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Alix Kates Shulman papers, 1892-2014, bulk 1968-2014 39.5 Linear Feet — 29,625 Items

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Prominent feminist, author, and political activist in the 1960s and 70s. Author of MEMOIRS OF AN EX-PROM QUEEN (1972), ON THE STROLL (1980), and DRINKING THE RAIN (1995). The materials in the Alix Kates Shulman Papers span the dates 1892 to 2000, with the bulk of materials dating from 1968 to 2000. These materials include: manuscripts, notes, clippings, published books, correspondence, photographs, audio and videotapes, microfilm, address and date books, family and business records. The primary focus of the collection is Shulman's writing and literary career. The secondary focus is the women's liberation and feminist movements, in which Shulman was and continues to be very active (from 1968 to 2000). However, feminism and feminist activism are inextricably intertwined with Shulman's writing career, and her 1972 novel MEMOIRS OF AN EX-PROM QUEEN is regarded by many as the first novel to "come out of" the women's liberation movement of the late 1960s and early 1970s.

The materials in the Alix Kates Shulman Papers span the dates 1892 to 2000, with the bulk of materials dating from 1968 to 2000. These materials include: manuscripts, notes, clippings, published books, correspondence, photographs, audio and videotapes, microfilm, address and date books, family and business records. The primary focus of the collection is Shulman's writing and literary career. The secondary focus is the women's liberation and feminist movements, in which Shulman was and continues to be very active (from 1968 to the present). However, feminism and feminist activism are inextricably intertwined with Shulman's writing career, and her 1972 novel Memoirs of an Ex-Prom Queen is regarded by many as the first novel to "come out of" the women's liberation movement of the late 1960s and early 1970s.

Other topics covered by the collection include: her teaching and other academic work; her public speaking and conference activities; and her involvement in political activities besides feminism. This collection sheds valuable light on the concerns and tensions within the women's liberation and second-wave feminist movements. In particular, the materials document debates and disagreements among those active in the movement with regard to sexuality, marriage and domestic relations, women's financial situation and careers, health care, civil rights and cultural expression. Many of these issues are raised in Shulman's own work, including her novels, essays, short fiction, personal letters and her teaching materials.

The collection is divided into seven series. The Personal Papers Series contains Shulman's family history papers, photographs, biographical papers, and her personal correspondence (with writers, academics, political activists and family members). Notable correspondents include Ros Baxandall, Jay Bolotin, Kay Boyle, Rita Mae Brown, Phyllis Chesler, Judy Chicago, Andrea Dworkin, Candace Falk, Marilyn French, Lori Ginzberg, Hannah Green, Erica Jong, Kate Millett, Honor Moore, Robin Morgan, Tillie Olson, Lillian Rubin, Sue Standing, and Meredith Tax. The Political Work Series contains material relating to Shulman's involvement with feminist and other liberal political groups, including Redstockings, New York Radical Women, the PEN Women's Committee, No More Nice Girls, the Women's Action Coalition, and Women Against Government Surveillance

The Literary Work Series contains a variety of materials relating to Shulman's literary career, including financial and other dealings with publishing houses, notes and research, photocopies of publications, reviews of her work, articles and notes she collected regarding the literary scene, and original manuscripts. This series contains information about her early children's books; several books she edited of Emma Goldman's writings; her essays and short fiction; her novels Memoirs of an Ex-Prom Queen (1972), Burning Questions (1975), On the Stroll (1977), In Every Woman's Life . . . (1980); and her memoirs Drinking the Rain (1995) and A Good Enough Daughter (1999). A small amount of correspondence regarding book reviews of other authors' work is also included.

The Academic Work Series contains materials relating to Shulman's graduate work at NYU; her teaching at Yale, the University of Colorado at Boulder, NYU, and the University of Hawaii at Manoa; as well as her relationships with her students. The Public Speaking Series contains materials relating to Shulman's participation in literary and political conferences and gatherings, personal interviews, lectures and book talks.

Portions of the Restricted Materials Series either may not be photocopied without prior permission of Ms. Shulman or the relevant author, or may not be accessed until a future date. The same organizational categories have been applied to the restricted materials as were used in the unrestricted materials to help researchers easily access overlapping and related materials that have been boxed separately due to the restrictions. The Oversize Materials Series contains miscellaneous oversize materials of a biographical and literary nature.

