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Alice Mary Baldwin papers, 1863 - 1961 13.25 Linear Feet — 12500 Items

Alice Mary Baldwin (1879-1960) was a professor of history and administrator at the Woman's College of Duke University for almost 25 years. She researched and published widely, made many speeches, and served as a national advocate for women's education. The Alice Mary Baldwin Papers include correspondence, personal materials, speeches, photographs, clippings, printed materials, artifacts, and other materials documenting her personal and professional life. Major subjects include women's education, women in higher education, administration of a woman's college, vocational guidance, and employment for women. Baldwin's major research interest was the colonial clergy in the United States, and she also took an active interest in contemporary labor issues. Several organizations with which Baldwin took a major interest were the U.S. Navy Waves, the American Association of University Women, the Southern School for Workers, and the Duke University Woman's College as a whole. English.

The Alice M. Baldwin Papers contain materials relating to Dean Baldwin's career as an educator, historian, and administrator, especially during her tenure at Duke University. Her papers include official, personal, and professional correspondence, printed matter, photographs, clippings, and other materials concerning the development and administration of the Woman's College at Duke University, the role of women's colleges in society, and the activities of business and professional women. Correspondents include other women educators, administrators of government offices and charitable and social organizations, former students, and Duke University faculty and staff. Among the major subjects besides the Woman's College are the Southern School for Workers, Inc., North Carolina and Southern labor issues, the U.S. Navy Waves program, and the education of women in general. The collection is organized into several series. The first series, Personal, includes documents related to Baldwin's family, genealogy, and education. The second series, Correspondence, consists of materials concerning her research and publications as well as general correspondence. Major correspondents include Nora C. Chaffin, Charles C. Crittenden, Katherine E. Gilbert, Meta Glass, Orie L. Hatcher, Louise McLaren, and Belle Rankin. The series is organized chronologically.

The third series, the Alphabetical File, is the largest series of the collection, and consists of professional and personal correspondence, student papers, and the office files of Baldwin. The file is arranged alphabetically by subject. Among the organizations Baldwin had an interest in were the American Association of University Women, the Institute of Women's Professional Relations, the National Association of Deans of Women, and the North Carolina Council of Women in Education. She also served on the boards of various state and federal commissions and committees dealing with the role of women's colleges in society. Her participation in the U.S. Navy Waves program is well-documented, as is her interest in the Southern School for Workers and other progressive organizations. The fourth series is Writings, which includes final versions, drafts and notes for a number of monographs and articles. Included are extensive notes from her graduate research on New England clergy. Of particular interest in this series is a 90-page manuscript, "The Woman's College As I Remember It," Baldwin's account of her hiring as the first woman with faculty rank at Duke, and the academic challenges involved in the establishment of the Coordinate College for Women there.

The fifth series is Speeches and Addresses, and is comprised primarily of notecards used by Baldwin in making presentations to a variety of groups. The next series is Photographs, and includes photographs of a European trip and excursions to the New England shore, as well as other personal photos. The sixth series is Clippings, and includes clippings on churches, labor relations, and prohibition. The following series is Printed Materials, and consists of several bound volumes, including the "Baldwin Annual" of the Baldwin School, dedicated to Alice Mary Baldwin, and J.B. Rhine's New World of the Mind, dedicated to Baldwin by the author. The final series, Artifacts, consists of two pins given to Baldwin Delta Gamma Kappa and Phi Beta Kappa, and a key from Duke University's White Duchy.

