Search

Back to top

Search Constraints

Start Over You searched for: Names General Electric Company Remove constraint Names: General Electric Company

Search Results

collection icon

Henry Haberman papers, 1945-2002 and undated 10 Linear Feet — 3000 Items

Henry Haberman (1917-2008) was a New York-based advertising and travel photographer and artist. The Henry Haberman Papers span the years 1945-2002 and include photographs, slides, negatives and print advertisements that document Haberman's work as a photographer in the advertising, fashion and travel fields. Companies represented include Armstrong floors, Bausch & Lomb, B.F. Goodrich, British American Tobacco (Lucky Strike), Cannon, Chatham blankets, Cover Girl (Noxell), DuPont, First National City Bank, General Electric, New York Telephone, Northeast Air, Pepsi, R.J. Reynolds and Shaefer beer. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Henry Haberman Papers span the years 1945-2002 and include photographs, slides, negatives and print advertisements that document Haberman's work as a photographer in the advertising, fashion and travel fields. Companies represented include Armstrong floors, Bausch & Lomb, B.F. Goodrich, British American Tobacco (Lucky Strike), Cannon, Chatham blankets, Cover Girl (Noxell), DuPont, First National City Bank, General Electric, New York Telephone, Northeast Air, Pepsi, R.J. Reynolds and Shaefer beer.

collection icon

Jim Brown papers, 1945-1959 and undated 2.4 Linear Feet — 250 Items

R.C. Jim Brown served as copy group head of Batten, Barton, Durstine & Osborne (BBDO) during the years 1945-1962. The Jim Brown Papers contain materials representing the years of Brown's employment with BBDO. The collection consists of a scrapbook of advertising proofs and a series of proposals relating to BBDO clients' sponsorship of television specials. Included in the scrapbook are proofs for publication in trade magazines, newspapers, movie posters, and comic books, with most of the materials dating from 1945-1946. Companies and products represented include Royal Crown Cola (Cott Beverages), Ethyl Cleaner (Ethyl Corporation), Raleigh Cigarettes, Kool Cigarettes, Continental Can Company and the American Broadcasting Company. The set of proposals date from 1955-1959 and includes BBDO strategies for product placement in advertisements and in the television programs, as well as rate schedules for various marketing tactics. Companies represented include Du Pont, Westclox, Bristol-Myers, General Electric Company and Campbell Soup Company. Television programs to be sponsored include Lassie, The Donna Reed Show, Playhouse 90, and Wonderful Town.

The Jim Brown Papers contain materials representing the years of Brown's employment with BBDO. The collection consists of a scrapbook of advertising proofs and a series of proposals relating to BBDO clients' sponsorship of television specials. Included in the scrapbook are proofs for publication in trade magazines, newspapers, movie posters, and comic books, with most of the materials dating from 1945-1946. Companies and products represented include Royal Crown Cola (Cott Beverages), Ethyl Cleaner (Ethyl Corporation), Raleigh Cigarettes, Kool Cigarettes, Continental Can Company and the American Broadcasting Company. The set of proposals date from 1955-1959 and includes BBDO strategies for product placement in advertisements and in the television programs, as well as rate schedules for various marketing tactics. Companies represented include Du Pont, Westclox, Bristol-Myers, General Electric Company and Campbell Soup Company. Television programs to be sponsored include Lassie, The Donna Reed Show, Playhouse 90, and Wonderful Town.

The collection is organized into two sections: a set of proposals related to company marketing through television programs, and a scrapbook of advertising proofs.

collection icon
Direct marketing and advertising executive based primarily in Chicago, Ill. Jim Kobs papers include: correspondence, mail order catalogs, mailings, print advertisements and advertising designs, research reports, slides and photographs and audiovisual materials (audiocassettes, videocassettes, 16mm film, DVD) that document Kobs' career in direct, database and catalog marketing. Companies and institutions represented include: Amoco, AT&T, Bankers Life, Boys and Girls Clubs of Chicago, DHL, Direct Mail Advertising Association (DMAA), Direct Mail Marketing Association (DMMA), Direct Marketing Association (DMA), Encyclopedia Britannica, Gander Mountain, General Electric, General Mills, Hewlett-Packard, Honeywell, Mayo Clinic, Montgomery Ward, Playboy, Prudential, Scott Paper, Tupperware, U.S. Navy recruiting, Wayside Gardens and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Jim Kobs papers include: correspondence, mail order catalogs, mailings, print advertisements and advertising designs, research reports, slides and photographs and audiovisual materials (audiocassettes, videocassettes, 16mm film, DVD) that document Kobs' career in direct, database and catalog marketing. Companies and institutions represented include: Amoco, AT&T, Bankers Life, Boys and Girls Clubs of Chicago, DHL, Direct Mail Advertising Association (DMAA), Direct Mail Marketing Association (DMMA), Direct Marketing Association (DMA), Encyclopedia Britannica, Gander Mountain, General Electric, General Mills, Hewlett-Packard, Honeywell, Mayo Clinic, Montgomery Ward, Playboy, Prudential, Scott Paper, Tupperware, U.S. Navy recruiting, Wayside Gardens and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

