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Anthony Weir papers, 1954-1996 and undated 4.7 Linear Feet — 2,625 Items

Anthony Weir is a marketing communications executive with the Whitford Corporation and runs Weir Marketing Communications. He started his career as a copywriter for Batten, Barton, Durstine, and Osborn (BBDO), then worked as a specialist in starting up and managing offices in Asia and Latin America for the Ogilvy & Mather and Leo Burnett advertising agencies. The Anthony Weir Papers span the years 1954 through 2006 and include advertising copy, brochures, clippings, memoranda, correspondence, photographs, and slides representing Weir's advertising career, especially his work for BBDO and Ogilvy & Mather (O&M). Clients mentioned in the collection include the Lever Brothers, Hertz, Sears, Owens-Corning, American Express, and Schweppes. The collection also contains correspondence and clippings about Anthony's father, Walter Weir, also a marketing executive; and documents from the files of Jane Maas, Weir's colleague at Ogilvy.

The Anthony Weir Papers span the years 1954 through 2006 and include advertising copy, brochures, clippings, memoranda, correspondence, photographs, and slides representing Weir's advertising career, especially his work for Batten, Barton, Durstine & Osborn (BBDO) and Ogilvy & Mather. Clients mentioned in the collection include the Lever Brothers, Hertz, Sears, Owens-Corning, American Express, and Schweppes. The collection also contains correspondence and clippings about Anthony's father, Walter Weir, also a marketing executive; and documents from the files of Jane Maas, Weir's colleague at Ogilvy.

The collection is organized into six series: Personal, Client Files, Jane Maas, Other Professional Materials, Writings, Slides, and Oversize Materials. The Personal Series contains biographical data about Weir and his family and friends through correspondence, clippings, greeting cards, photographs, and identification documents. The Client Files Series documents Weir's advertising accounts at Ogilvy & Mather. The Jane Maas Series consists of papers from the files of Weir's colleague at Ogilvy & Mather. The Other Professional Materials Series represents advertising work not directly related to Weir's tenure at Ogilvy & Mather. The Writings Series includes Weir's published and unpublished creative and professional writings. The Slides Series consists of slide images related to the advertising campaigns that Weir worked on for his clients. Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been indicated in the Detailed Description of the Collection by notes enclosed in brackets.

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Resident of Harlem, N.Y., advertising executive, and bibliofile. Collection comprises one spiral-bound portfolio (21 pgs.) containing clippings, drawings, and typewritten notes, intended as a prospectus for a proposed new magazine supplement targeted at African Americans, to be carried in newspapers nationwide. In the prospectus, Holte explained the historical role played by African American newspapers in their community, as well as economic growth that made them stable consumers and an attractive targeted market. The advertising opportunity was directed at Lever Brothers Company. Includes 5 pages of correspondence between Holte, Lever Brothers, and THIS WEEK MAGAZINE, all laid-in at the end of the prospectus, that made it clear that Holte's proposal was rejected. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection comprises one spiral-bound portfolio (21 pgs.) containing clippings, drawings, and typewritten notes, intended as a prospectus for a proposed new magazine supplement targeted at African Americans, to be carried in newspapers nationwide. In the prospectus, Holte explained the historical role played by African American newspapers in their community, as well as economic growth that made them stable consumers and an attractive targeted market. The advertising opportunity was directed at Lever Brothers Company. Includes 5 pages of correspondence between Holte, Lever Brothers, and This Week Magazine, all laid-in at the end of the prospectus, that made it clear that Holte's proposal was rejected.

Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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David B. McCall was an advertising executive and humanitarian. He was the originator of the idea for the children's educational television series Schoolhouse Rock. The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the Unsell protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack.

