Collection consists of approximately 400 labels taken from packages of cheese and cheese spreads. Brands represented include Aplin & Barrett, Bel, Cow & Gate, Kraft, Libby, Plumrose, St. Ivel (Unigate, later Uniq), Swift, Surrey, Tolko, Tollose and Wilts. Cheeses originated from a variety of European countries including Denmark, Finland, France, Great Britain, Ireland, Norway and Sweden. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Father Philip Bourret, SJ (1913-2008) was a Jesuit priest and missionary in Taiwan and California, and an advocate of broadcast media as an instrument for ministration. Collection consists of 20 reels of 16mm film television commercials. Products represented include Ford, Kraft (Maxwell House and Yuban coffees), Polaroid, Reynolds, and Sylvania. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection consists of 20 reels of 16mm film television commercials. Products represented include Ford, Kraft (Maxwell House and Yuban coffees), Polaroid, Reynolds, and Sylvania.

Thomas J. Burrell is a Chicago-based advertising executive who started his own advertising agency, Burrell Communications, in 1971. Collection includes clippings, correspondence, texts of presentations, research reports, print advertisements, commercial scripts and storyboards and other printed materials as well as slides, photographs and audiovisual items (videocassettes, optical discs). Professional files reflect Burrell's specialization in advertising to African American and other minority consumer groups and the firm's approach to multicultural marketing. Materials also relate to Burrell's student years as well as notes and drafts of his book, Brainwashed: Challenging the Myth of Black Inferiority and Burrell's nonprofit organization The Resolutions Project. Companies represented include Bell Atlantic, Brown-Forman (Bacardi, Canadian Mist, Jack Daniels), Coca-Cola (including Sprite), K-Mart, McDonald's, Mobil, Philip Morris (Marlboro), Polaroid, Procter & Gamble (Tide, Gain, Crest, others) and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes clippings, correspondence, texts of presentations, research reports, print advertisements, commercial scripts and storyboards and other printed materials as well as slides, photographs and audiovisual items (videocassettes, optical discs). Professional files reflect Burrell's specialization in advertising to African American and other minority consumer groups and the firm's approach to multicultural marketing. Materials also relate to Burrell's student years as well as notes and drafts of his book, Brainwashed: Challenging the Myth of Black Inferiority and Burrell's nonprofit organization The Resolutions Project. Companies represented include Bell Atlantic, Brown-Forman (Bacardi, Canadian Mist, Jack Daniels), Coca-Cola (including Sprite), K-Mart, McDonald's, Mobil, Philip Morris (Marlboro), Polaroid, Procter & Gamble (Tide, Gain, Crest, others) and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Joseph Di Bona is Associate Professor Emeritus in the Program in Education at Duke University. The collection is named in honor of his daughter Nicole Di Bona Peterson. Collection spans the years 1851-2005 and includes hang tags, inserts, recipe cards and guides, cookbooks, operating instructions, owner's manuals and other promotional materials addressed to cooking and kitchen arts. Materials in the collection were used to educate consumers and promote the use of a variety of foods (meat; fish and poultry; dairy; soups; fruits and vegetables; beverages); condiments and spices (sauces, bouillon and broths, chocolate and cocoa, baking soda and baking powder); canning jars; small appliances (cookware, blenders, mixers, microwave ovens); and large appliances (stoves and refrigerators). In addition cookbooks were produced to promote various institutions and trade organizations representing various agricultural cooperatives, insurance and utility companies, churches and government bureaus. Included in the cookbooks are articles addressing health and nutrition, home economics, entertaining at home, along with information on first aid, food science (safe handline of meat and dairy, how leavening ingredients work, etc.). Companies represented in the collection include A.E. Staley, Armour, Best Foods, Borden, Campbell's, Carnation, Del Monte, Duke Power, Fleischmann's, French's, General Electric, General Foods, General Mills, Heinz, Hershey, Jell-O, Kellogg's, Kraft, Land O'Lakes, Lever Brothers, Lipton, Metropolitan Life, Nestlé, Oster, Pet Milk, Pillsbury, Procter & Gamble, Purina, Quaker Oat, Sealtest, Swift, Walter Baker and West Bend. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.

