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Jacqueline End papers, 1965-2012 and undated 3 Linear Feet — 900 Items

Advertising copy writer and creative executive for a number of agencies, including: Doyle Dane Bernbach; Wells Rich Greene; Foote, Cone & Belding; TBWA/Chiat/Day. Primarily examples of creative work, including print advertisements and proofs, design layouts and sketches, photographs, correspondence and printed materials. Non-paper formats include audiotape, videocassettes, audio cassettes, DAT, CD-R and DVD-R. Clients represented include Absolut, Ascencia (Bayer), Bali and Wonderbra (now part of Hanes family of brands), K-Mart, L'Oreal, Nivea, Ralston Purina, Ricoh, Sara Lee, Sega, Trojan (Church & Dwight) and Volkswagen. Agencies represented include Doyle Dane Bernbach, Foote Cone & Belding, Forman End Dolleck, Kaplan Thaler, TBWA/Chiat/Day and Wells Rich Greene. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Jacqueline End Papers span the years 1965-2012 and consist primarily of examples of End's creative work, including print advertisements and proofs, design layouts and sketches, photographs, correspondence and printed materials that document her advertising career with a number of agencies, including Doyle Dane Bernbach, Foote Cone & Belding, Forman End Dolleck, Kaplan Thaler, TBWA/Chiat/Day and Wells Rich Greene. Non-paper formats include audiotape, videocassettes, audio cassettes, DAT, CD-R and DVD-R. Clients represented include Absolut, Ascencia (Bayer), Bali and Wonderbra (now part of Hanes family of brands), K-Mart, L'Oreal, Nivea, Ralston Purina, Ricoh, Sara Lee, Sega, Trojan (Church & Dwight) and Volkswagen.

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Joseph Di Bona is Associate Professor Emeritus in the Program in Education at Duke University. The collection is named in honor of his daughter Nicole Di Bona Peterson. Collection spans the years 1851-2005 and includes hang tags, inserts, recipe cards and guides, cookbooks, operating instructions, owner's manuals and other promotional materials addressed to cooking and kitchen arts. Materials in the collection were used to educate consumers and promote the use of a variety of foods (meat; fish and poultry; dairy; soups; fruits and vegetables; beverages); condiments and spices (sauces, bouillon and broths, chocolate and cocoa, baking soda and baking powder); canning jars; small appliances (cookware, blenders, mixers, microwave ovens); and large appliances (stoves and refrigerators). In addition cookbooks were produced to promote various institutions and trade organizations representing various agricultural cooperatives, insurance and utility companies, churches and government bureaus. Included in the cookbooks are articles addressing health and nutrition, home economics, entertaining at home, along with information on first aid, food science (safe handline of meat and dairy, how leavening ingredients work, etc.). Companies represented in the collection include A.E. Staley, Armour, Best Foods, Borden, Campbell's, Carnation, Del Monte, Duke Power, Fleischmann's, French's, General Electric, General Foods, General Mills, Heinz, Hershey, Jell-O, Kellogg's, Kraft, Land O'Lakes, Lever Brothers, Lipton, Metropolitan Life, Nestlé, Oster, Pet Milk, Pillsbury, Procter & Gamble, Purina, Quaker Oat, Sealtest, Swift, Walter Baker and West Bend. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History.

Collection spans the years 1851-2005 and includes hang tags, inserts, recipe cards and guides, cookbooks, operating instructions, owner's manuals and other promotional materials addressed to cooking and kitchen arts. Materials in the collection were used to educate consumers and promote the use of a variety of foods (meat; fish and poultry; dairy; soups; fruits and vegetables; beverages); condiments and spices (sauces, bouillon and broths, chocolate and cocoa, baking soda and baking powder); canning jars; small appliances (cookware, blenders, mixers, microwave ovens); and large appliances (stoves and refrigerators). In addition cookbooks were produced to promote various institutions and trade organizations representing various agricultural cooperatives, insurance and utility companies, churches and government bureaus. Included in the cookbooks are articles addressing health and nutrition, home economics, entertaining at home, along with information on first aid, food science (safe handline of meat and dairy, how leavening ingredients work, etc.). Companies represented in the collection include A.E. Staley, Armour, Best Foods, Borden, Campbell's, Carnation, Del Monte, Duke Power, Fleischmann's, French's, General Electric, General Foods, General Mills, Heinz, Hershey, Jell-O, Kellogg's, Kraft, Land O'Lakes, Lever Brothers, Lipton, Metropolitan Life, Nestlé, Oster, Pet Milk, Pillsbury, Procter & Gamble, Purina, Quaker Oat, Sealtest, Swift, Walter Baker and West Bend.