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Asa T. Spaulding was an insurance executive in Durham, N.C. and an activist in civil rights, education, employment, and other work related to minorities' rights. He held various positions in the North Carolina Mutual Life Insurance Company for almost thirty-five years, beginning as its actuary in 1933 and serving as its fifth president from 1958 through 1967. Elna Bridgeforth Spaulding was an activist in civil rights for minorities and women and involved in local politics in Durham, N.C, serving as a Durham County Commissioner for five terms, from 1974 through 1984. The Asa and Elna Spaulding Papers, 1909-1997 and undated, bulk 1935-1983, document an African American family's lifelong involvement in the business, political, educational, religious, and social life of Durham, N.C. The collection consists of correspondence, writings and speeches, printed materials, clippings, photographs, audiovisual items, and memorabilia that reflect the Spauldings' work with the following organizations and groups: North Carolina Mutual Insurance Company; Mechanics and Farmers Bank; Durham County Board of Commissioners; the National Association for the Advancement of Colored People; National Urban League; Women-in-Action for the Prevention of Violence and Its Causes, Inc.; North Carolina Central and Shaw universities; White Rock Baptist Church (Durham, N.C.); and the Lincoln Community Health Center. The collection is divided into two subgroups. The Asa Spaulding Subgroup is arranged in nine series: Correspondence, Writings and Speeches, Organizations, North Carolina Mutual Files, Insurance Files, Subject Files, Photographic Materials, and Audiovisual Materials. The Elna Spaulding Subgroup is arranged in six series: Correspondence, Writings and Speeches, Organizations, Subject Files, Photographic Materials, and Audiovisual Materials.

The Asa and Elna Spaulding Papers, 1909-1997 and undated, bulk 1935-1983, document an African American family's lifelong involvement in the business, political, educational, religious, and social life of Durham, N.C. The Spauldings were active in a broad range of political bodies, businesses, civic groups, and activist organizations, including among many others theDurham County Board of Commissioners and the National Association for the Advancement of Colored People, and were among the co-founders of Women-in-Action for the Prevention of Violence and Its Causes, Inc. Their long record of accomplishment in the areas of employment, political representation, civil rights, race relations, and women's rights is documented by the collection's rich variety ofcorrespondence, writings and speeches, printed materials, clippings,photographs, audiovisual items, and memorabilia. The collection is divided into two subgroups. The Asa Spaulding Subgroup is arranged in nine series: Correspondence, Writings and Speeches, Organizations, North Carolina Mutual Files, Insurance Files, Subject Files, Photographic Materials, and Audiovisual Materials. The Elna Spaulding Subgroup is arranged in six series: Correspondence, Writings and Speeches, Organizations, Subject Files, Photographic Materials, and Audiovisual Materials. Some of these materials have been digitized and are available online.

The Asa Spaulding Subgroup, 1909-1984 and undated, documents Mr. Spaulding's career as an insurance executive and his lifelong activism in civil rights, education, employment, and other work related to minorities' rights. While serving in various capacities in Durham's North Carolina Mutual Life Insurance Company, Spaulding was also instrumental in the development of other local businesses such as the Mechanics and Farmers Bank as well as being active in a number of life insurance organizations at the national level, including the National Insurance Association and the Life Insurance Association of America. As his business career developed, culminating in his becoming the Mutual's fifth president in 1958, his national and international reputation also grew, especially in the areas of civil rights and race relations. This led to his serving on a number of government commissions and task forces and in various organizations concerned with urban affairs. Among the most important of these were the American delegation to a UNESCO conference in India and the National Urban League. Spaulding also maintained lifelong ties to the academic and religious communities. At various times he served on the boards of a number of universities, including North Carolina Central andShaw; in addition he had a long involvement with the Omega Psi Phi fraternity. He was active all his adult life not only in his local church, White Rock Baptist Church, but also in national groups such as the National Conference of Christians and Jews.

The Correspondence Series is characterized not by its depth of material for any one correspondent but rather its reflection of the breadth of Spaulding's contacts in business, government, politics, and education. Among the many contacts represented here are North Carolina governors, United States senators and congressmen, and all American presidents from the 1940s through the 1970s. The Writings and Speeches Series contains Spaulding's articles, opinion columns, press releases, speeches, and other works on a wide variety of topics, including civil rights, economics, education, insurance, principles of business management,race relations, and his travels abroad as a representative of the United States and UNESCO. There are also many of his introductions of speakers at public events and tributes to friends and political figures. A highlight of this series is the wealth of material about Spaulding's own life and career. Most of this was gathered by him for a planned though unpublishedautobiography; it consists of correspondence, drafts, interviews, printed material, and a variety of anecdotes and personal stories,

