Collection consists of two alphabetical information and reference files for business category and individual company materials. Includes correspondence, research reports, clippings, tear sheets, printed corporate materials such as annual and quarterly reports, new business and client presentations. Companies represented include American Express, AT&T, Bethlehem Steel, Boeing, CIGNA, CIT, DuPont, General Electric, GTE (later Sprint), Honeywell, Hughes Aircraft (later Raytheon), IBM, International Paper, ITT, Kodak, Lockheed, McDonnell Douglas, Monsanto, Morgan Stanley, Motorola, Pennwalt, Pfizer, RJR Nabisco, Rockwell, Sharp, Shell, 3M, Travelers, TRW, Walt Disney, Westinghouse and Xerox. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Collection consists of scrapbooks holding examples of print advertisements produced in a given year. Also included are slides of print advertisements made during microfilming of older proof books. Companies represented include Blockbuster, Dell, Heinz, Kimberly Clark, Kraft, Miller beer, Motorola, Nabisco, Nestle, Northwestern Mutual, Oscar Mayer and Quaker Oat. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Tom Burrell papers, 1949-2016 and undated 28.0 Linear Feet
Collection includes clippings, correspondence, texts of presentations, research reports, print advertisements, commercial scripts and storyboards and other printed materials as well as slides, photographs and audiovisual items (videocassettes, optical discs). Professional files reflect Burrell's specialization in advertising to African American and other minority consumer groups and the firm's approach to multicultural marketing. Materials also relate to Burrell's student years as well as notes and drafts of his book, Brainwashed: Challenging the Myth of Black Inferiority and Burrell's nonprofit organization The Resolutions Project. Companies represented include Bell Atlantic, Brown-Forman (Bacardi, Canadian Mist, Jack Daniels), Coca-Cola (including Sprite), K-Mart, McDonald's, Mobil, Philip Morris (Marlboro), Polaroid, Procter & Gamble (Tide, Gain, Crest, others) and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.