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Stephen Harty papers, 1992-2001 and undated

1.2 Linear Feet
Stephen Harty is an advertising executive who began his career at Ogilvy & Mather and later became North American Chairman of Bartle Bogle Hegarty agency. Harty co-founded Merkley Newman Harty advertising agency (later renamed Merkley+Partners), part of the Omnicom Group. The Stephen Harty Papers cover the years 1992-2001, and contains primarily files relating to the founding of Merkley Newman Harty (MNH) advertising agency. Records consist of notes on strategic plans; annual meetings; agency founding; articles featuring MNH; promotional booklets; clippings; photographs and proofs of print advertiesements that chronicle the purpose, history, philosophy, and goals of MNH. Clients mentioned in materials include The American Stock Exchange, Bankers Trust, BellSouth, Casio (Kashio), Champion Sportswear (Hanes), Dime Bank, Forbes, General Electric, IBM, International Wool Secretariat, M&M/Mars, Oxford Health Plan, TDK, Time Life Medical, Volvic Natural Spring Water, and WordPerfect. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Stephen Harty Papers cover the years 1992-2001, and contains primarily files relating to the founding of Merkley Newman Harty (MNH) advertising agency. Records consist of notes on strategic plans; annual meetings; agency founding; articles featuring MNH; promotional booklets; clippings; photographs and proofs of print advertisements that chronicle the purpose, history, philosophy, and goals of MNH. Clients mentioned in materials include The American Stock Exchange, Bankers Trust, BellSouth, Casio (Kashio), Champion Sportswear (Hanes), Dime Bank, Forbes, General Electric, IBM, International Wool Secretariat, M&M/Mars, Oxford Health Plan, TDK, Time Life Medical, Volvic Natural Spring Water, and WordPerfect.

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J. Walter Thompson Company. Audrey Himmelstein Del Grosso papers, 1986-2002 and undated

2.5 Linear Feet
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Audrey Himmelstein Del Grosso was an advertising executive with JWT Direct, a direct marketing subsidiary of JWT. Includes correspondence, VHS videotapes, optical disks, research reports, direct marketing mailers and brochures, and other printed materials. Companies represented include Bear Stearns, Bell Atlantic (now AT&T), Citibank, Ford, Heinz and IBM. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Includes correspondence, VHS videotapes, optical disks, research reports, direct marketing mailers and brochures, and other printed materials. Companies represented include Bear Stearns, Bell Atlantic (now AT&T), Citibank, Ford, Heinz and IBM. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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J. Walter Thompson Company. Charles J. Balestrino papers, 1986-1994 and undated

6 Linear Feet — 4200 Items
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Charles J. Balestrino was an executive, primarily in account management, at JWT offices in New York, Detroit, San Francisco and Tokyo. The JWT Charles J. Balestrino Papers span the years 1986-1994 and include correspondence, presentations, photographs, and videocassettes that document the later years of Balestrino's career at JWT's New York Office. Correspondents include Burt Manning, John Furr and Bill Thompson. Clients represented in the collection include Esso/Exxon, Goodyear, IBM, and Northwest Airlines. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT Charles J. Balestrino Papers span the years 1986-1994 and include correspondence, presentations, photographs, and videocassettes that document the later years of Balestrino's career at JWT's New York Office. Correspondents include Burt Manning, John Furr and Bill Thompson. Clients represented in the collection include Esso/Exxon, Goodyear, IBM, and Northwest Airlines.

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Arthur Einstein papers, 1978-2001 and undated

54 Linear Feet — 30,000 Items
Advertising executive for Lord Geller Federico Einstein, Lord Einstein O'Neill; Arthur Einstein Advertising, an advertising and consulting firm; and Loyalty Builders LLC, a marketing services company. Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1978-2001 and includes advertising agency credentials presentations, correspondence, print advertisements, audiocassettes, videocassettes, compact discs, 16mm films, clippings and other materials that document Arthur Einstein's career as an advertising executive and consultant. Companies represented include Bankers Trust, Compaq, DDB Needham, Foote Cone Belding, IBM, the New York Stock Exchange, Oppenheimer Funds, Saab and Steinway.

