Alice Mary Baldwin (1879-1960) was a professor of history and administrator at the Woman's College of Duke University for almost 25 years. She researched and published widely, made many speeches, and served as a national advocate for women's education. The Alice Mary Baldwin Papers include correspondence, personal materials, speeches, photographs, clippings, printed materials, artifacts, and other materials documenting her personal and professional life. Major subjects include women's education, women in higher education, administration of a woman's college, vocational guidance, and employment for women. Baldwin's major research interest was the colonial clergy in the United States, and she also took an active interest in contemporary labor issues. Several organizations with which Baldwin took a major interest were the U.S. Navy Waves, the American Association of University Women, the Southern School for Workers, and the Duke University Woman's College as a whole. English.

The Alice M. Baldwin Papers contain materials relating to Dean Baldwin's career as an educator, historian, and administrator, especially during her tenure at Duke University. Her papers include official, personal, and professional correspondence, printed matter, photographs, clippings, and other materials concerning the development and administration of the Woman's College at Duke University, the role of women's colleges in society, and the activities of business and professional women. Correspondents include other women educators, administrators of government offices and charitable and social organizations, former students, and Duke University faculty and staff. Among the major subjects besides the Woman's College are the Southern School for Workers, Inc., North Carolina and Southern labor issues, the U.S. Navy Waves program, and the education of women in general. The collection is organized into several series. The first series, Personal, includes documents related to Baldwin's family, genealogy, and education. The second series, Correspondence, consists of materials concerning her research and publications as well as general correspondence. Major correspondents include Nora C. Chaffin, Charles C. Crittenden, Katherine E. Gilbert, Meta Glass, Orie L. Hatcher, Louise McLaren, and Belle Rankin. The series is organized chronologically.

The third series, the Alphabetical File, is the largest series of the collection, and consists of professional and personal correspondence, student papers, and the office files of Baldwin. The file is arranged alphabetically by subject. Among the organizations Baldwin had an interest in were the American Association of University Women, the Institute of Women's Professional Relations, the National Association of Deans of Women, and the North Carolina Council of Women in Education. She also served on the boards of various state and federal commissions and committees dealing with the role of women's colleges in society. Her participation in the U.S. Navy Waves program is well-documented, as is her interest in the Southern School for Workers and other progressive organizations. The fourth series is Writings, which includes final versions, drafts and notes for a number of monographs and articles. Included are extensive notes from her graduate research on New England clergy. Of particular interest in this series is a 90-page manuscript, "The Woman's College As I Remember It," Baldwin's account of her hiring as the first woman with faculty rank at Duke, and the academic challenges involved in the establishment of the Coordinate College for Women there.

The fifth series is Speeches and Addresses, and is comprised primarily of notecards used by Baldwin in making presentations to a variety of groups. The next series is Photographs, and includes photographs of a European trip and excursions to the New England shore, as well as other personal photos. The sixth series is Clippings, and includes clippings on churches, labor relations, and prohibition. The following series is Printed Materials, and consists of several bound volumes, including the "Baldwin Annual" of the Baldwin School, dedicated to Alice Mary Baldwin, and J.B. Rhine's New World of the Mind, dedicated to Baldwin by the author. The final series, Artifacts, consists of two pins given to Baldwin Delta Gamma Kappa and Phi Beta Kappa, and a key from Duke University's White Duchy.

The American Association of Advertising Agencies, founded in 1917, is the primary advertising industry trade organization. The American Association of Advertising Agencies (AAAA) Records span the years 1918-1998 and include correspondence, annual corporate and stockholder reports for member agencies, meeting minutes and speeches, biographical summaries, a subject file, and videotapes that document selected activities and functions of the organization. The collection has been compiled from a number of accessions received over time, and so does not represent a comprehensive archive of the AAAA. Certain aspects of AAAA activities, however, are well represented, including a set of card files that document the professional careers of AAAA members over a 50-year period, and subject files that focus on Federal Trade Commission (FTC), Federal Communications Commission (FCC) and the Food and Drug Administration (FDA) investigations into complaints lodged against advertisers and advertising claims produced in a variety of media, with a particular emphasis on the ways that products were advertised during and in conjunction with children's television programming. Other topics touched on include advertising self-regulation, antitrust issues, advertising laws, and deceptive and ethical practices in marketing and advertising.

