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Professional golfer and celebrity spokesperson. Arnold Palmer advertisements and memorabilia collection consists of print advertisements featuring Palmer as spokesperson, celebrity figure or providing product endorsements, as well as print advertisements for Arnold Palmer's own companies. In addition, the collection includes trading and collector cards, telephone prepaid cards and photographs bearing Palmer's likeness. Companies represented include Beaunit, Chemstrand, Ford, Glaxo (Nicorette smoking cessation products), Haggar, Heinz, Munsingwear, Rayovac, Rockwell, Sears, United Air Lines and Wilson Sporting Goods. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Arnold Palmer advertisements and memorabilia collection consists of print advertisements featuring Palmer as spokesperson, celebrity figure or providing product endorsements, as well as print advertisements for Arnold Palmer's own companies. In addition, the collection includes trading and collector cards, telephone prepaid cards and photographs bearing Palmer's likeness. Companies represented include Beaunit, Chemstrand, Ford, Glaxo (Nicorette smoking cessation products), Haggar, Heinz, Munsingwear, Rayovac, Rockwell, Sears, United Air Lines and Wilson Sporting Goods. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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The Howard Scott Papers span the years 1921-1984, although the bulk of materials covers the period from the 1930s to the 1950s, documenting Scott's career in outdoor advertising as a billboard designer and graphic artist. The papers include correspondence (including two letters from Norman Rockwell), newspaper and magazine clippings, awards, and school yearbooks relating to Scott's personal and professional life, in addition to photographs, sketches, lithographs and reprints of outdoor advertising images for clients such as Amoco, Chesterfield (Liggett and Myers), Esso and Mobil oil products, DeSoto, Ford, and Nash automobiles, H.J. Heinz Co., Lever Brothers, Pabst and Schlitz beers, World War II-era programs such as the USO and Navy recruitment, and the 1939-1940 World's Fair. The collection is arranged into four series--the General Papers Series, the Photographs Series, the Graphic Design, Artwork and Sketches Series, and the Memorabilia Series.

The General Papers Series includes correspondence, biographical information, clippings, sketches, school yearbooks, publications and certificates of recognition. Included are articles about "Elmer," the character created by Scott to help promote the 1940 World's Fair.

The Photographs Series includes approximately 100 prints and transparencies depicting billboard images for a variety of products, such as Esso oil and gasoline, Heinz ketchup, Knickerbocker beer, Swan (Lever Brothers) soap and Twenty Grand cigarettes. Several of the photographs show models in poses which served as the basis for billboard images. Some of the images are signed by artists other than Scott. In addition, approximately 20 photographs depict Scott at various ages, and at work in his studio.

The Graphic Design, Artwork, and Sketches Series includes sketches and proof sheets for billboards and outdoor advertising campaigns created by Scott, as well as a sampling of outdoor poster work by other artists. Major clients include Chesterfield cigarettes; Knickerbocker, Pabst and Schlitz beers; DeSoto, Ford and Nash automobiles; Amoco and Mobil gas and oil; along with a sampling of World War II poster designs including Navy recruiting and the USO. Media include pencil and ink sketches, watercolors, lithographs, and oil paintings. A large mixed media painting depicts an award-winning outdoor design for Ford, with the slogan "He's Doing Fine...He Bought a Ford V-8."

The Memorabilia Series includes awards and trophies that Scott won for his advertising artwork and reflects the esteem with which Scott's work was held by his peers in the outdoor advertising industry.

Closely related collections include: the Outdoor Advertising Association of America (OAAA) Archives; the Garrett Orr Papers; the John Paver Papers; the Strobridge Lithographing Company Advertisements; the Outdoor Advertising Association of America (OAAA) Slide Library; the War Effort Mobilization Campaign Poster Collection; and the R.C. Maxwell Records.

