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David B. McCall was an advertising executive and humanitarian. He was the originator of the idea for the children's educational television series Schoolhouse Rock. The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the Unsell protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack.

The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the "Unsell" protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack.

The collection is organized into 12 series that broadly outline the sequence of McCall's business and humanitarian activities: the Biographical and Personal Materials Series, the Ogilvy & Mather Series, the McCaffrey & McCall Series, the Radio Stations Series, the Sawyer Miller Group Series, the Hunter Fan Company Series, the Shepardson, Stern & Kaminsky Series, the Refugees International Series, the Speeches Series, the Writings Series, and the Portfolio Series. In addition, non-print materials have been removed to the Audiovisual Materials Series. Large-format print materials have been removed from their original series locations and relocated to Oversize Materials locations; these items have been cross-referenced to the points in the body of the collection from which they were removed.

The Biographical and Personal Materials Series contains materials relating to McCall's childhood and family life, and includes correspondence, photographs, biographical sketches, resumes and obituary notices. The Ogilvy & Mather Series includes correspondence and articles pertaining to the agency, along with profiles and tributes to agency founder David Ogilvy and correspondence between Ogilvy and McCall. The McCaffrey & McCall Series includes correspondence, corporate publications and client files. Legal documents that detail McCall's initial investment and employment in the C.J. Laroche & Co. agency, which was eventually renamed McCaffrey & McCall, are included. Major clients include Mercedes-Benz of North America, the New York Zoological Society, and Save the Children. The agency was also involved in the political campaign of New York Mayor John Lindsay. The Radio Stations Series includes correspondence, periodic reports and profit-and-loss statements for the 790 Communications Corporation and the 1340 Broadcasting Corporation, radio broadcasting corporations in which McCaffrey & McCall had invested, and in which McCall remained involved after retiring from the agency. The Sawyer Miller Group Series contains administrative records, correspondence and client files. Sawyer Miller was instrumental in helping the telecommunications industry after the breakup of the Bell system into regional operating companies. Other clients included the National Football League and the Puerto Rico Telephone Company, along with a number of political candidates.

The Hunter Fan Company Series consists primarily of reports pertaining to periodic meetings of the Board of Directors in addition to some information on marketing strategies and advertising campaigns. The Shepardson, Stern & Kaminsky Series contains administrative files and correspondence relating to internal operations and political advertising, as well as files documenting McCall's advocacy work on a tobacco-free initiative aimed at children. The Refugees International Series documents McCall's involvement in a number of humanitarian efforts undertaken by Refugees International, including relief for refugee children and land mine eradication. The series includes correspondence, travel itineraries and trip journals kept by McCall, as well as printed materials from Refugees International and other humanitarian organizations. The Speeches Series includes texts of speeches, talks, and commencement addresses given by McCall, along with a small collection of speeches given by others. There is also a set of "speech files" that contain clippings, writing fragments, and other materials used to compose or plan speeches. In a few cases, speeches are accompanied by supporting materials and relevant correspondence. The Writings Series includes letters to the editors of various publications, journal articles, poetry and other writings by McCall, along with a small collection of writings by others. The Portfolio Series contains clippings, copies of advertisements and scrapbook contents relating primarily to McCall's early career. The Audiovisual Materials Series includes documentary and promotional films, commercials and radio spot announcements, especially concerning the Roe v. Wade court case and demining efforts supported by Refugees International. Oversize materials have been moved to the Oversize Materials Series.

Other materials relating to this collection may be found in the J. Walter Thompson Company Archives: Competitive Advertisements Collection; the J. Walter Thompson Company Archives: Corporation Vertical Files, the J. Walter Thompson Company Archives: Advertising Vertical Files, and the Arthur Einstein Papers. Materials relating particularly to Ogilvy & Mather may also be found in the John E. Brennan Papers, the Kensinger Jones Papers, the Robert S. Smith Papers, and the Edgar Hatcher Papers. Additionally, materials relating to Save the Children may be found in the collection African-Americans in Film: Collection of Press Books, Campaign Books, Advertising Manuals, Etc., the Africa News Service (Durham, N.C.) Leroy T. Walker Africa News Service Archives, the J.B. Matthews Papers, the Amber Arthun Warburton Papers, and the North Carolina Council of Churches Records.