The David B. McCall Papers span the years 1939-1999, with the bulk documenting the years 1980-1994, and are comprised of clippings, correspondence, business reports, photographs, scrapbooks, speeches and writings, videocassettes, audio tapes and phonograph records. In particular, three main areas of McCall's career are represented: as an advertising executive and partner in agencies such as Young & Rubicam, Ogilvy Benson & Mather, McCaffrey & McCall, David J. Mahoney, Inc., the Sawyer Miller Group, and Shepardson Stern and Kaminsky; as a corporate director for the Hunter Fan Company, Save the Children, and two local radio broadcasting corporations, among others; and as a humanitarian involved with organizations such as the Committee for the Support of Roe v. Wade, CARE, and Refugees International. In addition, there is a substantial body of McCall's speeches and writings that reflect both the wide range of his professional and personal interests and commitments as well as his status as a public intellectual in high demand, as well as a number of files containing correspondence, clippings and articles concerning David Ogilvy, McCall's mentor in advertising. Major advertising campaigns represented in this collection include Mercedes Benz of North America, North American Philips, Life magazine, the American Can Company, Lever Brothers Company, and the Zippo Manufacturing Company, along with public relations work for such clients as the National Football League, Puerto Rico Telephone Company (PRTC), and the Regional Bell Operating Companies. Major humanitarian issues documented in the collection include the "Unsell" protest movement against the war in Vietnam, tobacco advertising aimed at children, land mine removal, refugee welfare, and support of abortion rights. McCall was also involved in political campaigns for a number of notable candidates, such as John Lindsay (New York), Harvey Gannt (North Carolina), George Kevarian (Massachusetts), Ramón Mitra (Philippines) and Mario Vargas Llosa (Peru). While McCall is recognized as the originator of the idea behind the popular children's educational television series Schoolhouse Rock!, the collection contains very little documentation concerning that project apart from a copy of the original soundtrack.

The collection is organized into 12 series that broadly outline the sequence of McCall's business and humanitarian activities: the Biographical and Personal Materials Series, the Ogilvy & Mather Series, the McCaffrey & McCall Series, the Radio Stations Series, the Sawyer Miller Group Series, the Hunter Fan Company Series, the Shepardson, Stern & Kaminsky Series, the Refugees International Series, the Speeches Series, the Writings Series, and the Portfolio Series. In addition, non-print materials have been removed to the Audiovisual Materials Series. Large-format print materials have been removed from their original series locations and relocated to Oversize Materials locations; these items have been cross-referenced to the points in the body of the collection from which they were removed.

The Biographical and Personal Materials Series contains materials relating to McCall's childhood and family life, and includes correspondence, photographs, biographical sketches, resumes and obituary notices. The Ogilvy & Mather Series includes correspondence and articles pertaining to the agency, along with profiles and tributes to agency founder David Ogilvy and correspondence between Ogilvy and McCall. The McCaffrey & McCall Series includes correspondence, corporate publications and client files. Legal documents that detail McCall's initial investment and employment in the C.J. Laroche & Co. agency, which was eventually renamed McCaffrey & McCall, are included. Major clients include Mercedes-Benz of North America, the New York Zoological Society, and Save the Children. The agency was also involved in the political campaign of New York Mayor John Lindsay. The Radio Stations Series includes correspondence, periodic reports and profit-and-loss statements for the 790 Communications Corporation and the 1340 Broadcasting Corporation, radio broadcasting corporations in which McCaffrey & McCall had invested, and in which McCall remained involved after retiring from the agency. The Sawyer Miller Group Series contains administrative records, correspondence and client files. Sawyer Miller was instrumental in helping the telecommunications industry after the breakup of the Bell system into regional operating companies. Other clients included the National Football League and the Puerto Rico Telephone Company, along with a number of political candidates.

The Hunter Fan Company Series consists primarily of reports pertaining to periodic meetings of the Board of Directors in addition to some information on marketing strategies and advertising campaigns. The Shepardson, Stern & Kaminsky Series contains administrative files and correspondence relating to internal operations and political advertising, as well as files documenting McCall's advocacy work on a tobacco-free initiative aimed at children. The Refugees International Series documents McCall's involvement in a number of humanitarian efforts undertaken by Refugees International, including relief for refugee children and land mine eradication. The series includes correspondence, travel itineraries and trip journals kept by McCall, as well as printed materials from Refugees International and other humanitarian organizations. The Speeches Series includes texts of speeches, talks, and commencement addresses given by McCall, along with a small collection of speeches given by others. There is also a set of "speech files" that contain clippings, writing fragments, and other materials used to compose or plan speeches. In a few cases, speeches are accompanied by supporting materials and relevant correspondence. The Writings Series includes letters to the editors of various publications, journal articles, poetry and other writings by McCall, along with a small collection of writings by others. The Portfolio Series contains clippings, copies of advertisements and scrapbook contents relating primarily to McCall's early career. The Audiovisual Materials Series includes documentary and promotional films, commercials and radio spot announcements, especially concerning the Roe v. Wade court case and demining efforts supported by Refugees International. Oversize materials have been moved to the Oversize Materials Series.

