Newspaper Advertisements; Sales Oddities; Photographs; eBay Files; Acme Bail Bonds; Acme Truck; Audiovisual Materials; Match Covers; Telephone Directories; Business Cards; Trade Cards; Slides; and Miscellaneous Items.

The collection arrived already organized into 28 series. Every item had been assigned an "accession number," a unique 8-digit identifier, in the format "100-xx-xxx": the middle digits refer to the Series number, and the last three digits represent a running accession sequence within the Series. Items have been arranged by Series and numerically therein; however, there are a few exceptions where items have been transferred to another series after having been previously assigned an accession number. The collection also arrived with a descriptive database that was created and maintained by Professor Pollay's staff. The item descriptions in this finding aid represent a distillation of that database into a form more consistent with EAD-compliant finding aids. The collection has been processed with the original order maintained as much as possible. In addition, some items have been deaccessioned or retained by the donor, and only a digital image of the item exists in the collection. Those have been noted in the inventory.

Series 1: Kitchen Collectibles consists of Acme products for kitchen use: juice extractors; sifters; cast iron pans; and other utensils.

Series 2: Wardrobe and Bedroom Collectibles consists of Acme products for use in the bedroom or used as part of a wardrobe, including shoe pads, zippers, scissors, etc.

Series 3: Toys, Games, Sports and Recreation includes Acme toys and games, and other items used in sports and recreation, including model cars, toy trains, whistles, and playing cards.

Series 4: Office and School Supplies includes Acme products used as office and school supplies: erasers, staplers, rulers, pencils, etc.

Series 5: Domestic Hardware includes objects related to hardware used in homes, including wall thermometers; padlocks; iron hinges; and binoculars.

Series 6: Grocery and Store Collectibles includes grocery items such as evaporated milk, potato bags, bread bags, store signs, product display signs, and postcards.

Series 7: ACME Beer includes bottles, tins, catalogs, souvenir programs, flat advertisements and advertising objects relating to the Acme brand of beer.

Series 8: Warner Brothers consists of advertising objects and novelty items from Warner Bros. that feature the Acme label: Wile E Coyote lapel pin; Acme Optical glass case; along with clothing items like neckties, waist pouches, sweatshirts, and hats.

Series 9: Clothing Collectibles consists of clothing items featuring the Acme label and includes aprons, caps and T-shirts.

Series 10: Industrial Hardware includes industrial type objects like printing plates, radio control switches, etc.

Series 11: Bottles and Jars consists of bottles, glassware and jars featuring the Acme name or logo Also included are two colored glass slides, a baby's bottle and items in glass picture frames.

Series 12: catalogs includes various-sized catalogs, brochures, ledgers, and flyers. They are: Acme Trading Co., Acme Boot Co., and Acme Brick. Each item is individually described.

Series 13: Stationery and Certificates consists of assorted business stationery and certificates, including examples of late 19th century and early 20th century lithography on bond certificates and company letter heads. The companies Duane H. Nash Inc., Acme Harvester Co., and Acme Shear Co. provide examples of typical workmanship.

Series 14: Books and Monographs includes books, picture books, monographs and magazines that feature the Acme sign or logo or make mention of Acme.

Series 15: Specialty Advertisements consists primarily of promotional items such as blotters; small calendars; stickers; and slide charts that feature an Acme logo or trademark.

Series 16: Posters, Magazine, and Newspaper Advertisements consists of print advertisements; mounted clippings; and photocopies of stationery and other paper items. Several companies are featured, including: Acme Boot Co., Acme Card System Co., Acme Harvester Co., Acme White Lead and Color Paint Works, Acme Wagon Co., Acme Washing Machine Co., and Acme Visible Card System. Each item is individually described. Each item carries an accession number.

Series 17: Sales Oddities consists of various advertising objects that feature an Acme logo or trademark, including both printed and three-dimensional objects such as tokens, pocket items, patches and decals.

Series 18: Photographs consists of photographs, negatives, and reprints of various shops, billboard, signs, and buildings featuring the Acme sign or logo. There are several pictures from Acme News Pictures, Inc. and Acme Telephoto, both press agencies.

Series 19: eBay Files consists of printouts from eBay.com relating to Acme-branded items. Printouts are housed in binders which are arranged roughly by year.

Series 20: Acme Bail Bonds consists of mostly printed materials related to the Acme Bail Bonds Company.

Series 21: Acme Truck consists of print advertisements for the Acme Truck, predominantly dating 1918-1922.