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Bud Titsworth Commercials, 1968-1991 and undated

3 Linear Feet — 19 Items
C. Dayton Bud Titsworth was an executive at Lord, Geller, Federico, Einstein, a subsidiary of the J. Walter Thompson Company (JWT) advertising agency, in the 1970s and 1980s, before starting his own agency. The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell.

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J. Walter Thompson Company. Thomas Sutton papers, 1965-1975 and undated

6.6 Linear Feet — 4950 Items
The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Thomas Sutton was an executive in charge of JWT's international operations during the 1960s-1970s. The Thomas Sutton Papers span the years 1965-1975 and document Sutton's career, especially his role in JWT's international expansion and the establishment of global advertising markets. The papers provide insight into JWT's international financial matters--budgets, salary structure, stock incentive plans and market shares--as well as personnel policies, client relations, product launches, television advertising projects and marketing research and strategies, seen from the perspective of Sutton's position as JWT chief executive for international operations. The papers also contain marketing plans, evaluations and reports for a number of JWT's international offices, that provide a detailed glimpse into JWT's operations within the respective countries' economic and socio-political contexts. The offices represented include Amsterdam, Bogotá, Brussels, Buenos Aires, Caracas, Ceylon, Copenhagen, Frankfurt, Johannesburg, Karachi, Lima, London, Mexico City, Milan, Paris, Rio de Janeiro, San Juan, Santiago, Sydney, Tokyo, Toronto, Vienna and Zürich. Key clients include the Honda Motor Company, Eastman Kodak Company, Ford Motor Company, the Hertz Corporation, IBM, Johnson & Johnson, Kellogg Company, Liggett & Myers Tobacco Company, Nestlé, Pan American World Airways, PepsiCo, Inc. and Unilever (Lever Brothers).

The Thomas Sutton Papers span the years 1965-1975 and document Sutton's career, especially his role in JWT's international expansion and the establishment of global advertising markets. The papers include correspondence, printed materials, business reports, advertising brochures, photographs, statistical documents, and pamphlets that provide insight into JWT's international financial matters--budgets, salary structure, stock incentive plans and market shares--as well as personnel policies, client relations, product launches, television advertising projects and marketing research and strategies, seen from the perspective of Sutton's position as JWT chief executive for international operations. The papers also contain marketing plans, evaluations and reports for a number of JWT's international offices, that provide a detailed glimpse into JWT's operations within the respective countries' economic and socio-political contexts. The offices represented herein include Amsterdam, Bogotá, Brussels, Buenos Aires, Caracas, Ceylon, Copenhagen, Frankfurt, Johannesburg, Karachi, Lima, London, Mexico City, Milan, Paris, Rio de Janeiro, San Juan, Santiago, Sydney, Tokyo, Toronto, Vienna and Zürich. Key clients include the Eastman Kodak Company; Ford Motor Company; the Hertz Corporation; Honda Motor Company; IBM; Johnson & Johnson; Kellogg Company; Liggett & Myers Tobacco Company; Nestlé; Pan American World Airways; PepsiCo, Inc.; and Unilever (Lever Brothers). While most of the files are in English, some of the documents are written in Spanish and Portuguese.

The collection is organized into three Series--the General Office Files Series; the Central and South American Office Files Series; and the Annual Marketing Plans and Reports Series.

The General Files Series contains correspondence, memoranda and periodical reports on JWT management and marketing, JWT's international offices and operations, as well as on other international advertising agencies. Topics include capital expenditures, fees and commissions, management salary and bonus policies, and stock incentive plans. The correspondence on international new business includes clients such as Hertz, Honda, and IBM. Arranged alphabetically.

The Central and South American Offices Files Series contains correspondence and reports on JWT budgets, market shares, profits, marketing research and product launches, as well as newsletters and some newspaper clippings pertaining to individual country offices of JWT throughout Latin America. The documents reflect the communication between JWT personnel and the dealings between JWT and its large international clients such as Ford, Johnson & Johnson, Kellogg's, Kodak, Lever, Liggett & Myers, Pan American World Airways, Pepsi-Cola, and Nestle, as well as prospective clients like Siemens and local clients in Central America and South America. The documents provide insights into JWT's operation in the expanding advertising markets of Central and South America. This series also includes assessments of the respective countries' economies, census data, and the competition in the advertising market. Moreover, it shows the increasing importance of television advertising in the Latin American market. Organized alphabetically.