The cookbooks are physically arranged by date and listed in date order in this collection guide, but a sortable spreadsheet of cookbook titles is available for download at the link below:

Download Cookbooks spreadsheet

Categories of cookbooks include:

Categories
  1. Alcoholic Beverages
  2. Baking Misc.
  3. Baking Powder and Baking Soda
  4. Beverages
  5. Candies and Confections
  6. Canning and Preserving
  7. Chocolate
  8. Condiments
  9. Cookware
  10. Dairy Products
  11. Fruits
  12. Gelatin and Puddings
  13. Grains, Cereals, Crackers, and Cookies
  14. Insurance Companies
  15. Large Appliances
  16. Meat, Fish, and Poultry
  17. Miscellaneous
  18. Multiple Products
  19. Nuts
  20. Shortening
  21. Small Appliances
  22. Soups and Sauces
  23. Syrups and Sweeteners
  24. Utility Companies
  25. Vegetables
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Walter Weir papers, 1909-1996 and undated, bulk 1950-1990 14 Linear Feet — Approximately 7,700 Items

Walter Weir was an advertising executive, marketing and communications consultant, and professor of advertising. He worked for a number of agencies, including N.W. Ayer & Sons, J. M. Mathes, Lord & Thomas, and Kenyon & Eckhardt. He founded Walter Weir, Inc., which merged into larger firms over the years, was co-owner of Switzerland-based La Borie/Weir S.A., and headed Walter Weir Communications, Inc. Weir also taught advertising at the University of Tennessee and Temple University, wrote three books on advertising, annonymously authored the Creative Man's Corner column in Advertising Age magazine for 25 years, and composed numerous speeches, articles, short stories, poems, songs, and musicals. The Walter Weir Papers span the years 1909 through 1996, the bulk of which cover the 1950s through the early 1990s. The collection consists of audiocassettes, audiotapes, correspondence, course materials, clippings, musical scores, photographs, presentations, proofs, print advertising copy, radio advertisement scripts, songs, speeches, writings, and voiceovers documenting Weir's career in advertising, marketing, consulting, and teaching. The collection also documents Weir's prose, poems, and musicals, as well as his relationship with son Anthony Weir. Agencies and clients represented include the Alexander Proudfoot Company, Green Thumb Corporation, Interhydro AG, Jackson & Perkins Co., La Borie/Weir SA, Ralston Purina, Stratford of Texas, Inc., Walter Weir, Inc., and Walter Weir Communications, Inc. The collection also includes materials relating to Crain Communications Inc., which published Advertising Age, as well as the University of Tennessee and Temple University, and Weir's correspondence with Oscar Hammerstein II.

The Walter Weir Papers span the years 1909 through 1996, the bulk of which cover the 1950s through the early 1990s. The collection consists of audiocassettes, audiotapes, correspondence, course materials, clippings, musical scores, photographs, presentations, proofs, print advertising copy, radio advertisement scripts, songs, speeches, writings, and voiceovers documenting Weir's career in advertising, marketing, consulting, and teaching. The collection also documents Weir's prose, poems, and musicals, as well as his relationship with son Anthony Weir. Agencies and clients represented include the Alexander Proudfoot Company, Green Thumb Corporation, Interhydro AG, Jackson & Perkins Co., La Borie/Weir SA, Ralston Purina, Stratford of Texas, Inc., Walter Weir, Inc., and Walter Weir Communications, Inc. The collection also includes materials relating to Crain Communications Inc., which published Advertising Age, as well as the University of Tennessee and Temple University, and Weir's correspondence with Oscar Hammerstein II.

This collection is organized into six series: Musical, Personal, Professional, Teaching, Writings and Speeches, and Audiovisual Materials.

The Musical Series documents Weir's work on scores and scripts for musical theatre. Much of the correspondence in this series narrates Weir's efforts to produce a musical based on the Frederic Wakeman novel The Hucksters. Includes correspondence with Oscar Hammerstein II.

