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Abercrombie and Fitch was founded in 1892 as a sporting goods supplier and expedition outfitter. It currently specializes in upscale sportswear aimed at children and young adults. The Abercrombie & Fitch Quarterly Catalog Collection consists of a run of lifestyle-oriented clothing catalogs issued between 1997 and 2007. The catalog featured articles on a wide range of youth popular culture and lifestyle topics, along with numerous photographs by Bruce Weber. Articles included advice, music and movie reviews, and profiles and interviews with celebrities and cultural critics such as philosopher Slavoj Žižek. The Creative Director for the catalog series was Sam Shahid, who had previously worked in the in-house advertising agencies for Calvin Klein and Banana Republic. After 2003, the lifestyle content and controversial photography was scaled back to focus more narrowly on seasonal fashion.

The Abercrombie & Fitch Quarterly Catalog Collection consists of a run of lifestyle-oriented clothing catalogs issued between 1997 and 2007. The catalog featured articles on a wide range of youth popular culture and lifestyle topics, along with numerous photographs by Bruce Weber. Articles included advice, music and movie reviews, and profiles and interviews with celebrities and cultural critics such as philosopher Slavoj Žižek. The Creative Director for the catalog series was Sam Shahid, who had previously worked in the in-house advertising agencies for Calvin Klein and Banana Republic. After 2003, the lifestyle content and controversial photography was scaled back to focus more narrowly on seasonal fashion.

The collection is arranged chronologically by issue

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Adrienne Cohen papers, 1963-2000 and undated 5 Linear Feet — 2000 Items

Copy writer and advertising executive for several agencies primarily in the Atlanta, Ga. area. The Adrienne Cohen Papers span the years 1963-2000 and include print advertisements, copy designs, direct marketing mailings and brochures, storyboards, audiotapes, 16mm and 35mm films of radio and television commercials that document Cohen's work as an advertising copy writer and creative executive. Companies represented include Marschalk, Young & Rubicam, and McCann-Erickson. Clients include Coca-Cola, Drackett, Eastern Airways, Gulf Oil, and Texize. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Adrienne Cohen Papers span the years 1963-2000 and include print advertisements, copy designs, direct marketing mailings and brochures, storyboards, audiotapes, 16mm and 35mm films of radio and television commercials that document Cohen's work as an advertising copy writer and creative executive. Companies represented include Marschalk, Young & Rubicam, and McCann-Erickson. Clients include Coca-Cola, Drackett, Eastern Airways, Gulf Oil, and Texize.

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Advertising Council records, 1935-1999 and undated 19 Linear Feet — 12,150 items

The Advertising Council Records span the years from 1935 to 1999, and primarily consist of public service advertising campaigns developed by the Advertising Council. The campaigns are documented through council booklets, brochures, published articles, and sample advertisements which were distributed to Ad Council members and participating advertising agencies. Particular ad campaigns that are well represented include U.S. Savings Bonds and United Service Organizations (USO) during World War II; Religion in American Life; the Red Cross; the creation of Smokey the Bear and related fire prevention campaigns circa 1941 to 1951; and a campaign to explain the American Economic System, circa 1950 to 1957 (Cold War anti-communism). Various campaigns throughout the 1960s and 1970s are also represented to a lesser extent, including the War on Poverty, Equal Opportunity, and Child Abuse.

The collection is organized into two main series: General Files and Campaigns. The General Files Series contains Ad Council materials that are not specific to particular campaigns, such as annual reports, correspondence, and Ad Council promotional materials. The Campaigns Series, which comprises about two-thirds of the collection, contains pamphlets, brochures, posters, newspaper articles, and memos concerning the strategies of over 100 public service advertising campaigns. Large-format materials from both of these series have been relocated to the Oversize Materials.

Related collections in the David M. Rubenstein Rare Book & Manuscript Library include the J. Walter Thompson Co. Archives: Domestic Advertisements Collection, the War Effort Mobilization Campaigns Poster Collection, the Edgar Hatcher Papers, the Warwick Baker O'Neill Records, and the Outdoor Advertising Association of America (OAAA) Archives. The "official" archives of the Ad Council resides at the University of Illinois--Urbana/Champaign.

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Advertising Ephemera collection, 1850s-1980s 35 Linear Feet — 9,279 items

The Advertising Ephemera Collection is composed of single advertisements, product and trade catalogs, advertising pamphlets, and broadsides. The advertisements are primarily American and from the late 19th and early to mid 20th century.

The Advertising Ephemera Collection is composed of single advertisements, product and trade catalogs, advertising pamphlets, and broadsides. The advertisements are primarily American and from the late 19th and early to mid 20th century. The collection is divided into broad subject categories, based on the primary type of product or service being advertised, which are arranged in alphabetical order. Within each subject category material is divided based upon the form of the material; leaflets, letters, and sheets printed on both sides; trade cards (mechanical, metamorphic, see-thru, shape, fabric inserts, unusual feature, postcards and insert cards); booklets; special categories; and miscellaneous. A subseries of foreign advertising material consists predominately of travel related literature and is arrange alphabetically by country. The arrangement of oversize materials parallels the original arrangement.

The researcher should note that trade catalogs that are pamphlets may be found in several places in the Perkins Library: this collections; individually in the stacks as fully cataloged items; or as part of groups of old pamphlets for which the cataloging was by main entry only. Advertising broadsides may also be found in the Broadsides Collection and many collections of manuscripts also contain advertising materials.

Some useful reference sources for gathering further information on this type of material include:

Romaine, Lawrence B., "A Guide to American Trade Catalogs," 1944-1900 (New York, 1960).

