Todd Sagraves was Professor Emiritus of Business Education at Central Connecticut State University. Collection consists primarily of 16mm films and film clips of television commercials, along with explanatory documentation for two films, How to Sell Creatively (produced by Dartnell Corporation) and Television Advertising Commercials (edited by Sagraves), and other printed materials. Companies represented in the collection include Beech-Nut, Bristol-Myers, Coca-Cola, Colgate, General Foods, Datsun (Nissan), Nestle, Procter & Gamble, Sara Lee and the Television Bureau of Advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection consists primarily of 16mm films and film clips of television commercials, along with explanatory documentation for two films, How to Sell Creatively (produced by Dartnell Corporation) and Television Advertising Commercials (edited by Sagraves), and other printed materials. Companies represented in the collection include Beech-Nut, Bristol-Myers, Coca-Cola, Colgate, General Foods, Datsun (Nissan), Nestle, Procter & Gamble, Sara Lee and the Television Bureau of Advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Market researcher and advertising executive who worked at several agencies; partner in a consulting practice under several names; lecturer and author of marketing textbooks. The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert.

The Gotham Inc. advertising agency was established by the Interpublic Group in 1994 as an independent agency of the global marketing services holding company. Gotham Inc. is one of New York's leading integrated communication agencies. The Gotham Inc. Records contain primarily video and print advertisements created for clients by Gotham's predecessor companies Daniel & Charles and Laurence, and Charles, Free & Lawson. The materials span 1967-1997 and include videocassettes, slides, magazine and newspaper advertisements, and memorabilia as well as agency brochures and limited general information. Clients represented in the collection include: Bristol-Myers (Ban, Bufferin, Comtrex); Clairol (Herbal Essence, Infusium); Dial; Drackett (Endust, Renuzit, Vanish); GAF Corporation; Ross Laboratories (Ensure, Selsun Blue); Thompson Medical (Cortizone, Dexatrim); and American Home Food Products. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Gotham Inc. Records contain primarily video and print advertisements created for clients by Gotham's predecessor companies (Daniel & Charles, and Laurence, Charles, Free & Lawson). The materials span 1967-1997 and include videocassettes, slides, magazine and newspaper advertisements, and memorabilia as well as agency brochures and information. Clients represented in the collection include: Bristol-Myers (Ban, Bufferin, Comtrex); Clairol (Herbal Essence, Infusium); Dial; Drackett (Endust, Renuzit, Vanish); GAF Corporation; Ross Laboratories (Ensure, Selsun Blue) Thompson Medical (Cortizone, Dexatrim); and American Home Food Products.

R.C. Jim Brown served as copy group head of Batten, Barton, Durstine & Osborne (BBDO) during the years 1945-1962. The Jim Brown Papers contain materials representing the years of Brown's employment with BBDO. The collection consists of a scrapbook of advertising proofs and a series of proposals relating to BBDO clients' sponsorship of television specials. Included in the scrapbook are proofs for publication in trade magazines, newspapers, movie posters, and comic books, with most of the materials dating from 1945-1946. Companies and products represented include Royal Crown Cola (Cott Beverages), Ethyl Cleaner (Ethyl Corporation), Raleigh Cigarettes, Kool Cigarettes, Continental Can Company and the American Broadcasting Company. The set of proposals date from 1955-1959 and includes BBDO strategies for product placement in advertisements and in the television programs, as well as rate schedules for various marketing tactics. Companies represented include Du Pont, Westclox, Bristol-Myers, General Electric Company and Campbell Soup Company. Television programs to be sponsored include Lassie, The Donna Reed Show, Playhouse 90, and Wonderful Town.

The Jim Brown Papers contain materials representing the years of Brown's employment with BBDO. The collection consists of a scrapbook of advertising proofs and a series of proposals relating to BBDO clients' sponsorship of television specials. Included in the scrapbook are proofs for publication in trade magazines, newspapers, movie posters, and comic books, with most of the materials dating from 1945-1946. Companies and products represented include Royal Crown Cola (Cott Beverages), Ethyl Cleaner (Ethyl Corporation), Raleigh Cigarettes, Kool Cigarettes, Continental Can Company and the American Broadcasting Company. The set of proposals date from 1955-1959 and includes BBDO strategies for product placement in advertisements and in the television programs, as well as rate schedules for various marketing tactics. Companies represented include Du Pont, Westclox, Bristol-Myers, General Electric Company and Campbell Soup Company. Television programs to be sponsored include Lassie, The Donna Reed Show, Playhouse 90, and Wonderful Town.