Collection spans the years 1851-2005 and includes hang tags, inserts, recipe cards and guides, cookbooks, operating instructions, owner's manuals and other promotional materials addressed to cooking and kitchen arts. Materials in the collection were used to educate consumers and promote the use of a variety of foods (meat; fish and poultry; dairy; soups; fruits and vegetables; beverages); condiments and spices (sauces, bouillon and broths, chocolate and cocoa, baking soda and baking powder); canning jars; small appliances (cookware, blenders, mixers, microwave ovens); and large appliances (stoves and refrigerators). In addition cookbooks were produced to promote various institutions and trade organizations representing various agricultural cooperatives, insurance and utility companies, churches and government bureaus. Included in the cookbooks are articles addressing health and nutrition, home economics, entertaining at home, along with information on first aid, food science (safe handline of meat and dairy, how leavening ingredients work, etc.). Companies represented in the collection include A.E. Staley, Armour, Best Foods, Borden, Campbell's, Carnation, Del Monte, Duke Power, Fleischmann's, French's, General Electric, General Foods, General Mills, Heinz, Hershey, Jell-O, Kellogg's, Kraft, Land O'Lakes, Lever Brothers, Lipton, Metropolitan Life, Nestlé, Oster, Pet Milk, Pillsbury, Procter & Gamble, Purina, Quaker Oat, Sealtest, Swift, Walter Baker and West Bend.

The cookbooks are physically arranged by date and listed in date order in this collection guide, but a sortable spreadsheet of cookbook titles is available for download at the link below:

Download Cookbooks spreadsheet

Categories of cookbooks include:

1. Alcoholic Beverages
2. Baking Misc.
3. Baking Powder and Baking Soda
4. Beverages
5. Candies and Confections
6. Canning and Preserving
7. Chocolate
8. Condiments
9. Cookware
10. Dairy Products
11. Fruits
12. Gelatin and Puddings
13. Grains, Cereals, Crackers, and Cookies
14. Insurance Companies
15. Large Appliances
16. Meat, Fish, and Poultry
17. Miscellaneous
18. Multiple Products
19. Nuts
20. Shortening
21. Small Appliances
22. Soups and Sauces
23. Syrups and Sweeteners
24. Utility Companies
25. Vegetables

The Foote, Cone & Belding advertising agency (FCB) was formed in 1942 when Albert Lasker sold the Lord & Thomas agency to three of his executives. A pioneer in television advertising, FCB later merged with Draft Direct Worldwide to become Draftfcb, a subsidiary of The Interpublic Group, and one of the largest advertising agencies in the United States. The Foote, Cone & Belding Communications, Inc. Records span the years 1964-1978 and consists of audiotapes, videocassettes, 16mm film, focus group studies, television schedules, scripts and photoboards from television commercials. Clients include Armour-Dial, Burger King, Hormel, Interstate Brands (Wonder Bread), Johnson & Johnson, Kraft, Pizza Hut, McDonald's, S.C. Johnson, Sears & Roebuck, Western Electric, and Zenith. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Foote, Cone & Belding Communications, Inc. Records span the years 1964-1978 and consists of audiotapes, videocassettes, 16mm film, focus group studies, television schedules, scripts and photoboards from television commercials. Clients include Armour-Dial, Burger King, Hormel, Interstate Brands (Wonder Bread), Johnson & Johnson, Kraft, Pizza Hut, McDonald's, S.C. Johnson, Sears & Roebuck, Western Electric, and Zenith.

