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Alvin A. Achenbaum papers, 1948-2011 and undated 117 Linear Feet — 80,000 Items

Market researcher and advertising executive who worked at several agencies; partner in a consulting practice under several names; lecturer and author of marketing textbooks. The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Alvin A. Achenbaum Papers span the years 1948-2011 and document Achenbaum's career in advertising (with Grey Advertising, J. Walter Thompson and Backer Spielvogel Bates agencies) and marketing consulting (as a partner in Alvin Achenbaum Associates, Canter Achenbaum Heekin, and Achenbaum Bogda Associates). Collection includes writings and speeches, correspondence, photographs, research reports and related materials. Clients represented include 7-Eleven, American Red Cross, AT&T, Block Drug, Bristol-Myers, Campbell Soup, Chrysler, Dairy Queen, Dentsu, Franklin Mint, General Foods, GTE, Hallmark, Honda, Integrity Music, Kayser-Roth, Kia, K-Mart, Miller Brewing, MTA, Nationwide, Nestlé, Nissan/Datsun, PCA, Pfizer, Philip Morris, Quaker Oats, Revlon, Ryerson Tull, Seagram, Toyota, U.S. Dept. of Defense, and Warner-Lambert.

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C. Dayton Bud Titsworth was an executive at Lord, Geller, Federico, Einstein, a subsidiary of the J. Walter Thompson Company (JWT) advertising agency, in the 1970s and 1980s, before starting his own agency. The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Bud Titsworth Commercials collection span the years 1968-1991 and consist of audio tapes, videocassettes and 16mm films of radio spots and television commercials on which Titsworth worked. Clients represented include Canada Dry, IBM, STP and Warner-Lambert. Announcers for radio spots include sportscaster Howard Cosell.