Other materials relating to this collection may be found in the J. Walter Thompson Company Archives: Competitive Advertisements Collection; the J. Walter Thompson Company Archives: Corporation Vertical Files, the J. Walter Thompson Company Archives: Advertising Vertical Files, and the Arthur Einstein Papers. Materials relating particularly to Ogilvy & Mather may also be found in the John E. Brennan Papers, the Kensinger Jones Papers, the Robert S. Smith Papers, and the Edgar Hatcher Papers. Additionally, materials relating to Save the Children may be found in the collection African-Americans in Film: Collection of Press Books, Campaign Books, Advertising Manuals, Etc., the Africa News Service (Durham, N.C.) Leroy T. Walker Africa News Service Archives, the J.B. Matthews Papers, the Amber Arthun Warburton Papers, and the North Carolina Council of Churches Records.

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The Howard Scott Papers span the years 1921-1984, although the bulk of materials covers the period from the 1930s to the 1950s, documenting Scott's career in outdoor advertising as a billboard designer and graphic artist. The papers include correspondence (including two letters from Norman Rockwell), newspaper and magazine clippings, awards, and school yearbooks relating to Scott's personal and professional life, in addition to photographs, sketches, lithographs and reprints of outdoor advertising images for clients such as Amoco, Chesterfield (Liggett and Myers), Esso and Mobil oil products, DeSoto, Ford, and Nash automobiles, H.J. Heinz Co., Lever Brothers, Pabst and Schlitz beers, World War II-era programs such as the USO and Navy recruitment, and the 1939-1940 World's Fair. The collection is arranged into four series--the General Papers Series, the Photographs Series, the Graphic Design, Artwork and Sketches Series, and the Memorabilia Series.

The General Papers Series includes correspondence, biographical information, clippings, sketches, school yearbooks, publications and certificates of recognition. Included are articles about "Elmer," the character created by Scott to help promote the 1940 World's Fair.

The Photographs Series includes approximately 100 prints and transparencies depicting billboard images for a variety of products, such as Esso oil and gasoline, Heinz ketchup, Knickerbocker beer, Swan (Lever Brothers) soap and Twenty Grand cigarettes. Several of the photographs show models in poses which served as the basis for billboard images. Some of the images are signed by artists other than Scott. In addition, approximately 20 photographs depict Scott at various ages, and at work in his studio.

The Graphic Design, Artwork, and Sketches Series includes sketches and proof sheets for billboards and outdoor advertising campaigns created by Scott, as well as a sampling of outdoor poster work by other artists. Major clients include Chesterfield cigarettes; Knickerbocker, Pabst and Schlitz beers; DeSoto, Ford and Nash automobiles; Amoco and Mobil gas and oil; along with a sampling of World War II poster designs including Navy recruiting and the USO. Media include pencil and ink sketches, watercolors, lithographs, and oil paintings. A large mixed media painting depicts an award-winning outdoor design for Ford, with the slogan "He's Doing Fine...He Bought a Ford V-8."

The Memorabilia Series includes awards and trophies that Scott won for his advertising artwork and reflects the esteem with which Scott's work was held by his peers in the outdoor advertising industry.

Closely related collections include: the Outdoor Advertising Association of America (OAAA) Archives; the Garrett Orr Papers; the John Paver Papers; the Strobridge Lithographing Company Advertisements; the Outdoor Advertising Association of America (OAAA) Slide Library; the War Effort Mobilization Campaign Poster Collection; and the R.C. Maxwell Records.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Account Files spans the years 1885-2007, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT Account Files spans the years 1885-2008, with the bulk of materials covering 1920-1995. It is an artificially-created collection of information about client accounts held by the JWT and provides information about JWT's management of its advertising campaigns. Additionally, the files document deliberations about such topics as media selection; markets and marketing; and target audience for individual advertising campaigns. The bulk of the materials, especially the older records, document clients managed by JWT's New York Office, but the work of other offices is also represented, including: Atlanta Office (Marine Corps); Chicago Office (Oscar Mayer, Kraft); Detroit Office (Ford); and San Francisco Office (Sprint). The collection includes account histories; research reports; memoranda; correspondence; printed material; clippings; brochures and pamphlets; product labels and packaging designs; original artwork and advertising proofs; slides; photographs; audiocassettes and videocassettes. Clients represented include Eastman Kodak; Ford; Ford Dealer Association; R.T. French; General Cigar; Hamm's beer; Handy Andy; International Banana Association; IBM; Kellogg; Kraft; Quaker Oats; U.S. Marine Corps; US Sprint; Warner Lambert; White Castle; and the 1964 World's Fair. More limited materials are available for other significant JWT clients, including: Burger King; Champion Spark Plug; Domino's Pizza; Lever Brothers; Northern Telecom; Oscar Mayer; Rolex; Standard Brands; and Scott Paper.