The American Association of Advertising Agencies (AAAA) Records spans the years 1918-1998 and includes correspondence, annual corporate and stockholder reports for member agencies, meeting minutes and speeches, biographical summaries, a subject file, and videotapes that document selected activities and functions of the organization. The collection has been compiled from a number of accessions received over time, and so does not represent a comprehensive archive of the AAAA. Certain aspects of AAAA activities, however, are well represented, including the card files that document the professional careers of AAAA members over a 50-year period, and subject files that focus on Federal Trade Commission (FTC), Federal Communications Commission (FCC) and the Food and Drug Administration (FDA) investigations into complaints lodged against advertisers and advertising claims produced in a variety of media, with a particular emphasis on the ways that products were advertised during and in conjunction with children's television programming. Other topics touched on include advertising self-regulation, antitrust issues, advertising laws, and deceptive and ethical practices in marketing and advertising.

The collection is arranged into four series: Administrative Files, Member Card Files, Vertical Files, and Audiovisual Materials. The Administrative Files Series includes correspondence, member corporate annual and stockholder reports, printed materials, meeting minutes and speeches, and memorabilia. The Member Card Files Series contains approximately 46,000 index cards that briefly document the employment histories of individual members roughly between the years 1920 and 1969. The Vertical Files Series consists of an alphabetical subject file primarily focused on FTC, FCC, and FDA hearings on complaints against advertisers as well as documents and testimonies relating to advertising to children. Also included is a compiled set of writings on advertising during times of recession and war. The Audiovisual Materials Series consists primarily of taped interviews with David Ogilvy and William Bernbach. Original videotapes are closed to patron use. Use copies are currently available for some items. Technical Services staff may need to produce use copies before contents can be accessed. Please contact Research Services staff before coming to use the collection.

Asa T. Spaulding was an insurance executive in Durham, N.C. and an activist in civil rights, education, employment, and other work related to minorities' rights. He held various positions in the North Carolina Mutual Life Insurance Company for almost thirty-five years, beginning as its actuary in 1933 and serving as its fifth president from 1958 through 1967. Elna Bridgeforth Spaulding was an activist in civil rights for minorities and women and involved in local politics in Durham, N.C, serving as a Durham County Commissioner for five terms, from 1974 through 1984. The Asa and Elna Spaulding Papers, 1909-1997 and undated, bulk 1935-1983, document an African American family's lifelong involvement in the business, political, educational, religious, and social life of Durham, N.C. The collection consists of correspondence, writings and speeches, printed materials, clippings, photographs, audiovisual items, and memorabilia that reflect the Spauldings' work with the following organizations and groups: North Carolina Mutual Insurance Company; Mechanics and Farmers Bank; Durham County Board of Commissioners; the National Association for the Advancement of Colored People; National Urban League; Women-in-Action for the Prevention of Violence and Its Causes, Inc.; North Carolina Central and Shaw universities; White Rock Baptist Church (Durham, N.C.); and the Lincoln Community Health Center. The collection is divided into two subgroups. The Asa Spaulding Subgroup is arranged in nine series: Correspondence, Writings and Speeches, Organizations, North Carolina Mutual Files, Insurance Files, Subject Files, Photographic Materials, and Audiovisual Materials. The Elna Spaulding Subgroup is arranged in six series: Correspondence, Writings and Speeches, Organizations, Subject Files, Photographic Materials, and Audiovisual Materials.

The Asa and Elna Spaulding Papers, 1909-1997 and undated, bulk 1935-1983, document an African American family's lifelong involvement in the business, political, educational, religious, and social life of Durham, N.C. The Spauldings were active in a broad range of political bodies, businesses, civic groups, and activist organizations, including among many others theDurham County Board of Commissioners and the National Association for the Advancement of Colored People, and were among the co-founders of Women-in-Action for the Prevention of Violence and Its Causes, Inc. Their long record of accomplishment in the areas of employment, political representation, civil rights, race relations, and women's rights is documented by the collection's rich variety ofcorrespondence, writings and speeches, printed materials, clippings,photographs, audiovisual items, and memorabilia. The collection is divided into two subgroups. The Asa Spaulding Subgroup is arranged in nine series: Correspondence, Writings and Speeches, Organizations, North Carolina Mutual Files, Insurance Files, Subject Files, Photographic Materials, and Audiovisual Materials. The Elna Spaulding Subgroup is arranged in six series: Correspondence, Writings and Speeches, Organizations, Subject Files, Photographic Materials, and Audiovisual Materials. Some of these materials have been digitized and are available online.

