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Blackman Company was an advertising company founded in 1908 by Oscar H. Blackman and Frank Hermes. Became Compton Advertising in 1937. Collection comprises a series of 30 memoranda written by company staff. Training topics address various aspects of the marketing process, as well as advertising for regional or specialized consumer markets, including the "modern woman."

Collection comprises a series of memoranda written by company staff. Training topics address various aspects of the marketing process, as well as advertising for regional or specialized consumer markets, including the "modern woman." Other topics include selling through contests, sampling, and installment plans, in addition to department or chain stores, grocers, and outdoor advertsing; advertsing copy, teams, budgets, and costs; packaging; newspaper advertising; trademarks; the use of artwork; and salesmens' education and pay. There are also research reports, as well as an address by M. L. Wilson on industrial advertsing. The memoranda were housed in a binder, and there are tabbed dividers that provide the titles of each piece; many also feature a list of companies for whom Blackman worked or a list of staff writers for the series. It is unclear whether the material was meant for in-house use only. There are copywrite symbols that may indicate that the material was available to train those outside the company as well. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Advertising executive and market researcher with several agencies, including his own, in New York. Collection includes correspondence, research data printouts, photo- and storyboards of advertisements submitted by various agencies, videotapes and film reels that primarily document Kurnit's Television Advertising Perception (TAP) research project, that sought to map television and radio audience perceptions and readership of commercials against advertising agencies' creative expectations. Participant agencies include BBDO; Compton; Dancer Fitzgerald Sample; Della Femina Travisano; Foote Cone & Belding; Manoff Geer Gross; SSC&B; and Tracy Locke; and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence, research data printouts, photo- and storyboards of advertisements submitted by various agencies, videotapes and film reels that primarily document Kurnit's Television Advertising Perception (TAP) research project, that sought to map television and radio audience perceptions and readership of commercials against advertising agencies' creative expectations. Participant agencies include BBDO; Compton; Dancer Fitzgerald Sample; Della Femina Travisano; Foote Cone & Belding; Manoff Geer Gross; SSC&B; and Tracy Locke; and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.