Acquired as part of the Sallie Bingham Center for Women's History and Culture.

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Charles McKinney papers, 1952-1993 and undated 42 Linear Feet — 31500 Items

Charles C. Chick McKinney founded and headed the McKinney & Silver (M&S) advertising agency for 22 years, where he held positions of President and Chief Executive Officer. The agency, originally based in Raleigh, N.C., and presently headquartered in Durham, N.C., is one of the largest advertising agencies in the Southeastern U.S. The Charles McKinney Papers cover the years 1952-1993, with the bulk of materials dating from 1968-1990, the period during which McKinney served as President and CEO of the McKinney & Silver (M&S) advertising agency. The collection primarily consists of correspondence, memoranda, clippings, M&S presentations to clients, proofs, speeches, reports, McKinney's handwritten drafts of advertising campaigns, and numerous brochures from graphic artists and design companies. The collection also includes films of advertising spots, slides for new business presentations, and many periodicals related to advertising and graphic design. Companies represented in the collection include American Drew; Bacardi Corporation; Bahamas; Barnett Banks; Benihana; Beatrice Foods Company; Bigelow-Sanford Carpet Company; Black & Decker Corporation; Braniff Airways; Brown & Forman Inc.; Brown & Williamson; Colours; Del Monte Corporation; Drackett; Dunlop Sport, GoodMark Foods, Inc.; Gravely; Homelite; Kingsdown; Mars, Inc.; North Carolina National Bank; North Carolina Travel and Tourism; Norweigan Cruise Line; PET Dairy; Piedmont Airlines, Inc.; Pillsbury Company; Pine State; Quincy's; Royal Caribbean Cruise Line; Tile Council of America; Travelmation; and USAir Group, Inc.

The Charles McKinney Papers cover the years 1952-1993, with the bulk of materials dating from 1968-1990, the period during which McKinney served as President and CEO of the McKinney & Silver (M&S) advertising agency. The collection primarily consists of correspondence; memoranda; clippings; presentations to clients; proofs; speeches; reports; McKinney's handwritten drafts of advertising campaigns; and brochures from graphic artists and design companies. The collection also includes films and videocassettes of advertising spots, slides for new business presentations, and periodicals related to advertising and graphic design. Companies represented in the collection include American Drew; Bacardi Corporation; Bahamas Tourism; Barnett Banks; Benihana; Beatrice Foods Company; Bigelow-Sanford Carpet Company; Black & Decker Corporation; Braniff Airways; Brown & Forman Inc.; Brown & Williamson; Colours; Del Monte Corporation; Drackett; Dunlop Sport; GoodMark Foods, Inc.; Gravely; Homelite; Kingsdown; Mars, Inc.; North Carolina National Bank; North Carolina Travel and Tourism; Norweigan Cruise Line; PET Dairy; Piedmont Airlines, Inc.; Pillsbury Company; Pine State Dairy; Quincy's; Royal Caribbean Cruise Line; Tile Council of America; Travelmation; and USAir Group, Inc.; among others.

Many of the clippings and presentation drafts and fragments arrived unfoldered and interspersed throughout the collection. Complete presentation drafts were foldered by presentation title; presentation fragments and clippings were foldered as miscellaneous. Many of McKinney's drafts of advertising campaigns appeared in ruled notepads, often with clippings and additional sketched interleaved. Items attached to a particular notepad were foldered together and titled by subject and detached from cardboard backing. Legal sized notes were photocopied and reduced to letter size.

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David B. McCall was an advertising executive and humanitarian. He was the originator of the idea for the children's educational television series Schoolhouse Rock. The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the Unsell protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack.

The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the "Unsell" protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack.

The collection is organized into 12 series that broadly outline the sequence of McCall's business and humanitarian activities: the Biographical and Personal Materials Series, the Ogilvy & Mather Series, the McCaffrey & McCall Series, the Radio Stations Series, the Sawyer Miller Group Series, the Hunter Fan Company Series, the Shepardson, Stern & Kaminsky Series, the Refugees International Series, the Speeches Series, the Writings Series, and the Portfolio Series. In addition, non-print materials have been removed to the Audiovisual Materials Series. Large-format print materials have been removed from their original series locations and relocated to Oversize Materials locations; these items have been cross-referenced to the points in the body of the collection from which they were removed.