The Asa Spaulding Subgroup, 1909-1984 and undated, documents Mr. Spaulding's career as an insurance executive and his lifelong activism in civil rights, education, employment, and other work related to minorities' rights. While serving in various capacities in Durham's North Carolina Mutual Life Insurance Company, Spaulding was also instrumental in the development of other local businesses such as the Mechanics and Farmers Bank as well as being active in a number of life insurance organizations at the national level, including the National Insurance Association and the Life Insurance Association of America. As his business career developed, culminating in his becoming the Mutual's fifth president in 1958, his national and international reputation also grew, especially in the areas of civil rights and race relations. This led to his serving on a number of government commissions and task forces and in various organizations concerned with urban affairs. Among the most important of these were the American delegation to a UNESCO conference in India and the National Urban League. Spaulding also maintained lifelong ties to the academic and religious communities. At various times he served on the boards of a number of universities, including North Carolina Central andShaw; in addition he had a long involvement with the Omega Psi Phi fraternity. He was active all his adult life not only in his local church, White Rock Baptist Church, but also in national groups such as the National Conference of Christians and Jews.

The Correspondence Series is characterized not by its depth of material for any one correspondent but rather its reflection of the breadth of Spaulding's contacts in business, government, politics, and education. Among the many contacts represented here are North Carolina governors, United States senators and congressmen, and all American presidents from the 1940s through the 1970s. The Writings and Speeches Series contains Spaulding's articles, opinion columns, press releases, speeches, and other works on a wide variety of topics, including civil rights, economics, education, insurance, principles of business management,race relations, and his travels abroad as a representative of the United States and UNESCO. There are also many of his introductions of speakers at public events and tributes to friends and political figures. A highlight of this series is the wealth of material about Spaulding's own life and career. Most of this was gathered by him for a planned though unpublishedautobiography; it consists of correspondence, drafts, interviews, printed material, and a variety of anecdotes and personal stories,

The Organizations Series is by far the largest series in the subgroup. It documents how far and wide Spaulding's interests and activities ranged beyond his career in the insurance industry, particularly his support of and agitation for civil rights and related issues and organizations. Series highlights include material about the following topics and organizations: his tenure on the board of trustees for theLegal Defense Committee of the NAACP; his work as a member of the North Carolina Advisory Committee to the U.S. Commission on Civil Rights; his work with the Women and Minority Directors Seminar (an attempt in the early 1970s to encourage organizations and businesses to hire more minorities at the management level); his activities as an American representative to a UNESCO delegation in the 1950s; and his 1971 mayoral election campaign in Durham. Also to be found here is a collection of materials about White Rock Baptist Church, of which Spaulding was a long time member and director. White Rock Baptist Church was prominent in civil rights activities in North Carolina and hosted many guest speakers.

Spaulding's career in the insurance industry is documented by two series, the North Carolina Mutual Files and the Insurance Files. Spaulding was the actuary for the North Carolina Mutual Life Insurance Company (Durham, N.C.), in the 1930s, its actuary and vice-president in the 1940s, and its fifth president from 1956-1967. Thus the series documents not only Spaulding's career, but the development of the company over several decades into the largest African American-owned business in the world. A particular focus of this series is the dedication of the company's new building in downtown Durham in 1966, probably the major event of Spaulding's tenure as president. TheInsurance Files series reflects his activities in the industry beyond his positions at North Carolina Mutual. A particularly rich group of the papers documents his work with theNational Insurance Association (NIA), of which Spaulding was president in the 1940s. Formerly known as the National Negro Insurance Association, the NIA was an organization of officers of black-owned American insurance companies.

Several smaller series broaden the picture of Spaulding's life and career. The Subject Files contain general biographical data as well as more information about his travels and his campaigns for Durham County Commissioner and Mayor of Durham in the late 1960s and early 1970s. ThePhotographic Materials Seriesalso documents his travels as well as some of the history of North Carolina Mutual, especially the dedication of the new home office building in 1966. The subject matter of theAudiovisual Materials Series is largely biographical or autobiographical. In addition to recordings of some of Spaulding's speeches and public interviews, this series also contains several recordings he made that are apparently materials he was gathering for his planned autobiography.

