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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Account Files spans the years 1885-2007, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT Account Files spans the years 1885-2008, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper.

Materials relating to client accounts for which only a limited amount of information is available are arranged into a Small Files Series. Following the Small Files, there are account records for thirty individual clients.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Alun Jones was a financial executive at JWT's Toronto and New York offices during the 1960s-1970s, holding the positions of Secretary-Treasurer and Executive Vice-President; he was elected to JWT's Board of Directors in 1974. The Alun Jones Papers cover the years 1930-1984, with the bulk of the collection dating from the late 1970s, and contains files primarily relating to Jones's work as a financial executive and administrator at the J. Walter Thompson Company (JWT). The collection consists of memoranda, correspondence, and reports covering topics including audits, agency compensation, management incentive plans and other company policies, and files related to financial matters at JWT's offices including Chicago, Detroit, New York and San Francisco, as well as JWT's international offices including Australia, Canada, and South Africa. Clients represented include Burger King, Kodak, Kraft, and Lever Brothers (Unilever). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Alun Jones Papers cover the years 1930-1984, with the bulk of the collection dating from the late 1970s, and contains files primarily relating to Jones's work as a financial executive and administrator at the J. Walter Thompson Company (JWT). The collection consists of memoranda, correspondence, and reports covering topics including audits, agency compensation, management incentive plans and other company policies, and files related to financial matters at JWT's offices including Chicago, Detroit, New York and San Francisco, as well as JWT's international offices including Australia, Canada, and South Africa. Clients represented include Burger King, Kodak, Kraft, and Lever Brothers (Unilever).

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The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Anthony Viola worked as a Creative executive with a number of agencies before retiring as Senior Art Director with JWT. The Anthony J. Viola Papers span the years 1968-2009 and document Viola's career, especially his role as an art director at JWT's New York, Chicago, and Lisbon offices. The papers include some correspondence and other office files but the bulk of the collection consists of artwork for print advertisements and television storyboards; along with videocassettes, videotapes, DVDs and 16mm films of television commercials created by Viola. The papers cover JWT offices in Chicago; New York; Milan (Italy); Buenos Aires (Argentina); Lisbon (Portugal); and Santiago (Chile). Key clients include Bell Atlantic; the City of Boston; Citibank; Dole; Kodak; Interstate Bakeries; Johnson & Johnson; Kellogg; Kimberly Clark; Kraft Foods; Mars; Miller beer; Nestlé; Pepsi; Pfizer; Reckitt & Benckiser; Rolex; Sears; Schlitz; Unilever; and Warner Lambert. Most of the files are in English; some materials are in Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Anthony J. Viola Papers span the years 1968-2009 and document Viola's career, especially his role as an art director at JWT's New York, Chicago, and Lisbon offices. The papers include some correspondence and other office files but the bulk of the collection consists of artwork for print advertisements and television storyboards; along with videocassettes, videotapes, DVDs and 16mm films of television commercials created by Viola. The papers cover JWT offices in Chicago; New York; Milan (Italy); Buenos Aires (Argentina); Lisbon (Portugal); and Santiago (Chile). Key clients include Bell Atlantic; the City of Boston; Citibank; Dole; Kodak; Interstate Bakeries; Johnson & Johnson; Kellogg; Kimberly Clark; Kraft Foods; Mars; Miller beer; Nestlé; Pepsi; Pfizer; Reckitt & Benckiser; Rolex; Sears; Schlitz; Unilever; and Warner Lambert. Most of the files are in English; some materials are in Spanish.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Burt Manning was an advertising executive at JWT who served as Chief Creative Officer and Chairman/Chief Executive Officer (1987-1998). Collection spans the years 1956-1988 and includes correspondence, reports, policy manuals, presentations, speeches and other materials that document Manning's career as Creative Director and executive at JWT offices in Chicago and New York. Companies represented include American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers, Burger King, Ford, GTE Sprint, Institute of Life Insurance, Leo Burnett, Miller, Pepsi, Quaker Oats (Aunt Jemima, Ken-L-Ration, Puss 'n Boots), Schlitz, Scott Paper, Twentieth Century Fox and the U.S. Marine Corps. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1956-1988 and includes correspondence, reports, policy manuals, presentations, speeches and other materials that document Manning's career as Creative Director and executive at JWT offices in Chicago and New York. Companies represented include American Advertising Federation, American Association of Advertising Agencies, Association of National Advertisers, Burger King, Ford, GTE Sprint, Institute of Life Insurance, Leo Burnett, Miller, Pepsi, Quaker Oats (Aunt Jemima, Ken-L-Ration, Puss 'n Boots), Schlitz, Scott Paper, Twentieth Century Fox and the U.S. Marine Corps.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The Chicago Office opened in 1891. Elna Ann Cederholm was an account representative with the JWT Chicago office in the 1960s and 1970s. Collection includes personal and professional correspondence, travel souvenirs along with work documents pertaining to Cederholm's career as an account representative for JWT on Oscar Mayer advertising campaigns. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes personal and professional correspondence, travel souvenirs along with work documents pertaining to Cederholm's career as an account representative for JWT on Oscar Mayer advertising campaigns. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Established in 1864, the J. Walter Thompson Company is one of the oldest and largest enduring advertising agencies in the United States. The Chicago Office opened in 1891. The Information Center served as a corporate research library and reference center for the agency. Collection spans the years 1971-2000 and consists largely of trade publications produced by commercial publishers, academic institutions, professional associations and market research firms. Publications address a broad range of market sectors, product categories, demographics and consumer behaviors. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection spans the years 1971-2000 and consists largely of trade publications produced by commercial publishers, academic institutions, professional associations and market research firms. Publications address a broad range of market sectors, product categories, demographics and consumer behaviors.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Chicago Office opened in 1891. The Information Center served as a corporate research library and reference center for the agency.

