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Ben Rosen is an American graphic designer and visual communications consultant. Rosen worked as a designer for J. Gordon Carr and Associates and the Blaine Thompson Company before founding his own firm, Ben Rosen Associates, in 1952, which specialized in corporate identity programs. Rosen is the author of three books on on graphic design and typography: Type and Typography (1963); The Corporate Search for Visual Identity (1970); and Digital Type Specimens (1991). The Ben Rosen Papers span the years 1936 to 2006, with the bulk of the collection dating from 1945 through 1991, and document Rosen's sixty-year career in graphic design and visual communications consulting. The collection contains materials in a variety of formats, including correspondence, writings, graphic design and printed materials, sketches, presentation boards, photographs, and slides, that document design concepts and programs (corporate logos, letterhead, packaging, industrial design, promotion) Rosen developed, through his firm, Ben Rosen Associates, for clients including American Loose Leaf, CCMI McGraw-Hill, Equitable Life Assurance, Exxon/Esso, Food Fair Stores, IBM, Memorial Sloan-Kettering Cancer Center, North American Reinsurance, Philip Morris, Richardson-Vicks, Russ Berrie, and Tishman Realty and Construction. The collection also includes manuscripts and published editions of Rosen's books on graphic design and typography, and touches on several of Rosen's commmemorative projects, including a President Kennedy memorial, a United Nations 20th Anniversary book, and Rosen's submission to the World Trade Center Memorial design competition.

The Ben Rosen Papers span the years 1936 to 2006, with the bulk of the collection dating from 1945 through 1991, and document Rosen's sixty-year career in graphic design and visual communications consulting. The collection contains materials in a variety of formats, including correspondence, writings, graphic design and printed materials, sketches, presentation boards, photographs, and slides, that document design concepts and programs (corporate logos, letterhead, packaging, industrial design, promotion). Rosen developed corporate visual identity programs and packaging designs, first as an employee of J. Gordon Carr and Associates and the Blaine Thompson Company, and later through his own firm, Ben Rosen Associates, for clients including American Loose Leaf, CCMI McGraw-Hill, Equitable Life Assurance, Exxon/Esso, Food Fair Stores, IBM, Memorial Sloan-Kettering Cancer Center, North American Reinsurance, Philip Morris, Richardson-Vicks, Russ Berrie, and Tishman Realty and Construction. The collection also includes manuscripts and published editions of Rosen's books on graphic design and typography: Type and Typography (1963); The Corporate Search for Visual Identity (1970); and Digital Type Specimens (1991); and touches on several of Rosen's commmemorative projects, including a memorial for President John F. Kennedy, a United Nations 20th Anniversary book, and Rosen's submission to the World Trade Center Memorial design competition.

The collection is organized into five series: Personal Files, Writings, Business Files, Client Files, and Photographic Materials. The Personal Files Series includes original student drawings and sketches from Rosen's years at Cranbrook and Pratt, and later artwork; World War II materials, primarily relating to Rosen's proposed plan to the British government for the conversion of U.S. military bases into postwar British housing; and limited biographical material. The Writings Series contains articles on package design and visual communications by Rosen and others; manuscripts, published volumes, and promotional materials for Rosen's books; and unpublished book concepts and manuscripts. The Business Files Series includes administrative records, new business presentations, reference files and scrapbooks of creative output from several advertising and graphic design firms where Rosen was an employee or partner. The Client Files Series consists primarily of visual communications design work for a number of clients, and materials relating to several commemorative projects. The Photographic Materials Series contains negatives, photographs, and slides documenting some of Rosen's designs.