The Elna Spaulding Subgroup, 1909-1997 and undated, documents Mrs. Spaulding's activism for civil rights for minorities and women and her career in local politics. Although the material spans almost sixty years, the bulk of it is from the late 1960s through the early 1980s. The Correspondence Series contains both personal and professional letters that give an indication of her involvement in local and state politics, advocacy for various groups including women, African Americans, children, and the elderly. Some of the organizations that appear in this series also appear in the Organizations Series.Although some correspondence may appear in the latter series, in general this material is not addressed to or from Mrs. Spaulding individually, but rather is documentation of each organization's work, including meeting agendas and minutes, financial reports, annual reports, and a wide range of planned activities. The papers of the Durham County Board of Commissioners provide the most detailed picture of Mrs. Spaulding's political activity. Her other work has focused on attempts to break down barriers between various groups and their rights. Involvement in these issues, including women's employment, women's rights, and public health, is highlighted by the material fromWomen-in-Action for the Prevention of Violence and its Causes, of which she was the founder--in 1968--and first president, as well as such organizations as the Lincoln Community Health Center. The Subject Filesround out the picture of her career, particularly in documenting her campaigns for public office in the 1970s and 1980s.

Charles C. Chick McKinney founded and headed the McKinney & Silver (M&S) advertising agency for 22 years, where he held positions of President and Chief Executive Officer. The agency, originally based in Raleigh, N.C., and presently headquartered in Durham, N.C., is one of the largest advertising agencies in the Southeastern U.S. The Charles McKinney Papers cover the years 1952-1993, with the bulk of materials dating from 1968-1990, the period during which McKinney served as President and CEO of the McKinney & Silver (M&S) advertising agency. The collection primarily consists of correspondence, memoranda, clippings, M&S presentations to clients, proofs, speeches, reports, McKinney's handwritten drafts of advertising campaigns, and numerous brochures from graphic artists and design companies. The collection also includes films of advertising spots, slides for new business presentations, and many periodicals related to advertising and graphic design. Companies represented in the collection include American Drew; Bacardi Corporation; Bahamas; Barnett Banks; Benihana; Beatrice Foods Company; Bigelow-Sanford Carpet Company; Black & Decker Corporation; Braniff Airways; Brown & Forman Inc.; Brown & Williamson; Colours; Del Monte Corporation; Drackett; Dunlop Sport, GoodMark Foods, Inc.; Gravely; Homelite; Kingsdown; Mars, Inc.; North Carolina National Bank; North Carolina Travel and Tourism; Norweigan Cruise Line; PET Dairy; Piedmont Airlines, Inc.; Pillsbury Company; Pine State; Quincy's; Royal Caribbean Cruise Line; Tile Council of America; Travelmation; and USAir Group, Inc.

The Charles McKinney Papers cover the years 1952-1993, with the bulk of materials dating from 1968-1990, the period during which McKinney served as President and CEO of the McKinney & Silver (M&S) advertising agency. The collection primarily consists of correspondence; memoranda; clippings; presentations to clients; proofs; speeches; reports; McKinney's handwritten drafts of advertising campaigns; and brochures from graphic artists and design companies. The collection also includes films and videocassettes of advertising spots, slides for new business presentations, and periodicals related to advertising and graphic design. Companies represented in the collection include American Drew; Bacardi Corporation; Bahamas Tourism; Barnett Banks; Benihana; Beatrice Foods Company; Bigelow-Sanford Carpet Company; Black & Decker Corporation; Braniff Airways; Brown & Forman Inc.; Brown & Williamson; Colours; Del Monte Corporation; Drackett; Dunlop Sport; GoodMark Foods, Inc.; Gravely; Homelite; Kingsdown; Mars, Inc.; North Carolina National Bank; North Carolina Travel and Tourism; Norweigan Cruise Line; PET Dairy; Piedmont Airlines, Inc.; Pillsbury Company; Pine State Dairy; Quincy's; Royal Caribbean Cruise Line; Tile Council of America; Travelmation; and USAir Group, Inc.; among others.

Many of the clippings and presentation drafts and fragments arrived unfoldered and interspersed throughout the collection. Complete presentation drafts were foldered by presentation title; presentation fragments and clippings were foldered as miscellaneous. Many of McKinney's drafts of advertising campaigns appeared in ruled notepads, often with clippings and additional sketched interleaved. Items attached to a particular notepad were foldered together and titled by subject and detached from cardboard backing. Legal sized notes were photocopied and reduced to letter size.