Materials relating to client accounts for which only a limited amount of information is available are arranged into a Small Files Series. Following the Small Files, there are account records for thirty individual clients.

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Consists of correspondence, office files, memoranda, notes, client files and some advertisements, reports, charts, reprints, schedules, scripts, printed material, and calendars. The collection documents advertising history, especially television and the management of client accounts; the development of television shows and other aspects of television programming, including the selection of actors and audience profiles; advertising clients' account histories; the corporate administration of the J. Walter Thompson Company; and the career of Dan Seymour. There is limited material about Seymour prior to his employment by the J. Walter Thompson Company in 1955 or after his retirement from it in 1974. Clients of the company represented in the collection include Eastman Kodak Company, Ford Motor Company, Kraft Foods Company, Lever Brothers Company, and Liggett & Myers Tobacco Company. There is considerable overlap in the content of the series in this collection.

The papers of Dan Seymour span the years 1951 to 1974, although the bulk of the material dates from 1955 to the 1960s. They consist of correspondence, office files, memoranda, notes, client files and some advertisements, reports, charts, reprints, schedules, scripts, printed material, and calendars. The collection documents advertising history, especially television and the management of client accounts; the development of television shows and other aspects of television programming, including the selection of actors and audience profiles; advertising clients' account histories; the corporate administration of the J. Walter Thompson Company; and the career of Seymour. There is limited material about Seymour prior to his employment by the J. Walter Thompson Company in 1955 or after his retirement from it in 1974. Clients of the company represented in the collection include the Eastman Kodak Company, the Ford Motor Company, the Kraft Foods Company, the Lever Brothers Company, and the Liggett and Myers Tobacco Company. There is considerable overlap in the content of the series in this collection.

The work of the J. Walter Thompson Company Radio-Television Department, primarily in television, is chiefly documented in the Radio-Television Series. When he joined the company, Seymour's first objective was to reorganize its radio and television operations into a single Radio-Television Department because television had emerged as the leading media in the United States in the 1950s. The process of reorganization and overall administration of the Radio-Television Department is documented throughout the Radio-Television Department Series (Office Files and Thompson Company Offices). Aspects of administration documented include: the roles of company unit heads, such as the group heads or domestic office heads; relationships among the various units; operations of review boards; new business development; client relationships; and budgets. The New York office and other domestic offices, especially the Hollywood, Chicago, and Detroit offices, were key corporate links in television-related advertising. The New York office's radio and television activities are documented throughout Radio-Television Department Series; the Thompson Company Offices Subseries primarily documents the radio and television work of other domestic offices, but it includes a small amount of information about the New York office's operations. There is additional documentation for the Radio-Television Department in the Corporate Administration Series (Office Files).

Specific television programs and the scheduling of client advertising are documented in the Radio-Television Department Series (Programming), but radio programming is minimally represented. Availabilities and the Show Files are bound compilations of documents which provide information about programs available for J. Walter Thompson Company clients to sponsor. There are synopses of shows, which usually include descriptions of actors, directors, and producers, and scripts of various lengths. The Talent Showcase files appear to serve a similar function to those of the Availabilities and Show Files. More information on program availabilities for specific networks is in the Radio-Television Department Series (Networks). Screening reports, which are synopses of programs viewed by company staff, are scattered throughout the Availabilities and the Show Files binders, but the majority of the screening reports are found in the Radio-Television Department Series (Thompson Company Offices), especially for the Chicago, Hollywood, and New York offices. Some files for specific programs that were sponsored by company clients are in the Clients Series.