Lillian and Carl Forsgren were a couple who lived in the Spokane and Seattle, Washington areas during the 20th century. The Lillian and Carl Forsgren contest scrapbooks include letters, contest announcements, entries, award notifications and other printed materials that document the couple's hobby of participating in marketing promotions and contests during the mid-twentieth century. The types of contests range from passive (enter to win) to participatory (requiring submissions of content including slogans, jingles, testimonials and recipes). Contest sponsors include the American Plywood Association, Coca-Cola, Coty, Dr. Pepper, the Ed Sullivan Show, Folger's, Frito-Lay, General Electric, General Mills, Helene Curtis, Kellogg, Kraft, Lever Brothers, Mennen, Pepsi, Purina, Stouffer's, and Westinghouse. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Lillian and Carl Forsgren contest scrapbooks include letters, contest announcements, entries, award notifications and other printed materials that document the couple's hobby of participating in marketing promotions and contests during the mid-twentieth century. The types of contests range from passive (enter to win) to participatory (requiring submissions of content including slogans, jingles, testimonials and recipes). Contest sponsors include the American Plywood Association, Coca-Cola, Coty, Dr. Pepper, the Ed Sullivan Show, Folger's, Frito-Lay, General Electric, General Mills, Helene Curtis, Kellogg, Kraft, Lever Brothers, Mennen, Pepsi, Purina, Stouffer's, and Westinghouse.

Carlton "Butch" Foust was an advertising executive who worked for J. Walter Thompson, Benton & Bowles, McCann-Erickson and other agencies, often in Latin America and Spain. Collection contains advertising and market research files, client files, brochures, tear sheets, annual reports, case histories, videocassettes, and other files documenting Foust's career as an advertising executive primarily in Latin America and Spain. Materials chiefly relate to Foust's work on behalf of clients such as Kraft Foods, Kellogg, Proctor & Gamble, Coca-Cola, and Unilever, as well as numerous alcoholic beverage companies. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. David Faulkner was an executive at JWT's London and New York offices. Includes correspondence, status reports, presentations, research reports and other printed materials. Companies represented include British Overseas Trade Board, British Standards Institution, Cancer Relief MacMillan Fund, Elida Gibbs, Scott Paper (Bowater Scott), St. Ivel and Vine Products. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Includes correspondence, status reports, presentations, research reports and other printed materials. Companies represented include British Overseas Trade Board, British Standards Institution, Cancer Relief MacMillan Fund, Elida Gibbs, Scott Paper (Bowater Scott), St. Ivel and Vine Products. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Account Files is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT Account Files is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper.

The papers of Shirley F. Woodell span the years 1943 to 1958. They consist of correspondence, memoranda, reports, maps, notes, itineraries, and a photograph album. The collection documents the operations of the J. Walter Thompson Company in Mexico, the Caribbean area, and Latin America, primarily through correspondence and reports written by Woodell during and immediately after his business trips. The bulk of the collection consists of Woodell's accounts of his field trips written, often daily, to J. Walter Thompson Company executives and staff. There is also correspondence to representatives of some of the company's clients. The collection documents the process of marketing a wide variety of American products, from cosmetics to automotive parts, in an international market. Local uses of products and the ways in which competitive products affected the markets for clients' products were also described because local economic and cultural factors affected decisions about advertising and distribution.

The correspondence and reports convey information relevant to advertising, however the collection also includes more general observations of an American traveler in foreign countries. Social customs, traditional cultures, political situations, and Indian peoples of many countries are noted throughout the manuscripts. Clients of the J. Walter Thompson Company represented in the collection include Chesebrough-Pond's, Ford Motor Company, Eastman Kodak Company, J.B. Williams Company, Kraft Foods Company, Pan American World Airways, Parker Pen Company, Reader's Digest Association, and Standard Brands Incorporated. A business trip Woodell made during his earlier employment with McCann-Erickson Worldwide is also documented. A record of one business trip to England, France and Belgium is included.

In correspondence, memoranda, and reports, Woodell describes meetings with product distributors, retailers, dealers, and other advertising executives, including information about their business operations as well as their personal characteristics. Print and radio advertisements, billboards, and signs are discussed with regard to both their market success and attendant production problems. Costs, production facilities, and translations from English to Spanish, Portuguese, or French were often problematic. Traveling on behalf of his company and its clients, Woodell was responsible for a myraid of details and conducting business at a distance from the company's New York office was often difficult. He was occasionally exasperated by delays or apparent lack of attention to his requests for information or assistance. Woodell also describes his accommodations, parties and other social functions that he attended.