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John O'Toole papers, 1954-1990 and undated 23 Linear Feet — 17250 Items

John O'Toole (1929-1995) was an American advertising executive who served as Chairman of Foote, Cone & Belding, Inc. (FCB) from 1981-1985. He also served as President of the American Association of Advertising Agencies (AAAA) from 1988-1995. The John O'Toole Papers cover the years 1954-1990, with the bulk of materials dating from the 1980s, roughly the period when O'Toole served as Chairman of Foote, Cone & Belding (FCB), and as an executive with the American Association of Advertising Agencies (AAAA). The collection primarily consists of correspondence; speeches; research reports; business presentations; and slides related to FCB management and advertising activities. The collection also includes several proofs; clippings; and a film of television advertisements for Merrill Lynch. Advertisers represented in the collection include British Airways; Clairol; Colgate-Palmolive; Frito-Lay; Gillette; Heinz; Jockey; Pepsi; Sunkist; and Volkswagen. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History

The John O'Toole Papers cover the years 1954-1990, with the bulk of materials dating from the 1980s, roughly the period when O'Toole served as Chairman of Foote, Cone & Belding (FCB), and as an executive with the American Association of Advertising Agencies (AAAA). The collection primarily consists of correspondence; speeches; research reports; business presentations; and slides related to FCB management and advertising activities. The collection also includes several proofs; clippings; and a film of television advertisements for Merrill Lynch. Advertisers represented in the collection include British Airways; Clairol; Colgate-Palmolive; Frito-Lay; Gillette; Heinz; Jockey; Pepsi; Sunkist; and Volkswagen.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The Chicago Office opened in 1891. Collection consists of scrapbooks holding examples of print advertisements produced in a given year. Also included are slides of print advertisements made during microfilming of older proof books. Companies represented include Blockbuster, Dell, Heinz, Kimberly Clark, Kraft, Miller beer, Motorola, Nabisco, Nestle, Northwestern Mutual, Oscar Mayer and Quaker Oat. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection consists of scrapbooks holding examples of print advertisements produced in a given year. Also included are slides of print advertisements made during microfilming of older proof books. Companies represented include Blockbuster, Dell, Heinz, Kimberly Clark, Kraft, Miller beer, Motorola, Nabisco, Nestle, Northwestern Mutual, Oscar Mayer and Quaker Oat. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Joseph Di Bona is Associate Professor Emeritus in the Program in Education at Duke University. The collection is named in honor of his daughter Nicole Di Bona Peterson. Collection spans the years 1851-2005 and includes hang tags, inserts, recipe cards and guides, cookbooks, operating instructions, owner's manuals and other promotional materials addressed to cooking and kitchen arts. Materials in the collection were used to educate consumers and promote the use of a variety of foods (meat; fish and poultry; dairy; soups; fruits and vegetables; beverages); condiments and spices (sauces, bouillon and broths, chocolate and cocoa, baking soda and baking powder); canning jars; small appliances (cookware, blenders, mixers, microwave ovens); and large appliances (stoves and refrigerators). In addition cookbooks were produced to promote various institutions and trade organizations representing various agricultural cooperatives, insurance and utility companies, churches and government bureaus. Included in the cookbooks are articles addressing health and nutrition, home economics, entertaining at home, along with information on first aid, food science (safe handline of meat and dairy, how leavening ingredients work, etc.). Companies represented in the collection include A.E. Staley, Armour, Best Foods, Borden, Campbell's, Carnation, Del Monte, Duke Power, Fleischmann's, French's, General Electric, General Foods, General Mills, Heinz, Hershey, Jell-O, Kellogg's, Kraft, Land O'Lakes, Lever Brothers, Lipton, Metropolitan Life, Nestlé, Oster, Pet Milk, Pillsbury, Procter & Gamble, Purina, Quaker Oat, Sealtest, Swift, Walter Baker and West Bend. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.