There is much overlap between the Corporate Administration Series and the Radio-Television Department Series in that both series contain information on the J. Walter Thompson Company's role in television advertising. The Radio-Television Department Series contains material on this topic from 1955, when Seymour was the director of this department, to 1967, during which time Seymour was also involved in company-wide management. The Corporate Administration Series also includes material related to the Radio-Television Department.

Not only does the collection document television advertising, it also pertains to Seymour's account management of J. Walter Thompson Company clients. In fact the Clients Series, which documents this activity, comprises almost one-half of the collection. This series particularly concerns advertising strategies, billings, the development of new business, and negotiations with clients. It also documents the conceptualization and production of television shows and motion pictures that were sponsored by individual clients. The call reports are records of telephone or personal contacts with clients and include information on many aspects of JWT-client relationships. Programs sponsored by the Eastman Kodak, Ford Motor, Kraft Food, Lever Brothers, and Liggett and Myers Tobacco companies are especially well described. Documentation for client accounts is also in the Review Board files of the Corporate Administration Series (Office Files) and scattered throughout the Radio-Television Department Series (Programming).

In addition to client activity, the collection reflects the corporate business of the company, especially as conducted through the New York office, in the Corporate Administration Series (Correspondence). In particular the Reading Files and the Norman H. Strouse correspondence pertain to this corporate activity. The series also includes general correspondence and topical files that are peripherally related to company operations. Strouse's letters concern corporate administration and management at the level of the President, and reflect the information exchanges and cooperation among the company's executive officers. The Strouse files span the period in which Seymour was elected to the Executive Committee and continue through his election to the Presidency of the company, succeeding Strouse. As Chairman of the Executive Committee, Seymour was responsible for all of the company's domestic operations. The Executive Committee files in the Corporate Administration Series (Office Files), include monthly reports for "New Projects" and include client names, the product or services involved, the nature of the project, and costs.

The Corporate Administration Series (Thompson Company Offices) also documents organizational issues in domestic offices other than the New York office. The establishment of the Chicago Office's review boards is documented in the subseries. The reports in the Corporate Administration Series (Reports), reflect research and concerns about internal J. Walter Thompson Company operations as well as client and public relations issues.

In the late 1930s through 1950, before Seymour joined the J. Walter Thompson Company, he developed relationships with radio and television celebrities, client-sponsors of programs, network and studio personnel, and advertising executives. These relationships continued in Seymour's work as an advertising executive in Young and Rubicam and the J. Walter Thompson Company. The congratulatory correspondence, mostly responses to Seymour's promotions, in the Radio-Television Series, the Corporate Administration Series, and the Miscellaneous Series documents these relationships. The invitations to professional and social events in the Corporate Administration Series (Correspondence) reflect the business of the corporate world beyond the J. Walter Thompson Company.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The Domestic Advertisements were collected from JWT offices in the United States, primarily from New York, Chicago and Detroit.

The Domestic Advertisements Collection consists of print advertisements created by U.S. offices of the J. Walter Thompson Company (JWT). The bulk of the collection dates from the 1920s and after, but a few examples are available from as early as 1875. Print advertisements appear in a variety of formats--magazine, newspaper, color, black-and-white, proofs, tearsheets, negative transfers, clippings, along with a limited number of sketches for outdoor advertising installations. Some of the advertisements feature work from notable artists, such as Norman Rockwell, and photographers like Edward Steichen, Irving Penn, and Baron De Meyer. In addition to the actual advertisements, the files dating from the 1910s to 1950s often contain "insertion schedules" that provide the dates and names of the magazines or newspapers in which a given advertisement appeared. In general, proofs for JWT's long-time clients have been saved more systematically than those for accounts that JWT did not hold for a long time. The collection does not include advertisements which have been transferred to microfilm (see the JWT Microfilm Collection). Also, advertisements created for clients that JWT lost prior to the 1940s are less likely to have been saved, although some were microfilmed and are still available in that form. For some JWT clients there are no print advertisements at all in this collection. Among the most extensive files of print advertisements are those for the following JWT clients: Champion Spark Plug, Chesebrough-Ponds, Eastman Kodak (Instamatic, Pocket Instamatic, and Disc cameras, Kodak film), Ford Motor Company (consumer and dealer advertisements), R.T. French, Irving Trust Bank, J. Walter Thompson Company ("house advertisements"), Kraft Foods (including Kraft cheeses, Miracle Whip, Philadelphia Cream Cheese, and Velveeta), Lever Brothers (Lifebuoy, Lux, Close Up, Mrs. Butterworth), Pan American World Airways (passenger jet travel, cargo transportation), Radio Corporation of America (RCA) (RCA Victor recordings, consumer goods, National Broadcasting Company), Reader's Digest, Scott Paper, Seven-Up, Standard Brands (Chase and Sandborn, Fleischmann, Royal, Tenderleaf tea), and Warner-Lambert (primarily Listerine, including advertisements produced by the Lambert and Feasley agency).

