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Leo Bogart papers, 1912-2005 and undated 59.4 Linear Feet — 52,259 Items

Leo Bogart was an applied sociologist and mass media expert who was Vice President and General Manager of the Newspaper Advertising Bureau (NAB) from 1960-1989. In his career with the NAB, Bogart pioneered new methodologies in newspaper marketing research and led two major projects during the mid 1970s-1989 to bolster the ailing newspaper industry, the Newspaper Readership Project and the Future of Advertising Project. He was also a prolific author and public speaker, and published 195 articles and 14 books, and delivered over 150 speeches from 1943-2005. The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.

The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.

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James Cannon III papers, 1912 - 1974 4.6 Linear Feet — 4,500 Items

James Cannon III worked as an educator and administrator at Trinity College and Duke University from 1919 to 1960, serving as Dean of the Divinity School from 1951 to 1958. The Canon papers contain correspondence, manuscript drafts of sermons and publications, course materials, subject files, clippings, photographs, ephemera, and scrapbooks relating to the life and work of James Cannon III. Major subjects include biblical literature and the Bible as literature, religious education, missionary training, history of religion, Christianity, Buddhism, comparative religion, and the Cannon family, especially James Cannon, Jr. and James Cannon IV. English.

The Cannon papers were originally organized into three main files and arranged alphabetically within these files. Three series reflecting the original order were created: Personal files and family history, Writings, and Subject files. The Writings series was reorganized by type of writing into three subseries: Sermons, Articles, and Course materials. Some clippings files, reference materials, gradebooks, and duplicates were removed from the papers.

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The records of the Charles W. Hoyt Company advertising agency span the years 1894-1973 with the bulk dating between 1909-1928. The collection primarily documents the founding and operation of the company, and to a lesser extent the personal activities of the Hoyt family (Charles, Effie, Winthrop, and Everett) and Winthrop's service during World War II in the U. S. Army Air Force. Materials include correspondence, scrapbooks, company publications and manuals, financial records, clippings, diaries, writings, drawings, photographs, house advertisements, Nazi medals, song lyrics, and printed material. Very little information exists in the collection concerning the Hoyt Company's clients. The only client advertisements that survive were produced for Merck and Co. The Hoyt company scrapbooks document some activities for clients including Arnold Bakers, Golden Blossom Honey, Jamaica Tourist Board, KLM, Stanley Home Products, the Charles B. Woolson Co. and the State of New Hampshire. The collection contains correspondence between family members as well as between the company and Merck and Co., the Charles B. Knox Co., and William Benton, one of the founders of the Benton and Bowles advertising agency. Another notable person mentioned in the collection is Hoyt Company employee Samuel Meek, who would go on to become an important executive for the J. Walter Thompson Company advertising agency. The collection is organized into the Company Series; the Family Series; and the Winthrop Hoyt World War II Series. Large-format items are located in the Oversize Materials.

The Company Series contains the bulk of material in the collection and is concerned with the founding, and subsequent operation of the Charles W. Hoyt Company from 1909 to 1965 by Charles W. Hoyt (until his death in 1928), and then by his sons Winthrop and Everett "Red" Hoyt. The Company produced and sold advertising and marketing plans to clients in addition to providing other advertising services. Charles Hoyt's philosophy of "planned" advertising is well-documented.

The Family Series consists of personal diaries, correspondence, photographs and other printed materials relating to Hoyt family members as distinct from the activities of the Charles W. Hoyt Company. Family members for whom materials exist include Charles W. Hoyt, Effie Smith Hoyt, Winthrop Hoyt, and Everett "Red" Hoyt.

The Winthrop Hoyt World War II Records Series documents Hoyt's service during the war as an intelligence officer in the United States Army Air Force. It includes correspondence and writings, photographs, Nazi medals and other materials.

Oversize Materials include items removed from other series due to their size.

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Chiefly family and professional correspondence, but also printed material, writings and speeches, scrapbooks, diaries, clippings, and photographs. The collection primarily pertains to the Farrar family and to Preston C. Farrar. Much of the Correspondence Series (1801-1976, undated) consists of personal letters among family members, especially written to Preston C. Farrar; his wife Edna P. Farrar; brother Samuel Clark Farrar, Jr.; sister Josephine; father Samuel Clark Farrar; and mother Ettie Farrar. However, the series also documents the careers in education of Samuel Farrar, Sr., and Preston Farrar. Business letters from Samuel Farrar concern real estate investments in Pennsylvania and New York that father and son owned jointly.