The Organizations Series is by far the largest series in the subgroup. It documents how far and wide Spaulding's interests and activities ranged beyond his career in the insurance industry, particularly his support of and agitation for civil rights and related issues and organizations. Series highlights include material about the following topics and organizations: his tenure on the board of trustees for theLegal Defense Committee of the NAACP; his work as a member of the North Carolina Advisory Committee to the U.S. Commission on Civil Rights; his work with the Women and Minority Directors Seminar (an attempt in the early 1970s to encourage organizations and businesses to hire more minorities at the management level); his activities as an American representative to a UNESCO delegation in the 1950s; and his 1971 mayoral election campaign in Durham. Also to be found here is a collection of materials about White Rock Baptist Church, of which Spaulding was a long time member and director. White Rock Baptist Church was prominent in civil rights activities in North Carolina and hosted many guest speakers.

Spaulding's career in the insurance industry is documented by two series, the North Carolina Mutual Files and the Insurance Files. Spaulding was the actuary for the North Carolina Mutual Life Insurance Company (Durham, N.C.), in the 1930s, its actuary and vice-president in the 1940s, and its fifth president from 1956-1967. Thus the series documents not only Spaulding's career, but the development of the company over several decades into the largest African American-owned business in the world. A particular focus of this series is the dedication of the company's new building in downtown Durham in 1966, probably the major event of Spaulding's tenure as president. TheInsurance Files series reflects his activities in the industry beyond his positions at North Carolina Mutual. A particularly rich group of the papers documents his work with theNational Insurance Association (NIA), of which Spaulding was president in the 1940s. Formerly known as the National Negro Insurance Association, the NIA was an organization of officers of black-owned American insurance companies.

Several smaller series broaden the picture of Spaulding's life and career. The Subject Files contain general biographical data as well as more information about his travels and his campaigns for Durham County Commissioner and Mayor of Durham in the late 1960s and early 1970s. ThePhotographic Materials Seriesalso documents his travels as well as some of the history of North Carolina Mutual, especially the dedication of the new home office building in 1966. The subject matter of theAudiovisual Materials Series is largely biographical or autobiographical. In addition to recordings of some of Spaulding's speeches and public interviews, this series also contains several recordings he made that are apparently materials he was gathering for his planned autobiography.

The Elna Spaulding Subgroup, 1909-1997 and undated, documents Mrs. Spaulding's activism for civil rights for minorities and women and her career in local politics. Although the material spans almost sixty years, the bulk of it is from the late 1960s through the early 1980s. The Correspondence Series contains both personal and professional letters that give an indication of her involvement in local and state politics, advocacy for various groups including women, African Americans, children, and the elderly. Some of the organizations that appear in this series also appear in the Organizations Series.Although some correspondence may appear in the latter series, in general this material is not addressed to or from Mrs. Spaulding individually, but rather is documentation of each organization's work, including meeting agendas and minutes, financial reports, annual reports, and a wide range of planned activities. The papers of the Durham County Board of Commissioners provide the most detailed picture of Mrs. Spaulding's political activity. Her other work has focused on attempts to break down barriers between various groups and their rights. Involvement in these issues, including women's employment, women's rights, and public health, is highlighted by the material fromWomen-in-Action for the Prevention of Violence and its Causes, of which she was the founder--in 1968--and first president, as well as such organizations as the Lincoln Community Health Center. The Subject Filesround out the picture of her career, particularly in documenting her campaigns for public office in the 1970s and 1980s.

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Charles McKinney papers, 1952-1993 and undated 42 Linear Feet — 31500 Items