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Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Roy Glah was an executive and assistant to the CEO at the JWT New York Office. Includes correspondence and memoranda, research reports, presentations, speeches and other printed materials. Non-print materials include slides, audio and video cassettes, and computer discs. Materials primarily relate to top-level management of JWT, coordination between international offices, corporate vision and long-term strategy, interaction with parent company WPP. A significant portion of materials pertain to logistics and planning for executive-level meetings and conferences and client presentations. Companies represented include Bell Atlantic, Ford, Kellogg, Kodak, Nestle, Philip Morris, Rolex, Unilever and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Includes correspondence and memoranda, research reports, presentations, speeches and other printed materials. Non-print materials include slides, audio and video cassettes, and computer discs. Materials primarily relate to top-level management of JWT, coordination between international offices, corporate vision and long-term strategy, interaction with parent company WPP. A significant portion of materials pertain to logistics and planning for executive-level meetings and conferences and client presentations. Companies represented include Bell Atlantic, Ford, Kellogg, Kodak, Nestle, Philip Morris, Rolex, Unilever and Warner-Lambert. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Collection includes print advertisements, accessories and merchandise catalogs, collector newsletters, direct mailings, cigarette and tobacco labels and packaging, point of sale displays, sheet music, memorabilia and collectibles, tobacco tins, smoking and smoking cessation paraphernalia, juvenile and adult literature, research reports and articles on smoking and health and other printed materials, along with audio and video cassettes and optical discs. Materials primarily relate to smoking, tobacco use and prevention in the United States but some international examples are also present. Materials also relate to the tobacco industry in North Carolina. Companies represented include Alfred Dunhill, American Cancer Society, American Legacy Foundation, American Lung Association, American Tobacco Company, Brown & Williamson, Liggett & Myers, National Cancer Institute, National Institutes of Health (NIH), Philip Morris, R.J. Reynolds, Tobacco Institute, U.S. Surgeon General and Zippo. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes print advertisements, accessories and merchandise catalogs, collector newsletters, direct mailings, cigarette and tobacco labels and packaging, point of sale displays, sheet music, memorabilia and collectibles, tobacco tins, smoking and smoking cessation paraphernalia, juvenile and adult literature, research reports and articles on smoking and health and other printed materials, along with audio and video cassettes and optical discs. Materials primarily relate to smoking, tobacco use and prevention in the United States but some international examples are also present. Materials also relate to the tobacco industry in North Carolina. Companies represented include Alfred Dunhill, American Cancer Society, American Legacy Foundation, American Lung Association, American Tobacco Company, Brown & Williamson, Liggett & Myers, National Cancer Institute, National Institutes of Health (NIH), Philip Morris, R.J. Reynolds, Tobacco Institute, U.S. Surgeon General and Zippo. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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Richard W. Pollay was Professor and Curator of the History of Advertising Archives at the Sauder School of Business, University of British Columbia. Collection includes audiovisual materials in multiple formats (audio and video cassettes, optical discs), clippings of articles and advertisements, pamphlets and other printed material, artifacts and ephemera (including apparel, cups, luggage, playing cards, promotional gifts and samples of tobacco packaging and candy cigarettes), photographs and slides, research reports, corporate documents, depositions and transcripts of court case testimony and other litigation-related materials. Topics include tobacco advertising and deceptive advertising practices; package labeling and health claims; cigarette marketing; manipulation of tar and nicotine levels; "light" and menthol cigarettes; lung cancer and other smoking-related health issues; smoking cessation and anti-smoking initiatives in the United States, Canada and internationally; tobacco industry manufacturing and marketing practices; smoking initiation and teenage and young adult smoking; and marketing of tobacco products to women and minorities. Companies represented include American Tobacco, British American Tobacco, Brown & Williamson, Imperial Tobacco, Liggett & Myers, Lorillard, Philip Morris (later Altria), R.J. Reynolds/RJR Nabisco and the Tobacco Institute. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Collection includes audiovisual materials in multiple formats (audio and video cassettes, optical discs), clippings of articles and advertisements, pamphlets and other printed material, artifacts and ephemera (including apparel, cups, luggage, playing cards, promotional gifts and samples of tobacco packaging and candy cigarettes), photographs and slides, research reports, corporate documents, depositions and transcripts of court case testimony and other litigation-related materials. Topics include tobacco advertising and deceptive advertising practices; package labeling and health claims; cigarette marketing; manipulation of tar and nicotine levels; "light" and menthol cigarettes; lung cancer and other smoking-related health issues; smoking cessation and anti-smoking initiatives in the United States, Canada and internationally; tobacco industry manufacturing and marketing practices; smoking initiation and teenage and young adult smoking; and marketing of tobacco products to women and minorities. Companies represented include American Tobacco, British American Tobacco, Brown & Williamson, Imperial Tobacco, Liggett & Myers, Lorillard, Philip Morris (later Altria), R.J. Reynolds/RJR Nabisco and the Tobacco Institute. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

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The Wells Rich Greene, Inc. (WRG) advertising agency was founded in 1966 by Mary Wells, Richard Rich, and Stewart Greene, who were associates at Jack Tinker and Partners agency. Until its demise in 1998, WRG was ranked as one of the top 15 advertising agencies in the United States. The Wells Rich Greene, Inc. (WRG) Records contain primarily print advertisements and broadcast commercials and advertising spots for clients of WRG. Materials span 1966-1998 and include magazine and newspaper advertisements, proof sheets, audiocassettes, videocassettes, analog and digital audio tape. Corporate documentation includes press releases, clipping files, and staff photographs and slides. Clients represented in the collection include: American Motors; Bristol-Myers (Boost, Clairol, Herbal Essence, Vagistat); Cadbury (Canada Dry, Schweppes); Continental Airlines; Ford; IBM; ITT (Technology Institute, Sheraton); Liberty Mutual; MCI; Miles Laboratories (Alka-Seltzer); New York Department of Commerce; Pan Am; Philip Morris (Benson & Hedges, Player, Dunhill); Procter & Gamble (Gain, Oil of Olay, Pringles, Folder's, Sure); Ralston Purina (Chex, Dog Chow, Tender Vittles); Seagram; TWA; and Warnaco (Warner's lingerie). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Wells Rich Greene, Inc. (WRG) Records contain primarily print advertisements and broadcast commercials and advertising spots for clients of WRG. Materials span 1966-1998 and include magazine and newspaper advertisements, proof sheets, audiocassettes, videocassettes, analog and digital audio tape. Corporate documentation includes press releases, clipping files, and staff photographs and slides. Clients represented in the collection include: American Motors; Bristol-Myers (Boost, Clairol, Herbal Essence, Vagistat); Cadbury (Canada Dry, Schweppes); Continental Airlines; Ford; IBM; ITT (Technology Institute, Sheraton); Liberty Mutual; MCI; Miles Laboratories (Alka-Seltzer); New York Department of Commerce; Pan Am; Philip Morris (Benson & Hedges, Player, Dunhill); Procter & Gamble (Gain, Oil of Olay, Pringles, Folder's, Sure); Ralston Purina (Chex, Dog Chow, Tender Vittles); Seagram; TWA; and Warnaco (Warner's lingerie).

NOTE: Throughout this finding aid, "TRT" refers to "Total Running Time," the total duration of content contained on a tape or film.