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The Foote, Cone & Belding advertising agency (FCB) was formed in 1942 when Albert Lasker sold the Lord & Thomas agency to three of his executives. A pioneer in television advertising, FCB later merged with Draft Direct Worldwide to become Draftfcb, a subsidiary of The Interpublic Group, and one of the largest advertising agencies in the United States. The Foote, Cone & Belding Communications, Inc. Records span the years 1964-1978 and consists of audiotapes, videocassettes, 16mm film, focus group studies, television schedules, scripts and photoboards from television commercials. Clients include Armour-Dial, Burger King, Hormel, Interstate Brands (Wonder Bread), Johnson & Johnson, Kraft, Pizza Hut, McDonald's, S.C. Johnson, Sears & Roebuck, Western Electric, and Zenith. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Foote, Cone & Belding Communications, Inc. Records span the years 1964-1978 and consists of audiotapes, videocassettes, 16mm film, focus group studies, television schedules, scripts and photoboards from television commercials. Clients include Armour-Dial, Burger King, Hormel, Interstate Brands (Wonder Bread), Johnson & Johnson, Kraft, Pizza Hut, McDonald's, S.C. Johnson, Sears & Roebuck, Western Electric, and Zenith.

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Alphabetical files of miscellaneous information about hundreds of mainly U.S. corporations, some of them domestic and many multinational. The fullest documentation tends to be for companies that are or have been JWT clients (notably Kraft, Quaker Oats, Sears, Ford, Northern Telcom, Gerber, Kellogg, Philip Morris, Oscar Mayer, Kemper, S.C. Johnson, McDonnell Douglas, Jos. Schlitz, 7-Up, and others) and several that are or were major competitors of JWT clients (e.g. AT&T, McDonald's, General Motors, among others). Files contain widely diverse formats of information including internal JWT unpublished reports and memoranda; many articles clipped from magazines (especially trade press) and newspapers; articles printed from computer databases; company publications and annual reports; historical booklets and articles; three vinyl record albums; and miscellaneous items. The richest files tend to be those for major JWT Chicago office accounts, with by far the greatest amount and diversity of information on Kraft. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

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Thomas J. Burrell is a Chicago-based advertising executive who started his own advertising agency, Burrell Communications, in 1971. Collection includes clippings, correspondence, texts of presentations, research reports, print advertisements, commercial scripts and storyboards and other printed materials as well as slides, photographs and audiovisual items (videocassettes, optical discs). Professional files reflect Burrell's specialization in advertising to African American and other minority consumer groups and the firm's approach to multicultural marketing. Materials also relate to Burrell's student years as well as notes and drafts of his book, Brainwashed: Challenging the Myth of Black Inferiority and Burrell's nonprofit organization The Resolutions Project. Companies represented include Bell Atlantic, Brown-Forman (Bacardi, Canadian Mist, Jack Daniels), Coca-Cola (including Sprite), K-Mart, McDonald's, Mobil, Philip Morris (Marlboro), Polaroid, Procter & Gamble (Tide, Gain, Crest, others) and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes clippings, correspondence, texts of presentations, research reports, print advertisements, commercial scripts and storyboards and other printed materials as well as slides, photographs and audiovisual items (videocassettes, optical discs). Professional files reflect Burrell's specialization in advertising to African American and other minority consumer groups and the firm's approach to multicultural marketing. Materials also relate to Burrell's student years as well as notes and drafts of his book, Brainwashed: Challenging the Myth of Black Inferiority and Burrell's nonprofit organization The Resolutions Project. Companies represented include Bell Atlantic, Brown-Forman (Bacardi, Canadian Mist, Jack Daniels), Coca-Cola (including Sprite), K-Mart, McDonald's, Mobil, Philip Morris (Marlboro), Polaroid, Procter & Gamble (Tide, Gain, Crest, others) and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.