J. Walter Thompson Company. Albert B. Stridsberg papers, 1950-2001 and undated 5.7 Linear Feet — 3,111 Items
Correspondence, memos, reports, speeches, and printed items relating to Stridsberg's career at the J. Walter Thompson Company. Documentation includes reports and pamphlets that address television advertising to men and children, brand advertising, public service campaigns, the role of research in advertising, tobacco marketing, JWT's international offices and clients. Also included are texts of speeches by Rena Bartos and other JWT officers, and Stridsberg's reminiscences of his years at J. Walter Thompson Company in the 1960s and 1970s, especially regarding Ralph Nader and the Ford Motor Company as well as international cigarette marketing. The printed material includes issues of a serial, Motivations (1956-1957), and other bulletins published by Ernest Dichter's Institute for Motivational Research. Audiovisual materials include radio compilation cassettes produced by the Radio Advertising Bureau and other entities; 16mm films Coca-Cola campaigns by McCann-Erickson agency (undated) and a 1976 reel from Dancer Fitzgerald Sample. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.