The Diaries Series (1887-1927, undated) includes diaries Preston C. Farrar kept while attending Washington and Jefferson College (1887-1891). The Writings and Speeches Series (1890-1925, undated) includes writings by Preston C. Farrar on teaching literature, English, and education. The Printed Material Series (1878-1957) includes drama and opera programs for New York City theaters, collected by Edith P. Farrar (1899-1957). The Photographs Series contains pictures and photograph albums primarily of family and friends (1888-1938, undated). The Scrapbooks and Clippings Series (1879-1945, undated) contains items that pertain to educational law and school operation; family events; local Allegheny elections; and world news, especially World War I. The Genealogy Series (1740-1984, undated) contains primarily correspondence, notes, and transcripts of wills relating to the Cooke/Cook family.

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Margaret Fishback was an advertising copywriter for Macy's, Cecil & Presbrey, Warwick & Legler, Young & Rubicam, Doyle Dane Bernbach, and a number of freelance clients. A poet, columnist, and author of prose work, she contributed frequently to national magazines and published several books. The Margaret Fishback Papers span the years 1863 through 1978 and document Fishback's dual careers in advertising and writing as well as her personal life. The collection includes correspondence, layouts, drafts, galley proofs, radio scripts, working copy of advertising text, poetry, prose, published material, appointment books, scrapbooks, photographs, and other materials. Clients represented in the papers include Borden's, Chef Boy-Ar-Dee, Clairol, General Foods, Gourmet Foods, Gimbels, Macy's, Martex, Moore-McCormack Lines, Norcross, Norsk, Pabst, and Simmons Beautyrest.

The Margaret Fishback Papers span the years 1863 through 1978 and document Fishback's dual careers in advertising and writing as well as her personal life. The collection includes correspondence, layouts, drafts, galley proofs, radio scripts, working copy of advertising text, poetry, prose, published material, appointment books, scrapbooks, photographs, and other materials. Clients represented in the papers include Arrow, Borden's, Chef Boy-Ar-Dee, Clairol, General Foods, Gimbels, Gourmet Foods, Macy's, West Point Pepperell (Martex), Moore-McCormack Lines, Norcross, Norsk, Pabst, Simmons Beautyrest, and Wrigley. Materials that predate Fishback's birth consist of a small collection of 19th-century prints and illustrations.

The collection is organized into three series: Personal Files, Writings, and Advertising.

The Personal Files Series chiefly documents Fishback's personal life through personal correspondence, datebooks, diaries, and photographs. Also included are a number of items collected by Fishback such as etiquette books, newspaper clippings, church bulletins, and travel memorabilia. Biographical data, chiefly news articles, provide secondary source material about Fishback and her family.

The Writings Series documents Fishback's writing career, containing her published works as well as a large amount of work in unpublished form. Writings include articles and light poetry written for national news and general-interest publications such as Collier's, Liberty, Life, Look, the New York Times, New Yorker, Saturday Evening Post, and Time. Writings also include Fishback's contributions to women's magazines such as Cosmopolitan, Family Circle, Glamour, Good Housekeeping, Judge, Mademoiselle, McCall's, War Brides, Woman's Day, and Woman's Home Companion. A large number of Fishback's poems were reprinted as compilations; Fishback also compiled her own work in several scrapbooks. Materials represent Fishback's writings for children, including a promotional booklet for Martex and an English translation of a German poetry book. In addition to general prose and poetry, this series also includes materials collected and produced for a column entitled "Woman-Talk," which Fishback wrote for Liberty from 1943 to 1947. Also included are short stories, greeting card work, letters to magazine and newspaper editors, speeches for various events such as author talks and advertising conventions, and other miscellaneous writings. General files document the administrative aspects of Fishback's writing career. These files contain correspondence, chiefly between Fishback and various editors and publishers, as well as financial and legal materials.

The Advertising Series documents Fishback's advertising work for R.H. Macy and Co. Department Store, as well as work for advertising agencies and freelance work. Included in this series are advertisements in various stages of production: notes, drafts, proofs, and tear sheets. Administrative materials, such as correspondence, often accompany the advertisements. Also represented in this series is evidence of Fishback's professional affiliations, particularly with the Advertising Women of New York (AWNY). Materials generated or collected in the process of preparing for speaking engagements with professional societies are also included. The series also includes a small collection of trade literature, chiefly books on advertising topics written by other authors.

Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been replaced in the Detailed Description of the Collection by dummy folders enclosed in brackets.