The Photograph Album, titled "Friends," contains candid portraits of personnel from the J. Walter Thompson Company's New York Office and its various International Division offices, and representatives of the company's client businesses.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Ronald B. Kaatz was a network broadcast supervisor, Media Director and Senior Vice President at JWT's Chicago office, where he specialized in cable television advertising. The Ronald B. Kaatz Papers cover the years 1915-1996, with the bulk of materials dating from the 1970s to the 1990s, roughly the period during which Kaatz worked in the media department at the J. Walter Thompson (JWT) Chicago office. The collection consists of research materials, clippings, presentations and slides related to media research and planning, television viewers and advertising. The collection also includes some memoranda and correspondence from other JWT employees; materials from Kaatz's teaching at Northwestern University; and programs from various meetings of television and advertising professionals. Topics addressed include various advertising media--out-of-home (outdoor), Business-to-business (industrial), radio, direct mail, print, and television (broadcast and cable)--as well as marketing to youth, ethnic, and gay consumers. Companies represented in the collection include S.C. Johnson (Johnson Wax), Kraft, Sears, the Partnership for a Drug-Free America, and the Magazine Publishers Association. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Ronald B. Kaatz Papers cover the years 1915-1996, with the bulk of materials dating from the 1970s to the 1990s, roughly the period during which Kaatz worked in the media department at the J. Walter Thompson (JWT) Chicago office. The collection consists of research materials, clippings, presentations and slides related to media research and planning, television viewers and advertising. The collection also includes some memoranda and correspondence from other JWT employees; materials from Kaatz's teaching at Northwestern University; and programs from various meetings of television and advertising professionals. Topics addressed include various advertising media--out-of-home (outdoor), Business-to-business (industrial), radio, direct mail, print, and television (broadcast and cable)--as well as marketing to youth, ethnic, and gay consumers. Companies represented in the collection include S.C. Johnson (Johnson Wax), Kraft, Sears, the Partnership for a Drug-Free America, and the Magazine Publishers Association.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Alun Jones was a financial executive at JWT's Toronto and New York offices during the 1960s-1970s, holding the positions of Secretary-Treasurer and Executive Vice-President; he was elected to JWT's Board of Directors in 1974. The Alun Jones Papers cover the years 1930-1984, with the bulk of the collection dating from the late 1970s, and contains files primarily relating to Jones's work as a financial executive and administrator at the J. Walter Thompson Company (JWT). The collection consists of memoranda, correspondence, and reports covering topics including audits, agency compensation, management incentive plans and other company policies, and files related to financial matters at JWT's offices including Chicago, Detroit, New York and San Francisco, as well as JWT's international offices including Australia, Canada, and South Africa. Clients represented include Burger King, Kodak, Kraft, and Lever Brothers (Unilever). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Alun Jones Papers cover the years 1930-1984, with the bulk of the collection dating from the late 1970s, and contains files primarily relating to Jones's work as a financial executive and administrator at the J. Walter Thompson Company (JWT). The collection consists of memoranda, correspondence, and reports covering topics including audits, agency compensation, management incentive plans and other company policies, and files related to financial matters at JWT's offices including Chicago, Detroit, New York and San Francisco, as well as JWT's international offices including Australia, Canada, and South Africa. Clients represented include Burger King, Kodak, Kraft, and Lever Brothers (Unilever).

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising companies in the United States. The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2006, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial services marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection. Acquired as part of the John W. Hartman Center for Sales, Advertising, & Marketing History.