Collection spans the years 1851-2005 and includes hang tags, inserts, recipe cards and guides, cookbooks, operating instructions, owner's manuals and other promotional materials addressed to cooking and kitchen arts. Materials in the collection were used to educate consumers and promote the use of a variety of foods (meat; fish and poultry; dairy; soups; fruits and vegetables; beverages); condiments and spices (sauces, bouillon and broths, chocolate and cocoa, baking soda and baking powder); canning jars; small appliances (cookware, blenders, mixers, microwave ovens); and large appliances (stoves and refrigerators). In addition cookbooks were produced to promote various institutions and trade organizations representing various agricultural cooperatives, insurance and utility companies, churches and government bureaus. Included in the cookbooks are articles addressing health and nutrition, home economics, entertaining at home, along with information on first aid, food science (safe handline of meat and dairy, how leavening ingredients work, etc.). Companies represented in the collection include A.E. Staley, Armour, Best Foods, Borden, Campbell's, Carnation, Del Monte, Duke Power, Fleischmann's, French's, General Electric, General Foods, General Mills, Heinz, Hershey, Jell-O, Kellogg's, Kraft, Land O'Lakes, Lever Brothers, Lipton, Metropolitan Life, Nestlé, Oster, Pet Milk, Pillsbury, Procter & Gamble, Purina, Quaker Oat, Sealtest, Swift, Walter Baker and West Bend.

The cookbooks are physically arranged by date and listed in date order in this collection guide, but a sortable spreadsheet of cookbook titles is available for download at the link below:

Download Cookbooks spreadsheet

Categories of cookbooks include:

Categories
  1. Alcoholic Beverages
  2. Baking Misc.
  3. Baking Powder and Baking Soda
  4. Beverages
  5. Candies and Confections
  6. Canning and Preserving
  7. Chocolate
  8. Condiments
  9. Cookware
  10. Dairy Products
  11. Fruits
  12. Gelatin and Puddings
  13. Grains, Cereals, Crackers, and Cookies
  14. Insurance Companies
  15. Large Appliances
  16. Meat, Fish, and Poultry
  17. Miscellaneous
  18. Multiple Products
  19. Nuts
  20. Shortening
  21. Small Appliances
  22. Soups and Sauces
  23. Syrups and Sweeteners
  24. Utility Companies
  25. Vegetables
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Advertising executive at Doyle Dane Bernbach and Paula Green Advertising, based in New York. Collection includes correspondence, photographs, slides, audiovisual materials in multiple formats (VHS and Umatic videocassettes; audio cassettes; phono records; optical discs, audio and video tape reels, 16mm film), market research reports and financial reports, print advertisements, storyboards, musical scores, cookbooks and other printed materials. Companies represented in the collection include American Cancer Society, Burlington Industries, CBS radio, Chemstrand, Doyle Dane Bernbach, General Foods, Goya Foods, Hathaway shirts, Heinz, International Ladies' Garment Workers' Union, Green Dolmatch, L.C. Gumbinner, New York Times, Paula Green Advertising, Quaker Oats, Seventeen Magazine, Sterling National Bank, Subaru, and the U.S. Public Health Service. Materials cover commercial products and advocacy campaigns for breast cancer awareness, self-examination and prevention, tobacco use and antismoking programs. Most materials are in English; however some items exist in French, Italian, Japanese and Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence, photographs, slides, audiovisual materials in multiple formats (VHS and Umatic videocassettes; audio cassettes; phono records; optical discs, audio and video tape reels, 16mm film), market research reports and financial reports, print advertisements, storyboards, musical scores, cookbooks and other printed materials. Companies represented in the collection include American Cancer Society, Burlington Industries, CBS radio, Chemstrand, Doyle Dane Bernbach, General Foods, Goya Foods, Hathaway shirts, Heinz, International Ladies' Garment Workers' Union, Green Dolmatch, L.C. Gumbinner, New York Times, Paula Green Advertising, Quaker Oats, Seventeen Magazine, Sterling National Bank, Subaru, and the U.S. Public Health Service. Materials cover commercial products and advocacy campaigns for breast cancer awareness, self-examination and prevention, tobacco use and antismoking programs. Most materials are in English; however some items exist in French, Italian, Japanese and Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.