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Advertising executive, founder of Earle Ludgin and Company agency, Chicago, Ill. Collection includes correspondence, clippings, tear sheets and proofs of print advertisements, speeches and other printed materials. Companies represented include: Albert Pick, B. Altman, Bluebird Diamond Syndicate, Chicago Title and Trust, Clinton Carpets (Ozite), Elgin, Elizabeth Arden, Eureka, Lenox, Lucien Lelong, Macy's, Matson Line, Mullins Manufacturing, Pennsylvania Railroad, Rit Dye, Saks, Scott Radio Laboratories, Swift, Walgreen, and W.F. McLaughlin. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes correspondence, clippings, tear sheets and proofs of print advertisements, speeches and other printed materials. Companies represented include: Albert Pick, B. Altman, Bluebird Diamond Syndicate, Chicago Title and Trust, Clinton Carpets (Ozite), Elgin, Elizabeth Arden, Eureka, Lenox, Lucien Lelong, Macy's, Matson Line, Mullins Manufacturing, Pennsylvania Railroad, Rit Dye, Saks, Scott Radio Laboratories, Swift, Walgreen, and W.F. McLaughlin. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Nan Findlow was an advertising executive and entrepreneur. She was Creative Director for major retail companies, including Bamberger's and Macy's department stores, and held executive positions with the Ross Roy and J. Walter Thompson Company advertising agencies before founding her own consulting agency, Nan Findlow Creative Services. The Nan Findlow Papers span the years 1930-1995, the bulk of which document the period 1959-1967, and include clippings, photographs, advertising scripts for television commercials, print advertisements, story boards, marketing reports, correspondence, corporate memoranda, trade literature, speeches, and company newsletters. The bulk of the materials represents Findlow's time as an executive at the J. Walter Thompson Company (JWT), where her client assignments included American Home Products (Boyle-Midway), Chesebrough-Pond's, Lever Brothers Company, McCall's, Prince Matchabelli perfume, Revlon, and Scott Paper Company. In addition, there are brochures from Macy's and Georg-Jensen Inc., proofs, tear sheets, and artwork from L. Bamberger & Co. and Ross Roy of New York. The collection also includes writings, press releases, and account-history reports prepared by Nan Findlow Creative Services, the marketing consultant firm Findlow founded upon leaving JWT.

The Nan Findlow Papers span the years 1930-1995, the bulk of which document the period 1959-1967, and include clippings, photographs, advertising scripts for television commercials, print advertisements, story boards, marketing reports, correspondence, corporate memoranda, trade literature, speeches, and company newsletters. The bulk of the materials represents Findlow's time as an executive at the J. Walter Thompson Company (JWT), where her client assignments included American Home Products (Boyle-Midway), Chesebrough-Pond's, Lever Brothers Company, McCall's, Prince Matchabelli perfume, Revlon, and Scott Paper Company. In addition, there are brochures from Macy's and Georg-Jensen Inc., proofs, tear sheets, and artwork from L. Bamberger & Co. and Ross Roy of New York. The collection also includes writings, press releases, and account-history reports prepared by Nan Findlow Creative Services, the marketing consultant firm Findlow founded upon leaving JWT.

The collection is organized into two series: General Files, including correspondence, clippings, and memoranda, which represents Findlow's career in market research and advertising; and Proofs & Tear Sheets, which represents some of the print advertising campaigns Findlow generated, primarily while working at JWT.

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Margaret Fishback was an advertising copywriter for Macy's, Cecil & Presbrey, Warwick & Legler, Young & Rubicam, Doyle Dane Bernbach, and a number of freelance clients. A poet, columnist, and author of prose work, she contributed frequently to national magazines and published several books. The Margaret Fishback Papers span the years 1863 through 1978 and document Fishback's dual careers in advertising and writing as well as her personal life. The collection includes correspondence, layouts, drafts, galley proofs, radio scripts, working copy of advertising text, poetry, prose, published material, appointment books, scrapbooks, photographs, and other materials. Clients represented in the papers include Borden's, Chef Boy-Ar-Dee, Clairol, General Foods, Gourmet Foods, Gimbels, Macy's, Martex, Moore-McCormack Lines, Norcross, Norsk, Pabst, and Simmons Beautyrest.

The Margaret Fishback Papers span the years 1863 through 1978 and document Fishback's dual careers in advertising and writing as well as her personal life. The collection includes correspondence, layouts, drafts, galley proofs, radio scripts, working copy of advertising text, poetry, prose, published material, appointment books, scrapbooks, photographs, and other materials. Clients represented in the papers include Arrow, Borden's, Chef Boy-Ar-Dee, Clairol, General Foods, Gimbels, Gourmet Foods, Macy's, West Point Pepperell (Martex), Moore-McCormack Lines, Norcross, Norsk, Pabst, Simmons Beautyrest, and Wrigley. Materials that predate Fishback's birth consist of a small collection of 19th-century prints and illustrations.

The collection is organized into three series: Personal Files, Writings, and Advertising.

The Personal Files Series chiefly documents Fishback's personal life through personal correspondence, datebooks, diaries, and photographs. Also included are a number of items collected by Fishback such as etiquette books, newspaper clippings, church bulletins, and travel memorabilia. Biographical data, chiefly news articles, provide secondary source material about Fishback and her family.

The Writings Series documents Fishback's writing career, containing her published works as well as a large amount of work in unpublished form. Writings include articles and light poetry written for national news and general-interest publications such as Collier's, Liberty, Life, Look, the New York Times, New Yorker, Saturday Evening Post, and Time. Writings also include Fishback's contributions to women's magazines such as Cosmopolitan, Family Circle, Glamour, Good Housekeeping, Judge, Mademoiselle, McCall's, War Brides, Woman's Day, and Woman's Home Companion. A large number of Fishback's poems were reprinted as compilations; Fishback also compiled her own work in several scrapbooks. Materials represent Fishback's writings for children, including a promotional booklet for Martex and an English translation of a German poetry book. In addition to general prose and poetry, this series also includes materials collected and produced for a column entitled "Woman-Talk," which Fishback wrote for Liberty from 1943 to 1947. Also included are short stories, greeting card work, letters to magazine and newspaper editors, speeches for various events such as author talks and advertising conventions, and other miscellaneous writings. General files document the administrative aspects of Fishback's writing career. These files contain correspondence, chiefly between Fishback and various editors and publishers, as well as financial and legal materials.

The Advertising Series documents Fishback's advertising work for R.H. Macy and Co. Department Store, as well as work for advertising agencies and freelance work. Included in this series are advertisements in various stages of production: notes, drafts, proofs, and tear sheets. Administrative materials, such as correspondence, often accompany the advertisements. Also represented in this series is evidence of Fishback's professional affiliations, particularly with the Advertising Women of New York (AWNY). Materials generated or collected in the process of preparing for speaking engagements with professional societies are also included. The series also includes a small collection of trade literature, chiefly books on advertising topics written by other authors.

Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been replaced in the Detailed Description of the Collection by dummy folders enclosed in brackets.