The Collection is organized into three series--Main Files, Small Files, and Oversize Materials--that reflect both the size of the holdings for each client as well as the physical location of the advertisements. Within each series, clients are arranged alphabetically and then the advertisements are arranged chronologically. The Main File Series includes clients for which at least one box have been preserved. A separate Small Files Series is maintained for clients for which less than one box of advertisements, and often much less, has survived. The Oversize Materials Series includes many of the clients found in both the Main and Small Files Series.

Chesebrough Ponds, 1875-1968. Proofs from the 1920s to 1950s feature testimonial advertising for Pond's Cold Cream. Noted socialites endorsing the product were photographed by well known photographers, including Edward J. Steichen and Baron DeMeyer.

Eastman Kodak Company, 1930-present. Organized into two categories--Consumer and Trade advertisements--that correspond to Kodak's two major marketing areas. Consumer advertisements feature photographs by well known photographers, famous slogans and trademarks, and depict the American family over several decades in settings where the cameras are used. Introductions of new camera models are well represented, including the Instamatic in 1963, the Pocket Instamatic in 1972, the Instant camera in 1975, and the Disc camera in 1982. At different times JWT handled both film and cameras (still and/or movie) or just Kodak films. Trade advertisements include campaigns for medical and industrial films, Kodel fibers, and Eastman Chemical, as well as advertisements aimed at Kodak dealers. Additional Kodak advertising may be found in the Wayne P. Ellis Collection of Kodakiana.

Ford Motor Company, 1945-present. Key campaigns include "There's a Ford in Your Future" (1945-1948), the "Peanuts" campaign (1960-1962) and the launch of the Mustang (1964). In addition to print advertisements showing the introduction of new models, photostats of outdoor billboards in the 1940s and early 1950s are included. Truck and dealer advertising can also be found. A separate collection, the JWT Detroit Office's Ford "Collateral Literature," houses showroom brochures, and diverse sales materials in many formats.

Irving Trust, 1918-1986. Fine line drawings, often of New York City locales, appear in 1920s newspaper advertisements.

J. Walter Thompson Co., 1917-present. These "house" advertisements are an important source of information about the Company's operations and philosophy.

Kraft Foods Corporation, 1922-present. Advertisements for products including Miracle Whip, Velveeta, Philadelphia Cream Cheese, other cheeses, salad dressings, etc. and a number of lesser-known early products are present. Includes many advertisements with recipes and many trade advertisements directed at grocers.

Lever Brothers, 1900-present. The earliest advertisements are for Lifebuoy Soap. J. Walter Thompson Co. introduced Lux Flakes in 1915 and Lux Toilet Soap in 1925. The early Lux Flakes advertisements employed the talents of fine illustrators. Comic style advertising appeared in the 1930s ("Peggy Lux" and others). The Lux Toilet Soap campaigns began featuring movie and stage star testimonials in 1927. One noteworthy campaign dates from 1953-1954 when Irving Penn photographed some of Hollywood's most famous stars. The Lever Brothers advertisements for both Lux products also include photographs of car cards (subway and bus posters) from the 1920s. Other Lever products represented in the collection include Stripe and Close Up toothpastes, Mrs. Butterworth syrup, and Lever 2000 bath soap.

Massachusetts Mutual Insurance Company, 1951-1967. Although few in number, many of the advertisements contain Norman Rockwell illustrations. The original art work has been retained by the client.

Pan American World Airways, 1942-1974. Contains advertisements prepared for both U.S. and international consumers and includes the introduction of jet passenger travel. Cargo advertising also can be found.

RCA (Radio Corporation of America), 1943-1976. In addition to consumer products, advertisements for the National Broadcasting Company (NBC) programs can be found in this group.