The Personal Series contains biographical data about Weir and his involvement with family and friends through correspondence, clippings, greeting cards, photographs, and handwritten notes. The bulk of the correspondence documents Weir's personal and professional relationship with his son, Anthony.

The Professional Series documents Weir's career in advertising, marketing, and communications. Advertising copy, clippings, correspondence, proposals, presentations, and legal and financial papers represent Weir's work from the beginning of his career at N.W. Ayer through the evolution of his company, Walter Weir, Inc., as well as through subsequent business ventures, including La Borie/Weir SA, Walter Weir Communications, Inc., and freelance consulting work.

The Teaching Series represents Weir's work, following his official retirement from the advertising industry, as a professor of advertising, marketing and communications at the University of Tennessee and Temple University. Correspondence, course materials, and clippings document this extension of Weir's career from his introduction to and retirement from the academy.

The Writings and Speeches Series includes fiction, poetry, and non-fiction written by Weir on subjects both related and unrelated to advertising. Among these are articles published in Printer's Ink and Advertising Age; unpublished manuscripts of autobiographies, bound copies of Weir's book How to Create Interest-Evoking, Sales-Inducing, Non-Irritating Advertising; transcripts of talks and addresses Weir gave about advertising throught his career, including an address for the James Webb Young Foundation; and correspondence with Rance Crain of Crain Communications, Inc., publisher of Advertising Age.

The Audiovisual Series includes auiotapes and audiocassettes of advertising-related talks and addresses, notably for the Million Dollar Round Table Tape Cassette Program. In addition, there are radio spots for clients including Mountain Dew, E.F. Hutton, and Merril, Lynch, Pierce, Fenner & Beane, as well as samples of voiceovers and radio commercial productions.

Large-format print materials have been removed from their original series locations and relocated to Oversize Materials. Relocated items have been indicated in the Detailed Description of the Collection by notes enclosed in brackets.

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The Wells Rich Greene, Inc. (WRG) advertising agency was founded in 1966 by Mary Wells, Richard Rich, and Stewart Greene, who were associates at Jack Tinker and Partners agency. Until its demise in 1998, WRG was ranked as one of the top 15 advertising agencies in the United States. The Wells Rich Greene, Inc. (WRG) Records contain primarily print advertisements and broadcast commercials and advertising spots for clients of WRG. Materials span 1966-1998 and include magazine and newspaper advertisements, proof sheets, audiocassettes, videocassettes, analog and digital audio tape. Corporate documentation includes press releases, clipping files, and staff photographs and slides. Clients represented in the collection include: American Motors; Bristol-Myers (Boost, Clairol, Herbal Essence, Vagistat); Cadbury (Canada Dry, Schweppes); Continental Airlines; Ford; IBM; ITT (Technology Institute, Sheraton); Liberty Mutual; MCI; Miles Laboratories (Alka-Seltzer); New York Department of Commerce; Pan Am; Philip Morris (Benson & Hedges, Player, Dunhill); Procter & Gamble (Gain, Oil of Olay, Pringles, Folder's, Sure); Ralston Purina (Chex, Dog Chow, Tender Vittles); Seagram; TWA; and Warnaco (Warner's lingerie). Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

The Wells Rich Greene, Inc. (WRG) Records contain primarily print advertisements and broadcast commercials and advertising spots for clients of WRG. Materials span 1966-1998 and include magazine and newspaper advertisements, proof sheets, audiocassettes, videocassettes, analog and digital audio tape. Corporate documentation includes press releases, clipping files, and staff photographs and slides. Clients represented in the collection include: American Motors; Bristol-Myers (Boost, Clairol, Herbal Essence, Vagistat); Cadbury (Canada Dry, Schweppes); Continental Airlines; Ford; IBM; ITT (Technology Institute, Sheraton); Liberty Mutual; MCI; Miles Laboratories (Alka-Seltzer); New York Department of Commerce; Pan Am; Philip Morris (Benson & Hedges, Player, Dunhill); Procter & Gamble (Gain, Oil of Olay, Pringles, Folder's, Sure); Ralston Purina (Chex, Dog Chow, Tender Vittles); Seagram; TWA; and Warnaco (Warner's lingerie).

NOTE: Throughout this finding aid, "TRT" refers to "Total Running Time," the total duration of content contained on a tape or film.