The Biographical and Personal Materials Series contains materials relating to McCall's childhood and family life, and includes correspondence, photographs, biographical sketches, resumes and obituary notices. The Ogilvy & Mather Series includes correspondence and articles pertaining to the agency, along with profiles and tributes to agency founder David Ogilvy and correspondence between Ogilvy and McCall. The McCaffrey & McCall Series includes correspondence, corporate publications and client files. Legal documents that detail McCall's initial investment and employment in the C.J. Laroche & Co. agency, which was eventually renamed McCaffrey & McCall, are included. Major clients include Mercedes-Benz of North America, the New York Zoological Society, and Save the Children. The agency was also involved in the political campaign of New York Mayor John Lindsay. The Radio Stations Series includes correspondence, periodic reports and profit-and-loss statements for the 790 Communications Corporation and the 1340 Broadcasting Corporation, radio broadcasting corporations in which McCaffrey & McCall had invested, and in which McCall remained involved after retiring from the agency. The Sawyer Miller Group Series contains administrative records, correspondence and client files. Sawyer Miller was instrumental in helping the telecommunications industry after the breakup of the Bell system into regional operating companies. Other clients included the National Football League and the Puerto Rico Telephone Company, along with a number of political candidates.

The Hunter Fan Company Series consists primarily of reports pertaining to periodic meetings of the Board of Directors in addition to some information on marketing strategies and advertising campaigns. The Shepardson, Stern & Kaminsky Series contains administrative files and correspondence relating to internal operations and political advertising, as well as files documenting McCall's advocacy work on a tobacco-free initiative aimed at children. The Refugees International Series documents McCall's involvement in a number of humanitarian efforts undertaken by Refugees International, including relief for refugee children and land mine eradication. The series includes correspondence, travel itineraries and trip journals kept by McCall, as well as printed materials from Refugees International and other humanitarian organizations. The Speeches Series includes texts of speeches, talks, and commencement addresses given by McCall, along with a small collection of speeches given by others. There is also a set of "speech files" that contain clippings, writing fragments, and other materials used to compose or plan speeches. In a few cases, speeches are accompanied by supporting materials and relevant correspondence. The Writings Series includes letters to the editors of various publications, journal articles, poetry and other writings by McCall, along with a small collection of writings by others. The Portfolio Series contains clippings, copies of advertisements and scrapbook contents relating primarily to McCall's early career. The Audiovisual Materials Series includes documentary and promotional films, commercials and radio spot announcements, especially concerning the Roe v. Wade court case and demining efforts supported by Refugees International. Oversize materials have been moved to the Oversize Materials Series.

Other materials relating to this collection may be found in the J. Walter Thompson Company Archives: Competitive Advertisements Collection; the J. Walter Thompson Company Archives: Corporation Vertical Files, the J. Walter Thompson Company Archives: Advertising Vertical Files, and the Arthur Einstein Papers. Materials relating particularly to Ogilvy & Mather may also be found in the John E. Brennan Papers, the Kensinger Jones Papers, the Robert S. Smith Papers, and the Edgar Hatcher Papers. Additionally, materials relating to Save the Children may be found in the collection African-Americans in Film: Collection of Press Books, Campaign Books, Advertising Manuals, Etc., the Africa News Service (Durham, N.C.) Leroy T. Walker Africa News Service Archives, the J.B. Matthews Papers, the Amber Arthun Warburton Papers, and the North Carolina Council of Churches Records.

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Franco Modigliani was an economist, Nobel Prize winner, and professor at the Massachusetts Institute of Technology (MIT). Collection contains correspondence, extensive research notes, unpublished writings, lectures and presentations, teaching materials, published materials, photographs, audiovisual materials, scrapbooks, and clippings that documents the career of a noted economist and Nobel Prize winner, from his earliest student work in Italy through his 40-year tenure of teaching and research at the Massachusetts Institute of Technology. The many annotations written by Modigliani's wife and collaborator, Serena Modigliani, found throughout the collection, provide further information contextualizing the materials.