collection icon
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Brouillard Communications, a division of JWT, was established in 1973 and specialized in business-to-business advertising and corporate communications. Brouillard closed in 2009. Collection consists of two alphabetical information and reference files for business category and individual company materials. Includes correspondence, research reports, clippings, tear sheets, printed corporate materials such as annual and quarterly reports, new business and client presentations. Companies represented include American Express, AT&T, Bethlehem Steel, Boeing, CIGNA, CIT, DuPont, General Electric, GTE (later Sprint), Honeywell, Hughes Aircraft (later Raytheon), IBM, International Paper, ITT, Kodak, Lockheed, McDonnell Douglas, Monsanto, Morgan Stanley, Motorola, Pennwalt, Pfizer, RJR Nabisco, Rockwell, Sharp, Shell, 3M, Travelers, TRW, Walt Disney, Westinghouse and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection consists of two alphabetical information and reference files for business category and individual company materials. Includes correspondence, research reports, clippings, tear sheets, printed corporate materials such as annual and quarterly reports, new business and client presentations. Companies represented include American Express, AT&T, Bethlehem Steel, Boeing, CIGNA, CIT, DuPont, General Electric, GTE (later Sprint), Honeywell, Hughes Aircraft (later Raytheon), IBM, International Paper, ITT, Kodak, Lockheed, McDonnell Douglas, Monsanto, Morgan Stanley, Motorola, Pennwalt, Pfizer, RJR Nabisco, Rockwell, Sharp, Shell, 3M, Travelers, TRW, Walt Disney, Westinghouse and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

collection icon
Businessman who sold household appliances and radios in Wernersville, Pa., during the 1930s-1940s. Collection spans 1930-1968 and includes memos, service and repair bulletins, newsletters, sales and product manuals, price and product lists, blueprints and photographs. Companies represented include Edison Electric, General Electric, Hotpoint, Maytag, Metropolitan Edison, Raymond Rosen, Stromberg-Carlson, Sylvania and Westinghouse. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans 1930-1968 and includes memos, service and repair bulletins, newsletters, sales and product manuals, price and product lists, blueprints and photographs. Companies represented include Edison Electric, General Electric, Hotpoint, Maytag, Metropolitan Edison, Raymond Rosen, Stromberg-Carlson, Sylvania and Westinghouse. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

collection icon
Joseph Di Bona is Associate Professor Emeritus in the Program in Education at Duke University. The collection is named in honor of his daughter Nicole Di Bona Peterson. Collection spans the years 1851-2005 and includes hang tags, inserts, recipe cards and guides, cookbooks, operating instructions, owner's manuals and other promotional materials addressed to cooking and kitchen arts. Materials in the collection were used to educate consumers and promote the use of a variety of foods (meat; fish and poultry; dairy; soups; fruits and vegetables; beverages); condiments and spices (sauces, bouillon and broths, chocolate and cocoa, baking soda and baking powder); canning jars; small appliances (cookware, blenders, mixers, microwave ovens); and large appliances (stoves and refrigerators). In addition cookbooks were produced to promote various institutions and trade organizations representing various agricultural cooperatives, insurance and utility companies, churches and government bureaus. Included in the cookbooks are articles addressing health and nutrition, home economics, entertaining at home, along with information on first aid, food science (safe handline of meat and dairy, how leavening ingredients work, etc.). Companies represented in the collection include A.E. Staley, Armour, Best Foods, Borden, Campbell's, Carnation, Del Monte, Duke Power, Fleischmann's, French's, General Electric, General Foods, General Mills, Heinz, Hershey, Jell-O, Kellogg's, Kraft, Land O'Lakes, Lever Brothers, Lipton, Metropolitan Life, Nestlé, Oster, Pet Milk, Pillsbury, Procter & Gamble, Purina, Quaker Oat, Sealtest, Swift, Walter Baker and West Bend. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.