Charles C. Chick McKinney founded and headed the McKinney & Silver (M&S) advertising agency for 22 years, where he held positions of President and Chief Executive Officer. The agency, originally based in Raleigh, N.C., and presently headquartered in Durham, N.C., is one of the largest advertising agencies in the Southeastern U.S. The Charles McKinney Papers cover the years 1952-1993, with the bulk of materials dating from 1968-1990, the period during which McKinney served as President and CEO of the McKinney & Silver (M&S) advertising agency. The collection primarily consists of correspondence, memoranda, clippings, M&S presentations to clients, proofs, speeches, reports, McKinney's handwritten drafts of advertising campaigns, and numerous brochures from graphic artists and design companies. The collection also includes films of advertising spots, slides for new business presentations, and many periodicals related to advertising and graphic design. Companies represented in the collection include American Drew; Bacardi Corporation; Bahamas; Barnett Banks; Benihana; Beatrice Foods Company; Bigelow-Sanford Carpet Company; Black & Decker Corporation; Braniff Airways; Brown & Forman Inc.; Brown & Williamson; Colours; Del Monte Corporation; Drackett; Dunlop Sport, GoodMark Foods, Inc.; Gravely; Homelite; Kingsdown; Mars, Inc.; North Carolina National Bank; North Carolina Travel and Tourism; Norweigan Cruise Line; PET Dairy; Piedmont Airlines, Inc.; Pillsbury Company; Pine State; Quincy's; Royal Caribbean Cruise Line; Tile Council of America; Travelmation; and USAir Group, Inc.

The Charles McKinney Papers cover the years 1952-1993, with the bulk of materials dating from 1968-1990, the period during which McKinney served as President and CEO of the McKinney & Silver (M&S) advertising agency. The collection primarily consists of correspondence; memoranda; clippings; presentations to clients; proofs; speeches; reports; McKinney's handwritten drafts of advertising campaigns; and brochures from graphic artists and design companies. The collection also includes films and videocassettes of advertising spots, slides for new business presentations, and periodicals related to advertising and graphic design. Companies represented in the collection include American Drew; Bacardi Corporation; Bahamas Tourism; Barnett Banks; Benihana; Beatrice Foods Company; Bigelow-Sanford Carpet Company; Black & Decker Corporation; Braniff Airways; Brown & Forman Inc.; Brown & Williamson; Colours; Del Monte Corporation; Drackett; Dunlop Sport; GoodMark Foods, Inc.; Gravely; Homelite; Kingsdown; Mars, Inc.; North Carolina National Bank; North Carolina Travel and Tourism; Norweigan Cruise Line; PET Dairy; Piedmont Airlines, Inc.; Pillsbury Company; Pine State Dairy; Quincy's; Royal Caribbean Cruise Line; Tile Council of America; Travelmation; and USAir Group, Inc.; among others.

Many of the clippings and presentation drafts and fragments arrived unfoldered and interspersed throughout the collection. Complete presentation drafts were foldered by presentation title; presentation fragments and clippings were foldered as miscellaneous. Many of McKinney's drafts of advertising campaigns appeared in ruled notepads, often with clippings and additional sketched interleaved. Items attached to a particular notepad were foldered together and titled by subject and detached from cardboard backing. Legal sized notes were photocopied and reduced to letter size.

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David B. McCall was an advertising executive and humanitarian. He was the originator of the idea for the children's educational television series Schoolhouse Rock. The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the Unsell protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack.

The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the "Unsell" protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack.

The collection is organized into 12 series that broadly outline the sequence of McCall's business and humanitarian activities: the Biographical and Personal Materials Series, the Ogilvy & Mather Series, the McCaffrey & McCall Series, the Radio Stations Series, the Sawyer Miller Group Series, the Hunter Fan Company Series, the Shepardson, Stern & Kaminsky Series, the Refugees International Series, the Speeches Series, the Writings Series, and the Portfolio Series. In addition, non-print materials have been removed to the Audiovisual Materials Series. Large-format print materials have been removed from their original series locations and relocated to Oversize Materials locations; these items have been cross-referenced to the points in the body of the collection from which they were removed.