Charles Sumner (Chuck) Stone was a prominent African-American journalist, with a career spanning from his early days at the New York Age (1958-1959) to his position as editor and columnist at the Philadelphia Daily News (1972-1991). Between 1965 and 1967 he was special assistant and press secretary to New York representative Adam Clayton Powell, Jr. He served as mediator between the police and suspected criminals for over 20 years, most notably in his negotiation of the Graterford Prison hostage crisis in 1981. He is the author of multiple books, from political analyses to a novel about his time with Powell and (in 2003) a children's book. He was also an educator for many years, as Professor of English at the University of Delaware from 1985-1991 and Walter Spearman Professor of Journalism at UNC-Chapel Hill from 1991 to 2005, when he retired. The collection contains clippings, correspondence, writings, scrapbooks, photographs, video, audio, research files, and printed materials pertaining to the life and career of Chuck Stone. The papers span the years 1931-2007 and document Stone's journalism career and writings, his political career and relationship with Adam Clayton Powell, Jr., and his role as an educator.

The Chuck Stone Papers span the years 1931 to 2007. The collection consists of clippings and other print materials, correspondence, writings, scrapbooks, photographs, a videotape, research files, and diplomas and certificates pertaining to the life and career of Chuck Stone. Of the subject areas documented here are Stone's career as a prominent African-American journalist, his political career and relationship with Adam Clayton Powell, Jr. (including Powell's time as head of the Congressional Committee on Education and Labor), his role as a mediator between suspects and the criminal justice system, and his involvement in civil rights struggles in the United States. Also represented, but to a much lesser extent, is his teaching career at the University of Delaware and UNC-Chapel Hill. The collection is divided into nine series, each described below. Of these, the largest by far are the Clippings and the Subject Files series, which document respectively Stone's journalistic writings (especially during his time at the Philadelphia Daily News) and his research interests over the years, including racial politics in the U.S., African-Americans in the media, the criminal justice system, censorship and free speech, and standardized testing. The collection was acquired as part of the John Hope Franklin Collection of African and African-American Documentation.

The Adam Clayton Powell, Jr. Congressional Series documents Stone's time as press secretary and special assistant to Powell. It contains office and business correspondence both to and from Stone; clippings and other printed materials about Powell or the Committee on Education and Labor; office files on individual members of congress (notably Florida Democrat Sam Gibbons, partly responsible for the campaign to remove Powell from his position as head of the Committee); files related to the workings of the Committee; press releases written by Stone; and a number of papers relating to Powell's exclusion from Congress in 1967. This series should be useful both for those interested in the career of Powell, since Stone worked for him during a pivotal time in his career, and for those interested in the workings of the Committee on Education and Labor during that time.

The Clippings Series is made up predominantly of Stone's columns from the Philadelphia Daily News and the NEA Viewpoint (a Newspaper Enterprise Association column syndicated by United Media), as well as articles about Stone from various newspapers, and some writings by Stone appearing in other newspapers. Topics addressed by Stone in his columns include racial politics in the U.S., Philadelphia politics, the media, Ireland, Stone's travels in Africa, women's issues and feminism, the criminal justice system, and standardized testing. Researchers interested in Stone's journalism career prior to 1972 will find some earlier clippings here, but should consult the Scrapbooks Series for more extensive materials and clippings from that period.

The Correspondence Series contains correspondence to and from Stone relating to business and personal matters. The majority of this series is made up of general correspondence or correspondence relating to Stone's position as editor and columnist of the Philadelphia Daily News. The remainder of the series comprises topical folders of correspondence, such as the correspondence between Stone and Edward M. Ryder, an inmate at Graterford Prison. Other such correspondence can be found in the "Criminal justice system" subsection of the Subject Files Series.

The Other Writings Series houses Stone's writings not contained in the Clippings Series, such as speeches, sermons, and television transcripts; business documents and research files pertaining to different projects on which Stone worked, such as his attempts to develop his own life or his writings on Adam Clayton Powell, Jr. into a movie, or various uncompleted book projects; and a small subset of writings by others, including an autobiography of Corinne Huff on which Stone worked. It is divided into three subseries to accommodate the restriction on the collection: the Published Writings by Stone Subseries, the Unpublished Writings by Stone Subseries, and the Writings by Others Subseries. Notably absent from this series are manuscripts of Stone's books. Instead, the series contains either shorter published materials, such as publicly delivered speeches, or working documents assembled for the creation of larger works.

The Scrapbooks Series houses the contents of four scrapbooks assembled by Stone during the 1950s and 1960s. They contain a number of clippings, programs, and some correspondence pertaining to his time at the New York Age, the Washington Afro-American, the Chicago Defender, and working for Adam Clayton Powell, Jr. The series is especially useful for documenting Stone's early career and his position as an outspoken African-American journalist and defender of civil rights. Researchers interested in this period in Stone's life should also consult the Clippings Series for more materials from the period in question that are not present in the scrapbooks.