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Chiefly family and professional correspondence, but also printed material, writings and speeches, scrapbooks, diaries, clippings, and photographs. The collection primarily pertains to the Farrar family and to Preston C. Farrar. Much of the Correspondence Series (1801-1976, undated) consists of personal letters among family members, especially written to Preston C. Farrar; his wife Edna P. Farrar; brother Samuel Clark Farrar, Jr.; sister Josephine; father Samuel Clark Farrar; and mother Ettie Farrar. However, the series also documents the careers in education of Samuel Farrar, Sr., and Preston Farrar. Business letters from Samuel Farrar concern real estate investments in Pennsylvania and New York that father and son owned jointly.

The Diaries Series (1887-1927, undated) includes diaries Preston C. Farrar kept while attending Washington and Jefferson College (1887-1891). The Writings and Speeches Series (1890-1925, undated) includes writings by Preston C. Farrar on teaching literature, English, and education. The Printed Material Series (1878-1957) includes drama and opera programs for New York City theaters, collected by Edith P. Farrar (1899-1957). The Photographs Series contains pictures and photograph albums primarily of family and friends (1888-1938, undated). The Scrapbooks and Clippings Series (1879-1945, undated) contains items that pertain to educational law and school operation; family events; local Allegheny elections; and world news, especially World War I. The Genealogy Series (1740-1984, undated) contains primarily correspondence, notes, and transcripts of wills relating to the Cooke/Cook family.

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. W. Lee Preschel founded JWT Venezuela in 1964 and served as President of JWT Latin America from 1980-1987. Preschel also acted as Interim Director-Manager of JWT Italy in 1968, served on the JWT Board of Directors beginning in 1980, and became the chairman of the Latin America-Asia Pacific region in 1987. He was named Advertising Personality of the Year in 1987 by the Venezuelan Federation of Advertising Agencies. The W. Lee Preschel Papers span the years 1964-2001 and document Preschel's career as president of the J. Walter Thompson Company's Latin American operations. The collection includes correspondence, memoranda, speeches, presentations, reports, newsletters, clippings, photographs, conference programs and agendas, awards, publications, scrapbooks, memorabilia, and audiovisual materials. Major correspondents include Denis Lanigan and Don Johnston, among others within the company. Clients mentioned include Ford, Kellogg's, Kodak, Draft, Lever, Pond's, Warner-Lambert, R.J. Reynolds/Nabisco, Burger King, and Banco Mercantil y Corpoven. The collection contains materials in English and Spanish, with the majority of the materials in Spanish.

The W. Lee Preschel Papers span the years 1964-2001 and document Preschel's career as president of the J. Walter Thompson Company's Latin American operations. The collection includes correspondence, memoranda, speeches, presentations, reports, clippings, photographs, conference programs and agendas, awards, publications, scrapbooks, memorabilia, and audiovisual materials. Major correspondents include Denis Lanigan and Don Johnston, among others within the company. Clients mentioned include Ford, Kellogg's, Kodak, Draft, Lever, Pond's, Warner-Lambert, R.J. Reynolds/ Nabisco, Burger King, and Banco Mercantil y Corpoven. The collection contains materials in English and Spanish, with the majority of the materials in Spanish.

The collection is organized into three series: Personal Files, Administrative Files, and Audiovisual Materials. The Personal Files Series documents the personal and professional achievements of Preschel, and provide secondary biographical information through a number of industry publications. The series also includes two scrapbooks, compiled by Preschel, documenting his dismissal from and subsequent return to JWT in 1987. The Administrative Files Series documents various aspects of Preschel's career with JWT and includes correspondence, memoranda, speeches, presentations, reports, clippings, photographs, conference programs and agendas, company newsletters and other publications, and memorabilia. The Audiovisual Materials Series includes audiocassettes and VHS videocassettes. Audiocassettes contain recordings of presentations at two conferences attended by Preschel. Large-format materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been replaced in the Detailed Description of the Collection by dummy folders enclosed in brackets.

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Leo Bogart papers, 1912-2005 and undated 59.4 Linear Feet — 52,259 Items

Leo Bogart was an applied sociologist and mass media expert who was Vice President and General Manager of the Newspaper Advertising Bureau (NAB) from 1960-1989. In his career with the NAB, Bogart pioneered new methodologies in newspaper marketing research and led two major projects during the mid 1970s-1989 to bolster the ailing newspaper industry, the Newspaper Readership Project and the Future of Advertising Project. He was also a prolific author and public speaker, and published 195 articles and 14 books, and delivered over 150 speeches from 1943-2005. The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.