The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2007, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial sservices marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. Joseph O'Donnell was an executive with JWT and served as the company's Chief Executive Officer during 1986. The Joseph O'Donnell Papers cover the years 1947-1987, with the bulk of materials from 1986, the year O'Donnell served as Chief Executive Officer of JWT. The collection primarily consists of correspondence, memoranda, reports of company performance, presentations and company policy information. The collection also includes personnel-related records, photographs, and videocassettes of television commercials of JWT and competing agencies. Companies represented in the collection include Beatrice Foods; Kodak; Ford; Hyatt Hotels; IBM; Kellogg's; Kraft; Pepsi-Cola; Sprint; Unilever; and U.S. Air. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Joseph O'Donnell Papers cover the years 1947-1987, with the bulk of materials from 1986, the year O'Donnell served as Chief Executive Officer of JWT. The collection primarily consists of correspondence, memoranda, reports of company performance, presentations and company policy information. The collection also includes personnel-related records, photographs, and videocassettes of television commercials of JWT and competing agencies. Companies represented in the collection include Beatrice Foods; Kodak; Ford; Hyatt Hotels; IBM; Kellogg's; Kraft; Pepsi-Cola; Sprint; Unilever; and U.S. Air.

Restrictions on Access: Files relating to personnel matters of JWT employees are closed to research for 40 years from the date of termination of employment, or 25 years from the date of the employee's death if termination date is unknown. In addition, original audiovisual materials are closed to research until use copies can be made.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The JWT Legal Department microfilmed entertainment contracts include contracts for appearances on radio and television broadcasts; correspondence; folios (typically collections of documents relating to an actor's career, or casting for a broadcast program); letters of terms; notices of cancellations of contracts; photographs; talent releases and other printed documents. Talent featured in the sponsored programming include journalists, motion picture actors, musicians, politicians (such as Wendell Willkie), sports announcers, vaudeville blackface and dance performers, writers and other celebrities. Talent-based and variety shows drew from American and international performers, including African Americans and women. Sponsoring firms include Ballantine, Elgin, Ford, General Cigar, Kodak, Kraft, Lever Brothers, Lorillard, Nash Motors, Nestle, Owens-Illinois, RCA, Seven-Up, Shell, Standard Brands, Swift, Textron, Ward Baking and Wrigley. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT Legal Department microfilmed entertainment contracts include contracts for appearances on radio and television broadcasts; correspondence; folios (typically collections of documents relating to an actor's career, or casting for a broadcast program); letters of terms; notices of cancellations of contracts; photographs; talent releases and other printed documents. Talent featured in the sponsored programming include journalists, motion picture actors, musicians, politicians (such as Wendell Willkie), sports announcers, vaudeville blackface and dance performers, writers and other celebrities. Talent-based and variety shows drew from American and international performers, including African Americans and women. Sponsoring firms include Ballantine, Elgin, Ford, General Cigar, Kodak, Kraft, Lever Brothers, Lorillard, Nash Motors, Nestle, Owens-Illinois, RCA, Seven-Up, Shell, Standard Brands, Swift, Textron, Ward Baking and Wrigley.

The J. Walter Thompson Company. John F. Devine Papers span the years from 1952 to 1974 but primarily contain files from 1956 to 1970 documenting Devine's activities first as administrator of the Radio/Television Department (1954 to 1960) and then as a corporate executive in the New York office (1960 to 1970). As a whole, the collection provides a glimpse into media advertising operations during the period of transition from radio to television as the dominant medium for product-sponsored advertising and programming. In particular, the papers reveal Devine as an adept financial manager on the corporate level. As Department administrator, Devine was responsible for the development of television programming for specific clients, including Eastman Kodak Company (The Adventures of Ozzie and Harriet, Screen Directors Playhouse, and The Ed Sullivan Show), Ford Motor Company (Ford Theatre, Tennessee Ernie Ford, and Suspicion), Kraft Foods Company (Kraft Television Theatre), and Lever Brothers Company (The Lux Show Starring Rosemary Clooney and Lux Video Theatre), among others. Correspondence, memoranda, and reports indicate the rapid acceptance of television as the primary advertising medium and the concurrent development of specialized departments within JWT to serve the expanding needs of clients. The importance of market research to define product consumption patterns and to refine client advertising promotions is illustrated in research requests, correspondence, memoranda, and reports. The inception and growth of organized labor groups, including the American Federation of Musicians (AFM), American Federation of Radio and Television Artists (AFTRA), American Society of Composers, Authors, and Publishers (ASCAP), Screen Actors Guild (SAG), and Writers Guild of America (WGA), are also delineated in correspondence, memoranda, and reports. In addition to his employment at JWT, Devine was an advertising industry representative to negotiations between television networks and organized labor groups during the period from 1956 to 1960.