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Carlton "Butch" Foust was an advertising executive who worked for J. Walter Thompson, Benton & Bowles, McCann-Erickson and other agencies, often in Latin America and Spain. Collection contains advertising and market research files, client files, brochures, tear sheets, annual reports, case histories, videocassettes, and other files documenting Foust's career as an advertising executive primarily in Latin America and Spain. Materials chiefly relate to Foust's work on behalf of clients such as Kraft Foods, Kellogg, Proctor & Gamble, Coca-Cola, and Unilever, as well as numerous alcoholic beverage companies. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Carlton "Butch" Foust was an advertising executive who worked for J. Walter Thompson, Benton & Bowles, McCann-Erickson and other agencies, often in Latin America and Spain. Collection contains advertising and market research files, client files, brochures, tear sheets, annual reports, case histories, videocassettes, and other files documenting Foust's career as an advertising executive primarily in Latin America and Spain. Materials chiefly relate to Foust's work on behalf of clients such as Kraft Foods, Kellogg, Proctor & Gamble, Coca-Cola, and Unilever, as well as numerous alcoholic beverage companies. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Charlotte Beers is an advertising executive, author and diplomat based in Chicago, New York and Charleston, South Carolina. Collection includes clippings, correspondence, book manuscript drafts, presentations and speech scripts, memos to and from David Ogilvy, transcripts of interviews and other printed materials as well as audiovisual materials (videocassettes and optical disks) that document Beers' career in advertising and her tenure as Under Secretary of State for Public Diplomacy and Public Affairs. Institutions represented in the collection include American Express, J. Walter Thompson Company, Ogilvy & Mather, Tatham-Laird & Kudner, the U.S. State Department and the 9-11 Commission. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes clippings, correspondence, book manuscript drafts, presentations and speech scripts, memos to and from David Ogilvy, transcripts of interviews and other printed materials as well as audiovisual materials (videocassettes and optical disks) that document Beers' career in advertising and her tenure as Under Secretary of State for Public Diplomacy and Public Affairs. Institutions represented in the collection include American Express, J. Walter Thompson Company, Ogilvy & Mather, Tatham-Laird & Kudner, the U.S. State Department and the 9-11 Commission. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Helayne Spivak is an advertising executive and educator based in New York and Richmond, Va. Collection includes awards, clippings, correspondence, print advertisements and other printed materials as well as audiovisual materials (audio tapes, videocassettes, 16mm films, optical disks, video reels). Companies and agencies represented include Ally & Gargano, Barneys department store, Cadbury, Club Med, Commodore computer, Dunkin' Donuts, Federal Express, J. Walter Thompson, Pan Am, Schweppes, and Travelers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes awards, clippings, correspondence, print advertisements and other printed materials as well as audiovisual materials (audio tapes, videocassettes, 16mm films, optical disks, video reels). Companies and agencies represented include Ally & Gargano, Barneys department store, Cadbury, Club Med, Commodore computer, Dunkin' Donuts, Federal Express, J. Walter Thompson, Pan Am, Schweppes, and Travelers. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection includes lists of cancelled checks, petty cash vouchers and invoices, summaries of advertising production expenses and labor costs and other financial data. Main JWT offices represented include New York, Chicago, Detroit, Los Angeles and San Francisco. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes lists of cancelled checks, petty cash vouchers and invoices, summaries of advertising production expenses and labor costs and other financial data. Main JWT offices represented include New York, Chicago, Detroit, Los Angeles and San Francisco. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The J. Walter Thompson Company (JWT) 16mm Microfilm As-Broadcast Scripts span the years 1928-1958 and contain transcripts of radio and television dramas and variety shows, news programs, commercials, and sports programming. Companies featured include Andrew Jergens, Ballantine, Brillo, Ciba-Geigy, Fannie Farmer, Ford, General Cigar, J.B. Williams, Kodak, Kraft, Lamont-Corliss (Pond's), the New York Yankees, Penick & Ford (Br'er Rabbit), Standard Brands, the U.S. Marine Corps, and Wrigley. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The J. Walter Thompson Company (JWT) 16mm Microfilm As-Broadcast Scripts span the years 1928-1958 and contain transcripts of radio and television dramas and variety shows, news programs, commercials, and sports programming. Companies featured include Andrew Jergens, Ballantine, Brillo, Ciba-Geigy, Fannie Farmer, Ford, General Cigar, J.B. Williams, Kodak, Kraft, Lamont-Corliss (Pond's), the New York Yankees, Penick & Ford (Br'er Rabbit), Standard Brands, the U.S. Marine Corps, and Wrigley.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT 16mm Microfilm Investigations span the years 1913-1950 and consist of research reports, market studies, account histories, office overviews, campaign studies and other investigative documents. Clients include Andrew Jergens, Ballantine, Corning, Kodak, Emerson Drug, General Cigar, J&J Colman, J.B. Williams, J.P. Stevens, Johns-Manville, Lehn & Fink, Lever Brothers (Unilever), Lorillard, Northam Warren, Penick & Ford, Pond's, R.T. French, Scott Paper, Standard Brands and the U.S. Marine Corps. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT 16mm Microfilm Investigations span the years 1913-1950 and consist of research reports, market studies, account histories, office overviews, campaign studies and other investigative documents. Clients include Andrew Jergens, Ballantine, Corning, Eastman Kodak, Emerson Drug, General Cigar, J&J Colman, J.B. Williams, J.P. Stevens, Johns-Manville, Lehn & Fink, Lever Brothers (Unilever), Lorillard, Northam Warren, Penick & Ford, Pond's, R.T. French, Scott Paper, Standard Brands and the U.S. Marine Corps.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection includes correspondence, invoices, claim forms, reports and other printed materials. Topics include billing, clearances, federal laws, insurance claims, taxes and unsolicited ideas. Companies and organizations represented include American Association of Advertising Agencies (AAAA), American Federation of Musicians (AFM), American Federation of Radio Actors (AFRA), Federal Communication Commmission (FCC), Federal Trade Commission (FTC), Atlantis Sales, Ballantine, Bowman Dairy, Elgin Watch, Ford, General Cigar, J.B. Williams, Johns-Manville, Kodak, Kraft, Lever Brothers, Owens-Illinois Glass, Pan Am, Pond's, Scott Paper, Seven-Up, Shell, Standard Brands, Swift, U.S. Brewers Foundation, U.S. Playing Card, W.F. Young, Ward Baking and Weco. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection includes correspondence, bills, approvals and releases, lists of stockholders, estimates, wage cards, legal files (lawsuits, judgments, claims), insurance documents and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence, bills, approvals and releases, lists of stockholders, estimates, wage cards, legal files (lawsuits, judgments, claims), insurance documents and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.