The Leo Bogart Papers span the years 1912-2005 and document Bogart's professional work with the Newspaper Advertising Bureau; as a mass media expert; and as an author and public speaker. The collection includes correspondence, clippings, articles, speeches, books, journals, chapters, drafts, proposals, notes, reports, scrapbooks, resumes, interviews, schedules, programs, pamphlets, administrative records, research materials, publications, promotional materials, ephemera, yearbooks, student papers, military records, photographs, negatives, and slides. Materials represent Bogart's professional work as Vice President and General Manager of the Newspaper Advertising Bureau, as well as his early employment with Standard Oil (New Jersey), McCann-Erickson, and Revlon, Inc.; as a prolific author and public speaker; as a Senior Fellow with the Gannett Center for Media Studies at Columbia University; and as a mass media consultant with the Innovation International Media Consulting Group. The bulk of files relate to research on U.S. markets, although some files do cover international research projects. Topics include newspaper marketing research; newspaper readership; newspaper advertising; television and society; critiques of mass media; social science research methodology; and international newspapers in emerging markets. The collection also documents Bogart's early experiences as a student and as a soldier in the U.S. Army Signal Corps during World War II, which formed the basis for several of his writing projects.

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O. Milton Gossett papers, 1951-2004 and undated 14 Linear Feet — 2760 items

O. Milton Gossett was an advertising executive with Compton Advertising and Saatchi & Saatchi agencies. He was also a member of the National Advertising Review Board and conducted career workshops for college students in conjunction with the American Advertising Federation. The O. Milton Gossett Papers span the years 1951-2004 and document Gossett's advertising career with the Compton Advertising (Compton) and Saatchi & Saatchi agencies, along with materials relating to the merger of Compton with Saatchi & Saatchi in 1982, including correspondence with Charles and Maurice Saatchi. The collection includes personal and professional correspondence, writings and speeches, company newsletters, and other printed materials. Also included are advertising proofs and tear sheets, television commercial scripts and storyboards, videocassettes, scrapbooks, clippings, photographs, and cutouts of company employees, as well as artifacts and memorabilia. In addition, there is information on the history of the Procter & Gamble Company and its major advertising campaigns, including a number of advertisements for Ivory Soap.

The O. Milton Gossett Papers span the years 1951-2004 and document Gossett's advertising career with the Compton Advertising (Compton) and Saatchi & Saatchi agencies, along with materials relating to the merger of Compton with Saatchi & Saatchi in 1982, including correspondence with Charles and Maurice Saatchi. The collection includes personal and professional correspondence, writings and speeches, company newsletters, and other printed materials. Also included are advertising proofs and tear sheets, television commercial scripts and storyboards, videocassettes, scrapbooks, clippings, photographs, and cutouts of company employees, as well as artifacts and memorabilia. In addition, there is information on the history of the Procter & Gamble Company and its major advertising campaigns, including a number of advertisements for Ivory Soap.

The collection is organized into four series: Personal Files, Administrative Files, Writings and Speeches, and Audiovisual Materials. The Personal Files Series includes personal correspondence, photographs of Gossett and his colleagues, and items relating to Gossett's international travels. Other materials document Gossett's professional life, including early resumes. Also included is a daily diary from 1960-1961. The Administrative Files Series includes corporate publications, photographs, print advertisements, television commercial scripts, storyboards, speeches, subject files, and correspondence that document Gossett's career at Compton Advertising and Saatchi & Saatchi. The Writings and Speeches Series chiefly includes speeches, written and delivered by Gossett, relating to various advertising topics. Many speeches were created as part of Gossett's American Advertising Federation workshops, and were delivered at a number of colleges and universities. Writings include magazine articles written by Gossett, as well as an introduction to an article in the Encyclopedia of Advertising and Marketing. The Audiovisual Materials Series features twenty-seven videocassettes, primarily of television commercials produced by Saatchi & Saatchi.

Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Restricted materials have also been removed from their original series locations and relocated to Restricted Materials. Relocated items have been replaced in the Detailed Description of the Collection by dummy folders enclosed in brackets.