The Franco Modigliani Papers span the years 1936 to 2005, with the bulk of the materials dating from the 1970s to 2003. Through correspondence, extensive research notes, unpublished writings, lectures and presentations, teaching materials, published materials, photographs, audiovisual materials, scrapbooks, and clippings, the papers document the career of a noted economist and Nobel Prize winner, from his earliest student work in Italy through his 40-year tenure of teaching and research at the Massachusetts Institute of Technology. The most current items are a DVD recording of his memorial held at MIT in 2003, and a thesis by an Italian graduate student on Modigliani's macroeconomic views on the Italian and European economy, of the same year. The many annotations written by Modigliani's wife and collaborator, Serena Modigliani, found throughout the collection, provide further information contextualizing the materials. The collection is organized into the following series: Correspondence; Writings and Speeches; Teaching Materials; Professional Service; Engagements; Printed Materials; Personal Files; Audio and Visual Materials; and Electronic Formats. Oversize materials are described at the end of the collection guide.

Researchers will find ample documentation in the collection on Modigliani's work on the life-cycle hypothesis of savings, leading to the Nobel Prize in 1985. Other materials represent his work on topics and issues such as monetary policies, both domestic and foreign; pension trusts; public debt; econometric modelling; international finance and the international payment system; the effects of and cures for inflation; stabilization policies in open economies; and various fields of finance such as savings and investment, credit rationing, mortgages, the term structure of interest rates, and the valuation of speculative assets. Extensive documentation can also be found in the collection on Modigliani's key participation in the design of a large-scale model of the U.S. economy, called the MPS (an abbreviation deriving from collaborators MIT, Pennsylvania State University, and Social Science Research Council), sponsored by the Federal Reserve Bank, a model used by the U.S. government until the 1990s. Other documents reveal Modigliani's analyses of the forces of economics and politics in the United States as well as in Italy and the European Union as a whole. His views on various social issues, including the arms race, are found throughout the papers, especially in the many editorials and commentaries he wrote for newspapers and other publications. The materials in this collection reveal the high value that Modigliani placed on collaboration with other economists and with graduate students, with whom he exchanged letters, notes, and drafts of writings and commentary. Researchers examining the correspondence and writings will find the comments, replies, and writings of his many colleagues on the same range of topics. Significant correspondents or collaborators documented in the collection include European and American economists such as Albert Ando, with whom he collaborated on the MPS model, Mario Baldassarri, John Bossons, Jacques Drèze, Merton Miller, Paul Samuelson and James Tobin. Many other major economists of the twentieth century, as well as many political and academic individuals, are represented in smaller amounts of writings and correspondence.

In addition to illuminating Modigliani's distinguished academic career and his collaborative approach to teaching and research, the materials in this collection offer insights into how he contributed significantly throughout his life to European and United States economic growth and reform, through professional service as an analyst, advisor, and expert witness. Organizations that benefited from this work include the Federal Reserve Board, the Federal Reserve Bank, the U.S. Congress, and the Treasury Department. Other organizations with whom Modigliani participated and corresponded and are represented in many series in the collection are the offices of the International Economic Association, the American Economic Review, the National Science Foundation, and the National Academy of Sciences.

The Correspondence Series, second largest in the collection, spans all of Modigliani's career, and consists chiefly of professional exchanges initiated by his colleagues in the U.S. and in many other countries. Many of the exchanges are in Italian, though most are in English. Numerous correspondents requested that Modigliani review their writings, and in most cases a draft of their manuscripts can be found in the folder, often accompanied by Modigliani's comments. The correspondence also contains more routine exchanges concerning student advising, academic committees, and activities related to Modigliani's non-academic service. There is very little personal or family correspondence in the collection, though there are some exchanges between Franco Modigliani and his son Andr, sociologist at the University of Michigan, and with his granddaughter Leah, a financial analyst with Morgan Dean Stanley Witter, with whom Modigliani collaborated on a formula for measuring stock risks.

The largest in the collection, the Writings and Speeches Series is subdivided into several subseries, the most extensive of which, the Research and Writings Subseries, contains a wealth of notes, data, subject files, and writings that underpinned and informed nearly all of Modigliani's most significant published works. These extensive files document the evolution of Modigliani's thought on a wide range of economic, social, and political topics, and the amount of materials in this series contributed by his colleagues serves to underscore Modigliani's collaborative approach to research and writing. As much as a third of the material is in Italian. Many of Modigliani's speeches and lectures given around the world, including his Nobel lecture on the life-cycle hypothesis of saving in 1985, can be found in the Speeches and Lectures Subseries. The Non-Academic Writings Subseries contains other writings by Modigliani directed chiefly at a popular audience, in the form of newspaper articles and editorials; while the Writings by Others Subseries houses individual writings, in both manuscript and published form, by Modigliani's colleagues that were not part of the Research and Writings files.