Annual Marketing Plans and Reports Series contains status and planning reports from JWT's international operations. The documents assess the respective country's economy, politics, and the advertising and media market as a context for presenting a review of the JWT's offices' financial and organizational performance that includes billings, expenditures, and profits, salaries, personnel, specific clients, and the company's public relations in the respective past year. This analysis of strengths and weaknesses provides the bases for a discussion of the targets and objectives for the respective next year. Arranged alphabetically.

Restriction on access: Sensitive personnel materials pertaining to individual employee matters are closed to non-JWT users until 2043. Those items have been physically removed to Restricted Materials. Fragile original materials have been relocated to Removed Materials. Use Copies are available to patrons.

Additional information on JWT's international advertising operations may be found in the J. Walter Thompson Co. London Office Records, the J. Walter Thompson Co. Frankfurt Office Records, the Harry Clark Papers, the Arthur Stridsberg Papers, and the Shirley F. Woodell Papers. In addition, files relating to Thomas Sutton may be found in the Denis Lanigan Papers and the Peter Gilow Papers.

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Amil Gargano papers, 1960-2011 and undated

49.0 Linear Feet
Advertising executive with several prominent agencies including Carl Ally, Inc. and Ally & Gargano, in both Detroit and New York. Includes correspondence, corporate reports and policy manuals, pamphlets and other printed material, proofs and tearsheet print advertisements, storyboards and sketches, videocassettes, 16mm and 35mm film reels, optical media (CDs and DVDs), memorabilia and other materials that document Gargano's career in advertising, film direction, education and consulting. Companies represented include Ally & Gargano, Carl Ally, Amil Gargano & Partners, Alabama Power, Audiovox, Burger King, Calvin Klein, Dunkin' Donuts, Federal Express, Fiat, Hertz, Horn & Hardart, IBM, Pentax, Piper Aircraft, Saab, SAS, Shearson Lehman, Sight Savers, Smithsonian Institution National Museum of American History, Syracuse University and Volvo. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Includes correspondence, corporate reports and policy manuals, pamphlets and other printed material, proofs and tearsheet print advertisements, storyboards and sketches, videocassettes, 16mm and 35mm film reels, optical media (CDs and DVDs), memorabilia and other materials that document Gargano's career in advertising, film direction, education and consulting. Companies represented include Ally & Gargano, Carl Ally, Amil Gargano & Partners, Alabama Power, Audiovox, Burger King, Calvin Klein, Dunkin' Donuts, Federal Express, Fiat, Hertz, Horn & Hardart, IBM, Pentax, Piper Aircraft, Saab, SAS, Shearson Lehman, Sight Savers, Smithsonian Institution National Museum of American History, Syracuse University and Volvo. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Wells Rich Greene Inc. records, 1954-1998 and undated