Collection and includes memoranda, clippings, research reports and other materials. Subjects addressed include contests, free-standing advertising inserts, coupons and other promotions, marketing of a variety of products including tobacco, hair care and other toiletries, foods including soy protein meat substitutes. Demographic research topics include marketing to children and youth, African Americans, Hispanic Americans, Asian Americans, older consumers, baby boom generation and women. Companies represented include Procter & Gamble, Andrew Jergens, Aunt Jemima and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Chicago Office opened in 1891.

Consists mainly of internal and trade research and subject reports. Topics covered include Broadcast and cable television, general marketing and market research, magazines, out of home media. Market research firms represented include Daniel Starch, Gallup, Marketing Science Institute, Nielsen, Roper and Yankelovich. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Media Resources and Research Department was responsible for media research and media planning support activities within JWT's Chicago Office. The JWT Media Resources and Research Department Records spans the years 1959-2000 and primarily includes proprietary research reports on a wide variety of topics relevant to media planning, usage and evaluation. In addition, the collection includes clippings, departmental administrative files, a U-matic videocassette; and writings and speeches of key departmental executives. Topics include general media planning and effectiveness research; studies on newspapers, magazines and other print media; broadcast and cable television viewing and television commercials; outdoor advertising research; radio advertising; video and VCR usage research; demographic research, especially on media usage among women, young people, and African Americans; and international media studies. Client-specific research includes case studies of Kodak; Kraft; The U.S. Marine Corps; and Warner-Lambert. There is also a small reference library of materials published by other research firms including A.C. Nielsen; Audit Bureau of Circulations; Daniel Starch; and Magazine Publishers Association. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT Media Resources and Research Department Records spans the years 1959-2000 and primarily includes proprietary research reports on a wide variety of topics relevant to media planning, usage and evaluation. In addition, the collection includes clippings, departmental administrative files, a U-matic videocassette; and writings and speeches of key departmental executives. Topics include general media planning and effectiveness research; studies on newspapers, magazines and other print media; broadcast and cable television viewing and television commercials; outdoor advertising research; radio advertising; video and VCR usage research; demographic research, especially on media usage among women, young people, and African Americans; and international media studies. Client-specific research includes case studies of Kodak; Kraft; The U.S. Marine Corps; and Warner-Lambert. There is also a small reference library of materials published by other research firms including A.C. Nielsen; Audit Bureau of Circulations; Daniel Starch; and Magazine Publishers Association.

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Collection created by the JWT Chicago Office Information Center as a reference and research tool for business use. The term "non-proprietary" is JWT's term for research prepared or collected by the company but not on behalf of specific clients. The collection includes market and consumer research reports arranged alphabetically by subject. A small number of items represent JWT research done, but most were created by market research firms (e.g., Yankelovich, Elmo Roper and Associates), cable TV stations (e.g., MTV Networks), or magazines (e.g., Seventeen, Good Housekeeping), and others. Topics include consumer demographic analyses for the United States, especially of food and beverage products and restaurant services. Marketing to women is a major subject; there is also information on marketing to men, baby boomers, teens, and children. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History. (02-256)