The Biographical and Personal Materials Series contains materials relating to McCall's childhood and family life, and includes correspondence, photographs, biographical sketches, resumes and obituary notices. The Ogilvy & Mather Series includes correspondence and articles pertaining to the agency, along with profiles and tributes to agency founder David Ogilvy and correspondence between Ogilvy and McCall. The McCaffrey & McCall Series includes correspondence, corporate publications and client files. Legal documents that detail McCall's initial investment and employment in the C.J. Laroche & Co. agency, which was eventually renamed McCaffrey & McCall, are included. Major clients include Mercedes-Benz of North America, the New York Zoological Society, and Save the Children. The agency was also involved in the political campaign of New York Mayor John Lindsay. The Radio Stations Series includes correspondence, periodic reports and profit-and-loss statements for the 790 Communications Corporation and the 1340 Broadcasting Corporation, radio broadcasting corporations in which McCaffrey & McCall had invested, and in which McCall remained involved after retiring from the agency. The Sawyer Miller Group Series contains administrative records, correspondence and client files. Sawyer Miller was instrumental in helping the telecommunications industry after the breakup of the Bell system into regional operating companies. Other clients included the National Football League and the Puerto Rico Telephone Company, along with a number of political candidates.

The Hunter Fan Company Series consists primarily of reports pertaining to periodic meetings of the Board of Directors in addition to some information on marketing strategies and advertising campaigns. The Shepardson, Stern & Kaminsky Series contains administrative files and correspondence relating to internal operations and political advertising, as well as files documenting McCall's advocacy work on a tobacco-free initiative aimed at children. The Refugees International Series documents McCall's involvement in a number of humanitarian efforts undertaken by Refugees International, including relief for refugee children and land mine eradication. The series includes correspondence, travel itineraries and trip journals kept by McCall, as well as printed materials from Refugees International and other humanitarian organizations. The Speeches Series includes texts of speeches, talks, and commencement addresses given by McCall, along with a small collection of speeches given by others. There is also a set of "speech files" that contain clippings, writing fragments, and other materials used to compose or plan speeches. In a few cases, speeches are accompanied by supporting materials and relevant correspondence. The Writings Series includes letters to the editors of various publications, journal articles, poetry and other writings by McCall, along with a small collection of writings by others. The Portfolio Series contains clippings, copies of advertisements and scrapbook contents relating primarily to McCall's early career. The Audiovisual Materials Series includes documentary and promotional films, commercials and radio spot announcements, especially concerning the Roe v. Wade court case and demining efforts supported by Refugees International. Oversize materials have been moved to the Oversize Materials Series.

Other materials relating to this collection may be found in the J. Walter Thompson Company Archives: Competitive Advertisements Collection; the J. Walter Thompson Company Archives: Corporation Vertical Files, the J. Walter Thompson Company Archives: Advertising Vertical Files, and the Arthur Einstein Papers. Materials relating particularly to Ogilvy & Mather may also be found in the John E. Brennan Papers, the Kensinger Jones Papers, the Robert S. Smith Papers, and the Edgar Hatcher Papers. Additionally, materials relating to Save the Children may be found in the collection African-Americans in Film: Collection of Press Books, Campaign Books, Advertising Manuals, Etc., the Africa News Service (Durham, N.C.) Leroy T. Walker Africa News Service Archives, the J.B. Matthews Papers, the Amber Arthun Warburton Papers, and the North Carolina Council of Churches Records.

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Chiefly family and professional correspondence, but also printed material, writings and speeches, scrapbooks, diaries, clippings, and photographs. The collection primarily pertains to the Farrar family and to Preston C. Farrar. Much of the Correspondence Series (1801-1976, undated) consists of personal letters among family members, especially written to Preston C. Farrar; his wife Edna P. Farrar; brother Samuel Clark Farrar, Jr.; sister Josephine; father Samuel Clark Farrar; and mother Ettie Farrar. However, the series also documents the careers in education of Samuel Farrar, Sr., and Preston Farrar. Business letters from Samuel Farrar concern real estate investments in Pennsylvania and New York that father and son owned jointly.

The Diaries Series (1887-1927, undated) includes diaries Preston C. Farrar kept while attending Washington and Jefferson College (1887-1891). The Writings and Speeches Series (1890-1925, undated) includes writings by Preston C. Farrar on teaching literature, English, and education. The Printed Material Series (1878-1957) includes drama and opera programs for New York City theaters, collected by Edith P. Farrar (1899-1957). The Photographs Series contains pictures and photograph albums primarily of family and friends (1888-1938, undated). The Scrapbooks and Clippings Series (1879-1945, undated) contains items that pertain to educational law and school operation; family events; local Allegheny elections; and world news, especially World War I. The Genealogy Series (1740-1984, undated) contains primarily correspondence, notes, and transcripts of wills relating to the Cooke/Cook family.