Reader's Digest, 1945-present. Many of the advertisements since the 1960s highlight articles appearing in the current month's issue. Examples of corporate advertising for international editions of Reader's Digest are also present.

Scott Paper Co., 1927-1983. Numerous product introductions are represented.

Seven-Up, 1944-1978. Shows the changes in positioning this beverage from a family drink to "Wet 'n' Wild" to the "Un-Cola."

Standard Brands, 1925-1984. Advertisements cover a range of products, including Fleischmann's Yeast, Chase and Sanborn, Tenderleaf Tea, and Royal Pudding and Gelatin.

Warner-Lambert, 1915-1997. Advertisements consist primarily of proofs and tearsheets. There are no advertisements present for the years 1945-1947 or 1949. The vast majority of the advertisements are for Listerine Antiseptic, with other products represented beginning in the late 1960s. Listerine was manufactured by the Lambert Pharmacal Company beginning around 1915. William Warner acquired the company in 1955, merged it into his own pharmaceutical business and changed the name to the Warner-Lambert Co.

Warner-Lambert is the only client file in this collection that includes the work of an agency other than JWT. Until 1962, Listerine advertising was handled by the Lambert and Feasley agency in New York, the house agency for the Lambert Pharmacal Co. (St. Louis) up to 1955, and for its successor the Warner-Lambert Co. (Morris Plains, N.J.), from 1955-1962. When JWT obtained the Listerine account in October 1962, the back files of Listerine advertisements were transferred to JWT.

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The J. Walter Thompson Company. John F. Devine Papers span the years from 1952 to 1974 but primarily contain files from 1956 to 1970 documenting Devine's activities first as administrator of the Radio/Television Department (1954 to 1960) and then as a corporate executive in the New York office (1960 to 1970). As a whole, the collection provides a glimpse into media advertising operations during the period of transition from radio to television as the dominant medium for product-sponsored advertising and programming. In particular, the papers reveal Devine as an adept financial manager on the corporate level. As Department administrator, Devine was responsible for the development of television programming for specific clients, including Eastman Kodak Company (The Adventures of Ozzie and Harriet, Screen Directors Playhouse, and The Ed Sullivan Show), Ford Motor Company (Ford Theatre, Tennessee Ernie Ford, and Suspicion), Kraft Foods Company (Kraft Television Theatre), and Lever Brothers Company (The Lux Show Starring Rosemary Clooney and Lux Video Theatre), among others. Correspondence, memoranda, and reports indicate the rapid acceptance of television as the primary advertising medium and the concurrent development of specialized departments within JWT to serve the expanding needs of clients. The importance of market research to define product consumption patterns and to refine client advertising promotions is illustrated in research requests, correspondence, memoranda, and reports. The inception and growth of organized labor groups, including the American Federation of Musicians (AFM), American Federation of Radio and Television Artists (AFTRA), American Society of Composers, Authors, and Publishers (ASCAP), Screen Actors Guild (SAG), and Writers Guild of America (WGA), are also delineated in correspondence, memoranda, and reports. In addition to his employment at JWT, Devine was an advertising industry representative to negotiations between television networks and organized labor groups during the period from 1956 to 1960.

After Devine moved to corporate administration in 1961, he dealt with larger corporate issues rather than specific client matters. Administrative files from this period in the collection include documentation of corporate policy, financial charts and projections, client research projects, correspondence and reports from various JWT offices in the United States and Canada addressing a range of issues, such as policies regarding employment of minorities, fiscal accounting, management techniques, and development of new advertising services. There is no material in this collection reflecting Devine's early career in the JWT Legal Department or life after retirement in 1974.

The collection is arranged into three series: the Radio/Television Department Series, the Corporate Administration Series (Restricted), and the Personnel Series (Restricted). Large-format items from the Radio/Television Department Series and the Corporate Administration Series (Restricted) have been relocated to Oversize Materials.

The Radio/Television Department Series includes materials pertaining to department organization and administration; advertising campaigns and television programming sponsored by or produced for specific clients; development of television production facilities; advertising research; and the television networks. Clients with the largest amount of program-specific information include Eastman Kodak Company, Ford Motor Company, Kraft Foods Company, and Lever Brothers Company. Correspondence, memoranda, production reports, and reports relating to specific clients and programming are primarily concentrated in the Client Subseries of the Radio/Television Series, but references to some clients can be found in the Office Files Subseries of the Corporate Administration Series (Restricted).