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J. B. Fuqua papers, 1929-2006 and undated 70.9 Linear Feet — 53,000 Items

Businessman, philanthropist, and chairman of The Fuqua Companies and Fuqua Enterprises. The J.B. Fuqua Papers span the years 1929-2006. The collection is separated into two divisions according to place of origin: Fuqua's business office and his home office. The office files document Fuqua Industries and The Fuqua School of Business at Duke University, and include annual reports, reading files and general business papers, as well as clippings, periodicals, and copies of articles about J. B. Fuqua and his businesses. The home office files primarily document Fuqua's early career and contain files for the various businesses he acquired. A large component of video cassette recordings chiefly contain speeches and programs related to Fuqua and the Duke University Fuqua School of Business.

The J. B. Fuqua Papers span the years 1929 to 2006, with the bulk of the collection dating from the 1950s to the 1980s. The collection is separated into two divisions according to place of origin: files from Fuqua's business office and his home office. The office files document Fuqua Industries and The Fuqua School of Business at Duke University (founded by J.B. Fuqua), and include annual reports, reading files and general business papers, as well as clippings, periodicals and copies of articles about J. B. Fuqua and his businesses, and some photographs. The home office files primarily document Fuqua's early career and contain many files containing financial records and other materials pertaining to the various businesses he acquired. Fuqua owned several media outlets, including a television station, thus, a large group of materials contain correspondence, applications, and other business materials regarding Fuqua's media ventures and interactions with the Federal Communications Commission. A large component of video recordings chiefly relate to business programs with which Fuqua was involved, and the history of the Duke University Fuqua School of Business; many contain recordings of Fuqua's speeches. The original videos seem to have had a numerical identification system which was not recorded in this inventory. A small but significant group of videocassettes documents the development of Fuqua's program for managers in the former Soviet Union. There are also a number of scrapbooks and photographs, including publicity shots of Fuqua. Although Fuqua was active in Georgia politics, serving in the Georgia House of Representatives and the Georgia Senate, there appear to be relatively few records in the collection relating to this area of his life other than materials on Jimmy Carter and his family and some correspondence from other politicians.

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Resident of Richmond, Va., socialist and grassroots political activist in his early life; founder of the Southern Electoral Reform League; later sided with conservatives such as Barry Goldwater and George Wallace. The David Gordon George Papers span the years 1919 to 1976, with the bulk of the collection dated between 1935 and 1965, and are organized into the Correspondence, Personal Files, Printed Materials and Writings, Photographic Materials, and Subject Files Series. The collection consists primarily of correspondence and files related to George's involvement in a variety of political and social movements, documenting his early involvement in grassroots socialist and leftist democratic organizing and electoral reform work, decades of involvement with national and regional labor organizations, and his late-life support of anti-communist and socially conservative politics, including segregationist platforms. His complex views on the political and social status of African Americans in the South, particularly in Virginia, are documented in his writings and correspondence. Among the organizations well-represented in the collection are the Southern Electoral Reform League, the Virginia Electoral Reform League, and the United States Information Service. The papers include correspondence with a wide spectrum of national political leaders, from Socialists (Norman Thomas and Victor Berger) to Democrats (Hubert Humphrey and Estes Kefauer) to Conservatives (George Wallace), as well as staff of diverse labor organizations and a number of Virginia politicians across a broad ideological spectrum. Acquired as part of the George Washington Flowers Collection of Southern Americana.

The David Gordon George Papers span the years 1919 to 1976, with the bulk of the collection dated between 1935 and 1965, and are organized into the Correspondence, Personal Files, Printed Materials and Writings, Photographic Materials, and Subject Files Series. The collection consists primarily of correspondence and files related to George's involvement in a variety of political and social movements, documenting his early involvement in grassroots socialist and leftist democratic organizing and electoral reform work, decades of involvement with national and regional labor organizations, and his late-life support of anti-communist and socially conservative politics. His complex views on the political and social status of African Americans in the South, particularly in Virginia, are documented in his writings and correspondence. Among the organizations well-represented in the collection are the Southern Electoral Reform League, founded by George primarily to campaign against poll taxes, and the United States Information Service. The papers include files of correspondence with a wide spectrum of prominent national political leaders, from Socialists (Norman Thomas and Victor Berger) to Democrats (Hubert Humphrey and Estes Kefauer) to Conservatives (George Wallace), as well as staff of diverse labor organizations and a number of Virginia politicians across a broad ideological spectrum. There are also several files of correspondence relating to George's business ventures in Mexico, particularly his interests and operations in mining in the Chihuahua region.