Modigliani spent the greater part of his professional life serving in a number of roles that helped shape the national economic policies in Europe, particularly in Italy, and the United States. The Professional Service Series documents Modigliani's work for various U.S. agencies and organizations. It includes materials from his work under the Federal Reserve Board (FRB), from about 1964 to 1983; these files include agendas, minutes, notes, correspondence, papers, and statistical output relating to FRB meetings and MPS Economic Model. Other files house information relating to his frequent Congressional testimony; his work with the International Economics Association during the seventies and eighties, including conference papers and programs, minutes from executive committee meetings, nominating committee reports, and correspondence; and his other periods of collaboration with the Central Bank, the National Academy of Sciences, the office of the Secretary of the U.S. Treasury, and others. Materials on Modigliani's lengthy service to Italian and other European governments can be found primarily in the Research and Writings Subseries of the Writings and Speeches Series and the Correspondence Series.

The papers in the Teaching Materials Series document Modigliani's career as a professor of economics through lecture notes, syllabi, and some student papers, all filed in the Modigliani as Teacher Subseries. Materials derive chiefly from his tenure at the Massachussetts Institute of Technology, although there are some materials from earlier appointments. There are some materials, chiefly class notes, from Modigliani's own student days in the United States in the Modigliani as Student Subseries.

The Personal Files Series is one of the smallest in the collection. It contains materials pertaining to Modigliani's life in Italy and his forced emigration to the United States in 1939, diplomas and honorary degrees, and a number of folders containing biographical information and articles honoring Modigliani's life and work.

Spanning several decades of internationally-recognized work and the awarding of a Nobel prize in 1985, the materials in the Engagements Series, though routine in nature, document the extent to which Modigliani spoke to academics and the ordinary public about issues in economics, via lectures, conferences, and interviews. Files in the Commitments Subseries include routine correspondence, travel arrangements and itineraries, and some writings related to the lecture or speech. The small Calendars Subseries contains appointment books and calendars dating from 1971 to 2003.

In addition to manuscript materials, the collection holds a great number of published writings. These are chiefly housed in the Printed Materials Series and take the form of reports, journals, books, and many reprints of articles. Most of the materials are written by Modigliani, but there are substantial numbers of publications by others in this series. Almost all of the few dozen bound publications originally found in the collection have been cataloged separately for the Duke online catalog and will be housed in the rare books and Perkins Library stacks. They can be accessed by searching the online catalog; a note in the record indicates their original link with these papers. Although nearly all of Modigliani's article-length published works are represented in this series, including early articles from the 1930s, some titles may not be present.

The Audio and Visual Materials Series serves as a repository for photographs, videocassettes, audiocassettes, microfilms, and a few CD-ROMs, which contain interviews, lectures, and speeches given by Modigliani, with a few including contributions by his colleagues. One CD-Rom contains the proceedings from a posthumous conference held in 2005 in remembrance of Modigliani. Family scrapbooks preserved on microfilm are made up of clippings, programs, and other memorabilia related to significant events in Modigliani's career. Use copies may need to be made of some items. Please consult with Research Services staff before coming to use this collection.

Digital formats in the collection are grouped under the Electronic Formats Series (RESTRICTED), which contains correspondence, course materials, data, and drafts of writings and speeches. The contents of the disks have been migrated to the Special Collections server. A disk directory is available for use. Please consult with Research Services staff before coming to use this series.

