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Wunderman Archives, 1946-2010 and undated 520 Linear Feet — 354,000 Items

Wunderman is a direct marketing and behavior-oriented marketing communications firm founded in 1958 as Wunderman Ricotta & Kline. It is currently a subsidiary of the Young & Rubicam agency. The Wunderman Archives span the years 1946-2010 and comprise the administrative records of direct-mail and direct marketing agency Wunderman and its predecessor entities Wunderman Ricotta & Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices in the U.S. and abroad, associated firms such as Stone & Adler and Chapman Direct, and its relations with parent company Young & Rubicam. It includes general office files, policy and procedure manuals, training materials, awards, account files, new business records, professional papers of founder Lester Wunderman and other key executives, samples of client campaigns, photographs, slides and audio cassettes and videocassettes. Clients include American Express, Apple, Army/ROTC, AT&T, Britannica Press, CBS, CIT Financial, Citibank, Columbia House, Ford, Gevalia Kaffe (Kraft), the Grolier Society, IBM, Jackson & Perkins, Johnson & Johnson, Lincoln-Mercury, Manufacturers Hanover Trust, Microsoft, Miller beer, National Rifle Association, New York Telephone/NYNEX, Time (Fortune, Money and Sports Illustrated magazines), Time-Life Books, United States Postal Service (USPS), and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Wunderman Archives span the years 1946-2010 and comprise the administrative records of direct-mail and direct marketing agency Wunderman and its predecessor entities Wunderman Ricotta & Kline, Wunderman Worldwide, Wunderman Cato Johnson, and Impiric, as well as its subsidiary offices in the U.S. and abroad, associated firms such as Stone & Adler and Chapman Direct, and its relations with parent company Young & Rubicam. It includes general office files, policy and procedure manuals, training materials, awards, account files, new business records, professional papers of founder Lester Wunderman and other key executives, samples of client campaigns, photographs, slides and audio cassettes and videocassettes. Clients include American Express, Apple, Army/ROTC, AT&T, Britannica Press, CBS, CIT Financial, Citibank, Columbia House, Ford, Gevalia Kaffe (Kraft), the Grolier Society, IBM, Jackson & Perkins, Johnson & Johnson, Lincoln-Mercury, Manufacturers Hanover Trust, Microsoft, Miller beer, National Rifle Association, New York Telephone/NYNEX, Time (Fortune, Money and Sports Illustrated magazines), Time-Life Books, United States Postal Service (USPS), and Xerox.

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W.W. Parleir papers, 1909-1937 1.8 Linear Feet — 9 Items

W.W. Parleir (d. 1937) was an outdoor advertising executive in Alabama during the 1910s through the 1930s. He worked at Theiss, Douglas & Ribble (Birmingham) and at Capital City Advertising (Montgomery), and was Chairman of the Outdoor Advertising Association of Alabama 1934-1937. The W.W. Parleir Papers include clippings and photographs, along with an obituary notice that appeared in the Outdoor Advertising Association of America newsletter. Campaigns include American Legion, United States Tires, Charlotte Fair, and Norris candies. Other photographs depict meetings of the Poster Advertising Association and the Outdoor Advertising Association of America. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The W.W. Parleir Papers include clippings and photographs, along with an obituary notice that appeared in the Outdoor Advertising Association of America newsletter. Campaigns include American Legion, United States Tires, Charlotte Fair, and Norris candies. Other photographs depict meetings of the Poster Advertising Association and the Outdoor Advertising Association of America. Arranged alphabetically.

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Youth Document Durham and Durham Works were programs sponsored by Duke University and the Center for Documentary Studies that brought together young people ages 12–16 from diverse Durham communities to document their lives, local history, and contemporary social issues through photography, oral history, and narrative writing. The Youth Document Durham and Durham Works project records span the years 1995-2008 and document the process of training young people in Durham, North Carolina schools to use photography and other arts, oral histories, and writing to record the history and members of their communities and the local issues affecting the students' lives. Many of the students are African American or Hispanic and their topics often highlight social conditions and race relations in African American and Hispanic communities in Durham neighborhoods and in a few other locations, including South Carolina. Topics explored by participants, both interviewers and interviewees, include crime, food cultures, jobs and education, music, racism, technology, teen violence, work cultures, and tobacco cultivation and its social context. The bulk of the collection is made up of hundreds of oral interviews conducted by junior high and high school students with community members, documented through audiocassette recordings, photographs, writings, and some transcripts, but there are also many program publications, project curricula, and administrative records for the program from its beginnings through 2008. There is also a database created by Center for Documentary Studies staff that records the complete information for each interview, including descriptive notes on certain interviews. This data also contains restricted information. For access to this database, please consult with a reference archivist. Acquired as part of the Archive of Documentary Arts at Duke University.

The Youth Document Durham and Durham Works program records span the years 1995-2008 and document the process of training young people in Durham, North Carolina schools to use photography and other arts, oral histories, and writing to record the histories and members of their communities and the local issues affecting the students' lives. Although the vast majority of the projects focus on Durham, there is also one project based in South Carolina. Topics explored by participants, both interviewers and interviewees, include crime, food cultures, jobs and education, music, racism, technology, teen violence, work cultures, and tobacco cultivation and its social context. The collection is divided into four series: Interviews, Photographic Material, Project Files, and Additions.

The bulk of the collection is made up of hundreds of interviews conducted by junior high and high school students with community members, but there are also many program publications, project curricula, and administrative records for those years. The contents of each series is described in full below. There is also a Community Stories database that houses the complete information for each interview, including descriptive notes on certain interviews, and restricted information. For access to this database, please consult with a reference archivist.

The Interviews Series forms the bulk of the collection, and houses the materials generated by the student projects. Each session was organized around a topic which usually would be repeated in subsequent years, such as "Durham Works" or "Old Five Points." Folders usually house one set of interviews conducted by one or more students, and contents typically consist of one or more cassette tapes of the oral interviews, consent forms and other documentation about the interviewees, and writings by the students that came out of their experiences as interviewers. Some interviews have been transcribed. Original audiovisual materials are closed to use; viewing or listening copies need to be made before contents can be accessed. Folders are arranged in number order as assigned by Center for Documentary Studies Staff; they are not in chronological order. An alternate listing at the end of this collection inventory groups boxes by project title rather than folder number order.

In addition to oral histories and writings, the students also produced many images of their subjects and their communities. Photographic prints and negatives of their work are housed in the Photographic Materials Series. Students also produced poems and drawings, and these are chiefly found in the Project Files Series.

Supporting program materials - curriculum guides, notes on staff meetings, staff guidelines, assessments of outcomes - are found in the Project Files Series. Also housed here are additional photographic images, mostly of the project students and staff, CDs with final projects, and the many publications that came out of the Center for Documentary Studies program. These booklets contain mostly interview transcriptions but also include photographs, drawings, annotations, and poetry. Also included is a retrospective collection of Youth Document Durham participant photos and essays, edited by Hong-An Truong and published in 2005.

Later accessions to the collections are found in the Additions Series. These items consist of audiovisual materials, photographs, and some printed materials. In addition to the Youth Document Durham project, related projects included in the Additions series are the Youth Treatment Court, which seems to have been a division of Youth Document Durham, and the Connect Program, which included projects from Old Five Points as well as special group projects for youth.

Acquired as part of the Archive of Documentary Arts at Duke University.