After Devine moved to corporate administration in 1961, he dealt with larger corporate issues rather than specific client matters. Administrative files from this period in the collection include documentation of corporate policy, financial charts and projections, client research projects, correspondence and reports from various JWT offices in the United States and Canada addressing a range of issues, such as policies regarding employment of minorities, fiscal accounting, management techniques, and development of new advertising services. There is no material in this collection reflecting Devine's early career in the JWT Legal Department or life after retirement in 1974.

The collection is arranged into three series: the Radio/Television Department Series, the Corporate Administration Series (Restricted), and the Personnel Series (Restricted). Large-format items from the Radio/Television Department Series and the Corporate Administration Series (Restricted) have been relocated to Oversize Materials.

The Radio/Television Department Series includes materials pertaining to department organization and administration; advertising campaigns and television programming sponsored by or produced for specific clients; development of television production facilities; advertising research; and the television networks. Clients with the largest amount of program-specific information include Eastman Kodak Company, Ford Motor Company, Kraft Foods Company, and Lever Brothers Company. Correspondence, memoranda, production reports, and reports relating to specific clients and programming are primarily concentrated in the Client Subseries of the Radio/Television Series, but references to some clients can be found in the Office Files Subseries of the Corporate Administration Series (Restricted).

The Corporate Administration Series (Restricted) contains those office files that generally address broader JWT corporate issues. Devine was particularly involved in efforts to reduce JWT cost expenditures and increase corporate profits, and there are numerous files relating to employee compensation, capital expenditures, financial analysis, and client research projects. The research requests include detailed information about the proposed research, its purpose, methodology, and cost and expense projections. Minority relations, both in employment of minorities by advertising agencies and participation of minorities in television programs and commercials, are also documented in both the Offices and Office Files subseries through a variety of corporate and governmental correspondence, charts, and reports. Devine's records from the Review Board meetings from 1953 to 1955 included in this series are generally not found in other JWT collections. Some of the clients included are Ballantine, National Broadcasting Company, and Radio Corporation of America.

The Personnel Series (Restricted) includes correspondence, memoranda, charts, tables, and notes relating to applicants and current and former JWT employees.

Related materials may be found in other collections within the J. Walter Thompson Archives, including the Sidney Ralph Bernstein Company History Files, the Colin Dawkins Papers, and the Review Board Records.

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the world. It opened its first international office in London in 1899, and by 1930 the agency had established offices in some 30 countries. At present, JWT manages offices or partnership arrangements in approximately 90 countries. The J. Walter Thompson Company (JWT) International Advertisements Collection spans the years 1900-2004 and consists primarily of print advertisements, along with some transparencies, photocopies of advertising, and other collateral material that document some of JWT's international advertising campaigns through the 20th century. Clients include a variety of local, national and multinational commercial firms, as well as government institutions and public service organizations. The holdings of the collection are uneven, with the bulk of the advertisements dating from the mid-1960s up to about 1990. There are limited early advertisements from Chesebrough-Pond's, General Motors, and other clients dating from the late 1920s and early 1930s in print and on microfilm from the various offices established during those years. There are almost no international advertisements from roughly 1933 to the middle of the 1950s. The United Kingdom, the British Commonwealth countries, and Latin America account for most of the advertisements from the mid-1950s to the late 1970s. While the holdings since about 1980 are much larger than earlier holdings, they are by no means complete, and vary substantially from office to office. Key multinational clients represented in the collection include Chesebrough-Pond's, Eastman Kodak, Ford, General Motors, Kraft, IBM, Pepsi, R.J. Reynolds, and Unilever. English translations of foreign-language advertisements are often provided by JWT's Asian and Pacific Offices. European and Latin American Offices provided translations far less frequently. Advertisements for members of the British Commonwealth are generally available in English only or in both English and the local language. Spanish-language advertisements produced by JWT offices in the United States, intended for the domestic Spanish-speaking population as well as for Latin America, may be found in the J. Walter Thompson Company Domestic Advertisements Collection.