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Irving Sonn papers, 1963-1977 and undated 3.25 Linear Feet — 2000 Items

Irving Sonn was a copy writer for several advertising agencies including: Ted Bates & Co.; Ogilvy & Mather; Compton Advertising, Inc.; and Needham, Harper & Steers. The Irving Sonn Papers span the years 1963-1977 and contain general correspondence, clippings, memorabilia, photographs and presentation slides that primarily document the periods of Sonn's employment at Ted Bates & Co. and Needham, Harper & Steers. Also includes recordings of advertising spots and jingles in a variety of formats, including audiotape and cassettes; VHS and Umatic videocassettes; and 16mm film. Clients include: Burger King; Kodak; Kentucky Fried Chicken; and Toyota. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Irving Sonn Papers Span the years 1963-1977 and contain general correspondence, clippings, memorabilia, photographs and presentation slides that primarily document the periods of Sonn's employment at Ted Bates & Co. and Needham, Harper & Steers. Also includes recordings of advertising spots and jingles in a variety of formats, including audiotape and cassettes; VHS and Umatic videocassettes; and 16mm film. Clients include Burger King; Kodak; Kentucky Fried Chicken; and Toyota.

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J. B. Fuqua papers, 1929-2006 and undated 70.9 Linear Feet — 53,000 Items

Businessman, philanthropist, and chairman of The Fuqua Companies and Fuqua Enterprises. The J.B. Fuqua Papers span the years 1929-2006. The collection is separated into two divisions according to place of origin: Fuqua's business office and his home office. The office files document Fuqua Industries and The Fuqua School of Business at Duke University, and include annual reports, reading files and general business papers, as well as clippings, periodicals, and copies of articles about J. B. Fuqua and his businesses. The home office files primarily document Fuqua's early career and contain files for the various businesses he acquired. A large component of video cassette recordings chiefly contain speeches and programs related to Fuqua and the Duke University Fuqua School of Business.

The J. B. Fuqua Papers span the years 1929 to 2006, with the bulk of the collection dating from the 1950s to the 1980s. The collection is separated into two divisions according to place of origin: files from Fuqua's business office and his home office. The office files document Fuqua Industries and The Fuqua School of Business at Duke University (founded by J.B. Fuqua), and include annual reports, reading files and general business papers, as well as clippings, periodicals and copies of articles about J. B. Fuqua and his businesses, and some photographs. The home office files primarily document Fuqua's early career and contain many files containing financial records and other materials pertaining to the various businesses he acquired. Fuqua owned several media outlets, including a television station, thus, a large group of materials contain correspondence, applications, and other business materials regarding Fuqua's media ventures and interactions with the Federal Communications Commission. A large component of video recordings chiefly relate to business programs with which Fuqua was involved, and the history of the Duke University Fuqua School of Business; many contain recordings of Fuqua's speeches. The original videos seem to have had a numerical identification system which was not recorded in this inventory. A small but significant group of videocassettes documents the development of Fuqua's program for managers in the former Soviet Union. There are also a number of scrapbooks and photographs, including publicity shots of Fuqua. Although Fuqua was active in Georgia politics, serving in the Georgia House of Representatives and the Georgia Senate, there appear to be relatively few records in the collection relating to this area of his life other than materials on Jimmy Carter and his family and some correspondence from other politicians.

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John Jock Elliott was an executive with Ogilvy & Mather (O&M) during 1960-1982, including tenure as Chairman of O&M U.S. and O&M International. In addition, Elliott was an author, collector and philanthropist. The Jock Elliott Papers cover the years 1945-2005, with the bulk of materials dating from 1961-1982, the period during which Elliott served as an executive with Ogilvy & Mather (O&M) advertising agency. The collection primarily consists of correspondence, corporate annual reports, programs, speeches and photographs related to company meetings and events. The collection also includes videocassettes and memorabilia commemorating meetings and special events; materials relating to Eleanor Elliott and David Ogilvy; information on affirmative action hiring programs; as well as some speeches and correspondence from the period 1945-1959 when Elliott worked for the Batten, Barton, Durstine & Osborn (BBDO) advertising agency. Companies represented in the collection include Shell Oil, Du Pont Men's Wear and Trans World Airlines (TWA).

The Jock Elliott Papers cover the years 1945-2005, with the bulk of materials dating from 1961-1982, the period during which Elliott served as an executive with Ogilvy & Mather (O&M) advertising agency. The collection primarily consists of correspondence, corporate annual reports, programs, speeches and photographs related to company meetings and events. The collection also includes videocassettes and memorabilia commemorating meetings and special events; materials relating to Eleanor Elliott and David Ogilvy; information on affirmative action hiring programs; as well as some speeches and correspondence from the period 1945-1959 when Elliott worked for the Batten, Barton, Durstine & Osborn (BBDO) advertising agency. Companies represented in the collection include Shell Oil, Du Pont Men's Wear and Trans World Airlines (TWA).