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John Jock Elliott was an executive with Ogilvy & Mather (O&M) during 1960-1982, including tenure as Chairman of O&M U.S. and O&M International. In addition, Elliott was an author, collector and philanthropist. The Jock Elliott Papers cover the years 1945-2005, with the bulk of materials dating from 1961-1982, the period during which Elliott served as an executive with Ogilvy & Mather (O&M) advertising agency. The collection primarily consists of correspondence, corporate annual reports, programs, speeches and photographs related to company meetings and events. The collection also includes videocassettes and memorabilia commemorating meetings and special events; materials relating to Eleanor Elliott and David Ogilvy; information on affirmative action hiring programs; as well as some speeches and correspondence from the period 1945-1959 when Elliott worked for the Batten, Barton, Durstine & Osborn (BBDO) advertising agency. Companies represented in the collection include Shell Oil, Du Pont Men's Wear and Trans World Airlines (TWA).

The Jock Elliott Papers cover the years 1945-2005, with the bulk of materials dating from 1961-1982, the period during which Elliott served as an executive with Ogilvy & Mather (O&M) advertising agency. The collection primarily consists of correspondence, corporate annual reports, programs, speeches and photographs related to company meetings and events. The collection also includes videocassettes and memorabilia commemorating meetings and special events; materials relating to Eleanor Elliott and David Ogilvy; information on affirmative action hiring programs; as well as some speeches and correspondence from the period 1945-1959 when Elliott worked for the Batten, Barton, Durstine & Osborn (BBDO) advertising agency. Companies represented in the collection include Shell Oil, Du Pont Men's Wear and Trans World Airlines (TWA).

Note for clarification: Ogilvy & Mather (O&M) was co-founded by David Ogilvy in 1948. Originally called Hewitt, Ogilvy, Benson, and Mather (OBM), in 1953 the company name was shortened to Ogilvy & Mather (O&M). Both entities are present in this collection.

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John Allen Sharpe papers, 1877-1981 and undated 2.25 Linear Feet — approx. 540 Items

John Allen Sharpe was a Duke alumnus who served as editor of the ROBESONIAN newspaper from 1947-1982. Collection includes correspondence, clippings, and photographs, along with business records for S. A. Edmund & Co.

Collection contains papers related to Sharpe's work as editor. Also includes personal correspondence during the periods Sharpe was a Duke student (1928-1932) and a member of the U.S. Army Air Force (1940s), as well as letters from his wife written while she was on a tour of Europe in 1951, and letters from Sharpe to his parents. There are several copies of the ROBESONIAN, along with postcards, family photographs, and a few published works. In addition, there is a ledger and other records, dated 1887-1892, for S. A. Edmund & Co, a business located in the Lumberton area. A letter and 23 other pages, all undated, containing political speeches hand copied and laid-in to the ledger.

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Joseph C. Wetherby papers, 1930 - 1976 4.6 Linear Feet — 5500 Items

Joseph Cable Wetherby served as Associate Professor of English at Duke University from 1947-1976. The papers consist of correspondence, printed matter, speeches, clippings, minutes, memoranda, teaching aids and other teaching materials, student papers, photographs, research notes, and writings. Major subjects include the teaching of English to international students at Duke, broadcasting and the development of the WDBS radio station at Duke University, and the Duke University Debate Team, which Wetherby coached for over 20 years. English.

The Wetherby Papers contain printed material (including pamphlets, brochures, flyers, programs, speeches, and clippings), correspondence, minutes, memoranda, teaching aids and other teaching materials, student papers, photographs, research notes, writings, and other papers. Inclusive dates for the collection are ca. 1930 to 1976, with the bulk of material from 1947 to 1976.