Collection spans the years 1851-2005 and includes hang tags, inserts, recipe cards and guides, cookbooks, operating instructions, owner's manuals and other promotional materials addressed to cooking and kitchen arts. Materials in the collection were used to educate consumers and promote the use of a variety of foods (meat; fish and poultry; dairy; soups; fruits and vegetables; beverages); condiments and spices (sauces, bouillon and broths, chocolate and cocoa, baking soda and baking powder); canning jars; small appliances (cookware, blenders, mixers, microwave ovens); and large appliances (stoves and refrigerators). In addition cookbooks were produced to promote various institutions and trade organizations representing various agricultural cooperatives, insurance and utility companies, churches and government bureaus. Included in the cookbooks are articles addressing health and nutrition, home economics, entertaining at home, along with information on first aid, food science (safe handline of meat and dairy, how leavening ingredients work, etc.). Companies represented in the collection include A.E. Staley, Armour, Best Foods, Borden, Campbell's, Carnation, Del Monte, Duke Power, Fleischmann's, French's, General Electric, General Foods, General Mills, Heinz, Hershey, Jell-O, Kellogg's, Kraft, Land O'Lakes, Lever Brothers, Lipton, Metropolitan Life, Nestlé, Oster, Pet Milk, Pillsbury, Procter & Gamble, Purina, Quaker Oat, Sealtest, Swift, Walter Baker and West Bend.

The cookbooks are physically arranged by date and listed in date order in this collection guide, but a sortable spreadsheet of cookbook titles is available for download at the link below:

Download Cookbooks spreadsheet

Categories of cookbooks include:

Categories
  1. Alcoholic Beverages
  2. Baking Misc.
  3. Baking Powder and Baking Soda
  4. Beverages
  5. Candies and Confections
  6. Canning and Preserving
  7. Chocolate
  8. Condiments
  9. Cookware
  10. Dairy Products
  11. Fruits
  12. Gelatin and Puddings
  13. Grains, Cereals, Crackers, and Cookies
  14. Insurance Companies
  15. Large Appliances
  16. Meat, Fish, and Poultry
  17. Miscellaneous
  18. Multiple Products
  19. Nuts
  20. Shortening
  21. Small Appliances
  22. Soups and Sauces
  23. Syrups and Sweeteners
  24. Utility Companies
  25. Vegetables
collection icon
Roy Lightner was an advertising and marketing executive, primarily with N.W. Ayer & Son agency, from which he retired in 1980, and with Carden & Cherry Advertising of Nashville, Tenn. The Roy Lightner Collection of Antique Advertisements spans the years 1871-2009 and includes primarily print advertisements clipped from U.S. magazines. Also present are proofs of print advertisements and 16mm reels of television commercials, much of which was produced by the N.W. Ayer & Son agency during Lightner's career there. Advertisements predominantly focus on automobiles, railroads, insurance companies and manufacturers of brand name consumer goods. Over 300 companies are represented in the collection, including AT&T, Buick, Cadillac, Campbell's, Chevrolet, Chrysler, Coca-Cola, Dodge, Du Pont, Kodak, Ford, General Electric, General Mills, General Motors, Lincoln-Mercury, Metropolitan Life, Oldsmobile, Packard, Plymouth, Pontiac, RCA, and Studebaker.Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Roy Lightner Collection of Antique Advertisements spans the years 1871-2009 and includes primarily print advertisements clipped from U.S. magazines. Also present are proofs of print advertisements and 16mm reels of television commercials, much of which was produced by the N.W. Ayer & Son agency during Lightner's career there. Advertisements predominantly focus on automobiles, railroads, insurance companies and manufacturers of brand name consumer goods. Over 300 companies are represented in the collection, including AT&T, Buick, Cadillac, Campbell's, Chevrolet, Chrysler, Coca-Cola, Dodge, Du Pont, Kodak, Ford, General Electric, General Mills, General Motors, Lincoln-Mercury, Metropolitan Life, Oldsmobile, Packard, Plymouth, Pontiac, RCA, and Studebaker.

collection icon

Stanley C. Marshall papers, 1944-2005 and undated 17.5 Linear Feet — 11625 Items

Stanley C. Marshall was a pioneer in the field of strategic market planning, and an educator, lecturer, and humanitarian. The Stanley C. Marshall Papers span the years 1944-2005 and include client files, speeches and presentations, publications, correspondence, advertising and civic awards, photographs, slides, audiocassettes and audiotapes, videocassettes and videotapes, motion picture film reels, and digital audio tape that document Marshall's career as a strategic marketing planner and consultant, as well as his involvement with humanitarian projects. The collection reflects Marshall's work for advertising and marketing firms, including Lando, Marsteller Advertising, and his own company, Stanley Marshall, Inc. Client files include 3M, Black Box, Delta Dental Plan, General Electric, International Management Center, PPG, Pure Industries (Stackpole), Scott Fetzer (Berkshire Hathaway), Sony, United Jewish Foundation, and Westinghouse. Also documented are Marshall's activities with public service and educational organizations that include UNICEF, the Conflict Resolution Center, the Negro Educational Emergency Drive (NEED, a project of the Urban League of Pittsburgh), the Network of International Business Schools (NIBS), and the Penn Technical Institute (a junior college, now part of the Pittsburgh Technical Institute). A significant portion of the files relate to businesses and institutions in the Pittsburgh, Pa., area.