Note for clarification: Ogilvy & Mather (O&M) was co-founded by David Ogilvy in 1948. Originally called Hewitt, Ogilvy, Benson, and Mather (OBM), in 1953 the company name was shortened to Ogilvy & Mather (O&M). Both entities are present in this collection.

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Rena Bartos worked as a marketing researcher, advertising executive, and consultant from 1960 to 1998. She directed research at the McCann Erickson advertising agency and held the position of Senior Vice President at the J. Walter Thompson Company before forming her own marketing consulting firm, The Rena Bartos Company. A pioneer in the field of marketing to women and an advocate for older adult consumers, Bartos was the recipient of numerous prestigous marketing and advertising industry awards, including the Matrix and Effie Awards. The Rena Bartos Papers consists of speeches and presentations, publications, research, and correspondence related to Bartos' career in the marketing research divisions of McCann Erickson and the J. Walter Thompson Company, spanning the years 1960-1998, with the bulk of the contents from 1975-1991. Other items in the collection include video and audio copies of speeches and presentations by Bartos, a brief history of the J. Walter Thompson Company, as well as drafts of articles and manuscripts.

The Rena Bartos Papers span the years 1960-1998, with the bulk of the material dating from 1975 to 1991. The collection documents Bartos' career through speeches and presentations, publications, correspondence, research files, slides, photographs and videotapes, while in positions at McCann Erickson, the J. Walter Thompson Company (JWT), and The Rena Bartos Company. Major topics include marketing to under-represented groups, the role of women in advertising, and Bartos' efforts to promote marketing towards women and "over forty-nine" adults. The collection is organized into five series and two indexes: Speeches and Presentations; Correspondence; Publications; Research Files; Audiovisual Materials; an Alphabetical List of Publications; and an Alphabetical List of Speech Titles

The Speeches and Presentations Series includes reading copies or scripts from speeches and presentations given by Bartos during her career. Dominant themes include the role of women in advertising, marketing to underrepresented groups such as women and people in Latin America and India, and the psychological aspects of advertising. In addition, the series includes the slides and graphics Bartos used in her speeches, as well as press clippings from her various speaking engagements.

The Correspondence Series includes business correspondence, mailings and solicitations from Bartos' career in marketing research, as well as correspondence with JWT executives, including Don Johnston and Thomas Sutton. The series also contains correspondence between Bartos and the various publishers of her written works.

The Publications Series includes copies of the articles written by Bartos for scholarly and trade publications such as The Harvard Business Review, the Journal of Advertising Research, Marketing Review, and Marketing and Research Today, either from the original periodical or in pre-print form.

The Research Series includes an extensive collection of newspaper and periodical clippings and other resources used by Bartos as supporting materials for her speaking engagements, articles, and books.

The Audiovisual Materials Series includes audio and visual recordings of promotional works for marketing campaigns, including The Moving Target. In addition, this series also includes tapes of speeches and interviews given by Bartos, some of which relate to the published article "The Founding Fathers of Advertising Research."

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. W. Lee Preschel founded JWT Venezuela in 1964 and served as President of JWT Latin America from 1980-1987. Preschel also acted as Interim Director-Manager of JWT Italy in 1968, served on the JWT Board of Directors beginning in 1980, and became the chairman of the Latin America-Asia Pacific region in 1987. He was named Advertising Personality of the Year in 1987 by the Venezuelan Federation of Advertising Agencies. The W. Lee Preschel Papers span the years 1964-2001 and document Preschel's career as president of the J. Walter Thompson Company's Latin American operations. The collection includes correspondence, memoranda, speeches, presentations, reports, newsletters, clippings, photographs, conference programs and agendas, awards, publications, scrapbooks, memorabilia, and audiovisual materials. Major correspondents include Denis Lanigan and Don Johnston, among others within the company. Clients mentioned include Ford, Kellogg's, Kodak, Draft, Lever, Pond's, Warner-Lambert, R.J. Reynolds/Nabisco, Burger King, and Banco Mercantil y Corpoven. The collection contains materials in English and Spanish, with the majority of the materials in Spanish.