The collection is organized into two sections: a set of proposals related to company marketing through television programs, and a scrapbook of advertising proofs.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection combines the public relations, publicity and promotional efforts of a number of JWT entities, including the Public Relations Department, Public Relations Division, Corporate Communications, Publicity Department, Personality Department and others. Collection includes news and press releases, clippings, photographs, scripts, directories, advertising proofs, print advertisements and other printed materials. Activities represented include baking and other contests, merchandising, nutritional campaigns, syndicated television programming, and youth outreach programs. Companies and institutions represented include 4-H clubs, American Gas Association, Bristol Myers, Burger King, Clairol, Ford, Kodak, Kraft, National Shoe Institute, Planters Peanuts, Radio City Music Hall, Reader's Digest, Royal Baking Powder, Scott Paper, Standard Brands, U.S. Brewer's Association and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection combines the public relations, publicity and promotional efforts of a number of JWT entities, including the Public Relations Department, Public Relations Division, Corporate Communications, Publicity Department, Personality Department and others. Collection includes news and press releases, clippings, photographs, scripts, directories, advertising proofs, print advertisements and other printed materials. Activities represented include baking and other contests, merchandising, nutritional campaigns, syndicated television programming, and youth outreach programs. Companies and institutions represented include 4-H clubs, American Gas Association, Bristol Myers, Burger King, Clairol, Ford, Kodak, Kraft, National Shoe Institute, Planters Peanuts, Radio City Music Hall, Reader's Digest, Royal Baking Powder, Scott Paper, Standard Brands, U.S. Brewer's Association and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Retired advertising executive. Collection documents Sosna's long career as an advertising executive and consultant, and contains materials from a wide variety of formats, including correspondence, writings, printed material, advertisement proofs and clippings, sketches, scrapbooks, slides, negatives, and film. The collection primarily provides a record of advertising campaigns Sosna developed as a copy supervisor, creative director, and advertising executive at Gershuny Associates, Leo Burnett, Grant Advertising, Doherty Clifford Steers & Shenfield, Sullivan Stauffer Colwell & Bayles, Norman Craig & Kummel, and J.M. Mathes, from 1948 to 1973; the collection has limited material relating to the specific agencies for which he worked. In addition, the collection documents Sosna's later writings, lectures, and seminars as an independent consultant in retail and supermarket advertising from the 1970s through 2001, including a complete run of the Supermarket Advertising Newsletter (1981-2000) and a copy of his book Dodge #9: How to Never Make a Mistake: Achieving Success in a World That Is Always Looking for Someone to Blame (2001). Major advertising campaigns represented in the collection include: American Tobacco Company (Bull Durham and Silva Thins cigarettes); Bristol-Myers Company; Bulova Corporation; Dr Pepper Co.; Food Fair/Pantry Pride; Hoover Company; Ladies' Home Journal; Martex; Pabst Brewing Company; Procter & Gamble; Pure Oil Company; and Joseph Schlitz Brewing Co. The collection also documents Sosna's role as supervisor of the Peace Corps advertising campaign in its first two years, from 1961 to 1963. Peace Corps materials include print advertisements; "Volunteer Radio Kits" distributed to broadcasters; one promotional film originally aired on American television; and a letter from Robert Sargent Shriver, Jr., first director of the Peace Corps.

The Sheldon B. Sosna Papers span the years 1922 to 2001, with the bulk of the material dating from 1948 to 1991. The collection documents Sosna's long career as an advertising executive and consultant, and contains materials from a wide variety of formats, including correspondence, writings, printed material, advertisement proofs and clippings, sketches, scrapbooks, slides, negatives, and film. The collection primarily provides a record of advertising campaigns Sosna developed as a copy supervisor, creative director, and advertising executive at Gershuny Associates, Leo Burnett, Grant Advertising, Doherty Clifford Steers & Shenfield, Sullivan Stauffer Colwell & Bayles, Norman Craig & Kummel, and J.M. Mathes, from 1948 to 1973; the collection has limited material relating to the specific agencies for which he worked. In addition, the collection documents Sosna's later writings, lectures, and seminars as an independent consultant in retail and supermarket advertising from the 1970s through 2001, including a complete run of the Supermarket Advertising Newsletter (1981-2000) and a copy of his book Dodge #9: How to Never Make a Mistake: Achieving Success in a World That Is Always Looking for Someone to Blame (2001). Major advertising campaigns represented in the collection include: American Tobacco Company (Bull Durham and Silva Thins cigarettes); Bristol-Myers Company; Bulova Corporation; Dr Pepper Co.; Food Fair/Pantry Pride; Hoover Company; Ladies' Home Journal; Martex; Pabst Brewing Company; Procter & Gamble; Pure Oil Company; and Joseph Schlitz Brewing Co. The collection also documents Sosna's role as supervisor of the Peace Corps advertising campaign in its first two years, from 1961 to 1963. Peace Corps materials include print advertisements; "Volunteer Radio Kits" distributed to broadcasters; one promotional film originally aired on American television; and a letter from Robert Sargent Shriver, Jr., first director of the Peace Corps. The collection is organized into six series: Correspondence, Writings and Speeches, Printed Materials, Advertisements, Scrapbooks, and Visual Materials.