George's writings, including many editorials and letters to the editor, and correspondence reveal his complex and shifting allegiances to various reform organizations during particularly eventful decades for the labor movement in the U.S. His work for labor-related causes in different guises put him in at least tacit opposition to positions he had advocated earlier. He also offers often contradictory views on race, supporting local black politicians at one point but joining the segregationist Citizens Council later in his life. In addition, George's experiences during the McCarthy Era demonstrate the lasting professional consequences of the alleged Communist ties in his past.

Acquired as part of the George Washington Flowers Collection of Southern Americana.

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O. Milton Gossett papers, 1951-2004 and undated 14 Linear Feet — 2760 items

O. Milton Gossett was an advertising executive with Compton Advertising and Saatchi & Saatchi agencies. He was also a member of the National Advertising Review Board and conducted career workshops for college students in conjunction with the American Advertising Federation. The O. Milton Gossett Papers span the years 1951-2004 and document Gossett's advertising career with the Compton Advertising (Compton) and Saatchi & Saatchi agencies, along with materials relating to the merger of Compton with Saatchi & Saatchi in 1982, including correspondence with Charles and Maurice Saatchi. The collection includes personal and professional correspondence, writings and speeches, company newsletters, and other printed materials. Also included are advertising proofs and tear sheets, television commercial scripts and storyboards, videocassettes, scrapbooks, clippings, photographs, and cutouts of company employees, as well as artifacts and memorabilia. In addition, there is information on the history of the Procter & Gamble Company and its major advertising campaigns, including a number of advertisements for Ivory Soap.

The O. Milton Gossett Papers span the years 1951-2004 and document Gossett's advertising career with the Compton Advertising (Compton) and Saatchi & Saatchi agencies, along with materials relating to the merger of Compton with Saatchi & Saatchi in 1982, including correspondence with Charles and Maurice Saatchi. The collection includes personal and professional correspondence, writings and speeches, company newsletters, and other printed materials. Also included are advertising proofs and tear sheets, television commercial scripts and storyboards, videocassettes, scrapbooks, clippings, photographs, and cutouts of company employees, as well as artifacts and memorabilia. In addition, there is information on the history of the Procter & Gamble Company and its major advertising campaigns, including a number of advertisements for Ivory Soap.

The collection is organized into four series: Personal Files, Administrative Files, Writings and Speeches, and Audiovisual Materials. The Personal Files Series includes personal correspondence, photographs of Gossett and his colleagues, and items relating to Gossett's international travels. Other materials document Gossett's professional life, including early resumes. Also included is a daily diary from 1960-1961. The Administrative Files Series includes corporate publications, photographs, print advertisements, television commercial scripts, storyboards, speeches, subject files, and correspondence that document Gossett's career at Compton Advertising and Saatchi & Saatchi. The Writings and Speeches Series chiefly includes speeches, written and delivered by Gossett, relating to various advertising topics. Many speeches were created as part of Gossett's American Advertising Federation workshops, and were delivered at a number of colleges and universities. Writings include magazine articles written by Gossett, as well as an introduction to an article in the Encyclopedia of Advertising and Marketing. The Audiovisual Materials Series features twenty-seven videocassettes, primarily of television commercials produced by Saatchi & Saatchi.

Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Restricted materials have also been removed from their original series locations and relocated to Restricted Materials. Relocated items have been replaced in the Detailed Description of the Collection by dummy folders enclosed in brackets.

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Robert A. Hamer was an executive of the Foster and Kleiser Outdoor Advertising Company in California. He worked as a pictorial artist from 1936 to 1953, and as Paint Manager, California Region, from 1956 until his retirement in 1979. The Robert A. Hamer Papers span the years 1857-1995, the bulk of which document the period 1926-1995, and includes photographs, negatives, correspondence, clippings, administrative records, cartoons, scrapbooks, memorabilia, and newsletters. The collection primarily documents Hamer's career in outdoor advertising with the Foster and Kleiser Company in Southern California, and also touches on events in his personal life. The bulk of the collection consists of photographs of Foster and Kleiser billboards in Southern California, covering two time periods, 1926-1935 and 1950-1970. Other photographs document business activities from 1937-1977, including Foster and Kleiser social events; commercial art production; and sign painting. Clients represented in the collection include Anheuser-Busch, C.H. Baker Shoes, and Slavick's Jewelry. Other clients represented are from the alcoholic beverage, food, travel, and automobile industries, and financial institutions.