The W. Lee Preschel Papers span the years 1964-2001 and document Preschel's career as president of the J. Walter Thompson Company's Latin American operations. The collection includes correspondence, memoranda, speeches, presentations, reports, clippings, photographs, conference programs and agendas, awards, publications, scrapbooks, memorabilia, and audiovisual materials. Major correspondents include Denis Lanigan and Don Johnston, among others within the company. Clients mentioned include Ford, Kellogg's, Kodak, Draft, Lever, Pond's, Warner-Lambert, R.J. Reynolds/ Nabisco, Burger King, and Banco Mercantil y Corpoven. The collection contains materials in English and Spanish, with the majority of the materials in Spanish.

The collection is organized into three series: Personal Files, Administrative Files, and Audiovisual Materials. The Personal Files Series documents the personal and professional achievements of Preschel, and provide secondary biographical information through a number of industry publications. The series also includes two scrapbooks, compiled by Preschel, documenting his dismissal from and subsequent return to JWT in 1987. The Administrative Files Series documents various aspects of Preschel's career with JWT and includes correspondence, memoranda, speeches, presentations, reports, clippings, photographs, conference programs and agendas, company newsletters and other publications, and memorabilia. The Audiovisual Materials Series includes audiocassettes and VHS videocassettes. Audiocassettes contain recordings of presentations at two conferences attended by Preschel. Large-format materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been replaced in the Detailed Description of the Collection by dummy folders enclosed in brackets.

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O. Milton Gossett papers, 1951-2004 and undated 14 Linear Feet — 2760 items

O. Milton Gossett was an advertising executive with Compton Advertising and Saatchi & Saatchi agencies. He was also a member of the National Advertising Review Board and conducted career workshops for college students in conjunction with the American Advertising Federation. The O. Milton Gossett Papers span the years 1951-2004 and document Gossett's advertising career with the Compton Advertising (Compton) and Saatchi & Saatchi agencies, along with materials relating to the merger of Compton with Saatchi & Saatchi in 1982, including correspondence with Charles and Maurice Saatchi. The collection includes personal and professional correspondence, writings and speeches, company newsletters, and other printed materials. Also included are advertising proofs and tear sheets, television commercial scripts and storyboards, videocassettes, scrapbooks, clippings, photographs, and cutouts of company employees, as well as artifacts and memorabilia. In addition, there is information on the history of the Procter & Gamble Company and its major advertising campaigns, including a number of advertisements for Ivory Soap.

The O. Milton Gossett Papers span the years 1951-2004 and document Gossett's advertising career with the Compton Advertising (Compton) and Saatchi & Saatchi agencies, along with materials relating to the merger of Compton with Saatchi & Saatchi in 1982, including correspondence with Charles and Maurice Saatchi. The collection includes personal and professional correspondence, writings and speeches, company newsletters, and other printed materials. Also included are advertising proofs and tear sheets, television commercial scripts and storyboards, videocassettes, scrapbooks, clippings, photographs, and cutouts of company employees, as well as artifacts and memorabilia. In addition, there is information on the history of the Procter & Gamble Company and its major advertising campaigns, including a number of advertisements for Ivory Soap.

The collection is organized into four series: Personal Files, Administrative Files, Writings and Speeches, and Audiovisual Materials. The Personal Files Series includes personal correspondence, photographs of Gossett and his colleagues, and items relating to Gossett's international travels. Other materials document Gossett's professional life, including early resumes. Also included is a daily diary from 1960-1961. The Administrative Files Series includes corporate publications, photographs, print advertisements, television commercial scripts, storyboards, speeches, subject files, and correspondence that document Gossett's career at Compton Advertising and Saatchi & Saatchi. The Writings and Speeches Series chiefly includes speeches, written and delivered by Gossett, relating to various advertising topics. Many speeches were created as part of Gossett's American Advertising Federation workshops, and were delivered at a number of colleges and universities. Writings include magazine articles written by Gossett, as well as an introduction to an article in the Encyclopedia of Advertising and Marketing. The Audiovisual Materials Series features twenty-seven videocassettes, primarily of television commercials produced by Saatchi & Saatchi.

Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Restricted materials have also been removed from their original series locations and relocated to Restricted Materials. Relocated items have been replaced in the Detailed Description of the Collection by dummy folders enclosed in brackets.