The Correspondence Series includes limited business correspondence, advertising strategy memoranda, and mailings and solicitations specifically related to Sosna's supermarket consulting. The Writings and Speeches Series includes scripts of lectures and seminars Sosna delivered on retail and supermarket advertising throughout the United States from 1983 to 1994, limited market and client reports, and an account of his work with President Kennedy and Robert Sargent Shriver, Jr. on an early promotional film for the Peace Corps. The Printed Materials Series includes Sosna's professional writings on advertising (including an installment of "Sosna on Advertising," a long-standing column featured in Grocery Marketing Magazine); a copy of his 2001 book Dodge #9: How to Never Make a Mistake; client materials (letterhead, brochures, mailings, including Peace Corps promotional materials); conference programs; and magazines. Most notably, the series includes a complete set of the Supermarket Advertising Newsletter, a monthly serial which Sosna wrote, edited, and published from January 1981 through December 2000. The Advertisements Series includes original page proofs, newspaper and magazine clippings, and concept sketches for client advertisements, with an emphasis on consumer/home products, cigarette, beer, and apparel industries. The Scrapbooks Series includes six scrapbooks of advertisement clippings, original page proofs, client brochures, and catalog mailings, primarily documenting clients in women's apparel and consumer/home products. The Visual Materials Series includes over 700 seminar slides originally used in Sosna's presentations on supermarket advertising, a set of color negatives documenting the "Pabst Red Beer" advertising campaign, and the only existing copy of a promotional film for the Peace Corps which Sosna wrote, produced, and edited. Large-format materials (clippings, proofs, sketches) have been removed from their original series location and relocated to Oversize Materials locations.

Other materials related to this collection may be found in the J. Walter Thompson Company Archives: Competitive Advertisements Collection and the J. Walter Thompson Company Archives: Corporation Vertical Files. For materials specifically relating to the agencies Norman, Craig & Kummel and the Leo Burnett Company, consult the Robert S. Smith Papers and the Kensinger Jones Papers, respectively. For materials relevant to American Tobacco Company advertising, see the James Buchanan Duke Papers, the Benjamin Newton Duke Papers, and the John M. W. Hicks Papers. For materials on beer advertising for the Pabst Brewing Company and Schlitz Brewing Company, see the Howard Scott Papers. Materials relevant to Procter & Gamble Company advertising may be found in the D'Arcy Masius Benton & Bowles Advertisements, the D'Arcy Masius Benton & Bowles Archives, and the Wells Rich Greene, Inc. Records. Additionally, materials relating to Peace Corps advertising may be found in the David B. McCall Papers.

The Wells Rich Greene, Inc. (WRG) advertising agency was founded in 1966 by Mary Wells, Richard Rich, and Stewart Greene, who were associates at Jack Tinker and Partners agency. Until its demise in 1998, WRG was ranked as one of the top 15 advertising agencies in the United States. The Wells Rich Greene, Inc. (WRG) Records contain primarily print advertisements and broadcast commercials and advertising spots for clients of WRG. Materials span 1966-1998 and include magazine and newspaper advertisements, proof sheets, audiocassettes, videocassettes, analog and digital audio tape. Corporate documentation includes press releases, clipping files, and staff photographs and slides. Clients represented in the collection include: American Motors; Bristol-Myers (Boost, Clairol, Herbal Essence, Vagistat); Cadbury (Canada Dry, Schweppes); Continental Airlines; Ford; IBM; ITT (Technology Institute, Sheraton); Liberty Mutual; MCI; Miles Laboratories (Alka-Seltzer); New York Department of Commerce; Pan Am; Philip Morris (Benson & Hedges, Player, Dunhill); Procter & Gamble (Gain, Oil of Olay, Pringles, Folder's, Sure); Ralston Purina (Chex, Dog Chow, Tender Vittles); Seagram; TWA; and Warnaco (Warner's lingerie). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Wells Rich Greene, Inc. (WRG) Records contain primarily print advertisements and broadcast commercials and advertising spots for clients of WRG. Materials span 1966-1998 and include magazine and newspaper advertisements, proof sheets, audiocassettes, videocassettes, analog and digital audio tape. Corporate documentation includes press releases, clipping files, and staff photographs and slides. Clients represented in the collection include: American Motors; Bristol-Myers (Boost, Clairol, Herbal Essence, Vagistat); Cadbury (Canada Dry, Schweppes); Continental Airlines; Ford; IBM; ITT (Technology Institute, Sheraton); Liberty Mutual; MCI; Miles Laboratories (Alka-Seltzer); New York Department of Commerce; Pan Am; Philip Morris (Benson & Hedges, Player, Dunhill); Procter & Gamble (Gain, Oil of Olay, Pringles, Folder's, Sure); Ralston Purina (Chex, Dog Chow, Tender Vittles); Seagram; TWA; and Warnaco (Warner's lingerie).

NOTE: Throughout this finding aid, "TRT" refers to "Total Running Time," the total duration of content contained on a tape or film.