The Robert A. Hamer Papers span the years 1857-1995, the bulk of which document the period 1926-1995, and include photographs, negatives, correspondence, clippings, administrative records, cartoons, scrapbooks, memorabilia, and newsletters. The collection primarily documents Hamer's career in outdoor advertising with the Foster and Kleiser Company in Southern California, and touches on events in his personal life. The bulk of this collection consists of photographs of Foster and Kleiser billboards in Southern California, covering two time periods, 1926-1941 and 1951-1962. Other photographs document business activities from 1937-1977, including Foster and Kleiser social events; commercial art production; and sign painting. Clients represented include Anheuser-Busch, C.H. Baker Shoes, and Slavick's Jewelry. Other clients represented are from the alcoholic beverage, food, travel, and automobile industries, and financial institutions.

The collection is organized into two series: Business & Personal Files and Photographs & Negatives. The Business & Personal Files Series documents milestones in Hamer's personal and professional life, and contains photographs, correspondence, scrapbooks, administrative records, writings, school newsletters, clippings, awards, cartoon sketches, and memorabilia. Included is a typewritten transcription of correspondence (1857-1880) by Hamer's ancestor, Samuel A. Jackson. The Photographs & Negatives Series makes up the bulk of the collection, and includes photographs and negatives depicting Foster and Kleiser billboards in Southern California. Other photographs document business and personal activities. Included are photographs of model and performer Charo posing with Hamer, accomplished billboard artist Mario Rueda, and other employees.

Large-format print materials have been removed from their original locations and relocated to Oversize Materials.

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Calvin Bryce Hoover papers, 1922-1970 41.5 Linear Feet — 40,000 Items

Calvin Bryce Hoover (1897-1974) was an economist, a scholar, and a leader in public service. A member of the Duke faculty from 1925 until his retirement in 1966, Hoover served as chairman of the Department of Economics from 1937-1957, and Dean of the Graduate School from 1938-1948. Hoover is widely accepted as the founder of the field of comparative economics. Materials include correspondence, departmental files, reports, photographs, sound recordings, books, articles, clippings, scrapbooks, date books, and other printed materials. Major subjects of the collection are the economic conditions in the Soviet Union, Germany, and the United States in the 20th century; the administration of an academic department during wartime; Soviet economic policy; Soviet politics and government; the formation of New Deal agricultural policies in the South; and the Office of Strategic Services. English, German, and Russian.

The Calvin Bryce Hoover papers span the years 1922-1970, with the bulk falling between 1929 and 1968. The collection is arranged into nine series: Correspondence; Writings; Academic Materials; Professional Associations; Government Service; Subject Files; Audio-Visual Material; Personal; and Printed Material. The collection includes correspondence, departmental files, reports, photographs, sound recordings, books, articles, clippings, scrapbooks, date books, and other printed materials.

The first series, Correspondence, contains mostly academic or professional correspondence. The correspondence is arranged alphabetically, except for Box 27 which contains correspondence from or about the National Planning Association. It is important to note that Hoover tended to file his correspondence by subject, rather than by correspondent. As such, a file labeled "John Doe" may not necessarily contain correspondence written by "John Doe," but may include correspondence about "John Doe."

The second series, Writings, includes copies of Hoover's publications, unpublished material, addresses, drafts, notes, publication agreements, and correspondence. The third series, Academic Material, includes departmental files, course files, and other materials associated largely with Hoover's work at Duke University. The series includes material about the Economics Dept., professors, courses taught by Hoover, correspondence, theses, and other files. The fourth series, Professional Associations, includes files on the American Economic Association, the Southern Economic Association, and the Ford Foundation.

The fifth series, Government Service, includes general subject files, files on war agencies, the Committee for Economic Development, and the Council on Foreign Relations, the Economic Cooperation Administration, and correspondence. The sixth series, Subject Files, includes general topical files. The seventh series, Audio-Visual Material, includes photographs and audio reels. The eighth series, Personal, includes Hoover's personal school papers, souvenirs, and personal papers belonging to Hoover's wife, Faith.

The ninth series, Printed Material, includes publications not authored by Hoover. There are a fair number of these in German and Russian.

This collection contains materials that would lend itself to many areas of research interests. Of note is the material pertaining to the Office of Strategic Services (O.S.S.) which offers a unique picture of the work of the O.S.S. in Scandinavia, the Chief of Mission in Stockholm, Hoover's administrative style and means of controlling this operation, his philosophy of intelligence, and many day to day details of the profession of espionage.

Other topics of interest include the administration of an academic department during wartime, Soviet economic data and collection techniques of the 1930s, the formation of New Deal agricultural policies, and the development of the American foreign aid program.