Hammond, Dorothy, "Advertising Collectibles of Times Past," (Des Moines, Iowa, 1974).

Kaduck, John M., "Advertising Trade Cards," (Des Moines, Iowa, 1976).

McQuarry, Jim, "Collectors Guide to Advertising Cards," (Gas City, Indiana, 1975).

Additions to the collection have not been processed and therefore to do reflect the arrangement of the rest of the collection. Please refer to the detailed description below for more information about their content.

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Photograph of a woman working on an advertising layout for Chevrolet. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
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Collection consists of approximately 400 paper dolls, trade cards, bookmarks and other printed materials that comprised promotional packaging or premium gifts for a variety of products dating from the Victorian era to the 1980s. Dolls depict Mother Goose and other fairy tale and nursery rhyme characters; Victorian men, women and children; animals; occupations; and figures in military, international and ethnic dress. Product classes represented include coffee and other beverages, cotton and linen thread and other sewing supplies, food and patent and nonprescription drugs, Companies represented include A&P, Bendix, Clark's O.N.T., Coca-Cola, Estey Organ, General Mills, Horsman Dolls, J&P Coats, Kellogg, Lion Coffee, McLaughlin Coffee, Morton Salt, Munsingwear, Nestle, Pillsbury, Singer, Western and Southern Life Insurance and Worcester Salt. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection consists of approximately 400 paper dolls, trade cards, bookmarks and other printed materials that comprised promotional packaging or premium gifts for a variety of products dating from the Victorian era to the 1980s. Dolls depict Mother Goose and other fairy tale and nursery rhyme characters; Victorian men, women and children; animals; occupations; and figures in military, international and ethnic dress. Product classes represented include coffee and other beverages, cotton and linen thread and other sewing supplies, food and patent and nonprescription drugs, Companies represented include A&P, Bendix, Clark's O.N.T., Coca-Cola, Estey Organ, General Mills, Horsman Dolls, J&P Coats, Kellogg, Lion Coffee, McLaughlin Coffee, Morton Salt, Munsingwear, Nestle, Pillsbury, Singer, Western and Southern Life Insurance and Worcester Salt. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Consists of approximately 50 posters the bulk of which consist of corporate promotions depicting notable African Americans or significant moments in African American history and culture. Posters include biographical sketches of African American writers, scientists, professional athletes, soldiers, civil rights workers and celebrity entertainers. Participating companies include Anheuser-Busch (Budweiser), Army National Guard, CIBA-GEIGY, Columbia Artists Management, Federal Home Loan Bank, Honeywell, Nabisco and Pepsi. Also included in the collection are a number of promotional posters produced by and for the NAACP that address the organization's campaigns to reduce poverty, school dropouts and voter registration, as well as calls to join the NAACP. Acquired as part of the John Hope Franklin Research Center for African and African American History and Culture and the John W. Hartman Center for Sales, Advertising & Marketing History.

Consists of approximately 50 posters the bulk of which consist of corporate promotions depicting notable African Americans or significant moments in African American history and culture. Posters include biographical sketches of African American writers, scientists, professional athletes, soldiers, civil rights workers and celebrity entertainers. Participating companies include Anheuser-Busch (Budweiser), Army National Guard, CIBA-GEIGY, Columbia Artists Management, Federal Home Loan Bank, Honeywell, Nabisco and Pepsi. Also included in the collection are a number of promotional posters produced by and for the NAACP that address the organization's campaigns to reduce poverty, school dropouts and voter registration, as well as calls to join the NAACP. Acquired as part of the John Hope Franklin Research Center for African and African American History and Culture and the John W. Hartman Center for Sales, Advertising & Marketing History.

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Salesman and manager for Edison Brothers Stores chains of women's shoe and hosiery stores, headquartered in St. Louis, Mo. Scrapbook consists primarily of letters from regional and corporate managers discussing seasonal promotions, sales figures and goals, and congratulatory messages to Becker for managing successful stores. Also includes copies of photographs and greeting cards. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Scrapbook consists primarily of letters from regional and corporate managers discussing seasonal promotions, sales figures and goals, and congratulatory messages to Becker for managing successful stores. Also includes copies of photographs and greeting cards. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Retired Chief of the Gastrointestinal Clinic at Mount Sinai Hospital.

Collection consists of medical and pharmaceutical advertisements and promotional materials. Included are posters, booklets, diet guides, recipe books, artifacts (coffee mugs, paperweights, etc.) and other promotional ephemera. Acquired as part of the John W. Hartman Center for Advertising, Sales & Marketing History.

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Todd Sagraves was Professor Emiritus of Business Education at Central Connecticut State University. Collection consists primarily of 16mm films and film clips of television commercials, along with explanatory documentation for two films, How to Sell Creatively (produced by Dartnell Corporation) and Television Advertising Commercials (edited by Sagraves), and other printed materials. Companies represented in the collection include Beech-Nut, Bristol-Myers, Coca-Cola, Colgate, General Foods, Datsun (Nissan), Nestle, Procter & Gamble, Sara Lee and the Television Bureau of Advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection consists primarily of 16mm films and film clips of television commercials, along with explanatory documentation for two films, How to Sell Creatively (produced by Dartnell Corporation) and Television Advertising Commercials (edited by Sagraves), and other printed materials. Companies represented in the collection include Beech-Nut, Bristol-Myers, Coca-Cola, Colgate, General Foods, Datsun (Nissan), Nestle, Procter & Gamble, Sara Lee and the Television Bureau of Advertising. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.