The J. Walter Thompson Company (JWT) International Advertisements Collection spans the years 1900-2004 and consists primarily of print advertisements, along with some transparencies, photocopies of advertising, and other collateral material that document some of JWT's international advertising campaigns through the 20th century. Clients include a variety of local, national and multinational commercial firms, as well as government institutions and public service organizations. The holdings of the collection are uneven, with the bulk of the advertisements dating from the mid-1960s up to about 1990. There are limited early advertisements from Chesebrough-Pond's, General Motors, and other clients dating from the late 1920s and early 1930s in print and on microfilm from the various offices established during those years. A larger selection of early advertisements may be found on Microfilm Reel #41 (35 mm). Contact Reference Staff for access.

There are almost no international advertisements from roughly 1933 to the middle of the 1950s. The United Kingdom, the British Commonwealth countries, and Latin America account for most of the advertisements from the mid-1950s to the late 1970s. While the holdings since about 1980 are much larger than earlier holdings, they are by no means complete, and vary substantially from office to office. Key multinational clients represented in the collection include Chesebrough-Pond's, Eastman Kodak, Ford, General Motors, Kraft, IBM, Pepsi, R.J. Reynolds, and Unilever.

English translations of foreign-language advertisements are often provided by JWT's Asian and Pacific Offices. European and Latin American Offices provided translations far less frequently. Advertisements for members of the British Commonwealth are generally available in English only or in both English and the local language. Spanish-language advertisements produced by JWT offices in the United States, intended for the domestic Spanish-speaking population as well as for Latin America, may be found in the Domestic Advertisements Collection.

The collection is organized into the following geographical series: Africa, Asia/Pacific, Canada, Europe, and Latin America. The multinational series are arranged alphabetically by country. For countries with multiple offices, the folders are arranged alphabetically by the office of origin. When it has been determined that more than one office within a country has been responsible for a client, the advertisements for that client are housed at the beginning of the country's collection in a "Multiple Office" group, listed alphabetically by product and the office involved as applicable (for exception, see below).

Advertisements are arranged according to the parent company of the product being marketed (i.e. Miracle Whip, Philadelphia cream cheese, Miracoli pasta and tomato sauce, and various salad dressings are all filed together under Kraft, within a given country). Because of corporate buyouts and name changes, it may be useful to search for a product under an older or more recent parent company (for example, Standard Brands and Nabisco, or Unilever and Brooke Bond Oxo). In some cases, the parent company may not be as well known as the brand name (such as Reckitt and Colman, parent company of Gerber Baby Foods), or could not be determined, so some flexibility in searching for products and companies is recommended.

The collection of advertisements from the Montreal Office is an exception to some of the notes and guidelines above. With 28 boxes of advertisements in French and English spanning 1921 to the 1990s, the Montreal Office Subseries is almost as large as the remainder of the entire collection. To maintain the integrity of these holdings, all advertisements from JWT/Montreal are housed together in the Montreal Office Subseries, even when Toronto and/or Vancouver also produced advertisements for the same client (for example, Labatts).

In addition, a small collection of international advertisements, mounted on foamboard for display purposes, is itemized at the end of this finding aid under the heading Mounted Advertisements.