The St. Louis Series is a small series housing clippings and correspondence related to Stone's brief position as ombudsman for the St. Louis Post-Disptach, overseeing their coverage of the 1997 mayoral election. The series is divided into a Published Materials Subseries, which houses clippings from the Post-Dispatch and related newspapers, and an Unpublished Materials Subseries, in which can be found correspondence, business documents, and responses to several readers polls conducted by Stone.

In the Subject Files Series can be found Stone's research files on different subject areas, arranged alphabetically. The files contain primarily clippings, but also some correspondence and notes. Several subcategories that are heavily represented and should be mentioned are the files on censorship and the first amendment, on the criminal justice system, on standardized testing, and on materials relating to his time at UNC-Chapel Hill. There are also numerous files related to racial politics in the U.S., but these files are less discrete than the categories described above and are to be found throughout the series rather than under a specific subheading.

The Teaching Materials Series contains a small amount of material pertaining to Stone's teaching career. The bulk of this series comes from his time at UNC-Chapel Hill, and includes syllabi, exams, assignments, student papers, and other teaching paperwork. Most heavily represented in this regard is Stone's popular class on censorship, for which there are multiple syllabi and exams from different years and semesters.

Finally, the Audiovisual Materials Series collects photographs touching on all aspects of Stone's life, from press photos of Stone and Adam Clayton Powell, Jr. to family portraits. Also included in this series are a videotape of a documentary about Powell, press passes and identification badges, and an election pin kept by Stone.

Unprocessed Addition 2009-0009 (50 items; .2 lin. ft.; dated 1963-2005) comprises primarily photographs, but also contains a few letters, clippings, awards, and a dvd-r. The original DVD-R is closed to patron use; however, the information on the disk has been migrated to the electronic records server.

Addition 2012-0099 has been processed and included in the original collection's description as boxes 64-66. Some parts of this addition have been interfiled into existing boxes.

David B. McCall was an advertising executive and humanitarian. He was the originator of the idea for the children's educational television series Schoolhouse Rock. The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the Unsell protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack.

The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the "Unsell" protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack.

The collection is organized into 12 series that broadly outline the sequence of McCall's business and humanitarian activities: the Biographical and Personal Materials Series, the Ogilvy & Mather Series, the McCaffrey & McCall Series, the Radio Stations Series, the Sawyer Miller Group Series, the Hunter Fan Company Series, the Shepardson, Stern & Kaminsky Series, the Refugees International Series, the Speeches Series, the Writings Series, and the Portfolio Series. In addition, non-print materials have been removed to the Audiovisual Materials Series. Large-format print materials have been removed from their original series locations and relocated to Oversize Materials locations; these items have been cross-referenced to the points in the body of the collection from which they were removed.

The Biographical and Personal Materials Series contains materials relating to McCall's childhood and family life, and includes correspondence, photographs, biographical sketches, resumes and obituary notices. The Ogilvy & Mather Series includes correspondence and articles pertaining to the agency, along with profiles and tributes to agency founder David Ogilvy and correspondence between Ogilvy and McCall. The McCaffrey & McCall Series includes correspondence, corporate publications and client files. Legal documents that detail McCall's initial investment and employment in the C.J. Laroche & Co. agency, which was eventually renamed McCaffrey & McCall, are included. Major clients include Mercedes-Benz of North America, the New York Zoological Society, and Save the Children. The agency was also involved in the political campaign of New York Mayor John Lindsay. The Radio Stations Series includes correspondence, periodic reports and profit-and-loss statements for the 790 Communications Corporation and the 1340 Broadcasting Corporation, radio broadcasting corporations in which McCaffrey & McCall had invested, and in which McCall remained involved after retiring from the agency. The Sawyer Miller Group Series contains administrative records, correspondence and client files. Sawyer Miller was instrumental in helping the telecommunications industry after the breakup of the Bell system into regional operating companies. Other clients included the National Football League and the Puerto Rico Telephone Company, along with a number of political candidates.