These papers chiefly reflect Wetherby's interest in three major areas: teaching English as a foreign language, broadcasting, and debating. In the first category falls material on grammar and enunciation (including numerous exercises, tests, and other teaching aids), speech and hearing pathology, and a small number of administrative papers dealing with the teaching of English to international students at Duke University. In the area of broadcasting, there are clippings, course descriptions, lecture material, and printed material on the history of radio and television; its methods, principles, and policies; legal status; government policies affecting broadcasting; and audience and market research. Wetherby also kept clippings, printed matter, and copies of speeches on communications and broadcasting in general, as well as on specialized topics such as TV violence and cigarette advertising.

Files concerning the history of Duke University include materials on a proposed FM station for the campus (1957-1968), as well as selected student papers on such topics as broadcasting at Duke, the Vigil of 1968, and the Associated Students of Duke University in a conflict with WDBS. There are also a number of selected student papers on various aspects of communications, broadcasting, and the persuasive speaking.

There is a card file on members of the Debate Team with their records by opponent and tournament, and a small amount of material (correspondence, records, circulars, a telegram) on the West Point National Tournament for 1962 to 1964.

Useful information regarding a significant incident early in Wetherby's tenure as debate coach will be found in William King, "Not fit to debate? National debate topic on Communist China gets hackles up," in the Duke Alumni Register, vol. 65, no. 2, Nov.- Dec. 1978. The article deals with Wetherby's defense of the right of collegiate debaters to argue this sensitive topic in 1954, at the height of the McCarthy era. Wetherby appeared on the "See It Now" program of Edward R. Murrow on CBS Television.

Wetherby coached three teams from Duke University which appeared on national television on the "College Bowl" series, in 1955, 1960, and 1968. Some materials in the collection deal with the logistics of these teams' travel and appearances, and on the operation of the telecasts.

Gathered in separate folders as well as scattered throughout the collection is a large amount of printed material in the form of brochures, handbooks, pamphlets, newsletters, and copies of speeches. Included is material from organizations like the National Association of Broadcasters, the Federal Communications Commission, the Southern Speech Association (later the Southern Speech Communication Association), and the Speech Communication Association. The collection from the Southern Speech Association and its successor organization includes a consecutive run of programs for annual conventions from 1951 to 1976. The material on the Speech Communication Association includes consecutive issues from 1968 to 1976 of Free Speech, a newsletter of this organization's Commission on Freedom of Speech.

During the 1960s, Wetherby frequently was sent to regional high schools to promote Duke University to prospective students.

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Arnold Grisman joined JWT as a copywriter in 1955. Grisman held a number of positions during his career with JWT, and rose to become Creative Director of the New York Office and an Executive Vice President. A prolific writer, Grisman produced numerous short stories, three published novels, and speeches for other JWT executives. The Arnold Grisman Papers span the years 1934-1997, with the bulk of materials spanning 1969-1987, and includes correspondence, speeches, presentations, memoranda, manuscripts, photographs, videocassettes and publications that document Grisman's work on a number of projects. Materials in collection represent work on a proposed collection of the writings of early JWT executive James Webb Young; research on the JWT London Office; Grisman's consultant work for the 1969 NASA Space Task Force Report; interviews with Dick Lord, Frank Stanton, John Goodyear, Bob Dilenscheider, Ron Kovas, Joe O'Donnell, and Jack Peters, for JWT's 1986 Annual Report; internal executive reports; publications by and about JWT; proceedings from an experimental TV commercial workshop; a 1973 presentation to the Ford Motor Company; a typescript of We aim to bring results by John Philip Jones (later edited and published as Does It Pay To Advertise? by Lexington Books, Lexington, Mass., 1989); and notes and early drafts of a writing project entitled Rush Hour. Other JWT staff represented in the collection include George Black, George Butler, Sidney Bernstein, Steve Darland, Colin Dawkins, Ken Hinks, Marion Howington, Don Johnston, Stephen King, Howard Kohl, Denis Lanigan, Burt Manning, Sam Meek, Donald Marschner, and Nancy Stephenson.