The Stanley C. Marshall Papers span the years 1944-2005 and include client files, speeches and presentations, publications, correspondence, advertising and civic awards, photographs, slides, audiocassettes and audiotapes, videocassettes and videotapes, motion picture film reels, and digital audio tape that document Marshall's career as a strategic marketing planner and consultant, as well as his involvement with humanitarian projects. The collection reflects Marshall's work for advertising and marketing firms, including Lando, Marsteller Advertising, and his own company, Stanley Marshall, Inc. Clients include 3M, Black Box, Delta Dental Plan, General Electric, International Management Center, PPG, Pure Industries (Stackpole), Scott Fetzer (Berkshire Hathaway), Sony, United Jewish Foundation, and Westinghouse. Also documented are Marshall's activities with public service and educational organizations that include UNICEF, the Conflict Resolution Center, the Negro Educational Emergency Drive (NEED, a project of the Urban League of Pittsburgh), the Network of International Business Schools (NIBS), and the Penn Technical Institute (a junior college, now part of the Pittsburgh Technical Institute). A significant portion of the files relate to businesses and institutions in the Pittsburgh, Pa., area.

The collection is organized into four series: Personal Files, Client Files, Professional Files, and Audiovisual Materials.

collection icon
Stephen Harty is an advertising executive who began his career at Ogilvy & Mather and later became North American Chairman of Bartle Bogle Hegarty agency. Harty co-founded Merkley Newman Harty advertising agency (later renamed Merkley+Partners), part of the Omnicom Group. The Stephen Harty Papers cover the years 1992-2001, and contains primarily files relating to the founding of Merkley Newman Harty (MNH) advertising agency. Records consist of notes on strategic plans; annual meetings; agency founding; articles featuring MNH; promotional booklets; clippings; photographs and proofs of print advertiesements that chronicle the purpose, history, philosophy, and goals of MNH. Clients mentioned in materials include The American Stock Exchange, Bankers Trust, BellSouth, Casio (Kashio), Champion Sportswear (Hanes), Dime Bank, Forbes, General Electric, IBM, International Wool Secretariat, M&M/Mars, Oxford Health Plan, TDK, Time Life Medical, Volvic Natural Spring Water, and WordPerfect. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Stephen Harty Papers cover the years 1992-2001, and contains primarily files relating to the founding of Merkley Newman Harty (MNH) advertising agency. Records consist of notes on strategic plans; annual meetings; agency founding; articles featuring MNH; promotional booklets; clippings; photographs and proofs of print advertisements that chronicle the purpose, history, philosophy, and goals of MNH. Clients mentioned in materials include The American Stock Exchange, Bankers Trust, BellSouth, Casio (Kashio), Champion Sportswear (Hanes), Dime Bank, Forbes, General Electric, IBM, International Wool Secretariat, M&M/Mars, Oxford Health Plan, TDK, Time Life Medical, Volvic Natural Spring Water, and WordPerfect.

collection icon
T. S. Ferree Jr. was a commercial artist, graphic designer and advertising executive based in Raleigh, N.C. The T. S. Ferree, Jr. Papers span the years 1940-1989 and include drawings and sketches, proofs and tear sheets of printed advertisements, clippings, photographs, slides, speeches, brochures and pamphlets, direct marketing mailers and collateral literature that document Ferree's and the Ferree Studios' advertising and commercial design work. Clients consist mainly of businesses located in the Virginia-North Carolina-South Carolina tri-state region, including Branch Banking and Trust (BB&T), BTR Management, Ciba-Geigy, General Electric, McLean Trucking, Newport News Shipbuilding, Reckitt Benckiser (Glass Plus, Spray 'n Wash), Smith Transfer Company, Sweetheart Cups (Maryland Cup Corporation), Tobacco Associates and The Washington Group. The collection also includes materials relating to the Ferree School of Art, the Raleigh Ad Club, and the Advertising Federation of America. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The T. S. Ferree, Jr. Papers span the years 1940-1989 and include drawings and sketches, proofs and tear sheets of printed advertisements, clippings, photographs, slides, speeches, brochures and pamphlets, direct marketing mailers and collateral literature that document Ferree's and the Ferree Studios' advertising and commercial design work. Clients consist mainly of businesses located in the Virginia-North Carolina-South Carolina tri-state region, including Branch Banking and Trust (BB&T), BTR Management, Ciba-Geigy, General Electric, McLean Trucking, Newport News Shipbuilding, Reckitt Benckiser (Glass Plus, Spray 'n Wash), Smith Transfer Company, Sweetheart Cups (Maryland Cup Corporation), Tobacco Associates and The Washington Group. The collection also includes materials relating to the Ferree School of Art, the Raleigh Ad Club, and the Advertising Federation of America.