The Hunter Fan Company Series consists primarily of reports pertaining to periodic meetings of the Board of Directors in addition to some information on marketing strategies and advertising campaigns. The Shepardson, Stern & Kaminsky Series contains administrative files and correspondence relating to internal operations and political advertising, as well as files documenting McCall's advocacy work on a tobacco-free initiative aimed at children. The Refugees International Series documents McCall's involvement in a number of humanitarian efforts undertaken by Refugees International, including relief for refugee children and land mine eradication. The series includes correspondence, travel itineraries and trip journals kept by McCall, as well as printed materials from Refugees International and other humanitarian organizations. The Speeches Series includes texts of speeches, talks, and commencement addresses given by McCall, along with a small collection of speeches given by others. There is also a set of "speech files" that contain clippings, writing fragments, and other materials used to compose or plan speeches. In a few cases, speeches are accompanied by supporting materials and relevant correspondence. The Writings Series includes letters to the editors of various publications, journal articles, poetry and other writings by McCall, along with a small collection of writings by others. The Portfolio Series contains clippings, copies of advertisements and scrapbook contents relating primarily to McCall's early career. The Audiovisual Materials Series includes documentary and promotional films, commercials and radio spot announcements, especially concerning the Roe v. Wade court case and demining efforts supported by Refugees International. Oversize materials have been moved to the Oversize Materials Series.

Other materials relating to this collection may be found in the J. Walter Thompson Company Archives: Competitive Advertisements Collection; the J. Walter Thompson Company Archives: Corporation Vertical Files, the J. Walter Thompson Company Archives: Advertising Vertical Files, and the Arthur Einstein Papers. Materials relating particularly to Ogilvy & Mather may also be found in the John E. Brennan Papers, the Kensinger Jones Papers, the Robert S. Smith Papers, and the Edgar Hatcher Papers. Additionally, materials relating to Save the Children may be found in the collection African-Americans in Film: Collection of Press Books, Campaign Books, Advertising Manuals, Etc., the Africa News Service (Durham, N.C.) Leroy T. Walker Africa News Service Archives, the J.B. Matthews Papers, the Amber Arthun Warburton Papers, and the North Carolina Council of Churches Records.

Chiefly family and professional correspondence, but also printed material, writings and speeches, scrapbooks, diaries, clippings, and photographs. The collection primarily pertains to the Farrar family and to Preston C. Farrar. Much of the Correspondence Series (1801-1976, undated) consists of personal letters among family members, especially written to Preston C. Farrar; his wife Edna P. Farrar; brother Samuel Clark Farrar, Jr.; sister Josephine; father Samuel Clark Farrar; and mother Ettie Farrar. However, the series also documents the careers in education of Samuel Farrar, Sr., and Preston Farrar. Business letters from Samuel Farrar concern real estate investments in Pennsylvania and New York that father and son owned jointly.

The Diaries Series (1887-1927, undated) includes diaries Preston C. Farrar kept while attending Washington and Jefferson College (1887-1891). The Writings and Speeches Series (1890-1925, undated) includes writings by Preston C. Farrar on teaching literature, English, and education. The Printed Material Series (1878-1957) includes drama and opera programs for New York City theaters, collected by Edith P. Farrar (1899-1957). The Photographs Series contains pictures and photograph albums primarily of family and friends (1888-1938, undated). The Scrapbooks and Clippings Series (1879-1945, undated) contains items that pertain to educational law and school operation; family events; local Allegheny elections; and world news, especially World War I. The Genealogy Series (1740-1984, undated) contains primarily correspondence, notes, and transcripts of wills relating to the Cooke/Cook family.

John Jock Elliott was an executive with Ogilvy & Mather (O&M) during 1960-1982, including tenure as Chairman of O&M U.S. and O&M International. In addition, Elliott was an author, collector and philanthropist. The Jock Elliott Papers cover the years 1945-2005, with the bulk of materials dating from 1961-1982, the period during which Elliott served as an executive with Ogilvy & Mather (O&M) advertising agency. The collection primarily consists of correspondence, corporate annual reports, programs, speeches and photographs related to company meetings and events. The collection also includes videocassettes and memorabilia commemorating meetings and special events; materials relating to Eleanor Elliott and David Ogilvy; information on affirmative action hiring programs; as well as some speeches and correspondence from the period 1945-1959 when Elliott worked for the Batten, Barton, Durstine & Osborn (BBDO) advertising agency. Companies represented in the collection include Shell Oil, Du Pont Men's Wear and Trans World Airlines (TWA).

The Jock Elliott Papers cover the years 1945-2005, with the bulk of materials dating from 1961-1982, the period during which Elliott served as an executive with Ogilvy & Mather (O&M) advertising agency. The collection primarily consists of correspondence, corporate annual reports, programs, speeches and photographs related to company meetings and events. The collection also includes videocassettes and memorabilia commemorating meetings and special events; materials relating to Eleanor Elliott and David Ogilvy; information on affirmative action hiring programs; as well as some speeches and correspondence from the period 1945-1959 when Elliott worked for the Batten, Barton, Durstine & Osborn (BBDO) advertising agency. Companies represented in the collection include Shell Oil, Du Pont Men's Wear and Trans World Airlines (TWA).