The Arnold Grisman Papers span the years 1934-1997, with the bulk of materials spanning 1969-1987, and includes correspondence, speeches, presentations, memoranda, manuscripts, photographs, videocassettes and publications that document Grisman's work on a number of projects. Materials in collection represent work on a proposed collection of the writings of early JWT executive James Webb Young; research on the JWT London Office; Grisman's consultant work for the 1969 NASA Space Task Force Report; interviews with Dick Lord, Frank Stanton, John Goodyear, Bob Dilenscheider, Ron Kovas, Joe O'Donnell, and Jack Peters, for JWT's 1986 Annual Report; internal executive reports; publications by and about JWT; proceedings from an experimental TV commercial workshop; a 1973 presentation to the Ford Motor Company; a typescript of "We aim to bring results" by John Philip Jones (later edited and published as Does It Pay To Advertise? by Lexington Books, Lexington, Mass., 1989); and notes and early drafts of a writing project entitled Rush Hour. Other JWT staff represented in the collection include George Black, George Butler, Sidney Bernstein, Steve Darland, Colin Dawkins, Ken Hinks, Marion Howington, Don Johnston, Stephen King, Howard Kohl, Denis Lanigan, Burt Manning, Sam Meek, Donald Marschner, and Nancy Stephenson.

The Collection is organized into three series: Printed Materials, Photographs, and Audiovisual Materials. The Printed Materials Series consists primarily of speeches, presentations and memoranda, as well as research materials for a proposed collection of the writings of early JWT executive James Webb Young. The Photographs Series includes transparencies, prints, and negatives of JWT's U.S. and European staff. The Audiovisual Materials Series consists of 5 videotapes that accompanied Mr. Grisman's major presentations.

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Don Johnston held many positions at JWT, beginning his career as a trainee in the Detroit mailroom and retiring as CEO and President. The Don Johnston Papers span the years 1964-1996 and document his career in various positions with JWT. The collection includes international and domestic inter-office correspondence, personal and administrative files, management manuals, presentations, speeches, budgets, billings and profit reports, and video-cassettes that relate to planning for JWT projects, committee meetings, marketing research, contracts with clients, management directives, and JWT's corporate mission and philosophy. The papers also touch on Joseph O'Donnell's attempted hostile takeover of the JWT Group, and the purchase of JWT by the WPP Group. Clients represented include: Ford Motor Company, Unilever, Chevron, General Foods, and Uniroyal Tire. Offices represented include: Buenos Aires, Toronto, Chicago, Santiago, Detroit, Paris, Frankfurt, Bombay (Mumbai), London, Tokyo, New York, and Johannesburg.

The Don Johnston Papers span the years 1964-1996 and document his career in various positions with JWT. The collection includes international and domestic inter-office correspondence, personal and administrative files, management manuals, presentations, speeches, budgets, billings and profit reports, and video-cassettes materials that relate to planning for JWT projects, committee meetings, marketing research, contracts with clients, management directives, and JWT's corporate mission and philosophy. The papers also touch on Joseph O'Donnell's attempted hostile takeover of the JWT Group, and the purchase of JWT by the WPP Group. Clients represented include: Ford Motor Company, Unilever, Chevron, General Foods, and Uniroyal Tire. Offices represented include: Buenos Aires, Toronto, Chicago, Santiago (Chile), Detroit, Paris, Frankfurt, Bombay (Mumbai), London, Tokyo, New York, and Johannesburg (South Africa).

The collection is organized into four series: Memoranda, Administrative Files, Personal Files, and Audiovisual Materials.

The Memoranda Series includes business correspondence to and from Johnston during his career with JWT and mainly pertains to the day to day operations throughout the worldwide operations of JWT as a transnational entity.

The Administrative Files Series includes reports, plans, inter-office correspondence, general administrative files, as well as information on fund-raising for the JWT archives at Duke University.

The Personal Files Series includes newspaper and periodical clippings, as well as personal correspondence.

The Audiovisual Materials Series consists of promotional works and interviews by Johnston during his tenure with JWT.

Related materials within the JWT Archives may be found in these collections: the Burt Manning Papers, the Thomas Sutton Papers, the Rena Bartos Papers, the Harry Clark Papers, the Joseph O'Donnell Papers, the Greg Bathon Papers and the Denis Lanigan Papers.