Large-format materials have been removed to Oversize Materials. A dummy folder indicated by text in brackets has been inserted at the logical location of the removed material.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Maury (C. Maurice) Holland (1896-1974) was a Vaudeville and Broadway actor before joining the JWT New York Office's Radio and Television Department in 1936 to direct radio and television programs for the agency. Collection includes scripts for and copies of outgoing memoranda regarding content and format of television programs and advertisements, as well as budget and production information. Programs include Bat Masterson, Jackie Gleason Show, Kraft Television Theatre, Naked City and The Price is Right. Actors and writers represented in the collection include J.P. McEvoy, Jackie Gleason, Milton Berle, Mitch Miller and Moura Budberg. Advertisers include the Advertising Council, Coldene, Kraft, Quaker Oats and Rinso. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes scripts for and copies of outgoing memoranda regarding content and format of television programs and advertisements, as well as budget and production information. Programs include Bat Masterson, Jackie Gleason Show, Kraft Television Theatre, Naked City and The Price is Right. Actors and writers represented in the collection include J.P. McEvoy, Jackie Gleason, Milton Berle, Mitch Miller and Moura Budberg. Advertisers include the Advertising Council, Coldene, Kraft, Quaker Oats and Rinso. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Jack Peters worked at JWT 31 years and served as Chief Operating Officer and President of JWT-USA (1984-1987) and JWT-Worldwide (1986-1987). The Jack Peters Papers span the years 1965-1989 and document Peters' career, especially his role in JWT's international offices, and with the Ford Motor Company advertising account. The collection includes general files related to JWT policies, procedures and personnel, advertising research reports, correspondence files, campaign proofs and launch materials, files related to media campaign strategies, presentation notes and scripts. The collection also contain marketing plans, evaluations and reports for a number of JWT's domestic and international offices, including Argentina, Canada, South Africa as well as offices in Europe and Asia. Represented clients include Eastman Kodak, Ford, Goodyear, Kellogg, Kraft, Miller beer, Twentieth Century Fox, Unilever, and Warner-Lambert.

The Jack Peters Papers span the years 1965-1989 and document Peters' career, especially his role in JWT's international offices, and with the Ford Motor Company advertising account. The collection includes general files related to JWT policies, procedures and personnel, advertising research reports, correspondence files, campaign proofs and launch materials, files related to media campaign strategies, presentation notes and scripts. The collection also contain marketing plans, evaluations and reports for a number of JWT's domestic and international offices, including Argentina, Canada, South Africa as well as offices in Europe and Asia. Represented clients include Eastman Kodak, Ford, Goodyear, Kellogg, Kraft, Miller beer, Twentieth Century Fox, Unilever, and Warner-Lambert.

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection combines the public relations, publicity and promotional efforts of a number of JWT entities, including the Public Relations Department, Public Relations Division, Corporate Communications, Publicity Department, Personality Department and others. Collection includes news and press releases, clippings, photographs, scripts, directories, advertising proofs, print advertisements and other printed materials. Activities represented include baking and other contests, merchandising, nutritional campaigns, syndicated television programming, and youth outreach programs. Companies and institutions represented include 4-H clubs, American Gas Association, Bristol Myers, Burger King, Clairol, Ford, Kodak, Kraft, National Shoe Institute, Planters Peanuts, Radio City Music Hall, Reader's Digest, Royal Baking Powder, Scott Paper, Standard Brands, U.S. Brewer's Association and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection combines the public relations, publicity and promotional efforts of a number of JWT entities, including the Public Relations Department, Public Relations Division, Corporate Communications, Publicity Department, Personality Department and others. Collection includes news and press releases, clippings, photographs, scripts, directories, advertising proofs, print advertisements and other printed materials. Activities represented include baking and other contests, merchandising, nutritional campaigns, syndicated television programming, and youth outreach programs. Companies and institutions represented include 4-H clubs, American Gas Association, Bristol Myers, Burger King, Clairol, Ford, Kodak, Kraft, National Shoe Institute, Planters Peanuts, Radio City Music Hall, Reader's Digest, Royal Baking Powder, Scott Paper, Standard Brands, U.S. Brewer's Association and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.