Note for clarification: Ogilvy & Mather (O&M) was co-founded by David Ogilvy in 1948. Originally called Hewitt, Ogilvy, Benson, and Mather (OBM), in 1953 the company name was shortened to Ogilvy & Mather (O&M). Both entities are present in this collection.

John Allen Sharpe was a Duke alumnus who served as editor of the ROBESONIAN newspaper from 1947-1982. Collection includes correspondence, clippings, and photographs, along with business records for S. A. Edmund & Co.

Collection contains papers related to Sharpe's work as editor. Also includes personal correspondence during the periods Sharpe was a Duke student (1928-1932) and a member of the U.S. Army Air Force (1940s), as well as letters from his wife written while she was on a tour of Europe in 1951, and letters from Sharpe to his parents. There are several copies of the ROBESONIAN, along with postcards, family photographs, and a few published works. In addition, there is a ledger and other records, dated 1887-1892, for S. A. Edmund & Co, a business located in the Lumberton area. A letter and 23 other pages, all undated, containing political speeches hand copied and laid-in to the ledger.

Joseph Cable Wetherby served as Associate Professor of English at Duke University from 1947-1976. The papers consist of correspondence, printed matter, speeches, clippings, minutes, memoranda, teaching aids and other teaching materials, student papers, photographs, research notes, and writings. Major subjects include the teaching of English to international students at Duke, broadcasting and the development of the WDBS radio station at Duke University, and the Duke University Debate Team, which Wetherby coached for over 20 years. English.

The Wetherby Papers contain printed material (including pamphlets, brochures, flyers, programs, speeches, and clippings), correspondence, minutes, memoranda, teaching aids and other teaching materials, student papers, photographs, research notes, writings, and other papers. Inclusive dates for the collection are ca. 1930 to 1976, with the bulk of material from 1947 to 1976.

These papers chiefly reflect Wetherby's interest in three major areas: teaching English as a foreign language, broadcasting, and debating. In the first category falls material on grammar and enunciation (including numerous exercises, tests, and other teaching aids), speech and hearing pathology, and a small number of administrative papers dealing with the teaching of English to international students at Duke University. In the area of broadcasting, there are clippings, course descriptions, lecture material, and printed material on the history of radio and television; its methods, principles, and policies; legal status; government policies affecting broadcasting; and audience and market research. Wetherby also kept clippings, printed matter, and copies of speeches on communications and broadcasting in general, as well as on specialized topics such as TV violence and cigarette advertising.

Files concerning the history of Duke University include materials on a proposed FM station for the campus (1957-1968), as well as selected student papers on such topics as broadcasting at Duke, the Vigil of 1968, and the Associated Students of Duke University in a conflict with WDBS. There are also a number of selected student papers on various aspects of communications, broadcasting, and the persuasive speaking.

There is a card file on members of the Debate Team with their records by opponent and tournament, and a small amount of material (correspondence, records, circulars, a telegram) on the West Point National Tournament for 1962 to 1964.

Useful information regarding a significant incident early in Wetherby's tenure as debate coach will be found in William King, "Not fit to debate? National debate topic on Communist China gets hackles up," in the Duke Alumni Register, vol. 65, no. 2, Nov.- Dec. 1978. The article deals with Wetherby's defense of the right of collegiate debaters to argue this sensitive topic in 1954, at the height of the McCarthy era. Wetherby appeared on the "See It Now" program of Edward R. Murrow on CBS Television.

Wetherby coached three teams from Duke University which appeared on national television on the "College Bowl" series, in 1955, 1960, and 1968. Some materials in the collection deal with the logistics of these teams' travel and appearances, and on the operation of the telecasts.

Gathered in separate folders as well as scattered throughout the collection is a large amount of printed material in the form of brochures, handbooks, pamphlets, newsletters, and copies of speeches. Included is material from organizations like the National Association of Broadcasters, the Federal Communications Commission, the Southern Speech Association (later the Southern Speech Communication Association), and the Speech Communication Association. The collection from the Southern Speech Association and its successor organization includes a consecutive run of programs for annual conventions from 1951 to 1976. The material on the Speech Communication Association includes consecutive issues from 1968 to 1976 of Free Speech, a newsletter of this organization's Commission on Freedom of Speech.

During the 1960s, Wetherby frequently was sent to regional high schools to promote Duke University to prospective students.