The Corporate Administration Series (Restricted) contains those office files that generally address broader JWT corporate issues. Devine was particularly involved in efforts to reduce JWT cost expenditures and increase corporate profits, and there are numerous files relating to employee compensation, capital expenditures, financial analysis, and client research projects. The research requests include detailed information about the proposed research, its purpose, methodology, and cost and expense projections. Minority relations, both in employment of minorities by advertising agencies and participation of minorities in television programs and commercials, are also documented in both the Offices and Office Files subseries through a variety of corporate and governmental correspondence, charts, and reports. Devine's records from the Review Board meetings from 1953 to 1955 included in this series are generally not found in other JWT collections. Some of the clients included are Ballantine, National Broadcasting Company, and Radio Corporation of America.

The Personnel Series (Restricted) includes correspondence, memoranda, charts, tables, and notes relating to applicants and current and former JWT employees.

Related materials may be found in other collections within the J. Walter Thompson Archives, including the Sidney Ralph Bernstein Company History Files, the Colin Dawkins Papers, and the Review Board Records.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The JWT Legal Department microfilmed entertainment contracts include contracts for appearances on radio and television broadcasts; correspondence; folios (typically collections of documents relating to an actor's career, or casting for a broadcast program); letters of terms; notices of cancellations of contracts; photographs; talent releases and other printed documents. Talent featured in the sponsored programming include journalists, motion picture actors, musicians, politicians (such as Wendell Willkie), sports announcers, vaudeville blackface and dance performers, writers and other celebrities. Talent-based and variety shows drew from American and international performers, including African Americans and women. Sponsoring firms include Ballantine, Elgin, Ford, General Cigar, Kodak, Kraft, Lever Brothers, Lorillard, Nash Motors, Nestle, Owens-Illinois, RCA, Seven-Up, Shell, Standard Brands, Swift, Textron, Ward Baking and Wrigley. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The JWT Legal Department microfilmed entertainment contracts include contracts for appearances on radio and television broadcasts; correspondence; folios (typically collections of documents relating to an actor's career, or casting for a broadcast program); letters of terms; notices of cancellations of contracts; photographs; talent releases and other printed documents. Talent featured in the sponsored programming include journalists, motion picture actors, musicians, politicians (such as Wendell Willkie), sports announcers, vaudeville blackface and dance performers, writers and other celebrities. Talent-based and variety shows drew from American and international performers, including African Americans and women. Sponsoring firms include Ballantine, Elgin, Ford, General Cigar, Kodak, Kraft, Lever Brothers, Lorillard, Nash Motors, Nestle, Owens-Illinois, RCA, Seven-Up, Shell, Standard Brands, Swift, Textron, Ward Baking and Wrigley.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Legal Department microfilmed talent consents and releases collection consist of release forms and consent agreements between radio, screen and motion picture actors and actresses, models, producers and stage production staff to allow photographs, testimonials, mentions or other forms of likeness to be used in promotion of programming, advertising, contests and publications by JWT clients. The collection also includes photographs, memos and other correspondence. Releases and contracts include white, Latino and African American actors, as well as broadcast materials in French and Spanish for national and international programming. Correspondence covers a number of topics including guardian consents for underage talent; name and marital status changes; refusals of consent; and death notices. Client organizations represented in the collection include Chesebrough-Pond's, Ford, J.B. Williams, Lever Brothers, Kodak, New York Subways, and Standard Brands. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Legal Department microfilmed talent consents and releases collection consist of release forms and consent agreements between radio, screen and motion picture actors and actresses, models, producers and stage production staff to allow photographs, testimonials, mentions or other forms of likeness to be used in promotion of programming, advertising, contests and publications by JWT clients. The collection also includes photographs, memos and other correspondence. Releases and contracts include white, Latino and African American actors, as well as broadcast materials in French and Spanish for national and international programming. Correspondence covers a number of topics including guardian consents for underage talent; name and marital status changes; refusals of consent; and death notices. Client organizations represented in the collection include Chesebrough-Pond's, Ford, J.B. Williams, Lever Brothers, Kodak, New York Subways, and Standard Brands.