250 Linear Feet — 7500 Items
The Wells Rich Greene, Inc. (WRG) advertising agency was founded in 1966 by Mary Wells, Richard Rich, and Stewart Greene, who were associates at Jack Tinker and Partners agency. Until its demise in 1998, WRG was ranked as one of the top 15 advertising agencies in the United States. The Wells Rich Greene, Inc. (WRG) Records contain primarily print advertisements and broadcast commercials and advertising spots for clients of WRG. Materials span 1966-1998 and include magazine and newspaper advertisements, proof sheets, audiocassettes, videocassettes, analog and digital audio tape. Corporate documentation includes press releases, clipping files, and staff photographs and slides. Clients represented in the collection include: American Motors; Bristol-Myers (Boost, Clairol, Herbal Essence, Vagistat); Cadbury (Canada Dry, Schweppes); Continental Airlines; Ford; IBM; ITT (Technology Institute, Sheraton); Liberty Mutual; MCI; Miles Laboratories (Alka-Seltzer); New York Department of Commerce; Pan Am; Philip Morris (Benson & Hedges, Player, Dunhill); Procter & Gamble (Gain, Oil of Olay, Pringles, Folder's, Sure); Ralston Purina (Chex, Dog Chow, Tender Vittles); Seagram; TWA; and Warnaco (Warner's lingerie). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Wells Rich Greene, Inc. (WRG) Records contain primarily print advertisements and broadcast commercials and advertising spots for clients of WRG. Materials span 1966-1998 and include magazine and newspaper advertisements, proof sheets, audiocassettes, videocassettes, analog and digital audio tape. Corporate documentation includes press releases, clipping files, and staff photographs and slides. Clients represented in the collection include: American Motors; Bristol-Myers (Boost, Clairol, Herbal Essence, Vagistat); Cadbury (Canada Dry, Schweppes); Continental Airlines; Ford; IBM; ITT (Technology Institute, Sheraton); Liberty Mutual; MCI; Miles Laboratories (Alka-Seltzer); New York Department of Commerce; Pan Am; Philip Morris (Benson & Hedges, Player, Dunhill); Procter & Gamble (Gain, Oil of Olay, Pringles, Folder's, Sure); Ralston Purina (Chex, Dog Chow, Tender Vittles); Seagram; TWA; and Warnaco (Warner's lingerie).

NOTE: Throughout this finding aid, "TRT" refers to "Total Running Time," the total duration of content contained on a tape or film.

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J. Walter Thompson Company. Wally O'Brien papers, 1948-1988 and undated

15.0 Linear Feet
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Walter J. (Wally) O'Brien was an executive with JWT and JWT Group, serving in a number of offices and as Vice Chairman of the company. Collection includes texts and accompanying slides of speeches and presentations; financial and management reports, correspondence and other printed materials as well as audiovisual materials in multiple formats (videocassettes, audio cassettes and tape reels, film reels). Companies represented include Beatrice, Burger King, De Beers, Ford, Goodyear, IBM, Kellogg, Kodak, Kraft, Lord Geller Federico Einstein, Mattel, Nestle, Pepsi, Philips, Reynolds Tobacco, Rolex, Unilever and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes texts and accompanying slides of speeches and presentations; financial and management reports, correspondence and other printed materials as well as audiovisual materials in multiple formats (videocassettes, audio cassettes and tape reels, film reels). Companies represented include Beatrice, Burger King, De Beers, Ford, Goodyear, IBM, Kellogg, Kodak, Kraft, Lord Geller Federico Einstein, Mattel, Nestle, Pepsi, Philips, Reynolds Tobacco, Rolex, Unilever and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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J. Walter Thompson Company. Joseph O'Donnell papers, 1947-1987 and undated, bulk 1986

12 Linear Feet — 6000 Items
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Joseph O'Donnell was an executive with JWT and served as the company's Chief Executive Officer during 1986. The Joseph O'Donnell Papers cover the years 1947-1987, with the bulk of materials from 1986, the year O'Donnell served as Chief Executive Officer of JWT. The collection primarily consists of correspondence, memoranda, reports of company performance, presentations and company policy information. The collection also includes personnel-related records, photographs, and videocassettes of television commercials of JWT and competing agencies. Companies represented in the collection include Beatrice Foods; Kodak; Ford; Hyatt Hotels; IBM; Kellogg's; Kraft; Pepsi-Cola; Sprint; Unilever; and U.S. Air. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Joseph O'Donnell Papers cover the years 1947-1987, with the bulk of materials from 1986, the year O'Donnell served as Chief Executive Officer of JWT. The collection primarily consists of correspondence, memoranda, reports of company performance, presentations and company policy information. The collection also includes personnel-related records, photographs, and videocassettes of television commercials of JWT and competing agencies. Companies represented in the collection include Beatrice Foods; Kodak; Ford; Hyatt Hotels; IBM; Kellogg's; Kraft; Pepsi-Cola; Sprint; Unilever; and U.S. Air.

Restrictions on Access: Files relating to personnel matters of JWT employees are closed to research for 40 years from the date of termination of employment, or 25 years from the date of the employee's death if termination date is unknown. In addition, original audiovisual materials are closed to research until use copies can be made.

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