Series 22: Audiovisual Materials consists of sound and video recordings on various formats: cassette and video tapes; CD-ROM; vinyl records; and CDs. Each item features "Acme" as a trademark or logo or as part of the band name.

Series 23: Match Covers consists of assorted matchbook covers featuring the Acme label. Items are housed in a binder.

Series 24: Telephone Directories consists of the advertising Yellow pages. The provenance of these advertisements is largely unknown. The Series reflects the order in which they were collected.

Series 25: Business Cards consists of 138 business cards from various Acme companies. Items are housed in one binder.

Series 26: Trade Cards consists of various trading cards that were produced between the late 1880s and the 1930s. The bulk of items comes from the Lautz Bros Soap Co.

Series 27: Slides consists of 232 slides of various objects, locations and businesses featuring the name Acme. Slides are housed in one binder.

Series 28: Miscellaneous Items consists of miscellaneous items featuring the Acme label, name or trademark. Includes gas masks, farm implements, etc.

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St. Philip's Episcopal Church was founded in 1878 in Durham, N.C. This collections contains vestry minutes, correspondence, minutes from various organizations within the church, rector's notes, church bulletins and programs, slides, photographs, financial records, appointment books, scrapbooks, clippings, canvass reports, auditor's reports, sermons, and printed materials. Also included are the records, notes, and correspondence related to parish historian Harold Parker's history of the church (published in 1997), as well as a complete file of the church's extant sermons (1912-1994) Parker compiled for another book. There are also five reels of microfilm containing copies of vestry minutes, marriage records, a church register, etc., organized by Mr. Parker into roughly chronological order and divided into sections by rectorship.

This collections contains vestry minutes, correspondence, minutes from various organizations within the church, rector's notes, church bulletins and programs, slides, photographs, financial records, appointment books, scrapbooks, clippings, canvass reports, auditor's reports, sermons, and printed materials. Also included are the records, notes, and correspondence related to parish historian Harold Parker's history of the church (published in 1997), as well as a complete file of the church's extant sermons (1912-1994) Parker compiled for another book. There are also five reels of microfilm containing copies of vestry minutes, marriage records, a church register, etc., organized by Mr. Parker into roughly chronological order and divided into sections by rectorship.

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The Wells Rich Greene, Inc. (WRG) advertising agency was founded in 1966 by Mary Wells, Richard Rich, and Stewart Greene, who were associates at Jack Tinker and Partners agency. Until its demise in 1998, WRG was ranked as one of the top 15 advertising agencies in the United States. The Wells Rich Greene, Inc. (WRG) Records contain primarily print advertisements and broadcast commercials and advertising spots for clients of WRG. Materials span 1966-1998 and include magazine and newspaper advertisements, proof sheets, audiocassettes, videocassettes, analog and digital audio tape. Corporate documentation includes press releases, clipping files, and staff photographs and slides. Clients represented in the collection include: American Motors; Bristol-Myers (Boost, Clairol, Herbal Essence, Vagistat); Cadbury (Canada Dry, Schweppes); Continental Airlines; Ford; IBM; ITT (Technology Institute, Sheraton); Liberty Mutual; MCI; Miles Laboratories (Alka-Seltzer); New York Department of Commerce; Pan Am; Philip Morris (Benson & Hedges, Player, Dunhill); Procter & Gamble (Gain, Oil of Olay, Pringles, Folder's, Sure); Ralston Purina (Chex, Dog Chow, Tender Vittles); Seagram; TWA; and Warnaco (Warner's lingerie). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Wells Rich Greene, Inc. (WRG) Records contain primarily print advertisements and broadcast commercials and advertising spots for clients of WRG. Materials span 1966-1998 and include magazine and newspaper advertisements, proof sheets, audiocassettes, videocassettes, analog and digital audio tape. Corporate documentation includes press releases, clipping files, and staff photographs and slides. Clients represented in the collection include: American Motors; Bristol-Myers (Boost, Clairol, Herbal Essence, Vagistat); Cadbury (Canada Dry, Schweppes); Continental Airlines; Ford; IBM; ITT (Technology Institute, Sheraton); Liberty Mutual; MCI; Miles Laboratories (Alka-Seltzer); New York Department of Commerce; Pan Am; Philip Morris (Benson & Hedges, Player, Dunhill); Procter & Gamble (Gain, Oil of Olay, Pringles, Folder's, Sure); Ralston Purina (Chex, Dog Chow, Tender Vittles); Seagram; TWA; and Warnaco (Warner's lingerie).

NOTE: Throughout this finding aid, "TRT" refers to "Total Running Time," the total duration of content contained on a tape or film.